This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
The shift to remote work has opened up new possibilities for PR teams, but also presents unique challenges. As a communications manager, its your job to build and lead a remote PR team thats efficient, aligned, and ready to thrive. Lets explore how to hire, onboard, and manage your remote team with these essential strategies. Hiring the Right Talent for Your PR Team When youre hiring for a remote PR or communications team, its important to find job candidates who are not just skilled, but also a
From crafting impactful press releases to harnessing multimedia and navigating the complexities of AI, weve rounded up Business Wires most viewed PR and press release blog posts of 2024. Youll also find standout announcements from Business Wire clients, showcasing real-world examples of our strategies for maximizing reach and engagement. Take a look!
As the new year begins, its the perfect time to reflect on ways to grow personally and professionally. By making small, intentional changes to your mindset and career approach, you can significantly enhance your fulfillment and achieve greater success. Take risks and challenge authority. Build relationships on mutual respect. Instead of immediately saying yes to an assignment, consider its business implications.
Public relations has evolved from traditional media outreach to becoming a multifaceted approach that influences how businesses communicate, connect, and grow. It is no longer just about getting media coverage; it’s about telling a story that resonates, building trust with audiences, and creating lasting impressions. For businesses of all sizes, PR can be a powerful […] The post The power of PR in building strong community connections first appeared on Agility PR Solutions.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Learn how companies use cybersecurity PR to protect reputation and build trust through proactive communication strategies and crisis management in the digital age The post The Rise of Proactive Cybersecurity PR: How Brands Are Safeguarding Their Reputation in a Digital Age appeared first on.
Press releases remain a cornerstone of public relations, but their format and distribution have undergone significant changes. What started as simple text announcements sent to newsrooms has morphed into rich, multimedia content pieces that serve multiple communication objectives. Today’s press releases work harder – they attract journalists, reach consumers directly, boost SEO rankings, and generate social media buzz.
Press releases remain a cornerstone of public relations, but their format and distribution have undergone significant changes. What started as simple text announcements sent to newsrooms has morphed into rich, multimedia content pieces that serve multiple communication objectives. Today’s press releases work harder – they attract journalists, reach consumers directly, boost SEO rankings, and generate social media buzz.
A PRSA survey last year suggested just 1 out of every 100 PR and comms professionals invest in their own professional development with any sort of cadence or frequency Last year I spotted disturbing results of a survey included in a SmartBrief newsletter championed by the Public Relations Society of America (PRSA). It was unsettling because respondents seemed to indicate very little interest in their own professional development.
Natural disasters and global disruptions have become increasingly frequent in recent years, significantly impacting societies, economies, and business operations. From the devastating hurricanes that batter coastal regions to the unpredictable nature of geopolitical conflicts, crises have the power to upend daily life and create widespread uncertainty.
Dr. Martin Luther King Jr. wasnt just a civil rights icon; he was also one of the greatest communicators in history. His ability to inspire, mobilize and connect with people from all walks of life remains a masterclass in strategic communication. For Black PR professionals, his legacy is not just a source of pride but also a blueprint for crafting messages that move hearts, change minds and build movements.
As 2025 approaches, the public relations (PR) industry stands at a crossroads of technological innovation, shifting audience expectations, and evolving media landscapes. To thrive, PR professionals need to anticipate emerging trends and adapt their strategies to meet new challenges. Here are four of my predictions for the future of PR in 2025. 1) AI-powered PR […] The post Embracing change4 predictions for the public relations industry in 2025 first appeared on Agility PR Solutions.
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
If you are compiling annual reports and thinking about setting targets or KPIs for 2025, our new coverage benchmarking report based on six million URLs uploaded to CoverageBook in 2024 will be really interesting. After all, a KPI should ideally be specific, measurable, achievable, realistic and timebound (SMART) – so why not use some of […] The post CoverageBook Benchmarking Report 2025: The Analysis appeared first on PR Resolution by CoverageBook.
Public relations has entered a new era where artificial intelligence, automation tools, and data analytics shape how organizations communicate with their audiences. These technologies now form the backbone of successful PR campaigns, offering unprecedented abilities to understand audience behavior, predict trends, and measure impact. PR professionals who master these tools gain significant advantages in crafting targeted messages, responding to crises, and demonstrating clear ROI for their effor
A new tide is coming in PR, and you can either sink or swim. Its not just about AItheres so much more thats going on in the industry right now. In 2024, Prowly listened to your feedback and industry talk to diagnose three main problems PR pros will be facing in 2025 : Problem #1: Pitch engagement is lower than ever before Problem #2: There isnt enough real data to base your PR strategies on Problem #3: Scoring quality coverage takes too much time and effort To help you overcome them, Prowly adde
DeepSeek has gone from zero to hero in the last week as its deep reasoning AI model outperformed all of the better-known models. But what … Stuart Bruce - DeepSeek censorship deep dive to find the truth was first published on Stuart Bruce's Stuart Bruce the PR Futurist - Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Here we go. With the new administration’s recent flurry of policy changes and announcements, professional communicators may feel we’re back in the statement era they may have experienced during previous White House transitions. Organizational leadership often leans on this practice of issuing statements to respond to significant government policy changes or initiatives to show support or take a public stand on societal issues.
The automotive industry has faced its fair share of challenges over the years, but few crises have had the far-reaching implications of Volkswagen’s emissions scandal. In 2024, the company found itself embroiled in a renewed controversy regarding emissions compliance, raising questions about its commitment to environmental sustainability. Volkswagen’s response to this crisis provides a critical […] The post Crisis PR in the spotlight: How Volkswagen handled the 2024 emissions s
If you are compiling annual reports and thinking about setting targets or KPIs for 2025, our new coverage benchmarking report based on six million URLs uploaded to CoverageBook in 2024 will be really interesting. After all, a KPI should ideally be specific, measurable, achievable, realistic and timebound (SMART) – so why not use some of […] The post CoverageBook Benchmarks Report 2024.
Social media has fundamentally changed how brands connect with their audiences, shifting public relations from traditional press releases to real-time, multi-platform engagement. PR professionals now manage an intricate mix of content creation, community management, and crisis response across platforms like TikTok, Instagram, and LinkedIn. This evolution demands a strategic approach that combines data-driven insights with platform-specific storytelling.
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
What makes some organisations resilient in crises while others struggle to recover? Successful companies understand that their reputation is built on what they do and how they do it. Boeing, BP, Goldman Sachs and VW are all examples of successful organisations that have endured significant crises over the past decade. According to Rupert Younger , founder and academic director of the Oxford Centre for Corporate Reputation, the key to their survival lies in the dual nature of reputation.
If you're reading this, you've probably either just dodged a PR crisis or you're trying to prevent the next one from coming. Here's the thing: in today's world, where a single tweet can turn into tomorrow's headline, having the right crisis management software isn't just nice to have it's essential. Let's help you choose from the top crisis management tools available.
There was a time when someone asked what I did for a living, and I would give them a sly smile and say, Do you watch Scandal ? and tell them I worked in crisis communications. Or if it were more of a policy or academic crowd, I would say, Well, if youre a fan of The West Wing , my job is basically an outsourced Toby Ziegler and CJ Cregg role. However, I quickly realized that this type of response was a disservice to the public relations profession, my work and my colleagues.
In an age where consumers are inundated with information, small brands often find themselves competing not just against larger corporations but also against the noise created by social media and digital marketing. Effective corporate PR can be the linchpin that connects these brands to their target audiences. One of the most powerful tools in this […] The post The power of authentic storytelling in corporate PR for small brands first appeared on Agility PR Solutions.
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
The information in this post originally appeared on Public Relations Global Networks blog. David Wills, senior vice president of Media Profile We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.
Generative AI answers questions better than search; thats changing behavior where Google was once the new front page it may be losing its influence to LLMs LLMs are the biggest innovation in search since Google , according to Aleyda Solis. Shes a reputable consultant in the search engine optimization ( SEO ) world. Her words were posted to the Moz blog, which makes software tools for SEO.
Are you an independent practitioner? Enter The Independent Impact 50 and help raise the profile of the 457 million sector of the public relations industry. The freelance or independent practitioner market is one of the UKs least understood aspects of the public relations industry. It doesnt receive media coverage and is often an afterthought in industry award schemes.
Imagine launching a new product line. First, it seems like everything is all right, but suddenly sales start to stagnate. You're struggling to gain insights into customer feedback while competitors thrive. Conclusion? Navigating without a clear grasp of consumer perceptions can lead to missed opportunities. But here comes brand tracking. By systematically measuring key brand health metrics, you can uncover vital insights into consumer awareness and sentiment, allowing your brand to adapt and flo
As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Friends! I started the New Year with a vision board workshop. (Theres something so soothing about cutting and pasting IRL.) There, our delightful leader recommended that we call our masterpieces DECISION boards, not vision boards. In the spirit of manifesting a delightful and successful 2025, here are seven decisions to make for your writing practice this year: Favor HI (human intelligence) over AI.
For decades, cannabis was associated with negative stereotypes, criminality, and stigma. The marketing of cannabis was once limited to word-of-mouth, underground channels, or illegal markets. However, the landscape has changed dramatically over the past 10 to 15 years as legalization movements gained momentum and public perception shifted. Cannabis is increasingly seen as a legitimate product, […] The post The future of cannabis marketing: From stigma to mainstream first appeared on Agilit
A successful PR campaign for an auto supplier goes beyond just media coverage. It requires a well-thought-out strategy, a clear message, and the right channels to reach key stakeholders. Whether you’re aiming to build brand awareness, strengthen relationships with your customers, or highlight innovation, here are four tips to keep in mind to help your auto supplier PR campaign succeed: Understand your Audience: Success is only possible when you understand and reach your key targets.
We organize all of the trending information in your field so you don't have to. Join 48,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
178 
Let's personalize your content