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Is it ethical for a PR agency to smear a competitor? The question came up after a recent report in The New York Times about Facebook’s handling of its PR problems over the past three years. Its strategies are right there in the first words of the title – Delay, Deny, and Deflect. The picture is one of a company doing its damnedest to work all contacts, tap all allies, and thwart all critics to salvage its reputation.
The tech sector is the largest and the fastest growing industries in the world. Any public relations professional knows the importance of being tech savvy when it comes to sharing information, communicating with your audience, and creating your online brand. In terms of PR and branding, we have benefited greatly from the wide reach […]. The post Tech Lingo Public Relations Professionals Should Know appeared first on 5WPR CEO Ronn Torossian Founder's Blog.
All start-ups have one common issue: they need attention and brand recognition to grow, but they typically need to compete against larger, more established businesses. This can dampen the spirits of many start-up companies looking for ways to cut through the noise that mega-corporations are making. Much like David and Goliath, you need to think […].
For the sixth edition of CES Unveiled Paris on October 3rd, the organizers strategically co-located the event with the Mondial Paris Motor Show, the most visited motor show in the world. This is a clear sign of the importance CES is giving to cross-channel industries and technologies worldwide. In his introductory speech, Mr. Gary Shapiro, President and CEO of the Consumer Technology Association (CTA), was keen to remember that Europe – and France – is well-positioned in innovation and emerging
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
PR firms are going to market in an increasingly diverse number of ways, with some doubling down on the term PR while others tout their wider marketing credentials - the truth is there is no one-size-fits-all approach.
Colonel Sanders is at it again – and this time he’s after your child’s name. Earlier this year, KFC announced it would award a $11,000 towards the college tuition fees of the first parents who names their baby after Colonel Sanders on his birthday. On September 9, Harland Rose was born with a headstart on […]. The post KFC’s Baby Naming PR Stunt appeared first on 5WPR CEO Ronn Torossian Founder's Blog.
Colonel Sanders is at it again – and this time he’s after your child’s name. Earlier this year, KFC announced it would award a $11,000 towards the college tuition fees of the first parents who names their baby after Colonel Sanders on his birthday. On September 9, Harland Rose was born with a headstart on […]. The post KFC’s Baby Naming PR Stunt appeared first on 5WPR CEO Ronn Torossian Founder's Blog.
As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. WebpageFX predicts that by next year, 90% of online content will be video. PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content.
It’s my favorite time of the year! We are at the point when press release goals move swiftly from awareness to purchase or donation. It is the time when products, events, guides and wrap-ups become lead stories.
Yes, journalists and bloggers are bombarded by more pitches than ever. Yes, mainstream outlets are consolidating and shrinking. But the digital revolution also is making pitching easier in some ways, if you know how to adapt to it. For example, one of the biggest complaints I used to hear from reporters was this: “Oh, I hate it when I publish/air a story on a topic, and then I’m inundated with calls from PR people pushing their sources on that topic.
Humor is a powerful choice that can help shape everything from your team’s outlook, to their productivity, stress level, problem solving skills, and so much more. Humor Engineer, Drew Tarvin, joins the Invincible Brand Podcast to discuss how humor can be used to effectively help solve many common workplace issues, such as a lack of employee engagement, stress management, communication issues, and more.
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
It doesn’t really sound like it has anything to do with PR in the classic sense. But just take a quick glance at how communication and PR function today to understand that SEO may have a huge influence on the outcome of your PR campaigns. The post SEO For Public Relations – 8 Reasons Why It’s Important For Every PR Strategy appeared first on Prowly Magazine.
Two companies, two crises, two different responses. Google and NBC both found themselves under attack as a result of the inappropriate behavior of their employees. Both situations got heavy news coverage and backlash on social media—but one was clearly handled more professionally. One of Google top executives and Android founder, Andy Rubin, left the company […].
As many of you know, we celebrated our 20 th birthday at the end of September – that’s a lot of candles to blow out! While 20 years sounds like a long time, it’s flown by more quickly than I ever could have imagined. I attribute this in a large part to working with clients in the tech industry and the pace at which tech has changed (and continues to change) the communications industry.
This year, Gen Z has emerged as a generation that will define itself. We take a look at what catches and holds their attention ahead of 2019. In our new Gen Z guide, we explored what excites and compels this generation to share on social media. At ages 3 to 23, Gen Z will comprise […]. The post How Gen Z is changing how we consume content appeared first on NewsWhip.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
2019 will most likely be another exciting year for the world of public relations. Some of our beloved best practices will most likely be replaced and, rest assured, more technology will come on the scene. Yet, as we just touched on, email still has so much to offer. The post What 2018 Email Industry Report by Campaign Monitor Is Telling PR Pros appeared first on Prowly Magazine.
Most people expect brands to respond to comments on social media within 24 hours, according to a new survey from B2B ratings and reviews firm Clutch. The research finds that a whopping 83 percent of consumers expect companies to respond to social media comments within a day or less. “I see [social media] as a way where […]. The post Consumers now expect brands to respond to social media comments within hours appeared first on Agility PR Solutions.
In “Parks and Recreation,” Ron Swanson offers sage advice: “Never half-ass two things,” he says. “Whole-ass one thing.” Too many content marketing teams try to half-ass a bunch of things—blog posts, whitepapers, video, social media, SEO—in the pursuit of a cohesive content program. They plunge headfirst, but despite their frantic productivity, nothing seems to stick like it should.
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The news release resembles a cockroach. It survives in spite of the odds that say it should have died long ago. PR pros recognize the pressure on journalists to write fresh stories that don’t rely on information in the public domain.
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
We may be in denial, but the holidays are indeed upon us. With Thanksgiving just over a week away and Christmas coming soon on its heels, we need to be looking at the calendar to make our PR plans. While timing is always important in public relations, trying to get media coverage at this time […]. The post Time Your PR Right to Get the Most From It Over the Holidays appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.
Generally speaking, Generation Z—the “digital native generation“—is no different than other sectors in that an overwhelming majority (nearly two-thirds) say they watch or listen to more news than they read. However, both Millennials and Gen Z are very different when it comes to how those visual elements are formatted and enhanced. New research from strategic communications firm […].
In 2010, Michael Dubin used to work at Time Inc., doing improv comedy on the side. By 2017, he’d built a billion-dollar brand. How Dubin pulled it off is the stuff of marketing legend. His company, Dollar Shave Club, rose from obscurity in 2012 after he created a YouTube video called “Our Blades Are F ing Great.” The video only cost a few thousand dollars to produce, but it caught mainstream attention.
Why? It’s a good question to pose on surveys because it often provides sentiment that cannot be gleaned from numerical values alone. Typically, it’s an optional question – with an open-ended comment field – immediately following a quantitative question that’s central to a survey. A few weeks ago, we published results to a survey of 263 respondents – Should Brands Take a Public Stand on Politics?
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
For each issue, the editors of Strategies & Tactics ask PRSA members a “Question of the Month.” In honor of Thanksgiving, we posed the following question for November: “What are you thankful for in your PR career?” “I am thankful for all the bosses, mentors and clients who allowed me to experiment, learn, explore and work in the most amazing profession.
It is true that in many cases the form of a text is of secondary importance compared to its content. However, after all, it is the form that allows us to grasp the message and can either turn it into a process we will enjoy or lead to a situation when trying to comprehend a text will require much of our effort. The post Readability or Pleasure? appeared first on Prowly Magazine.
During my first year at SHIFT, I have learned several pitch writing techniques and seen some success, but I’ve also had days when I’ve received radio silence from reporters. It can be a challenge to generate an exciting pitch when there’s a lack of news or SME availability, but the key to grabbing a reporter’s attention isn’t always what you have to offer, it’s how you present it.
As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
If you’re not proud of working in public relations it’s probably time to find something else to do. There’s a sport in public relations to publicly undermine what we do. Don’t get me wrong, reflection is a positive means of learning, and is something that I practice myself, but self flagellation in industry media helps no one. An article in PRWeek posed the question why do ad agencies win more awards than PR agencies at Cannes. " Our work is not as bold, strategic or well crafted as ad agencies
Knowing what makes good PR coverage is key to key good storytelling and keeping clients engaged. PR coverage done well can be a powerful weapon to provide credibility and increase brand exposure to your target audience. Good PR is more than press releases – it’s about providing value for your audience, building strong relationships, engaging your audience and telling the story of a brand.
In an age when plain-text content just doesn’t get the job done, communicators are realizing that amplifying their content across channels is the best way to reach the full variety of today’s power purchasers. And whether you’re creating content for consumers or B2B audiences, video has proven to be the most engaging and effective. New […]. The post Amplifying content for video amplifies purchases, particularly for Millennials appeared first on Agility PR Solutions.
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