Garrett Public Relations

NOVEMBER 29, 2022

As we wrap up 2022 and head into the new year, what advice can help guide us in our marketing and public relations planning? I asked 22 influencers to share their thoughts on this question: What ONE piece of marketing or PR advice would you offer to brands as we head into … 23 Experts Share Top Marketing and PR Advice for 2023 Read More ». The post 23 Experts Share Top Marketing and PR Advice for 2023 appeared first on Garrett Public Relations.

Marketing 217

Marketing Branding Brand Publicity 217

Agility PR Solutions

NOVEMBER 14, 2022

We can’t predict the future, no matter how hard we try. Sometimes, events happen with absolutely no warning and shake companies to their very foundations. In times like these, it’s important to be ready for anything. So how can you prepare yourself for anything that may come your way? A crisis plan can get you […]. The post 6 crucial components of your 2023 crisis plan appeared first on Agility PR Solutions.

Crisis 103

Crisis Company Publicity 103

Business Wire

NOVEMBER 15, 2022

Small business and start-up professionals wear many hats. You manage the budget, payroll, inventory, website, social media channels, marketing campaigns – and more – all while overseeing your team and providing top-notch customer service. So it’s no surprise that public relations may be pushed to the back burner.

Small Business 396

Small Business Blogging Customer Service Social Media 396

The Hoyt Organization

NOVEMBER 17, 2022

What does economic change mean for your business? It means that you must be more strategic than ever in your marketing and communications. This is when a qualified and experienced public relations firm can build relationships, help you focus on what is important, craft the right message with the right tone, what media channels to […]. The post How Public Relations Builds Relationships When Market Conditions Change appeared first on The Hoyt Organization.

Publicity 91

Publicity Marketing Communications Media 91

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Ronn Torossian

NOVEMBER 25, 2022

A lot of business owners decide to manage the reputation and image of their brands by themselves. However, when they do that, they often tend to end up leaving the company vulnerable to the Internet, and what consumers are saying about the brand online. However, if a company decides to take more charge of its […]. The post Why Brand Reputation is so Important for Businesses appeared first on.

Reputation 370

Reputation Branding Brand Consumer 370

Stuart Bruce

NOVEMBER 28, 2022

The ICCO World PR Report 2022-23 reveals that PR leaders are optimistic about the future, despite global challenges of recession, the invasion of Ukraine, climate …

Report 88

Report Publicity 88

Stuart Bruce

NOVEMBER 17, 2022

The exaggerated reports of Twitter’s demise mean the geeky backwaters of Mastodon have suddenly been thrust into the limelight with mainstream media writing about it. … © Stuart Bruce - Mastodon returns – what does it mean for PR and communications? was first published on Stuart Bruce's Stuart Bruce PR Futurist - Stuart Bruce on the future and digital transformation of public relations, communications, corporate affairs, and crisis communications.

Communications 190

Communications Crisis Communications Corporate Crisis 190

Business Wire

NOVEMBER 21, 2022

Everything starts to wind down at the end of the year. It may not seem like an ideal time to share your organization's news, but we live in a world with a 24-hour news cycle. That means there are always reporters looking for new stories, and there are always announcements to share.

Blogging 355

Blogging Report Publicity 355

The Proactive Report

NOVEMBER 14, 2022

Download the full PDF version of the infographic here . 2023 is right around the corner. A new year always brings unknowns, but this year preparing your digital PR and marketing strategy is more important than ever. The current economic climate has been tough and financial experts warn of a recession in 2023. The Conference Board predicts a 96 percent likelihood of a recession in the US within the next 12 months, based on their probability model.

Digital PR 264

Digital PR Marketing Infographics Video 264

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Ronn Torossian

NOVEMBER 8, 2022

Many companies understand how important brand perception is to the overall customer experience and to their bottom lines and are constantly working on different solutions to improve theirs. However, not many companies are aware of the fact that they’re able to measure their brand perception through actual metrics and better understand how their consumers feel […].

Measurement 370

Measurement Company Branding Brand 370

Remote PR Jobs

NOVEMBER 8, 2022

Public Relations holds a unique power - it’s one business unit that truly supports every other business function within an organization. From sales to engineering, PR serves as a necessary link connecting a company’s work with the right audience for their product or service. It can be important to pinpoint exactly how PR is supporting each business function to maximally extract the benefits.

Case Study 230

Case Study Engineering SEO Reputation 230

Prowly

NOVEMBER 25, 2022

What is online reputation management in SEO? SEO reputation management, or online reputation management (ORM), is a proactive marketing tactic where you strategically manage the online information that your target audience comes across when searching for your brand. Ask yourself this: when people search your business name on a popular search engine like Google, what […].

SEO 200

SEO Reputation Engineering Google 200

PRSay

NOVEMBER 14, 2022

“Dream big, move fast and keep on working.” These were Oscar-winning actress, author and activist Marlee Matlin’s opening words when talking about facing challenges and finding success. Matlin — who is also an Ambassador for Disability Rights for the ACLU — used sign language throughout her presentation alongside her longtime translator Jack Jason at today’s General Session of ICON 2022 in Grapevine, Texas.

Film 194

Film Local Education Interviews 194

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Agility PR Solutions

NOVEMBER 3, 2022

Social media has brought excellent opportunities for organizations, including brand building, direct customer engagement, a channel for market research, and many more. However, this dynamic tool has led to a great number of risks that many businesses aren’t prepared for. Social media crises can strike at any time. It could be spelling mistakes, a lousy […].

Crisis Management 191

Crisis Management Social Media Crisis How To 191

The Proactive Report

NOVEMBER 3, 2022

By Mike Falkow. Reputation management is a term that gets thrown around a lot nowadays and its meaning is sometimes lost in the noise. It’s often used to talk about “cleaning up Google results”. And while that is certainly part of the process, it’s not nearly the whole picture. Reputation management definition. Reputation management, originally a Public Relations term, refers to the influencing, controlling, enhancing, or concealing of an individual’s or group’s reputation — es

Digital PR 246

Digital PR Reputation Employee Social Media 246

Ronn Torossian

NOVEMBER 10, 2022

Companies that understand the importance of brand perception and how it is a contributing factor to their success understand that they need to be constantly working on improving their brand perception with the target audience. There are a few different ways that companies can learn about the brand perception of their customers, and how they […].

Branding 370

Branding Brand Company Strategy 370

Flack's Revenge

NOVEMBER 22, 2022

It has been way too long since I have posted a PR Golden Turkey Awards. But circumnstances scream for a reboot, in this special “Tech Billionaires Gone Wild” episode. No two people are more deserving of this award than the following characters. Sam “It’s the PR Talking” Bankman Fried. NY Times reporter David Wallace-Wells wrote : How do you make a multibillion-dollar company disappear in a week?

Banking 177

Banking Employee Financial System 177

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

Communications Conversations

NOVEMBER 16, 2022

You may have seen this graphic last week–it was making the rounds on social media (even I shared it). It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. However, the list seems flawed on many levels. First how can “social media” AND “social media marketing” be skills?

Social Media 174

Social Media Media Analytics Data 174

PRSay

NOVEMBER 13, 2022

“I am passionate about something if I’m going to be associated with it. If I don’t believe in it, I’m not going to back it up,” said Emmitt Smith of his personal brand. “It has to be authentic.”. The NFL icon joined author and activist Gary McCollum in conversation at the opening keynote General Session of ICON 2022 at the Gaylord Texan Resort & Convention Center in Grapevine, Texas, today.

Film 179

Film Exercises Sports Leadership 179

Agility PR Solutions

NOVEMBER 9, 2022

It’s no secret that PR is a great way to spread the word about your company’s brand. Too often, though, companies default to using PR to push their products or services, instead of their story. You may be asking: what’s wrong with that? Shouldn’t companies be aiming to spread the word about their products or […]. The post 4 important elements of storytelling vital for media relations appeared first on Agility PR Solutions.

Storytelling 179

Storytelling Media Relations Media Company 179

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2022

Throughout my public relations career, I’ve done the agency-to-in-house and in-house-to-agency dance a few times. Why? Because change is good, and because I believe that different work environments can help you advance as a professional. PR firm experience prepares you for anything. My first PR internship was for a small PR agency in my hometown in South Carolina.

Agency 170

Agency Real Estate How To Construction 170

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Ronn Torossian

NOVEMBER 30, 2022

Real estate is like any other business and it depends on building relationships for its growth. This is how PR can help position a business in a manner that it appears to be reliable. PR is mainly about maintaining a relationship between a business and the public. It is always worth the time to pursue […]. The post Real estate branding with PR appeared first on.

Real Estate 195

Real Estate Branding Brand Publicity 195

The Proactive Report

NOVEMBER 21, 2022

Social media intelligence is the art and science of gathering data about online conversations so that you can use that information to improve your content creation and deliver more value to your audience. . Back in 1999 The Cluetrain Manifesto stated that markets are conversations, and that the Internet is enabling conversations that were simply not possible in the era of mass media.

Social Media 162

Social Media Media Analysis Comparison 162

NewsWhip

NOVEMBER 3, 2022

If there’s one thing Reach Plc has, it’s, well, reach. The UK-based company operates 130 national and regional print and online media brands in the U.K., including magazines like OK! , local-focused websites like the Manchester Evening News , Leicestershire Live and national outlets like the Daily Star , Daily Express and Daily Mirror – with the latter regularly being one of the top three publishers on Facebook in the world.

Reddit 158

Reddit Viral Analytics Social Media 158

PRSay

NOVEMBER 4, 2022

I was heartened when, more than a year into the COVID-19 pandemic, U.S. Surgeon General Vivek Murthy took a stand publicly against misinformation, calling it “ an urgent threat to public health.”. I couldn’t have agreed more. From the beginning of the pandemic, the focus of my employer, a nationally ranked health system, had become safeguarding public health.

Ethics 167

Ethics Social Media Education Resources 167

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Agility PR Solutions

NOVEMBER 16, 2022

Since the ownership of Twitter changed in October, there have been daily announcements of policy and staffing changes making Twitter users consider whether to stay or leave the social media platform. The staff resignations, advertiser departures, account suspensions and trending racist and discriminatory language are pushing internal discussions about social change organizations’ futures on the platform.

Twitter 174

Twitter Policies Advertising Advertising 174

ImPRessions - Crenshaw Communications

NOVEMBER 30, 2022

Most marketers know just how huge the sponsorship category is, but many find current data about sports, entertainment, and other types of sponsorships hard to come by. That’s where Sponsor United comes in. Just ahead of the Thanksgiving holiday, the software-as-a-service sponsorship analytics platform announced a $35 million dollar investment to build out its database of brand sponsorships.

Sports 156

Sports Software Analytics Data 156

Ronn Torossian

NOVEMBER 28, 2022

When a customer is ready to make a purchase, brand awareness is what keeps a brand on the top of the customer’s mind. Increasing brand awareness can be challenging and for many marketers it is a very important goal. The term simply refers to how easily customers can recognize the products and services of a […]. The post Ways to boost brand awareness appeared first on.

Branding 195

Branding Brand Marketing 195