PR Job Coach

MARCH 29, 2012

'The revelation that companies are asking potential employees for Facebook passwords got me thinking about how Facebook has rapidly evolved as both diary and biography. Given the addition of timeline to Facebook’s configuration, people on the hunt would do well to make Facebook work for them instead of the converse. While there are other solid platforms like LinkedIn that are a source of rich C.V. type information, Facebook is fast becoming a treasure trove of great data about the 850 million pe

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Facebook How To Construction Insurance 160

Waxing UnLyrical

MARCH 26, 2012

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. The project. You might remember my telling you about this ; long story short, we were asked to provide digital support for the campaign; specifically, to engage bloggers with the goal of raising awareness for the campaign and the work that OA does to empower women around the globe.

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Case Study Internal International Study 105

Bad Pitch Blog

MARCH 17, 2012

'A few bad pitches have us seeing red on St. Patrick''s Day. OK, we''ve seen worse offenders. But it''s been too long since our last post. So we''re calling out assumptive news releases and even making you some "Bad Libs." The Assumptive News Release Promoting the fact that “it’s an honor just to be nominated” can be considered news. But speculating outcomes or promoting news before it’s a fact is presumptuous at best.

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Pitching Writing Brand Branding 48

Waxing UnLyrical

MARCH 12, 2012

The big story last week was Invisible Children’s 30-minute film on Joseph Kony. I mean, you just couldn’t get away from it. I was fascinated; not by the video so much (which I agree was beautifully produced), but by the amount of conversation it generated. So I talked to a few of my colleagues in the nonprofit world, all powerhouse professionals, to get their take on a couple of things.

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Nonprofit Film Video Social Media 103

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Internal

Waxing UnLyrical

MARCH 23, 2012

Like it or not, if you administer at least one Facebook Page, you’re trying to get ready to face the music next Friday. Because that’s the day – March 30 – when its new Timeline format will go live on all brand/business pages. I actually opted to switch my business Page over to the new Timeline when it was offered to me, and overall, I like the format a lot.

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eBook Facebook Small Business Social Media 102

Waxing UnLyrical

MARCH 16, 2012

Jen Zingsheim , who periodically guest-moderates #measurePR, was on hand on March 6 to do just this. Here’s her recap of the chat. And Happy Anniversary to my parents! The March 6 #measurePR chat was a lively one, as the group tackled existential measurement questions like, “Is it ever okay *not* to measure?”. We kicked off the discussion by examining a post by Mark Schaefer.

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Measurement Social Media Analysis Analytics 89

Waxing UnLyrical

MARCH 27, 2012

When I was still fairly new to drama school, I was going through a rough patch. This was bound to happen; I was in a new (and, in some respects, completely alien) environment, and I didn’t have the cocoon of my family and friends around me. I don’t remember how or why, exactly, but one of my seniors – she had graduated a year or two before I started – took a shine to me.

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Writing 88

Waxing UnLyrical

MARCH 22, 2012

Erin Feldman is the marketing communications manager at TouchSystems , a touch screen company based in Hutto, Texas. Her background is in marketing and creative writing, and she riffs about writing right at her blog, Write Right (so write right, don’t make her use her red pen). She spends the rest of her time writing poetry, drawing, reading, and running.

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Writing Creativity Blogging Marketing 87

Waxing UnLyrical

MARCH 2, 2012

March second! March second! March Second! March Deuce! I say it to celebrate good Dr. Seuss! Today was his birthday. He’d be one-oh-eight! Hooray to the man! Though he’s late, he was great! To think Seuss does not seem. To remind of Bernays. Nonetheless, our good rhyme king. Does have his place. In teaching us that in our own operations. We must always dream big about public relations.

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Exercises Energy Creativity Groups 83

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Waxing UnLyrical

MARCH 28, 2012

What do you get when you take a journalism student interested in development issues and the nonprofit world, and send her to India for some hands-on experience? What do you get when said student lands on her feet in the Big Apple, and decides to pursue a career at the intersection of new media and social good? What do you get when you find out she now works at one of the largest media outlets around, yet still tries to reply to most, if not all, emails that are sent to her?

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Nonprofit Interviews Pitching Journalism 83

Waxing UnLyrical

MARCH 7, 2012

That’s a teaser, of course. Because there is no such thing as the “perfect pitch.” There are terrible pitches, there are so-so pitches, and there are very good pitches. But to me, a perfect pitch would be one that secured every single story it was aiming for. And as far as I know, no one holds that record. You can , however, write a very good pitch.

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Pitching Course Examples Engineering 75

Waxing UnLyrical

MARCH 8, 2012

There’s something terrible about women when they get together. You probably just did a double-take at my use of the word “terrible.” But you see, “terrible” doesn’t always mean something that’s absolutely ghastly. It can also mean something that causes awe, or is formidably great. Like these pink high heels.

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Internal International Energy Healthcare 75

Waxing UnLyrical

MARCH 20, 2012

When I first moved to the U.S. all those years ago, one of the things that struck me was how people would ask the question, “How are you?” Seeing as how I first lived and worked in the San Francisco Bay Area, I most often heard, “Hey, how are ya?” Thrown out in a breezy, casual way, almost like a frisbee tossed across Golden Gate Park.

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Social Media Meeting Media Publicity 75

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

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Pitching

Waxing UnLyrical

MARCH 19, 2012

The Public Relations Society of America has spent the past few months collaborating with other PR associations around the globe on a redefinition of the term “public relations.”. This is a task that has been championed since the late 1970s when Edward L. Bernays presented his case for a redefinition of PR in his Public Relations Quarterly (Spring 1978) article “Defining Public Relations,” observing that our profession was, in his eyes and at that time, in need of an overhaul.

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Publicity Nonprofit Banking Government 74

Waxing UnLyrical

MARCH 9, 2012

Erin Feldman is the marketing communications manager at TouchSystems , a touch screen company based in Hutto, Texas. Her background is in marketing and creative writing, and she riffs about writing right at her blog, Write Right (so write right, don’t make her use her red pen). She spends the rest of her time writing poetry, drawing, reading, and running.

Writing 74

Writing Creativity Blogging Marketing 74

Waxing UnLyrical

MARCH 6, 2012

I just got an email from a very smart professional whom I happen to like a lot. We met on someone’s blog, followed each other “home,” and now see each other on social platforms pretty much daily. We share each other’s links, support and tease each other on Twitter, and share brief direct message dialogues every now and again (no, not about you.

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Social Media Web Twitter Blogging 71

Waxing UnLyrical

MARCH 14, 2012

February came and went and I didn’t write a valentine for the International Association of Business Communicators (IABC). I should have. While I have no plans to get an IABC logo tattooed on my bicep , I am scrawling its name all over my date book. It’s getting obnoxious. In my home town you can always tell when a new batch of kids have started training at the Taekwondo academy, since a wave of them will be kicking signs and mailboxes down main street.

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Hotels Internal International Training 69

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Brand

Waxing UnLyrical

MARCH 15, 2012

Last week I went to visit the team at P. Johnson Tailors to pick up a jacket they were making for me. Surrounded by the books, tools and fabrics that demonstrated centuries of skill and craft that form the foundation of the tailoring profession, I couldn’t help but think a little about the current rate of change in the field of PR and communication.

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Publicity Comparison Fashion Ethics 67

Waxing UnLyrical

MARCH 13, 2012

I don’t know Olivier Blanchard personally. I follow him on Twitter and like “The Brand Builder” on Facebook. That’s the extent of our relationship, and it is decidedly one-sided. He has not asked me to write this, and has not approached me to say nice things about him. In fact, I doubt he’s even aware of me. I think that’s important for you to know before you read the rest of this post.

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Social Media Media Measurement Groups 66

Waxing UnLyrical

MARCH 5, 2012

You know how we typically moan and groan about Mondays? “Oh, it’s Monday.” “Just another manic Monday.” We set up the start of our week (at least, it is for those of us who follow the Gregorian calendar ) for apprehension and drudgery. Poor Monday. Over the last several months, though, Monday has taken on a new meaning for me.

Measurement 64

Measurement Small Business Resources Twitter 64

Waxing UnLyrical

MARCH 30, 2012

It’s been about six weeks since my last Bootcamp update. And you want to know where I stand, don’t you? It is Friday, after all. Of course you do! Here’s where I am: Down around 20-22 lbs total since I started (my weight varies a little, but it’s staying in this range). Down a total of about 22 inches. My BMI seems to have settled in (for now at least) at around 22.

Exercises 61

Exercises Pinterest Energy Course 61

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Crisis Management

Waxing UnLyrical

MARCH 1, 2012

There’s an interesting white paper out today, issued jointly by the Case Foundation and Razoo Foundation, and authored by Geoff Livingston (disclosure: he’s a friend), titled How Giving Contests can Strengthen Nonprofits and Communities. It examines whether “giving days” – such as last year’s Give to the Max DC, which used gamification to give additional awards to the nonprofits and donors that raised the most money – can strengthen nonprofit communities

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Nonprofit Community Training Case Study 61

Waxing UnLyrical

MARCH 29, 2012

My parents were quite the partygoers when they were young. They were also extremely devoted parents (I was born when my mother had just turned 21), so many of my childhood memories are of hanging out at “grown-up” parties. Yes. They’d take me along (and later, my sister and brother) rather than leave us home, attended to by the nanny.

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Web 58

Bad Pitch Blog

MARCH 17, 2012

'Earlier this week, an ad rep for a media brand came to us with a sponsorship package that revolves around social voting. Social Madness riffs off college basketball''s bracket-style competition, its calendar-inspired moniker and it marries them with a social voting program. We''ve documented our issue with social voting in the past. Even Geoff Livingston weighed in on the topic for us.

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