Cision
OCTOBER 6, 2016
It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. The data brands have collected from these interactions has allowed marketers to fine-tune their marketing tactics, and how they talk to their customers.
Deirdre Breakenridge
OCTOBER 5, 2016
With the 2016 Presidential Election Campaign being coined “The Twitter Election” there is no question that Twitter is topical. There is a lot to learn (and will be learned) from this mainstream news channel. On Tuesday, October 11, 2016, at 8:30 p.m. ET, the #PRStudChat Community will gather to discuss PR, Twitter and Politics from local cities to the state houses to the national government, all while reaching and communicating to a global audience focused on this year’s election.
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Onclusive
OCTOBER 19, 2016
Disappearing into thin air or “ghosting” on a friend, stranger, or blind date with whom you have plans is one thing. But vanishing on a colleague or professional partner is a whole different kind of scary that can really chip away at your credibility. In celebration of this spooky month, we’re exploring how even the […].
Ronn Torossian
OCTOBER 5, 2016
The NBA’s Philadelphia 76ers are making history. No, they’re not making a historic title run. In fact, until they get past LeBron and his Cavs, that dream’s little more than a wisp of the wind. But that doesn’t mean the team can’t do something exciting and groundbreaking off the court. Recently, the Sixers announced they are buying two eSports teams.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Melissa Agnes
OCTOBER 5, 2016
I’m often asked how organizations should go about beginning to socialize their crisis management plan throughout the depths of their organization. In other words, how do you begin to get your team familiar and comfortable with the program, their roles and responsibilities? In this week’s #crisisready video , I share my approach to familiarizing and socializing my clients’ crisis preparedness programs with the different members of their team.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Cision
OCTOBER 5, 2016
As frequently as marketing changes, it’s important to stay ahead of the curve as much as possible. Here are three marketing trends you need to be aware of as we head into the final quarter of the year. Livestreaming is Changing How We Consume Video. If Periscope, Facebook Live, and YouTube Live are indicators, livestreaming as a concept has come home to roost.
Deirdre Breakenridge
OCTOBER 3, 2016
A Guest Post by John Gray, Co-Founder, Mentionmapp. The four characteristics of humanism are curiosity, a free mind, belief in good taste, and belief in the human race. E. M. Forster. We love to set it and forget it; what’s not to like about life on easy street and rolling in easy money; there’s nothing like the open road, the wind rushing through your hair and being on cruise control; we love our easy to program devices; easy just slides off the tongue, and tops our tool-kit of four letter word
Onclusive
OCTOBER 5, 2016
When it comes to marketing analysis, public relations has been known for output — media relationships developed, placements gained, awareness garnered, and perceptions changed. In-depth analysis and measurement of PR outcomes is a fairly new practice. Thus, standards around this measurement are still in development. Often, when a PR professional views data that shows the […].
Ronn Torossian
OCTOBER 18, 2016
Maybe it’s a step in the right direction, a down payment on paying it forward or an example of smart preparation, but some are saying the recent decision by major airlines to include so-called “fire containment” bags actually makes passengers feel less safe. The idea behind the small fire containment bags is not a bad one. After a slew of headlines about exploding cell phones, mobile device owners – which is pretty much anyone these days – are all wondering if they will … READ
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Flack's Revenge
OCTOBER 18, 2016
I’ve had many great conversations with my friend and PR authority Toni Muzi Falcone about the impact of technology on the field and society at large. Recently he told me about a new effort that he helped conceive – DigiDig – a website and citizen-led group dedicated to studying this area. Flack’s Revenge has covered tech in PR extensively, and my companion blog Hack the Feed covers algorithms in communications.
ReimaginePR
OCTOBER 10, 2016
Are you using video as a part of your marketing strategy? Please say yes. But if the answer is no, I’ll still be your friend. Video, my friend, is no longer optional. If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. Video is no longer optional.
Cision
OCTOBER 7, 2016
There are pumpkin spice cookies, cakes, candles and yes, lattes. In an analysis of the social media mentions relating to pumpkin spice products, we’ve found that society has reached peak pumpkin spice. In 2015, in an analysis of news media, web forums and 1% of Twitter conversations, we found 90,140 mentions. 2016’s #PSL (Pumpkin Spice Latte) lovers have crushed this total by 44%.
Deirdre Breakenridge
OCTOBER 10, 2016
Here’s my video book review of A Roadmap for Teaching Social Media by Dr. Karen Freberg who is an assistant professor teaching Strategic Communications at the University of Louisville. Karen’s book can be described in three words … handy reference guide. Professors who are looking for a framework to approach social media with their students as a community and also to participate together more strategically should read this book.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Onclusive
OCTOBER 12, 2016
I recently participated in the CommPRO.biz webinar “Your Path to Media Measurement.” My co-panelists Deirdre Breakenridge of Pure Performance Communications and Todd Murphy of Universal Information Services shared examples of practical PR measurement for bottom-line results including the types of data PR and communications professionals should be focusing on when creating their strategies.
ImPRessions - Crenshaw Communications
OCTOBER 28, 2016
With Halloween around the corner, it’s time to look at a new batch of gory public relations horror stories. We’re talking about situations where things go awry and you’re left wondering how you’re going to make it out alive. You know, moments like the release of Burger King’s lettuce-stomping employee video. Whether you practice B2B tech or consumer lifestyle PR, there’s a good chance you’ve experienced your share of terrible tales.
Ronn Torossian
OCTOBER 26, 2016
For a generation of kids, Nintendo was THE name in gaming. Sure, there were other companies with other consoles, but they were decidedly also-rans, soundly whipped in the market by the NES and then the Super Nintendo. But the hardest thing about being at the top of the hill is staying on top. Slowly but surely, other contenders broke from the pack. As Sega’s brand dimmed, Sony slammed into the market with the Playstation, then Microsoft announced the Xbox.
Melissa Agnes
OCTOBER 31, 2016
The DDoS attack that Dyn, Inc. experienced a couple weeks ago seems to have freaked some people out. But for those who have never put thought into whether or not a DDoS attack is a high-risk scenario for their organization, a little freak out might not be such a bad thing. After all, a big part of implementing a crisis-ready culture involves regularly asking the right crisis-related questions, and taking a proactive approach towards crisis prevention and preparedness.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Cision
OCTOBER 4, 2016
Nearly any digital marketer will tell you that email is a preferable communications platform compared to social media. Delivery rate is higher, open rate is higher, click-through rate is higher… it’s not a controversial assertion (although the barrier-to-entry for email is more difficult than most social platforms). Spam filters aren’t discussed enough in the context of digital communications and marketing (specifically, avoiding spam filters).
The Proactive Report
OCTOBER 28, 2016
The 2016 Businesswire Media Survey revealed this nugget of information: Journalists looking for information on a company first do a Google search, then visit the company website and go to their newsroom. So if you want to be media ready – and every company ought to strive for that – here’s the plan: Google: Take a hard look at the Google search results for your company or brand name.
Onclusive
OCTOBER 26, 2016
Last week in New York, we held the third annual PRTech Awards honoring individuals who work to bring together PR, marketing, technology, and media selected from 100+ nominations. For the last half decade, PR software providers have built technologies around third party data from web crawlers, social media sites, TV and radio broadcasts, and print […].
ImPRessions - Crenshaw Communications
OCTOBER 4, 2016
Keeping the pipeline full of new projects is critical for public relations agencies and even internal teams. Beyond the bottom-line implications, a flow of fresh assignments is important for ensuring career growth for all staff, and it’s often a great team-builder. Whether the project is an extension of current work or something entirely new, it’s critical for the whole group to get behind winning the work and servicing it.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Ronn Torossian
OCTOBER 10, 2016
When two businessmen from American Samoa wanted to pre-select seats on Hawaiian Airlines, they were denied due to the airline’s new policy against improper weight distribution. As you might imagine, this lack of choice seating did not sit well with the businessmen, who promptly filed a complaint with the U.S. Department of Transportation claiming discriminatory practices on the part of the airline.
Melissa Agnes
OCTOBER 25, 2016
In the DDoS attack that left some of the world’s online leaders in the dark last week, did Dyn, Inc. – the target of the attack – prove to be #crisisready? I explore this question in this week’s #crisisready video. Take a look: Related links you may find interesting: Dyn’s official response to the DDoS crisis. Dyn’s response to the incident on Twitter.
Cision
OCTOBER 3, 2016
Do you know what clients and prospects are saying about you in real-time? How about the media, bloggers or influencers? If you answered “no” to either question, you may be missing a media monitoring software in your communication strategy, or underutilizing your current platform. But these aren’t the only tasks a monitoring system can help you complete.
Shift Communications
OCTOBER 3, 2016
We were recently asked via Twitter: In recent months, many national tragedies have occurred. In the wake of these tragedies, what’s the appropriate social media behavior? Is it OK to tweet/post in the immediate aftermath? If so, what is appropriate? Your regularly scheduled posts? Or posts related to the tragedy? Or is it better not to post at all?
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
The Proactive Report
OCTOBER 17, 2016
FREE WEBINAR ON DIGITAL PR STRATEGY NOVEMBER 9, 2016. I’ve been using my 10-step Digital PR plan for several years now and have long wished for one tool that could do everything needed to implement each step. Until recently I’ve had to use several tools, which drove me crazy. I like things to be easy and effective. And, as a small agency, I need it to be affordable too.
ImPRessions - Crenshaw Communications
OCTOBER 27, 2016
What would happen if your emails were disclosed for all to see? For most of us, it would be awkward at the very least, but for a public figure or corporation, disclosure of private communications amounts to a full-blown public relations crisis. Hillary Clinton’s campaign is currently dealing with a regular trickle of private emails made public through hacked correspondence made available by Wikileaks.
PRSay
OCTOBER 4, 2016
Public relations – especially within the sports world – involves many different aspects. It consists of writing releases, statistical work, servicing the media and pitching story ideas, among others. It is all-encompassing, with the job functions endless. It is one of the few areas of a professional sports organization that has dual roles, in that it serves both the sports and business sides.
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