ImPRessions - Crenshaw Communications

JULY 6, 2022

Today’s PR business is definitely not your grandparents’ PR industry. Even before the COVID-19 pandemic, PR was evolving, with most of us replacing time-honored tactics with new ones. For example, media monitoring, once a tedious and time-consuming daily ritual, is now far more efficient given AI-assisted tech. Today content is dynamic; much of it can be created instantly and is more personalized than ever before.

SEO 333

SEO Analysis Meeting Travel 333

Ronn Torossian

JULY 18, 2022

A business should have a plan in place on how to handle engagement with all types of audience. Deciding on who is responsible for engagement with the audience and how it is structured is very important for the overall strategy. Figuring out who the business wants to reach with its content is the first step […]. The post Things to Consider before Creating a Target Audience appeared first on.

Strategy 195

Strategy How To Agency 195

Prowly

JULY 14, 2022

Podcasts have rapidly gone from “pod-what?” to a favorite way to keep up with everything from news & entertainment to hobbies & professional topics and a million things in between. Whether listening on the way to work, on a jog, during lunch or whenever, podcasts are now part of the daily routine for millions of […]. The post 10 PR podcasts to listen to in 2022 appeared first on Prowly Magazine.

Industry 211

Industry Trends 211

PRSay

JULY 1, 2022

Fifty-five years ago, the first “Public Relations Handbook” that I edited was published. Matt Holt Books recently published the book’s 5th edition. Needless to say, a lot has changed in public relations since 1967. Back then, when we first published the “Public Relations Handbook,” reaching out to the media was relatively straightforward for PR professionals.

Handbook 192

Handbook Publicity Newspapers Television 192

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Agility PR Solutions

JULY 31, 2022

Social media marketing is an absolute must for almost all businesses today. Even multinational B2B firms like UPS and Intel run TikTok and Instagram accounts that boast millions of followers and promote their brand image. But not all social media accounts are up to scratch. As a PR professional, you’ve probably witnessed or even made […]. The post Elevating your social media game to increase brand awareness appeared first on Agility PR Solutions.

Social Media 183

Social Media Branding Brand Media 183

ImPRessions - Crenshaw Communications

JULY 26, 2022

Over the last three years remote work capabilities have transitioned from a work perk to an industry-wide expectation, especially among PR agencies like ours. Now let me clarify something – working remotely isn’t the same as working from home. While working from home has traditionally meant the temporary ability to work from one’s house for a day or two each week, working remotely is a constant.

How To 309

How To Meeting Travel Employee 309

Ronn Torossian

JULY 15, 2022

Companies have to pay constant attention to their audiences. When they do that, they can give the right content to the right audience at the right time. Consumers are being targeted with hundreds of thousands of different types of content daily, they are learning to pay less attention to irrelevant content on their devices. Paying […]. The post Hyper Targeting appeared first on.

Consumer 195

Consumer Company Publicity 195

Prowly

JULY 21, 2022

If you’ve been following Prowly #PRChat, you know know that we feature an incredible range of voices and perspectives and this time our lineup gets even more impressive with the addition of Ali Sheik, Director of PR at Reachology and all-around expert on PR, media relations and event organization. In his 20+ years of high-level […]. The post Prowly #PRChat with Ali Sheik, Director of PR at Reachology appeared first on Prowly Magazine.

Media Relations 197

Media Relations Media Industry Trends 197

Axia PR

JULY 12, 2022

In this episode, guest Rob Biesenbach, keynote speaker, author, and retired actor, and host Jason Mudd discuss the power of saying “No,” the importance of storytelling, how to become a keynote speaker, and challenges keynote speakers face. Rob worked in corporate communications by day and began a secondary career of acting at night. From there, he launched his keynote speaking business and has been teaching people the lessons he learned from acting and improv and how to implement them into corpo

Storytelling 174

Storytelling Corporate Communications How To 174

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Agility PR Solutions

JULY 25, 2022

The best PR campaigns are the well-planned ones. There is no way around this. The more effort you put into your campaigns, the better results you can expect. After all, a great PR campaign isn’t just a single post on social media or press release, it’s a multi-channel process that leads to specific results. In […]. The post 4 powerful tips to create an authentic PR campaign appeared first on Agility PR Solutions.

Social Media 174

Social Media Media Analysis Publicity 174

Stephen Waddington

JULY 6, 2022

Public relations practitioners fall short of the expectations of a profession. It’s a limiting factor for public relations to realise its potential as a management discipline. There is no barrier to entry to working in public relations. Anyone can decide to work in the sector and call themselves a practitioner. There’s little to distinguish it from the career path into hairdressing or estate agency.

Publicity 167

Publicity Ethics Training Education 167

ImPRessions - Crenshaw Communications

JULY 19, 2022

For PR teams, the most common way to secure media coverage involves announcements, data and proactive pitches. Yet there are always times when proactive pitching doesn’t work, or when announcements and data are relatively light. It’s times like these when PR folks must figure out how to supplement their planned pitching to continue to drive media interest at a good pace.

Pitching 304

Pitching Report Data Tools 304

Ronn Torossian

JULY 13, 2022

For companies to create better marketing campaigns that will generate positive results, they need to be relying on marketing analytics and the data that has been generated from previous promotional efforts. However, not every company can understand how it needs to go about utilizing the information that’s being generated. That’s why one of the best […].

Analytics 195

Analytics Company Data Marketing 195

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Sword and the Script

JULY 26, 2022

In this guest post, Rudi Davis, Head of Agency at Intelligent Relations, argues organizations should focus on earned media during a recession because it has credibility and a low relative cost with high impact. We all know the market has taken a downturn. Expert sources like YCombinator and Sequoia are warning businesses that a recession is coming. Batten down the hatches.

Media 165

Media Pitching Agency Guidelines 165

PRSay

JULY 29, 2022

July is Global Affairs Month at PRSA. Learn more about the programming here. For communicators in today’s hyper-globalized world, achieving an organization’s goals is becoming more complex. A growing multiplicity of voices and communications channels accompanies disruptive technologies and radical new business models. To see how international communicators reach audiences in this environment, we asked five PR leaders in Latin America for their insights.

Communications 158

Communications Public Affairs Insurance Insurance 158

Agility PR Solutions

JULY 18, 2022

Email is without a doubt the most common form of digital marketing, with 62 percent of businesses using it to retain clients and customers. That’s not surprising given how versatile and accessible email can be. With that in mind, it pays to think about what the right email metrics are and how they should be […]. The post 11 email metrics that matter for your business in 2022 appeared first on Agility PR Solutions.

Marketing 167

Marketing Analysis Publicity 167

The Resolution Blog

JULY 8, 2022

In this episode I interview Donna Loughlin, she is the founder & owner of PR firm LMGPR and host of podcast ‘Before It Happened. Having started journalism at just 10 years old; helping at a local newspaper network that her family managed, Donna progressed & became a global journalist for Reuters and the BBC. It was when […]. The post The PR powerhouse on every tech founders (& investors!

Newspapers 156

Newspapers Journalism Local Interviews 156

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

ImPRessions - Crenshaw Communications

JULY 13, 2022

The bread and butter of B2B PR ? Industry events. Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media.

Media 294

Media Trade Shows Travel Interviews 294

Ronn Torossian

JULY 11, 2022

Most of the big retail brands tend to face unique obstacles in terms of digital marketing because trying to manage a big international brand is not easy. That’s especially true when the company in question is multi-channeled which means it’s being sold digitally, through branded stores, directly, and through retailers. When trying to balance both […].

Retail 195

Retail Internal International Branding 195

NewsWhip

JULY 21, 2022

In June, Burger King made headlines for the wrong reasons after the restaurant chain was dragged into a crisis based on a retirement gift given to an employee at a Las Vegas location. . Kevin Ford — the employee in question — had been working at the chain for 27 years and never missed a day of work. He was rewarded for his years of service with a goodie bag containing a movie ticket, candy, and a Starbucks cup.

Employee 147

Employee Viral Crisis Branding 147

PRSay

JULY 13, 2022

After two-plus years of the pandemic, many companies and organizations are looking to return their workforces to the office. Being together in the same physical location brings many benefits, but remote work offers advantages, too. A hybrid model that combines remote work with in-person office work has the potential to improve how you run your business, whether it’s in PR, marketing or any other sector.

Employee 157

Employee Handbook Comparison Meeting 157

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Agility PR Solutions

JULY 29, 2022

It never hurts brands and small businesses to incorporate social media into their marketing strategies. Now that social media is one of the most influential sources in our lives, expanding your online marketing strategy should be your first concern. Having a direct connection with customers and the opportunity to grow business through informative content highlights […].

Social Media 166

Social Media Small Business Media Strategy 166

Stephen Waddington

JULY 19, 2022

Socially Mobile helps practitioners step up as managers and increase their earning potential. I caught up with some of the latest cohort of students as they complete the programme. We've opened paid and funded applications for the third Socially Mobile cohort , the leadership communication programme that aims to increase diversity in public relations.

Mobile 142

Mobile Meeting Course LinkedIn 142

Contently - Strategy

JULY 7, 2022

B2B content marketers may groan at the thought of optimizing their brilliantly written, carefully crafted copy for search engines. Appealing to Google’s spider is necessary, but it doesn’t always top the list of favorite things to do. Nevertheless, because search engine optimization (SEO) is essential to achieve first-page rankings and garner more traffic, having the right tools to optimize intelligently can lessen the burden.

Content Marketing 141

Content Marketing SEO B2B Tools 141

Ronn Torossian

JULY 7, 2022

When a company executes the right public relations strategy to create a public relations campaign, it’s likely that the story will start spreading throughout media outlets. During that time, it’s important for companies to take advantage of all the attention they’re getting to generate a long-term boost to the overall website authority that they have. […].

Company 195

Company Media Strategy Publicity 195

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Steve Barrett on PR

JULY 29, 2022

This week’s news that former Weber Shandwick COO Frank Okunak embezzled over $16 million from Interpublic Group’s largest PR firm came as a shock to most people in the industry.

Agency 138

Agency Industry Blogging 138

Awario

JULY 31, 2022

Marketing your business on Facebook is one of the most effective ways to reach and target audiences through social media. With 2 billion monthly active users, it's no wonder as to how Facebook is able to reach such a massive audience. However, in order to achieve successful results with your Facebook marketing efforts, it's important to fully understand and take advantage of the platform's analytics tools.

Analytics 130

Analytics Facebook Social Media Tools 130

Agility PR Solutions

JULY 7, 2022

Technological evolution has done nothing short of transforming the PR landscape. In a post-Covid pitching pool, campaigns have become more competitive, journalists have become inundated with requests and marketers are quickly battling a spike in consumer demand. As technology evolves, so does PR. On the back of Covid-19’s push for digitalization, PR professionals of today […].

Pitching 167

Pitching Technology Digital PR Consumer 167