Onclusive

JULY 6, 2017

As public relations professionals, we like to lament over fake news and how it’s misguiding people. While fake news is indeed the bane of journalism, everyone in business has, at some level, fabricated something. In other words, we can hide behind the brands we represent and even our own personal brands at times with formal messaging, over-edited tweets, and, on the customer end, imaginary buyer personas like “mid-level Melissa” that take real humans out of the mix and replace them with dictiona

Branding 364

Branding Brand Pitching Industry 364

Cision

JULY 11, 2017

A strong media monitoring strategy is essential to any effective PR program. Not only can it reveal key information such as competitor intel and audience demographics, it can also help steer you in the right direction when it comes to future outreach efforts. The first step is choosing the right monitoring software, and it’s important to consider which features will be most crucial to your organization’s needs.

How To 265

How To Media Software Agriculture 265

ImPRessions - Crenshaw Communications

JULY 31, 2017

Nothing in public relations is quite as rewarding as securing an important interview for a client. But when it happens, that’s not the time to relax; in fact, it’s when the work escalates. For some, this can mean an intense media training session. For others, a simple review of the interviewer’s background and expectations are all that’s necessary.

Interviews 206

Interviews Media Advertising Advertising 206

Prowly

JULY 12, 2017

How can I build a relationship with an influencer starting from step one? Well, despite the fact that every journey is quite different, the following steps form the basis for getting on the right track with the relationship building process. The post A Beginner’s Guide to Building Relationships with Influencers appeared first on Prowly Magazine.

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How To Social Media Marketing Media 198

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

ReimaginePR

JULY 17, 2017

The post IWF Montreal appeared first on ReimaginePr.com.

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Onclusive

JULY 6, 2017

As public relations professionals, we like to lament over fake news and how it’s misguiding people. While fake news is indeed the bane of journalism, everyone in business has, at some level, fabricated something. In other words, we can hide behind the brands we represent and even our own personal brands at times with formal […].

Branding 311

Branding Brand Journalism Publicity 311

Cision

JULY 25, 2017

When it comes to SEO, earning quality backlinks (links from other websites to your webpage) is one of the most critical ranking factors. According to Brian Dean, SEO expert and owner of Backlinko , “the number of domains linking to a page correlated with rankings more than any other factor.” That’s a pretty bold statement considering that Google has more than 200 reported ranking factors.

Strategy 257

Strategy How To SEO Engineering 257

Ronn Torossian

JULY 24, 2017

Arby’s has struggled to gain ground in the cutthroat fast food game. McDonald’s is the big dog on the porch, but there are several others that all vie for the money of people who need cheap food fast. In most cases, Arby’s tended to be pretty far back in the leader pack, landing at 18 of the top 20 according to Business Insider, behind many but ahead of popular household names like Papa John’s and Jack in the Box.

Blogging 170

Blogging Brand Branding Marketing 170

Prowly

JULY 25, 2017

If you follow up with your subscribers in the relevant time using autoresponders you increase the likelihood of a recipient’s engagement and your chances for conversions. The post How Email Autoresponders Can Help Grow Your Brand appeared first on Prowly Magazine.

Branding 173

Branding Brand How To Marketing 173

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

ImPRessions - Crenshaw Communications

JULY 10, 2017

In public relations , it’s not always obvious what is and isn’t a story. It’s an important skill to be able to differentiate between story ideas and angles that will make news and those that will make it into email trash. What’s more, it takes PRs with diplomacy and sometimes backbone to ferret out the “good stuff” and tell a boss or client that their idea won’t pass media muster.

Pitching 170

Pitching Media Product Launch Agency 170

Business Wire

JULY 26, 2017

by Stephan Useche, Client Services On Thursday, July 20, the Business Wire Florida team hosted a successful media luncheon titled “Playing Ball with the Media.” This event brought together a group of “pitchers” and “catchers” to play ball at the Newman Alumni Center in the University of Miami. At each table there was one catcher, a journalist, matched with several pitchers, PR agencies and private companies, who had the oppurtunity to throw their best news pitches.

Public Affairs 118

Public Affairs Media Pitching Groups 118

Onclusive

JULY 18, 2017

Most marketers are obsessed with attribution—and with good reason: not only are they being held accountable for campaign performance, but they’re also on a mission to continually optimize that performance. More and more, that applies to PR, as well. PR is playing an increasingly integral role in the marketing mix. As a result, about three quarters of marketers are planning to increase their PR budgets over the next five years, according to research from the Association of National Advertisers.

Comparison 294

Comparison Advertising Advertising Analytics 294

Cision

JULY 10, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. And yet with all the noise coming from every angle, it can be challenging to know what exactly you need to pay attention to. Here, we identify five sources that can prove invaluable to you in crafting your content. 1. Your Prospects. Who better to listen to in order to develop more targeted content than the people that you are developing content for?

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

The Proactive Report

JULY 12, 2017

Thanks to SocialQuant we have an analysis of how a sample of nearly 500,000 tweets with over 3.5 million impressions fared in the new Twitter Algorithm. Check out these 6 data-backed ways to get more retweets in 2017. The post Twitter’s New Algorithm – How to get More Retweets appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow.

How To 78

How To Analysis Twitter Social Media 78

Prowly

JULY 18, 2017

As a professional social media network, LinkedIn was created for individuals to be able to showcase their complete brand in one place. When building your personal brand, presenting your identity and establishing a professional reputation are key. The post Building Your Personal Brand on LinkedIn appeared first on Prowly Magazine.

LinkedIn 150

LinkedIn Branding Brand Reputation 150

ImPRessions - Crenshaw Communications

JULY 21, 2017

In public relations w e’re always looking for tools to help produce quality content for clients as well as our own brand. And there are tools that can save time while improving topic choice, leads, and writing style. Here are some of our favorite apps and tools that help PR teams create winning blog posts, bylines and other important communications.

Infographics 157

Infographics Writing Tools Google 157

Business Wire

JULY 28, 2017

The statement that PR pros are just not paid enough is sure to get any communicator’s attention, and it made quite the impact as the phrase that started off the recent webinar Monitor, Measure, Evaluate, Evolve. The webinar was hosted by Business Wire’s own director of social and evolving media, Serena Ehrlich, and it focused on the role data must play in order for today’s PR professionals to be truly successful in what they do.

Data 160

Data How To Internal International 160

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

Onclusive

JULY 25, 2017

An AirPR customer recently mentioned to me that they would be even more successful if they could report a PR metric comparable to “return on advertising spend” ( ROAS ), a key metric their advertising counterparts use when reporting to C-suite executives. My immediate thought was that we also need a “return on PR spend” ( ROPRS ) metric that can show the cost-benefit analysis of any given PR campaign.

Advertising 278

Advertising Advertising Measurement Analysis 278

Cision

JULY 5, 2017

When it comes to branding, we’re hearing the buzzword “authentic” a lot lately. But what does that actually mean? How can a brand like yours be authentic, especially in its content marketing ? . What Authentic Really Means for Your Brand. Because this word is so nebulous, it becomes hard to define, but I take it as creating value for an audience without ulterior motives.

Content Marketing 247

Content Marketing Advertising Advertising Google 247

Ronn Torossian

JULY 28, 2017

If you have to choose between quality and quantity, always choose “both.” The idea that you should have one or the other … or, indeed, that you should choose one over the other … is bad policy all the way around. You need both. Your clients and your audience deserve both. If you’re not integrating qualitative research and analysis into your public relations campaigns , you are shortchanging yourself and your clients.

Analysis 150

Analysis Policies Blogging Publicity 150

The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. The wheels do tend to grind slowly in large corporations. Like biting the tail of a dinosaur – it takes a while for the message to reach the brain.

Strategy 149

Strategy B2C SEO Social Media 149

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Prowly

JULY 5, 2017

Cannes Lions 2017 — the Creatives Still Want to Change the World. The 64th Cannes Lions International Festival of Creativity is over! Hundreds of lectures, thousands of delegates and submitted projects. Virtually the entire global creative communications industry spent over a week at the Côte d’Azur to review the past year and to reflect on what. The post Cannes Lions 2017 — the Creatives Still Want to Change the World appeared first on Prowly Magazine.

Creativity 144

Creativity Internal International Industry 144

Presspage

JULY 11, 2017

Pity, Fear and Catharsis. According to Aristotle, a story must have pity, fear and catharsis. These are the basic elements to a compelling story. The main lesson in this is to keep your focus on the audience, and not on your characters, plot, or yourself as a writer. The concepts Aristotle mentions are chronological. When creating a piece of content such as a blog post or a video, you are creating content to entertain your audience.

Storytelling 137

Storytelling Film Blogging Video 137

The Resolution Blog

JULY 20, 2017

Nobody would disagree that linking your online PR coverage to the impact on a client’s website is a valuable thing to do. Did anyone visit our site from the link in that coverage? Did anybody that visited…actually do anything. Like download something, give us their email or earn us some money? You can get answers to this stuff with Google Analytics.

Analytics 137

Analytics Google SEO Data 137

Cision

JULY 6, 2017

Originally authored and published by PR Newswire’s Jaimee Bruening [link]. Blogging can (and should) do more than just update readers on the latest news and events of the day. When done right, your posts can educate readers, establish you as an authority in your field, and help position you as a go-to resource in your audience’s time of need.

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Blogging How To Privacy Mobile 168

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Ronn Torossian

JULY 19, 2017

Even if you only have one location – restaurant, bar, hotel and the like, public relations should be part and parcel of every day. There are some things you should be doing to keep your business in the minds of customers – both current and potential ones. Customer Service. Before you start worrying about anything else, make sure that every person who walks through the doors of your establishment feels at home.

Hotels 150

Hotels Customer Service Blogging Branding 150

The Proactive Report

JULY 20, 2017

Did you know that the fourth Thursday of each quarter is Get to Know Your Customer Day? So that’s today! And why should we learn more about our customers? Well, without them we have no business. That ought to be reason enough. And now that technology is shifting the power from brands back to customers, there are new ways to learn just about everything about your current and potential customers.

Analytics 145

Analytics Small Business Mobile System 145

Prowly

JULY 10, 2017

Are you still doing your PR like it’s the 90’s? If your answer is “yes,” then, man, this article is for you. What is still missing is a growth mindset. The post 6 Tips to Hack Your PR Strategy for Massive Growth appeared first on Prowly Magazine.

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Strategy How To 142