Business Wire
JANUARY 26, 2023
As we move further into the 21st century, how we communicate and market to consumers is rapidly transforming. The rise of digital technologies and social media platforms has completely changed the communications and marketing landscape. As such, brands must adapt to stay relevant and connect with their target audiences.
Remote PR Jobs
JANUARY 22, 2023
If you're looking to put your PR strategy in the fast lane, building a strong relationship with influencers should be at the top of your priority list. From major-league brands to locally owned businesses, almost any organization can improve their standing with the help of influential partners, so it is important to know how and why these relationships should be forged.
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ImPRessions - Crenshaw Communications
JANUARY 11, 2023
Everyone’s talking about ChatGPT, including most of us who work in public relations. Opinions and experiences vary, but ChatGPT will likely be a game-changer when it comes to how PR teams work. AI has been promoted as a tool to automate repetitive tasks, freeing us to engage in the strategy and creative work involved in a typical PR engagement.
Agility PR Solutions
JANUARY 31, 2023
Did you know that the average PR team only track five metrics when crafting a new campaign? In a digital world, where click-through rates, competitor conversions and social channel engagement remain massively important factors in the planning stage of a campaign, why do so many PR professionals forget to keep an eye on them? As […] The post How to use competitor mapping to stay on top of your PR campaigns appeared first on Agility PR Solutions.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Onclusive
JANUARY 31, 2023
In our previous post in this series , we discussed the dramatic rise of greenwashing discussion across the mainstream and social media in recent years. Now we’re going to dig into the details of our media analysis to understand how the greenwashing discussion has evolved. To do this, we analyzed related keywords and phrases across mainstream and social media data over a one-year period (Nov 2021 – Oct 2022).
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Garrett Public Relations
JANUARY 29, 2023
As a freelancer for more than 20 years now, I can tell you – it is sometimes a lonely path. While there are many perks to working for yourself, being on your own can also have drawbacks. For me, one of the biggest issues was not having anyone to commiserate … 8 Guests of #FreelanceChat Offer Trusted Advice for Freelancers in 2023 Read More » The post 8 Guests of #FreelanceChat Offer Trusted Advice for Freelancers in 2023 appeared first on Garrett Public Relations.
Business Wire
JANUARY 19, 2023
Last year, visitors to the Business Wire Blog were most interested in tips for enhancing and optimizing the performance of press releases, annual predictions and trends, and hearing from guest contributors on specific topics like ESG and international media relations.
Prowly
JANUARY 5, 2023
The 2023 PR trends are here! With another exciting year behind us, we asked PR professionals to share their predictions for the top public relations trends and challenges for the year ahead. With survey feedback from 100 PR pros, the top 3 trends for both PR trends and PR challenges clearly emerged. Read on to […]. The post PR Pros Share Top 2023 PR Trends (And What to Leave in 2022) appeared first on Prowly Magazine.
Ronn Torossian
JANUARY 31, 2023
Restaurants want to retain customers as that is a way to retain profitability. Happy customers will come back on their own. When guests sign up for the loyalty program of a restaurant, the more times they visit, the more money they spend, and more loyalty programs they get. The pandemic forced the restaurants to evaluate […] The post Trends in Restaurant Loyalty Programs appeared first on.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Onclusive
JANUARY 24, 2023
If you’re a PR or comms pro, you’ll already know that environmental sustainability has become a central part of corporate strategy, building brand reputation, and the media landscape. As the appetite for green news has increased, so has the dramatic rise in greenwashing discussion and accusations across the mainstream and social media. This has left comms professionals nervous about how to best communicate their environmental goals and initiatives – how can it be done without attracting greenwas
PRSay
JANUARY 5, 2023
Want more proven-in-the-lab techniques for achieving your writing resolutions this year? Join PRSA and Ann Wylie at one of our 2023 Master Classes. You’ll learn to write messages that reach more readers and get the word out. Plus: You’ll get feedback from Ann and your colleagues in live coaching and editing sessions. I’m a poor resolver. For many years, my New Year’s Resolution was “I resolve not to resolve,” which made me a bit of a Grinch at New Year’s Day parties.
ImPRessions - Crenshaw Communications
JANUARY 3, 2023
Working at a top B2B tech PR firm rocks. But for me, that’s doubly true because I’ve been able to pursue music as a fun side hustle. In most cases, agency PR is a typical office job and being a musician is about performing live in front of people. But there are surprising parallels. In fact, my day job can sometimes feel like playing in the band.
Agility PR Solutions
JANUARY 31, 2023
Newly released research from WordPress VIP provides an insightful overview on the state of content marketing, based on a survey of more than 1,500 marketers, journalists, developers, and executives across the globe in both B2B and B2C industries. With online attention being harder than ever to catch—and retain—creating content that connects with audiences is the […] The post Content matters: The state of content marketing in 2023 appeared first on Agility PR Solutions.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
5W PR
JANUARY 1, 2023
One essential element that contributes to the overall reputation of businesses is a corporate social responsibility. Investing in CSR can help companies develop a corporate reputation, and attract customers while protecting businesses from any damage to their reputation, as well as helping them recover faster after a PR crisis. Mistakes in corporate social responsibility strategies can end up damaging or completely destroying the reputation of a business, which is why it’s important for co
Ronn Torossian
JANUARY 10, 2023
Companies that invest in social media marketing efforts understand the importance of relying on visual platforms such as Instagram, as that’s one of the best ways for companies to ensure they generate brand recognition and become more memorable to potential consumers. Engaging visual content that companies share on the Stories feature on Instagram can allow […].
Onclusive
JANUARY 24, 2023
If you’re a PR or comms pro, you’ll already know that environmental sustainability has become a central part of corporate strategy, building brand reputation, and the media landscape. As the appetite for green news has increased, so has the dramatic rise in greenwashing discussion and accusations across the mainstream and social media. This has left comms professionals nervous about how to best communicate their environmental goals and initiatives – how can it be done without attracting greenwas
Flack's Revenge
JANUARY 25, 2023
As we look ahead to 2023, there is no better time for PR pros to resolve to do a better job delivering and proving value. I was in that frame of mind when I spoke with Renée Warren ,who launched and runs We Wild Women , an agency that helps female entrepreneurs turn vision into impact. Renée is a dynamo, a noted speaker, author, entrepreneur and a fellow podcaster (check out Into the Wild ).
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
ImPRessions - Crenshaw Communications
JANUARY 13, 2023
The start of the new year is an excellent time for PR teams to reflect on their abilities, needs and competencies for the coming months. What worked well? What needs improvement? Here are vital skills for PR people to assess and enhance in 2023. It’s all about… communication. PR is a part of communications, but ironically, we don’t always communicate well with one another within a team.
Agility PR Solutions
JANUARY 29, 2023
Effective email marketing sequences are at the heart of any successful online business. They provide a way to nurture leads, build relationships, and ultimately convert prospects into customers. When done well, email marketing can be a potent sales tool. The problem is that many businesses struggle to create sequences that drive results, often because they […] The post 12 tips for creating effective email marketing sequences that drive sales appeared first on Agility PR Solutions.
Prakkypedia
JANUARY 8, 2023
I recently read several articles centred around public relations in 2023. Key take-outs focused on the continuing impact of changes to the workforce, post the COVID-19 pandemic and shutdowns of 2020. (Yes, I know COVID-19 remains with us, however governments and employers are responding in different ways from 2020). PR Daily has a terrific list of predictions (and a lot of humour in the article).
Ronn Torossian
JANUARY 10, 2023
To straddle art, commerce, and experience successfully for marketing, companies need a creative strategy. Some brands can manage to walk the line between art, commerce, and experience more successfully than others. Such brands have a clear vision of what they want to be for their customers. They do things their own way irrespective of how […].
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
The Proactive Report
JANUARY 4, 2023
By Franki Falkow, Content Director, Meritus Media. Google’s number one position in search results has long been a coveted position, but, when it comes to SEO, zero is the new number one. Google has a specific set of content guidelines that change regularly. It’s important to be aware of their latest updates and requirements, so your content is found and seen by as many of your target audience as possible.
Contently - Strategy
JANUARY 26, 2023
Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Those ideas can really move the needle. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate.
ImPRessions - Crenshaw Communications
JANUARY 11, 2023
The post below was not written by a human being. It was generated when ChatGPT was given the prompt to write a 350-word blog post about how PR teams can use ChatGPT in their work. You can be the judge of its accuracy, quality and style! ChatGPT, a language generation model developed by OpenAI, can be a valuable tool for PR professionals in a variety of ways.
Agility PR Solutions
JANUARY 22, 2023
Immersive CX is evolving into the new service standard for business, redefining how companies engage with their customers. These immersive experiences are fast becoming a key differentiator for brands to stay competitive and help ensure customers remain loyal, new research from CX pioneer Zendesk finds—and 61 percent of customers are excited about experiences that are […] The post The Immersive Revolution: AI-powered CX is now the best way to win and keep customers appeared first on Agilit
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Culpwrit
JANUARY 5, 2023
By Alexis Diller and Jason Grapethin In 2020, for a brief moment, the world stopped. With it, so too did the dreams and aspirations of so many young and talented people. Landon Campbell, a California native and soon-to-be DePaul University graduate was at a crossroads. Looking around, he thought, “Am I just going to… Continue reading What Does Success In Your 20’s Look Like?
Ronn Torossian
JANUARY 7, 2023
Giving names to solutions is not an easy thing to do, because most of the time, companies end up finding themselves in front of a whiteboard, with various ideas and phrases written on it. While all of those names might sound relatively okay to most of the people participating in such a task, no one […]. The post Importance of Product Names appeared first on.
Remote PR Jobs
JANUARY 21, 2023
If you're looking to put your PR strategy in the fast lane, building a strong relationship with influencers should be at the top of your priority list. From major-league brands to locally owned businesses, almost any organization can improve their standing with the help of influential partners, so it is important to know how and why these relationships should be forged.
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