Ronn Torossian
AUGUST 25, 2019
It happens to even the best, most well-known brands. A simple social media missive gone wrong can be enough to ignite an explosive chain reaction of negativity and poor public perception. For a brand that was only seeking to elevate its marketing and make a splash, this can easily be panic-inducing. Take the recent example […]. The post What to Do When a Marketing Plan Backfires appeared first on.
ImPRessions - Crenshaw Communications
AUGUST 26, 2019
Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. Teams juggle many client accounts, with each having its own needs and expectations. There’s only so much time to spend on routine work like monitoring and measuring, yet these tasks are extremely important to any ongoing PR agency-client relationship.
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Deirdre Breakenridge
AUGUST 28, 2019
Every relationship is different and precious in its own way. You work so hard to build relationships and when you make that special connection you don’t want to lose it! Knowing this, how much do you nurture your relationships and how present are you in those interactions? When you want to build an unbreakable bond you have to show up and be vulnerable, transparent, honest, and compassionate, and with all of your passion in tow.
PRSay
AUGUST 26, 2019
You know that feeling when you find out something your organization or client is doing, but it’s too late to take full advantage of it from a PR perspective? I hate it when that happens, so I’m sharing an inspiring example to help you avoid it. A communicator needs to be in the room whenever the organization is deciding when and how to pull the trigger on a new development.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Ronn Torossian
AUGUST 29, 2019
Listen, we get it. We live in an age heavily, perhaps even slightly unhealthily, reliant on technology. For those who find themselves employed by an industry that relies on technology for most of its functionality (think: digital marketing), it becomes increasingly hard to step away from work and find that balance with life that we […]. The post How Digital Marketers Can Unplug in a Plugged-In World appeared first on.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Communications Conversations
AUGUST 27, 2019
The AP Style folks recently made an earth-shattering change to its AP Style Standards: You no longer have to spell out “%” after a number. AUDIBLE GASP! That was actually close to the reaction I got from friends and colleagues on a LinkedIn post where I shared this news a few weeks ago. And, for good reason. Many of my friends and colleagues are now in the “more experienced” group.
PRSay
AUGUST 27, 2019
In honor of the 30th Anniversary of PRSA’s College of Fellows ( #Fellows30th ), members shared a “Pearl of Wisdom” — a piece of advice they were given that impacted their lives or careers and is something they pass on to others. . • Steve Seekins, APR, Fellow PRSA, class of 1993: “In your developing career, it’s all about drawing circles and lines.
Ronn Torossian
AUGUST 27, 2019
Last month, users in seven countries began testing a new experiment by the social media powerhouse Instagram. While posts typically show a running count of the number of likes they receive, this new initiative aims to get rid of those likes. On a platform where influencer marketing lives (and thrives) and where likes are an […]. The post Instagram is Testing Hiding Likes: What This Means for Marketing appeared first on.
Agility PR Solutions
AUGUST 25, 2019
Think about some of the things you will fondly remember forever. Chances are there were stories connected with them that touched your heart. Astute nonprofits recognized the power of storytelling way before corporations and have been leveraging that to secure large donations. Why is storytelling so impactful? Storytelling engages the listener. A well-told story grabs […].
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
PR for Anyone
AUGUST 30, 2019
Hi everybody. It’s Christina Daves with this week’s Get Famous Friday PR Tip. This week, I want to talk about reusing old stories. So maybe you saw a story in a magazine or newspaper, on television. You thought, “I would have been the perfect expert for that.
Stephen Waddington
AUGUST 27, 2019
Here’s what you need to know about the candidates’ manifestos in the forthcoming CIPR Election. It’s CIPR Election time. There are two candidates, Rachel Royall and Mandy Pearse, going head-to-head for the role of President in 2021. In this blog I’ve set out each candidate’s statements and blogs to understand their proposed policies. Both candidates have focused on three broad themes: practice, education and CIPR membership.
Mark My Words
AUGUST 30, 2019
Imagine the fairy tale, the one with the young bored shepherd races into town day after day crying wolf. Day after day, until finally there is a wolf – and he, along with his herd, fall afoul. It’s a story with a famous message for all children, but it has another overlooked message. One for wolves. Dominic Cummings is a man who has made his craft through ruthless, winner takes all, victory-justifies-whatever-means, campaigning and he is a man whose career has rewarded him whenever he has
Agility PR Solutions
AUGUST 26, 2019
Brand followers on social media are a fickle bunch—it just takes one slip for your average “fan” to unfollow you, and therefore fall out of the loop on your special offers and insider deals. New research from social marketing research firm GoodFirms indeed reveals that nearly 4 out of every 5 people have recently unfollowed […]. The post Why are brands’ social media fans unfollowing them—and what can they do about it?
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
PRSay
AUGUST 29, 2019
It’s that time of year. Football season is upon us, which means tailgating, rivalries and, of course, fantasy sports. Each year, millions of people play fantasy football, and just like it’s important for you to draft a winning team, it’s important for content marketers to recruit an all-star content team. From data analysis to content planning, it’s crucial to make sure the right people are occupying the right positions.
Ishmael's Corner
AUGUST 28, 2019
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. A few years ago PR Moment asked me to pontificate on a playlist of songs that put a bounce in my step and might — emphasize on the “might” — do the same for others. I decided to play these songs over the weekend during a catchup on loose ends.
Stephen Waddington
AUGUST 29, 2019
The candidates for CIPR President in 2021 have been announced. I’m supporting long standing CIPR volunteer and trainer Mandy Pearse. She’s an MBA and board level practitioner. I valued Mandy’s counsel on CIPR Governance issues and engagement with public sector communications communities during my time as President in 2014. As an MBA holder she’s among a group of practitioners that have been driving communications at board level for more than two decades.
Agility PR Solutions
AUGUST 29, 2019
As we become more reliant on the digital world, PR pros continue to face tough challenges. The rise of the internet and social media have made it easier to spread a message. At the same time, they make it harder for PR pros to be heard and work on damage control. It’s tough to get […]. The post 5 solid tips for PR pros on protecting online privacy appeared first on Agility PR Solutions.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Buzzstream
AUGUST 28, 2019
When working with data to create content for your brand, it can feel like every time you come across a relevant data set, it’s already been covered extensively. . But when creating content for your site, your goal is to create something newsworthy, interesting, and original. . Then, the thought hits you: “Why not just survey people?”. Surveys can be an appealing option to meet your content creation goals, but there are other successful types of content you can produce that will also meet your co
NewsWhip
AUGUST 27, 2019
[…]. The post Sustainability & Success: The new role of business in today’s environmental debate appeared first on NewsWhip.
Sword and the Script
AUGUST 27, 2019
Content marketing could quite possibly be the most misunderstood concept in marketing today. Most confuse content marketing as synonymous with content, which is a solid way to make sure your content marketing program underperforms, or worse, fails. Even experienced marketers make this mistake because they assume they already know what it is, after all, they’ve created a lot of content over their careers.
Agility PR Solutions
AUGUST 26, 2019
One of the more challenging tasks that modern businesses are faced with is motivation in the workplace. Given the dynamic job environment that millennials have introduced, switching jobs has become a normal occurrence. So, to be able to offer your staff the amount of motivation required for them to stay where they are and recommend […]. The post Teambuilding in focus—9 tactics for motivating your employees appeared first on Agility PR Solutions.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
PR News
AUGUST 29, 2019
Emerging platform TikTok has seen a lot of buzz these days, and perhaps rightly so: It has added 1.2 billon users over just one year. A new shoppable hashtag campaign from Ralph Lauren is already trending in marketing circles. For communications professionals, this is either cause for celebration or a scary new addition to their… Continued. The post Are Communicators Sending Out an SOS (Shiny Object Syndrome)?
Communications Conversations
AUGUST 29, 2019
Kevin Hunt and I have been publishing our Talking Points Podcast now for five years. We just recorded our 117th episode a couple weeks ago. Because we’ve been around a while now, and there’s surprisingly not a lot of social media/comms podcasts that have consistently posted every month for the last five years, we’re getting pitched from time to time.
5W PR
AUGUST 26, 2019
The uphill climb that is obtaining genuine engagement on social media can quickly become tiresome for even the most seasoned marketing professionals. As social media platforms continuously make reaching customers organically more and more difficult, marketers must think on their feet a bit in order to stay ahead of the curve. Gone are the days when each and every post put up by a business page was shown to all of the page’s followers.
Agility PR Solutions
AUGUST 27, 2019
Despite a robust economy and the mountains of consumer data at their fingertips, nearly three quarters (72 percent) of senior marketing executives in a new survey cited a business growth rate of less than 10 percent last year—confirming that efficient measurement is about more than just tracking campaign results. According to new research from The […].
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Contently - Strategy
AUGUST 28, 2019
When was the last time you took a true vacation? Not a “let me just check my work email” vacation, or a “finishing a blog post on the plane” vacation, but a real, no contact, no schedule, mimosas at 10 am kind of escape? Unless you’re apart of the 28% of American workers who actually use their max vacation time annually, you’re probably overdue for some relaxation.
PR News
AUGUST 29, 2019
Emerging platform TikTok has seen a lot of buzz these days, and perhaps rightly so: It has added 1.2 billon users over just one year. A new shoppable hashtag campaign from Ralph Lauren is already… Continued. The post Are Communicators Sending Out an SOS (Shiny Object Syndrome)? appeared first on PR News.
Steve Barrett on PR
AUGUST 30, 2019
As we reach the dog days of summer and prepare for the busy final third of the year, August hasn't exactly been silly season but a few fun things caught my eye this week - along with some more serious items.
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