ImPRessions - Crenshaw Communications
OCTOBER 26, 2021
It’s the spooky season, which to me, as director of ad tech here at Crenshaw , is the perfect time to address some of the scariest business and PR issues looming in the ad tech space today. It can be challenging to address some of the highly sensitive issues in the media, but there is usually a way to do so that benefits the company and industry at large.
Business Wire
OCTOBER 4, 2021
Happy 60 th anniversary, Business Wire! We have a lot to celebrate! For 60 years: We have developed longstanding relationships both inside our organization and throughout the newswire industry, establishing ourselves as a trusted partner with companies, journalists, investment professionals, regulatory authorities, and search engines. We have held a key position at the intersection of technology and news creation, distribution, and consumption, allowing us to focus on the services and innovation
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Onclusive
OCTOBER 19, 2021
Welcome back to our blog series about building a PR business case and securing the investment! This week, we’re walking you through the mechanics of developing a strong business case for PR. Business cases are designed to answer these four essential questions: Why are we doing this? What are the benefits? How will we do it? Who and what will we need to do it?
Cision
OCTOBER 20, 2021
Answers to your pressing questions about media monitoring and PR measurement.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Ronn Torossian
OCTOBER 4, 2021
Creating an environmentally friendly marketing campaign not only makes a positive impact on the environment but also helps to promote a business. A marketing strategy like this will address social responsibility and influence the purchasing decisions of customers. In environmentally friendly marketing campaigns, brands illustrate how they change their missions and practices from revenue-driven to […].
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
ImPRessions - Crenshaw Communications
OCTOBER 13, 2021
The public relations business is plagued with bad cultural stereotypes (see: Flacks ) as well as real-life examples of specialists who lie or deceive. Sure, every occupation has its bad apples. Ironically, however, image control for PR is particularly challenging. For one thing, we answer to many parties, from clients and media to shareholders and stakeholders.
Business Wire
OCTOBER 14, 2021
The actress and author Louise Brooks, who began her working life as a Jazz Age flapper and concluded it as an acclaimed essayist, described her writing process this way: “Writing is 1% inspiration — and 99% elimination.”. All writing — even the best writing — needs editing. In my years as a journalist, corporate PR executive and now agency owner, I’ve found that the most important edit is the edit we do to our own work, before we ever hand it over to the boss.
Onclusive
OCTOBER 29, 2021
Are you looking for an objective media monitoring and PR analytics software comparison, based on real customer reviews? Look no further! G2 Crowd, the leading independent business software review company, has compiled a report that compares Onclusive, Meltwater, Cision and Muck Rack, and we are delighted to share it with you. Download this media monitoring comparison report to learn: How Onclusive stacks up against other media monitoring vendors Why Onclusive’s crawler provides the most ac
Cision
OCTOBER 28, 2021
Journalists divulge the scariest pitches they've ever gotten.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
PR for Anyone
OCTOBER 27, 2021
Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. How to Create Content Fast? Set up a plan so you can create one month of content in a day. The one thing I hear quite often from my clients is that it’s so difficult to come up with ideas for content.
PRSay
OCTOBER 5, 2021
When Drew Herdener joined Amazon in 2003, the company was evolving from its early successes as an online bookseller. In his role as a consumer PR manager, he was helping spread the word on new product groupings such as sporting goods and baby essentials. “In those days, we focused on making sure people knew about the latest categories that Amazon was in,” said Herdener during a virtual fireside chat with PRSA’s CEO Linda Thomas Brooks on Oct. 4 — the first day of ICON 2021.
ImPRessions - Crenshaw Communications
OCTOBER 29, 2021
This Saturday, October 30 is National Publicist Day , when PR professionals are recognized and appreciated for their work. . Digging into the significance of this day, on October 30, 1906 The New York Times published an announcement by Ivy Lee, also known as the father of PR, of a deadly train crash involving the Pennsylvania Railroad. Lee represented the railroad, which did not want to distribute a public statement reacting to the news.
Business Wire
OCTOBER 25, 2021
A rite of passage for every PR professional is building a media list and researching appropriate reporters to cover their news. Nothing boggles the mind quite like narrowing down business reporters. Simply put, you can report on ‘the business of’ literally anything.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Onclusive
OCTOBER 5, 2021
Building a business case for PR resources may seem like a daunting task. From defining the challenges, to requesting the solutions, and finally proposing and justifying the budget your team deserves, there is a lot of ground to cover to prove the value of PR. In this webinar, our panelists will discuss best practices for building a business case to secure PR’s most necessary resources.
Cision
OCTOBER 4, 2021
See what people were talking about on social this month.
PR for Anyone
OCTOBER 11, 2021
Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. The easiest way to pitch the media is with a plan in place. Planning ahead with themes and then specific topics will make it so much easier to just get that pitch out. Think both seasonality and also fun, non-traditional holidays.
Agility PR Solutions
OCTOBER 25, 2021
In the modern world, PR is all about knowing how to respond to crises in a fast and efficient fashion. However, while running the business and handling day-to-day operations, you might find it difficult for your business to truly be able to step up and make a genuine difference. This is why it helps to […]. The post 5 ways to provide more agile PR solutions appeared first on Agility PR Solutions.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
ImPRessions - Crenshaw Communications
OCTOBER 12, 2021
For PR specialists , few things are more exciting than landing that media interview. Every journalist interview, whether it’s a top business pub or a targeted trade outlet, is a win. But an interview isn’t a story until it’s posted. To expedite the process and ensure a positive outcome, it’s standard practice among PR teams to prep executives with a briefing document highlighting details about the interviewer, the nature of the conversation, possible questions, and recent pieces by the jou
Business Wire
OCTOBER 20, 2021
The dawn of the real-time Internet brought a new kind of investor audience for companies to consider. Investors previously placed stock orders with brokers, but now they can buy and sell stocks on their own via online trading platforms such as E*TRADE and TD Ameritrade or mobile apps like Robinhood. A layperson has the same instantaneous access to a company’s reports as a top Wall Street Journal reporter without the benefit of years of training to understand what each line item means.
PRSay
OCTOBER 4, 2021
With PRSA’s Media Relations Certificate Program , senior-level PR and communication professionals will learn to develop media relations campaigns that evoke emotion, inspire change and position organizations as market leaders. Starting on Nov. 3, and running every Wednesday (except Thanksgiving week) through Dec. 15, the live, online series of six modules — moderated by media relations strategist Judy Welage — will feature experts who present case studies and discuss the latest communications tr
Cision
OCTOBER 7, 2021
Surprise and delight with your pitches this holiday season.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Prowly
OCTOBER 22, 2021
We can barely keep up: podcasts have popped up everywhere and their popularity continues to skyrocket. There is a podcast for almost everything these days, from business to personal finance to true crime stories to fashion. In fact, Podcast Insights reports that there are over 2 million podcasts as of 2021! What does this mean […]. The post How to Pitch Your Clients for Podcasts (w/ Podcast Pitch Template) appeared first on Prowly Magazine.
Muck Rack
OCTOBER 14, 2021
The top 10 investigative journalists in 2021
ImPRessions - Crenshaw Communications
OCTOBER 20, 2021
As high-growth tech companies expand their public relations efforts, they often want the recognition that comes with industry accolades. But for the uninitiated, the vast awards ecosystem within different industries can be a mysterious black box. To help PR/marketing execs succeed in earning awards, here are a few fundamentals and insider tips to know.
Awario
OCTOBER 5, 2021
Social listening is a buzzword these days, and it's being adopted by more and more businesses. Strangely enough, the focus on the actual use and benefits of the process remains narrow: in most cases, when people talk about social listening, they actually mean brand monitoring.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
PRSay
OCTOBER 12, 2021
As the daughter of working-class immigrants bound for college, my career options were pretty straightforward: lawyer, accountant, doctor. I had never heard of, much less seriously considered, public relations until my supervisor at a nonprofit organization where I was working part-time suggested it. I was studying finance at George Washington University; he saw something else in my skill sets.
Cision
OCTOBER 18, 2021
Learn how experts use press releases to build and manage their brands.
Prowly
OCTOBER 13, 2021
Ok, here’s your mission. You need to get attention for your client by making the right contacts in the media and manage your conversations with them so that you know who’s interested in learning more, who’s not, and who might be. You need to produce press releases and other content that informs everyone about your […]. The post Political PR: Strategies and Tools for Political & Election Campaigns appeared first on Prowly Magazine.
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