Agility PR Solutions
FEBRUARY 12, 2019
New research from content creation, translation and delivery firm SDL outlines six recommendations for companies looking to unlock the strategic power of an intelligent content supply chain in 2019—giving them the ability to engage with anyone, anywhere, in their own language and device of choice. The firm’s recent study, conducted by Forrester Consulting, Today’s Content […].
PRSay
FEBRUARY 15, 2019
“The pitches you’ve shown have grammar errors, sentence fragments and lots of abbreviations — what’s your take on that?”. This was a question I got when I did a special webinar for PR professors to help them get caught up on all the changes in media relations. And it didn’t surprise me that at least one of them was hung up on what I’ll characterize as the “informal” tone of the example pitches I showed.
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ImPRessions - Crenshaw Communications
FEBRUARY 14, 2019
The relationship between PR professionals and media is often seen as a necessary evil , especially by media. In my sector of tech PR , reporters rely on us to connect them with brands and keep them in the know about upcoming news. We in turn depend on them to generate the coverage that keep our clients happy. Unfortunately, it doesn’t always happen that way.
Ronn Torossian
FEBRUARY 14, 2019
Small business PR is not “simple” or “easy” just because you’re marketing a small business. In many ways, developing a brand presence and media connections for a small business is more complex and riskier than working a similar campaign for a big business. For one thing, you don’t have as much of a cushion for […]. The post Small Business PR Campaign Pre-Launch Checklist appeared first on 5WPR CEO Ronn Torossian Founder's Blog.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
The Resolution Blog
FEBRUARY 11, 2019
CoverageBook reports include a metric called Domain Authority. Domain Authority (or DA) is a calculation provided by 3rd party organisation Moz. It’s an indication of the influence of a website in search engines. The score is out of 100 with 100 being the most influential. We include the Moz score within CoverageBook for a number of reasons including; Helps gauge if your coverage will appear in Google results and gain additional exposure Good alternative to site traffic when comparing the influe
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
ImPRessions - Crenshaw Communications
FEBRUARY 12, 2019
In PR , we often create client events to generate brand visibility. It’s normally not very difficult. But, in January, we were asked to pull together a media event – in this case, a reception and panel discussion – for one client in less than two weeks. One reason for the rush was that the discussion was related to a television show featuring our client, so we wanted to make it happen when the series was still airing.
Ronn Torossian
FEBRUARY 11, 2019
In-house PR for Facebook can be a lucrative gig. It’s also one of the toughest PR jobs in the tech sector, especially over the past year or so. Facebook has been in the news the next thing to constantly, and not because everyone seems to love their service and use it multiple times every day. […]. The post Two Top Members Leave Facebook PR Team appeared first on 5WPR CEO Ronn Torossian Founder's Blog.
PRSay
FEBRUARY 14, 2019
Bad writing can damage your professional reputation. In a post on Fast Company in December, professional writing coaches shared the most common mistakes they encounter, and advice for how to avoid them. Writing inappropriately for the audience is a frequent pitfall, says Wilma Davidson , author of the book “Business Writing: What Works, What Won’t.” Scolding readers or failing to consider their interests turns them off, she says.
Garrett Public Relations
FEBRUARY 9, 2019
Some people just don’t know when to STOP talking. Lately, there seems to be no shortage of folks who seem hell-bent on creating a crisis for themselves, simply because they seem not to know when to be quiet. In the past couple of weeks, we’ve seen several examples of public figures who would’ve benefitted from […]. The post How Talking TOO Much Can Create a Crisis Where There is None appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Agility PR Solutions
FEBRUARY 11, 2019
Public relations has been no less affected by war, politics, technology and social change than any other industry. What makes it unique is that it’s the fine point where business, science, and raw human experience meet. This is most often seen in the acknowledgment of PR’s pull on customer engagement and public opinion, while also […]. The post How traditional PR has changed—and where we are today appeared first on Agility PR Solutions.
Sword and the Script
FEBRUARY 12, 2019
Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 times more likely to publish new posts weekly or even more often; They are twice as likely to go back an update older post; and. They always use analytics to measure performance.
PRSay
FEBRUARY 11, 2019
Digital marketing expert Ann Handley doesn’t start her day checking emails, choosing instead to spend her time by writing a few pages in a notebook. “I write for myself before I do anything else,” she says. However, when she does get to her inbox, she goes straight for her favorite e-newsletters — which aren’t limited in subject matter to marketing and storytelling.
NewsWhip
FEBRUARY 13, 2019
[…]. The post The most engaged publishers on Facebook in January 2019 appeared first on NewsWhip.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Agility PR Solutions
FEBRUARY 14, 2019
It should be no surprise that there is a generational difference in the content that influences people to visit a company’s website from social media, according to a new survey from creative portfolio website Visual Objects. One key difference involves eye-catching visuals. Images are more likely to persuade millennials to click through to businesses’ websites from […].
Stephen Waddington
FEBRUARY 14, 2019
Marcel Klebba and I are creating a virtual school to share our expertise in communications. We hope you’ll join us. There’s a gap between what students are taught at college or university and what you need to know to get ahead at work. Mentoring, work placements, and initiatives such as Richard Bailey’s #PRstudent blogging community all help. I’ve recently landed at Metia, the digital marketing agency as managing director.
Critical Mention
FEBRUARY 12, 2019
Music is a notoriously tough business. There are so many talented musicians out that it’s difficult to stand out. Davis Mallory , a former cast member of Real World Denver and an artist on the rise, is making his mark. Today, we’re speaking to Davis about his new single “Sun & Moon”, how he uses PR and media strategy to promote his work, his insight into what it means to be a full-time artist and his thoughts on the entertainment business.
PR News
FEBRUARY 14, 2019
Since it’s Valentine’s Day, it’s the right time to discuss what we love about PR and marketing. There’s plenty to say. We’re unsure if PR pros love their jobs, but we know they like them. Three editions of PR News’ Salary Survey (2018, 2017, 2016) show the majority of PR pros are “either satisfied” or… Continued.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Agility PR Solutions
FEBRUARY 11, 2019
The most romantic day of the year is upon us—a day to serenade the loved one in your life with love, laughter, hugs and gifts. Much like Halloween, Valentine’s Day has seen a huge resurgence over the last few years as a major event on the holiday calendar—so much so that Americans are projected to […]. The post Marketing professionals to be the most romantic on Valentine’s Day appeared first on Agility PR Solutions.
Muck Rack
FEBRUARY 13, 2019
How to pitch for speaking opportunities at a conference: 3 tips for success
Communications Conversations
FEBRUARY 13, 2019
In case you missed it, former Starbucks CEO, Howard Schulze is mulling over a bid to become the 46th president of the United States. And, currently, that’s causing some problems for the company he ran for many years. Baristas are boycotting and threatening to walk out. Social media pushback has been rampant. It all forced the current CEO, Kevin Johnson, to release a statement to employees last week: “Many of us will inevitably be asked if the company supports a possible presidential
5W PR
FEBRUARY 11, 2019
Every new year is a chance to reflect on the year gone by. Even if you’ve been in the business for years or if you just entered the marketing world, each year comes with new and fresh challenges to overcome and learn from. Tackling challenges is how we learn and grow. Here are some of the major challenges that marketers had to deal with in 2018: The role of influencers.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Agility PR Solutions
FEBRUARY 10, 2019
It’s not all Gucci. After the fashion company’s latest gaffe, which saw the brand produce a sweater resembling blackface, Gucci will need to spend some time stitching up its image. The luxury brand has apologized, removed the sweater from store shelves and from its website following complaints about the garment over social media. Yet, the […].
Stephen Waddington
FEBRUARY 10, 2019
Podcasting is back in vogue, using LinkedIn effectively, Tortoise slow journalism project, Netflix Fyre documentary, unreasonable briefs, a new AI marketing book and dates for PRFest. This week I’m writing to you on my iPhone on a Grand Central Rail train between London and York. I use Notes on my iPhone or iPad to create the first draft of almost everything.
PRSay
FEBRUARY 12, 2019
Terry Gross hosts NPR’s “Fresh Air” radio program and has interviewed thousands of people during her four-decade career. Her advice for being a good conversationalist begins with the icebreaker, “Tell me about yourself,” according to a recent profile in The Dallas Morning News. The broad question lets you start a conversation without making assumptions about the other person, so he or she can feel comfortable and control how much they reveal about themselves.
5W PR
FEBRUARY 11, 2019
Effective public relations is not just about “getting” media attention. It’s about what you do with that attention and how you measure its effectiveness and profitability. Media monitoring is the practice of observing, cataloging, and assessing what’s in the media. Specifically, you want to know what “the media” is saying about your company or brand.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Agility PR Solutions
FEBRUARY 14, 2019
New research from digital performance firm Riverbed explores insights and perspectives of consumer opinions on the digital retail experience—and what they desire from retailers to stay engaged, satisfied and loyal. The firm’s report, Riverbed Retail Digital Trends Survey 2019, based on a global survey of 3,000 consumers from across the U.S., Australia and Germany, reveals […].
Karen Freberg
FEBRUARY 10, 2019
Today is the day. This has been in the making for nearly a year and a half, and the day has finally come to where I will be actually doing something that has been a lifelong bucket list item for me. All of the planning, coordinating, and working towards this time is finally here. I am going to be heading down to Australia and New Zealand to teach, research, and speak at industry events.
Shift Communications
FEBRUARY 13, 2019
What’s it like to be a female tech reporter in Silicon Valley, particularly in the era of the #MeToo Movement? This question drew me towards signing up for the recent PRSA event An Evening with Women in Media and Communications in San Francisco. As a fairly new SHIFTer and member of the PR world, I have not been to many industry events, but this particular program caught my eye with its relevant topic and panel lineup of Connie Loizos from TechCrunch, Biz Carson from Forbes, and Abrar Al-Heeti f
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