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Everyone can think of a commercial that tries too hard or a company that #hashtags #everything. In fact, for most brands, it’s surprisingly hard to be hip. But, when getting eyes on your content matters, you can’t lose out because of one ill-timed tweet or outdated meme. In order to make sure that your brand can relate to all demographics and speak today’s language, your communications team will have to effortlessly engage in pop culture references and branding without trying too hard.
Working in a fast-paced industry like PR forces you to adjust your day on the fly, often leaving your schedule in shambles so you can jump on the breaking news that just popped in an effort to get your client some press. It’s fun, exciting, and why I love the industry—but it can also sap […]. The post PR tech corner—3 tools that can make your job easier appeared first on Agility PR Solutions.
As the national holiday approaches, it’s a fitting time to consider what independence means in the world of PR agencies. For years, advertising and PR firms have touted their “independent” status. But what does that really signify? One thing might be faster growth. In our industry independent agencies have grown at a brisk clip when compared to publicly-held PR firms for the past few years, although the larger agencies experienced a nice rally in 2019.
The use of artificial intelligence in the news industry is growing at an increasing pace. To better understand the implications of “robots reporting the news,” Business Wire convened an incredible panel of media experts at our New York newsroom to discuss how to responsibly and effectively apply this advanced technology to news reporting. Moderated by Kelly Wallace , Managing Director at TrailRunner International, the panel session on machine-assisted journalism featured Francesco Marconi , R&am
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
No matter your industry, the ultimate goal of crisis management is to salvage your organization’s reputation – and your bottom line – when faced with a negative or threatening situation. At least, that’s what the majority of the world thinks. The truth, however, is that exceptional crisis management has a much loftier goal. What you […].
Which news sites and individual reporters have the greatest impact on the national discussion concerning the upcoming changes in the country, culture, and with whom it is worth talking about what is happening in these regions. I've decided to make this task easier for you. The post Top Canadian Media Contacts You Want to Be in Touch With (Toronto, Vancouver, Ottawa) appeared first on Prowly Magazine.
Which news sites and individual reporters have the greatest impact on the national discussion concerning the upcoming changes in the country, culture, and with whom it is worth talking about what is happening in these regions. I've decided to make this task easier for you. The post Top Canadian Media Contacts You Want to Be in Touch With (Toronto, Vancouver, Ottawa) appeared first on Prowly Magazine.
Should brands get involved in culture wars? E.g. some thought that Nike was very shrewd in hiring Colin Kaepernick as a brand ambassador. He’s polarizing, but the bold move seemed to sync with their brand. For the uninitiated, Kaepernick is the football player who got lots of kudos and crap for sitting during the national anthem at games and inspiring others to do the same.
As fake news and other disinformation regularly infiltrates news sources, and with reputational crises potentially around every (social) corner, building and maintaining trust is the most crucial issue now facing the public relations profession, according to a new study from The Plank Center for Leadership in Public Relations that examines the state of PR in […].
Organic reach. Aren’t we all tired of talking about this yet? I know I sure am. But, it continues to be a topic of discussion–mostly because not every brand has the budget of Walmart and can continue to sink hundreds of thousands of dollars each year into social media advertising. But, I still can’t help but get a bit twitchy when I see studies like the one recently offered by Social Media Examiner.
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
As you may have already heard, as of July 1, 2019, Critical Mention will no longer be available in the Cision platform. Late last year, after careful consideration, Critical Mention made the decision to end our relationship with Cision and the final steps of winding down this agreement are now complete. We try to make every decision with our customers’ best interests in mind and we firmly believe that this decision puts us in the strongest position to best serve current and future customers.
Only a third of consumers (34 percent) trust most of the brands they buy or use, reveals a new Trust Barometer Special Report from comms giant Edelman. The study, In Brands We Trust?, prepared for the Cannes Lions International Festival of Creativity, reveals that brand trust (81 percent) is a deal breaker or a deciding […]. The post New Edelman report finds only 1/3 of consumers trust most of the brands they buy appeared first on Agility PR Solutions.
Photo credit: Image by rawpixel from Pixabay. Tried and true, whitepapers have been integral to marketing and communications for decades. They educate, influence and offer the promise of lead generation. But with the proliferation of other forms of content, and the noise of hundreds of media platforms, does anyone still read whitepapers? Will another whitepaper really generate results or extend the reach of your message?
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Keeping Up With Social Media. Last month, I had the opportunity to learn from successful social media professionals from a variety of organizations in the area at Boston’s PRSA Social Media Summit. As a PR professional who is constantly scrolling through social media myself, whether it be to connect with friends or to draft engaging social posts for a client, I was excited to see what advice they had to offer.
Amazon—the world’s largest online retailer, with 97 million Prime Members in the U.S. as of 2018—continues to dominate e-commerce by allowing sellers to access a massive audience of customers without having a standalone site. Many brands are considering joining forces with Amazon in hopes of growing their business and increasing sales. While signing up is […].
As the last litter pickers weave their weary way homeward from Worthy Farm, it’s time to take a long view on the talked about highlights. Nowadays, particularly in the media, cultural phenomena are often judged far more on its perceived moral worth than on its superficial entertainment value. Once upon a time, art was simply judged on its merit, but that’s changed – and whilst Stormzy’s brilliant set at Glastonbury shows that he knows that, Glastonbury are still playing catchup.
Mary Meeker's 2019 Internet Trends report is out. 333 pages full of insights around internet users and usage, e-commerce, advertising, work, education, freemium business models and more. It's pretty detailed and there's so much to learn. I've gone through the whole report and wanted to share some of the things that stood out to me. Before I go into the facts and learnings, I want to share this quote which I believe is very relevant to today's business and consumer reality, and specifically, busi
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
This week's #MediaMonday comes to us from James E. Garcia, the editor and publisher of VanguardiaArizona.com and columnist for AZMirror.com. The post #MediaMonday – James E. Garcia appeared first on HMA Public Relations.
We have all observed the dramatic shift that the journalism industry has undergone over the past decade. The traditional media companies which have historically employed the majority of reporters and editorial contributors are grappling with a combination of existential threats. Print circulation has dwindled and audiences have fragmented across a near-infinite number of digital content […].
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Unfortunately, there are accidents in life. Cars collide. Homes flood. People break bones. Insurance lessens the impact of such events, but what about damage to pizza ? Well, Domino’s now offers protection for even that unexpected occurrence. The nation’s pizza deliver leader is very good at getting its products from its stores to our doors, but it seems less confident about our ability to do the sa
For the past few years, future-focused communicators have seen cryptocurrency as a potential tool for promoting brand transparency and accountability. That’s because blockchain, the digital technology that logs cryptocurrency transactions, acts as an unalterable ledger. Blockchain can promote accountability for brands whose financial dealings have been questioned.
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Media coverage has always been PR’s best tool for earning reputation-boosting credibility for clients, and new research announced at the Cannes Lions Festival of Creativity affirms that even journalists themselves believe earned media is the top reputation driver for brands and businesses. The findings of the2019 Global Media Influence Surveyfrom comms giant Ogilvy reveal that corporate […].
This week as we pause to celebrate Independence Day in the United States, solo PR Pros shared what independence means to them. Read their thoughtful, fun and inspiring answers below. “Being able to make the decisions and be responsible for the outcome — whether good or bad!” Shirley Johnson stage1pr.com. Having the dream – I'm a wife, mother to six-year-old twins and a small business owner.
As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Inevitably, many businesses undergo some sort of mishap or crisis that requires professional handling. This could be as simple as an unhappy customer or as large as a massive product recall. Crisis communication is an aspect of doing business that many find uncomfortable, but it’s something that must have a defined protocol in order to effectively employ it.
While influencer marketing isn’t exactly a modern invention, it has certainly reached new heights over the past decade. Back in the day, movie stars, athletes, and musicians could earn a pretty penny by promoting products and services. At the time, this was the most effective way to reach and influence a broad audience. But not […]. The post Under the influence—80+ influencer marketing statistics appeared first on Agility PR Solutions.
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