Deirdre Breakenridge
JANUARY 5, 2018
State Farm is running “Don’t You (Forget About Me)”, a commercial featuring the 1985 Single Minds hit in the context of a soup kitchen, supporting the insurance company’s Neighborhood of Good movement. The holidays are a popular time to get involved and give back, but when the decorations come down and the season of giving ends, there are still people in need in the community.
B2B PR Sense
JANUARY 5, 2018
A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? The truth comes down to misinformation. There are a number of myths about public relations.
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Cision
JANUARY 2, 2018
It’s 2018: Do you know where your marketing campaigns are focused? Chances are the answer is Facebook. Facebook has gained a reputation for being a marketing shortcut of sorts; its ads have an average click-through rate of.9 percent , no matter the industry. It’s also known for helping increase consumers’ engagement with brands, given Facebook’s 183 million daily users.
PRSay
JANUARY 3, 2018
Throughout January, PRsay will feature posts by a variety of thought leaders on the year ahead for communicators and the PR profession. For much of the past decade, authors of articles such as this one predicted changes in how content would be created and disseminated given the continued emergence of social and other digital-media platforms. We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other s
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Prowly
DECEMBER 30, 2017
This was one hell of a year for Prowly Magazine! We have published more than 110 specialist articles, received over a few dozen chunky comments, launched a Polish version of our blog, kicked off our educational project, and released 10 e-books on different aspects of PR as part of our Prowly Academy. First and foremost, […] The post A Year of Great Content in Review: 19 Best Pieces by Prowly Magazine Contributors in 2017 appeared first on Prowly Magazine.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Ronn Torossian
JANUARY 5, 2018
The speculation has been running like an undercurrent to the entire NFL season: would Super Bowl-winning coach John Gruden return to the sideline for the 2018 season? There’s no doubt Gruden is the most desirable “not currently coaching” coach out there. The speculation that Gruden would leave his job with Monday Night Football began first in the city where Gruden won his championship.
Sword and the Script
JANUARY 2, 2018
We all want happy classrooms where true learning is at the heart of everything we do. A great way to move toward that goal is to build your classroom “brand,” says teacher-librarian Rita Platt. She describes her own brand development and offers tips to develop yours.
Prowly
JANUARY 3, 2018
Planning your goals is a process of unprecedented value if done right of course. What I mentioned here is going to help when you already have an idea about what needs to be achieved in your life. The post How to Set Your Goals so That They Make Any Damn Sense Whatsoever appeared first on Prowly Magazine.
ImPRessions - Crenshaw Communications
JANUARY 3, 2018
Smart public relations can help put a new brand on the map or burnish the image of an older one. This year, businesses face perennial questions like how to maintain customer loyalty, and fresh challenges like changes in federal regulation laws and the tax code. But, with change comes an opportunity to tell new and different stories or appeal to emerging audiences.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Ronn Torossian
JANUARY 3, 2018
For some time now, many have been watching the automotive industry wondering when the tipping point would be. At what point would electric or hybrid vehicles transition from being a niche vehicle to something the “average car buyer” might consider. Some are saying, 2018 could be that year. That might be an overly optimistic viewpoint. Currently, electric cars only account for about 1.5 percent of all auto sales in the United States.
MaccaPR
JANUARY 4, 2018
Does your PR agency love you? No really, do they absolutely adore working for your company? Does your PR agency explode with joy when they come by your office, as they lavish you with their best ideas, assign their strongest talent to your account, surprise you with above-and-beyond ideas, and relentlessly share strategies that will push your brand and your business forward?
David PR Group
JANUARY 2, 2018
There is no stranger thing than being breached. Here are a few ways to avoid the horror.
Steve Barrett on PR
JANUARY 4, 2018
Could 2018 possibly be any more dramatic, challenging, invigorating, and - sometimes - depressing than 2017? Absolutely. But one thing is for certain: earned media will be at the center of everything.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Ronn Torossian
JANUARY 2, 2018
Some companies had an incredible 2017. Tesla, though they took some lumps, looked good time and again. Amazon, Ford, and Delta all saw good news go out to the masses. Other brands were not so lucky. Several big retail and service brands suffered huge embarrassments in 2017, others were buffeted by PR disasters that spilled over from last year and continued to get worse.
The Proactive Report
DECEMBER 31, 2017
I’ve seen several webinars and articles this week about the rise of earned media in the marketing mix. 35% of people online have installed ad blockers. They trust reviews and editorial content. (Forrester Research). This is very good news for PR practitioners. But as more agencies not familiar with the ethos of media relations jump on this bandwagon there are some possibilities that concern me.
Axia PR
JANUARY 2, 2018
Which analytics matter most in PR? How do I know what to measure? Within the business world, the volume and velocity of data continues to command attention. In the public relations sphere, knowing what to focus on, given the data analysis capabilities available in the crowd of business software applications, can be overwhelming.
Beyond PR
JANUARY 2, 2018
Mobile payments have been a major trend in 2017, especially for China. This comes as no surprise, with China’s expanding tech-savvy middle class causing e-commerce apps such as Alipay, WeChat and e-commerce mammoth JD.com to grow tremendously over the latter quarters of 2017. According to a report released by internet research firm Analysys yesterday, the […].
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Ronn Torossian
JANUARY 2, 2018
The Amtrak rail company suffered a major, tragic PR crisis recently after a deadly train derailment in Washington State. A fast-moving passenger train jumped the tracks, with some cars landing in the woods and others landing on a busy interstate below the rail overpass. At least three people were killed, and dozens more were injured. After the accident, the interstate was closed for hours as wreckage was cleaned up and rescue crews attempted to help wounded people trapped in derailed cars.
Communications Conversations
JANUARY 2, 2018
The last two weeks of the year are two of my favorite weeks of the year professionally. Why? Because I usually have a little extra time to reflect and do some planning for the year ahead. Part of that process is taking a long, hard look at my site and blog and discovering what kinds of content you’re reading–and what kinds of content you’re not reading.
Shift Communications
JANUARY 4, 2018
2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. In this installment, we’ll look at 4 major trends in earned media: ?. Press Releases Continue Their Slow Demise. The venerable press release continues its decline into irrelevancy. While companies may be publishing more of these than ever, their impact continues to lessen every year.
Critical Mention
JANUARY 3, 2018
As the holiday dust settles, many of us are charging into the new year with resolutions to improve ourselves like sleeping more, eating healthier and getting to the gym more often. But what about professional resolutions? Have you given much thought to how you’ll improve your work life in 2018? For those of us in PR, the focus could be on one or more of these important areas.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Beyond PR
JANUARY 2, 2018
Many startups and small companies put so much focus on gaining traction and improving their reach that they don’t realize success is more than just a numbers game. Measuring the ROI of a PR campaign goes much deeper than just subtracting money spent from revenue earned. Thanks to technology, measuring PR in the digital era is completely different than it was a few years ago.
Sword and the Script
DECEMBER 30, 2017
Nine years ago, I came home from a tour in Iraq and went back to my job. I had been gone for a total of about 18 months. Things were different. The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space.
Presspage
JANUARY 5, 2018
Hershey's PressPage driven newsroom recently underwent a full make-over as the company redesigned its website. PressPage’s flexible platform design allowed for a complete rebrand to ensure seamless user experience for all visitors. According to Google's 2017 Year in Search, Hersheypark was the third most searched destination in the “travel destinations (activities)” section.
Critical Mention
JANUARY 5, 2018
Name: Andrea Van Soest. Location: Murrieta, California. Size: 3500 square feet. Years lived in: 6 years, owned. "Many of the homes in Southern California (like ours) are tract homes," confesses Andrea Van Soest. "While our builder did a good job of making the exterior of our neighborhood look darling, we have worked hard to make the inside of our home feel nothing like a tract home.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Axia PR
JANUARY 4, 2018
Creating specific and measurable goals is vital to establishing a foundation for successful integration of data analysis to business strategy. Without a goal, the time, energy and money you spend on acquiring and aggregating data will leave you directionless. So, which analytics matter most in public relations? Typical key performance indicators (KPIs) include marketing campaign ROI; profits analyzed for variables, such as product, region, salesperson, etc.; and monthly projections/reality and m
Sword and the Script
JANUARY 2, 2018
As a voracious reader, I tend to download and consume a lot of content such as reports, whitepapers and eBooks. Often, I’m looking for good research, but also for creative ideas for developing and distributing this type of content that I might adopt for my clients. In the past, I’d use my work email to complete the registration forms – trading my contact information for content.
Shift Communications
JANUARY 5, 2018
2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. In this installment, we’ll look at 2 major trends in owned media: PR Professionals Blindsided by Rich Media. Media monitoring has traditionally been focused on digesting and interpreting text. As the dominant form of communication becomes rich – meaning audio and video – the PR profession is at serious risk of missing key trends if tools and vendors
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