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Fusion PR works extensively in the cyber security space. We are often asked about how to handle the PR fallout from breaches. What are the similarities and differences with other kinds of crisis management? I decided to answer these questions in this post, with input from our team. Like other PR Crises? A cyber-attack is a special kind of crisis. It has some things in common with other types (e.g. product liability, malfeasance) in that the company’s reputation can also be at stake.
When pushing out content that potential customers of a brand will see, how much thought are you putting into the message? Sure, there is the part of the process that involves writing copy — but what sort of voice does this copy have? Without taking the time to consider the audience that is viewing the […]. The post Strong Audience Persona Can Boost a Marketing Plan’s Effectiveness appeared first on.
Ever wonder which tool is most effective to create infographics, manage social media channels, or record the clearest podcast? Maybe you are overwhelmed by all of the apps and options and don’t know where to begin. On Thursday, September 26th at 12:00 p.m. ET, the #PRStudChat community will discuss how to advance your PR Toolkit with the best tools, apps, websites, and more.
As PR practitioners, every day presents a new opportunity to reinforce our commitment to ethics. But what happens when you discover that your organization doesn’t share your belief in that commitment? Better yet, what do you do when your allegiance to the company you work for directly contradicts the moral framework of your career? Such a scenario presented itself to me in 2010 and 2014.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
In the case of IR, relations built with shareholders or institutional and individual investors are based on reliable information about the market and public companies operating on it. The post Transparency, Communication, Trust: Ragged Buzzwords or Major Bonus for Good Investor Relations? appeared first on Prowly Magazine.
The help link on your website can do a lot more than answer questions. Done properly, it can generate more leads and business to you. Some customers aren’t ready or just don’t want to talk directly to a representative. Help can also be an asset. The primary purposes of the help link are to motivate […]. The post Help is More Than a 4-Letter Word appeared first on.
The help link on your website can do a lot more than answer questions. Done properly, it can generate more leads and business to you. Some customers aren’t ready or just don’t want to talk directly to a representative. Help can also be an asset. The primary purposes of the help link are to motivate […]. The post Help is More Than a 4-Letter Word appeared first on.
Last September, the World Economic Forum published an article discussing what Millennials really want from businesses. What stood out immediately from the article appeared in the first sentence. “The global business community is being challenged by Millennials who want to change the world — and the results are going to be incredible.” The article went on to discuss how Millennials want to create change and value takes priority.
It’s not always easy for PR pros to reach their target audience in the highly competitive landscape of 2019. But one surefire way to stand out from your competition is with excellent video storytelling. No, that doesn’t mean just creating videos. To keep pace, you’ll need to understand how to cater content to your brands, deliver a video to its target audience and measure performance to prove its value.
A cursory Google search for “marketing tips” yields a predictable number of articles promising the secrets to effective marketing and the best practices for winning the marketing game for a leg up above the competition. Mastering SEO, gathering analytics like clockwork, investing in paid search and social — all of these are intended to make […].
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
As I continue to digest everything I heard at this year’s Content Marketing World in Cleveland, themes have begun to emerge. Because it’s my fourth visit to the conference, I’ve been able to view what I’ve learned through a lens of comparison. What were the new trends this year? And what hasn’t changed? The overarching […]. The post How to Build Trust – 10 Lessons from Content Marketing World appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.
On Aug. 28, a crowd of 200 Dallas-area PR professionals were treated to a panel of standout women communications leaders — Traci Otey Blunt , the NFL’s senior vice president of corporate communications; Netta Conyers-Haynes , Google’s head of communications; and Kelly Ann Doherty , chief people and communications officer at Mr. Cooper. Moderated by Jennifer Cho , executive vice president at Weber Shandwick Southwest, and hosted by PRSA Dallas , the panelists discussed a variety of to
As part of your wider marketing campaign, you have identified advertising on social media as one of your key strategies. Increasingly, successful companies are building social media advertising calendars as part of an automated process to help increase the impact and efficiency of their social media marketing approach. So never again miss an important date […].
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
In many cases, Public Relations objectives are often set by a marketing team with little involvement from the CEO. So what happens when a PR agency not only has access to the CEO but they come up with a PR campaign together? You get, Tinder for Cows! In this episode, I interview Doug Bairner, the […]. The post Tinder for cows appeared first on PR Resolution — by CoverageBook.
2019 has been a landmark year for IPOs, with a number of tech unicorns going public, following in the wake of tech giants like Facebook and Twitter. We looked at the data to see which companies got the most attention. An IPO can be a lengthy and complicated process, with companies having to be fully transparent with their finances before taking the leap. .
You can blend a Rubik’s Cube. Seriously, you can put a Rubik’s Cube in a Blendtec blender, and it’ll shred the toy to pieces of sharp confetti. Same with golf balls, glow sticks, and iPhones. I wouldn’t recommend putting any of those in your next smoothie, but I would recommend watching Blendtec’s “Will It Blend?” YouTube series, which shows that any brand, no matter how sexy the product, can use video to drive sales.
As part of PRSA’s mission to advance the PR profession and the professional, we bring you our next Meet the Media Q+A profile. In this Q+A, we speak with Abrar Al-Heeti, Staff Reporter at CNET Culture to learn more about the work she does on a daily basis, how to best work with her, and her […]. The post Meet the Media—Q&A with Abrar Al-Heeti of CNET appeared first on Agility PR Solutions.
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme is “Ethics Every Day.” Please join the discussion via #PRethics, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month. I recently participated in a local Chapter workshop where we shared tips for practitioners that offered scads of information and resources that help make our jobs ea
Marketing and PR professionals marveled at how Popeyes Louisiana Kitchen turned an online duel with rival Chick-fil-A into $65 million in “free" advertising this past August when its. sassy. Fried Chicken Sandwich battle went viral on Twitter — and led to a complete sell-out of the sandwich in all 2,400 Popeyes stores across the U.S. Not since Wendy’s lambasted rivals McDonald’s and Burger King with its “Where’s the Beef” TV spots has brand vs. brand combat so entranced consumers.
Another edition of the bi-annual survey of CMOs published by Christine Moorman , a professor at the business school at Duke University, was published at the end of August. I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks. This time around survey polled 341 senior marketers – 95% of which hold the title of vice president or higher – to produce the survey.
It used to be that when a new game was released, we would huddle over the shoulders of friends or family to watch them play. These days, you can watch a new (or old game) in action through live streaming platforms like Twitch, finding a Twitch streamer to subscribe and donate to potentially. With Twitch […]. The post How to promote your Twitch channel appeared first on Agility PR Solutions.
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
If there’s one thing every content marketer loves, it’s the grind. You know the feeling. You’ve got a cup of coffee next to your laptop and you’re typing away like the devil is nipping at your heels. You’re on deadline, the story goes live in an hour, your editor’s lighting up Slack with last minute questions, and you just. need. to. fix. the. freaking. lede.
Hi everyone. It’s Christina Daves with this week’s Get Famous Friday PR Tip. This week, I just want to remind you guys that it’s okay to say, ”I don’t know” when you’re being interviewed. I know we get nervous about that if somebody asks a question and you think you have to answer it. But […].
Want to digitally stand out within your industry and outperform your competitors? In this post, we provide organizations with our top digital marketing tips that will help elevate your business marketing strategy. Define Your Brand’s Tone. Every organization must identify and establish its brand’s tone. Different tones appeal to different audiences.
“A good teacher, like a good entertainer, first must hold his audience’s attention, then he can teach his lesson.” – John Henrik Clarke When I was a young PR professional, I was lucky enough to have a great mentor. Among the most important things he taught me was to always keep the audience in mind. […]. The post It’s always about the audience—the broader lesson of milkshake marketing appeared first on Agility PR Solutions.
As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
There’s no telling when a potential PR crisis will hit, and the worst possible time to try and plan for it is while you’re scrambling to deal with it. We’re outlining what to do before, during, and after a crisis according to our clients, industry professionals, and panels we’ve hosted this year. Before a crisis. First, you have to decide what constitutes a crisis.
Hi everyone. It’s Christina Daves with this week’s Get Famous Friday PR Tip. This week, I just want to remind you guys that it’s okay to say, ”I don’t know” when you’re being interviewed.
Who knew that last night’s take out containers could inspire a blog post? . In content marketing, it pays to go (ever)green. Creating just one piece of good content takes significant time, money and mindshare. Doing this at scale has proven challenging for many marketing and communications professionals — with 50 percent of B2B marketers reporting that consistently producing content remains a top challenge.
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