PR in High Definition

FEBRUARY 18, 2019

While scrolling through LinkedIn in the dead of night, a rather interesting post caught my eye. One of my acquaintances had shared the below photo with the caption ‘client brief vs client budget’. After noticing the photo, a wry smile crossed my face but a few seconds later, I quickly realised how dangerous, decisive and potentially, destructive this piece was because, aside from the snigger factor, it’s not helpful.

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Agency Measurement Tools Communications 48

Ronn Torossian

FEBRUARY 18, 2019

Last year, the Supreme Court finally lifted a ban on sports betting- and you can bet money on this decision having made a lot of firms very, very happy. From professional sports leagues, fantasy sports websites, casinos and racetracks, sports lovers and betters alike are now able to enjoy a pastime as old as time […]. The post Bet on It: How PR Can Help Sports Betting Companies Find Acceptance appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

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Sports Company Blogging Agency 150

ImPRessions - Crenshaw Communications

FEBRUARY 20, 2019

Sure, it’s only February, but if a technology company is serious about a consistent thought leadership drumbeat at industry conferences, its PR team needs to be nailing down third and fourth-quarter events now. Tech conference programming teams begin developing their themes, tracks, and agendas many months in advance, of course. Events open their speaking proposal submissions six to twelve months ahead of time, and sometimes they close submissions more than six months out.

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Conference Leadership Sports Policies 173

Flack's Revenge

FEBRUARY 21, 2019

It has been almost a year since I blogged about common startup PR myths. That post drew from NY Tech Meetup mail list discussions and cited arguments for and against PR. Since then, I’ve run across a few more myths. So I thought I’d update that post. You Don’t Need PR if you have a Great Product. This myth is based on the old cliche’ that if you can only build a better mousetrap, the world will beat a path to your door.

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Agency Writing Blogging Report 168

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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Ishmael's Corner

FEBRUARY 20, 2019

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. By Mandy Heiser, Account Executive Let’s take a look at the top Google results for the recommended search “china and us”: What about “us and china”? Let’s pull out a few phrases: “high-stakes trade”, “far apart”, “fail to reach agreement” “fighting for global power” … The story these search results.more.

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Communications Storytelling Google Publicity 155

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2019

YouTube was hit with a major brand safety crisis this week after a blogger revealed that a community of predators have been using the platform to view content in inappropriate ways that exploit children. In the wake of the scandal, some of YouTube’s biggest advertisers , including Disney and AT&T, have pulled the plug on their ad spend – at least for now.

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YouTube Branding Brand Comparison 130

Stuart Bruce

FEBRUARY 16, 2019

This is the text of a speech on the future of public relations that I delivered at Southampton Solent University (my alma mater) on Wednesday … The post Future of public relations in an age of change, complexity and uncertainty appeared first on Stuart Bruce.

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Publicity Crisis Communications Reputation Measurement 147

Shift Communications

FEBRUARY 20, 2019

While most of us communication pros are ringing in the new year with hefty planning, how seriously are we taking our research? What time and resources are we committing to understanding overall cultural trends and our industry’s current relevant news? Why is this important and how does it impact the bottom line? For starters, we’ll explore not only why we should be dedicating time and resources to research industry trends but also how to do it completely hassle-free.

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Trends Industry Wikipedia How To 142

Prowly

FEBRUARY 20, 2019

The marketing world is one of the most rapidly changing industries, with content marketing leading the pack. To stay more competitive in the market, it is imperative to keep updated on the latest trends and techniques in the digital marketing industry. The post Top 5 Content Marketing Trends to Check Out in 2019 appeared first on Prowly Magazine.

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Content Marketing Trends Marketing Industry 131

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Critical Mention

FEBRUARY 22, 2019

Artificial Intelligence (AI) is a hot-button topic across all industries. While some marketers may be concerned that AI could threaten their job security, the truth is that AI will more likely be a tool that makes it easier to deliver effective marketing campaigns. In this blog, we outline how AI is changing the face of marketing in 2019 and beyond.

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Marketing Data B2C Big Data 118

Steve Barrett on PR

FEBRUARY 22, 2019

As a bellwether of the overall health of the PR industry, Edelman's 2018 financials are a stark reminder of the challenges of achieving real growth on top of a large existing base in the current economic climate.

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Financial Industry 117

NewsWhip

FEBRUARY 22, 2019

[…]. The post What we learned from the top Facebook videos of 2019 so far appeared first on NewsWhip.

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Facebook Video Analytics Journalism 138

Agility PR Solutions

FEBRUARY 20, 2019

Brand Intimacy is defined by marketing intimacy agency MBLM as the emotional science that measures the bonds we form with the brands we use and love—and the top intimate brands in the U.S. continue to significantly outperform the top brands in the Fortune 500 and S&P indices in both revenue and profit. Apple is the […]. The post New brand intimacy rankings see Apple lose top slot for first time—who’s the leader now?

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Branding Brand Measurement Agency 104

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

PRSay

FEBRUARY 20, 2019

For Duke Energy , the 2017 solar eclipse posed a special opportunity for the electric power holding company headquartered in the Carolinas. The exact center of the eclipse’s path of totality was set to land at the company’s World of Energy facility at Oconee Nuclear Station, a 14,000-square-foot science education hub in Seneca, S.C. and the oldest operational nuclear visitor site in the world.

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Energy Case Study Education Guidelines 102

Stephen Waddington

FEBRUARY 17, 2019

#CommsSchool, #FuturePRoof podcast, Twistival remembered, PR for Humans, Companies House transparency tool and an essay about the internet. Sarah and I are in Ledbury this weekend for a wedding. It’s a beautiful part of the country close to the border between England and Wales. We’ve been putting the sharing economy through its paces with mixed results.

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Mobile Local Tools Community 79

5W PR

FEBRUARY 22, 2019

There is no silver bullet for an effective, or even groundbreaking, campaign. Still, there is one vital consideration that companies consistently overlook: diversity, particularly where the lack thereof can be the difference between a successful campaign and one that falls flat straight out of the gate. The issue of diversity is not just about creating advertisements or messaging that represents people from a range of backgrounds; after all, every campaign must consider the target audience, and

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Marketing Fashion Consumer Training 76

Agility PR Solutions

FEBRUARY 18, 2019

No business is safe from a branding mistake. No matter how small or big they may be, every business is guilty of a misstep from time-to-time. However, the way you react to these mistakesis what makes all the difference. The American diner Denny’s offers a great example of the correct way to bounce back from […]. The post How to learn and change from your brand’s biggest mistakes appeared first on Agility PR Solutions.

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How To Examples Brand Branding 99

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

PRSay

FEBRUARY 22, 2019

From a data standpoint, “Creating a New Generation of Michigan Homeowners” was a campaign to increase the number of loans by prospective homeowners for the Michigan State Housing Development Authority (MSHDA). But the work was also about trying to reverse a disturbing trend. A recent Urban Institute study shows the homeownership rate of millennials between the ages of 25 and 34 was at 37 percent, approximately 8 percentage points lower than the homeownership rate of Gen Xers and bab

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Case Study Study Guidelines Creativity 94

Sword and the Script

FEBRUARY 16, 2019

The pendulum of marketing can only swing in one direction at a time, but at some point, the forces of gravity slow the swing and eventually take it back in the other direction. I sense we are reaching that point in marketing, with respect to data and creativity. For years marketing leaders have all heard data, data, data. While clearly data has an important role in marketing decisions, the community is also beginning to recognize data has several limits ( click fraud aside ).

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Creativity Study Survey Advertising 75

Communications Conversations

FEBRUARY 21, 2019

A couple weeks ago, I attended my nephew’s fourth birthday party. At that party were seven kids (including mine) under the age of 14–Gen Z, according to the experts. Of course, we parents all had our phones out documenting many moments of this party. But, later that day, I couldn’t help but think about the kids at that party–my niece and nephew and my kids, and how we, as marketers, will be marketing to them in the next 10-20 years.

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Marketing Web Instagram Facebook 74

Agility PR Solutions

FEBRUARY 21, 2019

Digital marketing is now the cornerstone of the industry. Across every field, digital marketing is employed in great numbers as every company now has at least one digital component. With every company having, at the very least, a website, the importance of digital marketing is now arguably greater than that of physical marketing. It is […]. The post How web design is changing digital marketing communications appeared first on Agility PR Solutions.

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Web Communications Marketing Industry 90

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

PR Insiders

FEBRUARY 19, 2019

Anyone who’s tried their hand at promoting a brand through PR can tell you that grabbing the media’s attention isn’t always easy. Each day, newspaper journalists, as well as hosts and producers of TV and radio talk shows, scroll through a never-ending barrage of email messages, many of which they no doubt delete without reading. […].

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Radio Pitching Newspapers Media 74

HMA Public Relations

FEBRUARY 19, 2019

Today’s #MediaMonday is special for a few reasons. First, it’s technically posting on a Tuesday given Presidents’ Day was yesterday. And second, it is on […]. The post #MediaMonday – Christina Fuoco-Karasinski appeared first on HMA Public Relations.

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Publicity Media 79

Stephen Waddington

FEBRUARY 19, 2019

The government’s fake news report disappoints in its single-minded attack on Facebook as the destroyer of public discourse and democracy. I’m tired, weary even, of people seeking easy answers to complex problems. Life isn’t that simple. The Department for Digital, Culture, Media and Sport (DCMS) Select Committee has published its final report on fake news.

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Facebook Report Radio Sports 68

Agility PR Solutions

FEBRUARY 20, 2019

The branding of your business is renowned by many to be one of the most important aspects of doing business. After all, this is how your customers and clients are going to see and judge your business, and first impressions count. Hand in hand with this, it’s important to make sure your branding is ideal […]. The post Important branding steps you need to know to generate leads appeared first on Agility PR Solutions.

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Branding Brand Analysis Publicity 81

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

5W PR

FEBRUARY 17, 2019

A major goal for any business is to create profit by selling its product or service. A source of frustration for many business executives is the sheer amount of time and effort it can take to convert a potential sales lead into a buying customer. While sales and marketing teams are the ones usually in charge of creating conversions and thus driving sales, neglecting the role of PR activities in the sales process can be a missed opportunity for many businesses.

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Publicity Content Marketing Tools Agency 68

Sword and the Script

FEBRUARY 19, 2019

Agency experienced preferred. Anyone that’s ever looked for a job at a PR firm, has run into those words. It’s a bit of a catch 22 because firms only want to hire people with agency experience, but you need agency experience to get hired. That was Cassandra Sherrill’s experience too when she first started out years ago. She moved to Atlanta after graduating from college year and applied to “every entry-level PR job out there” with success.

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Company Nonprofit Marketing Software 65

PR in High Definition

FEBRUARY 18, 2019

Did you hear the one about LA-based musician Jered Eames organising an entire European tour for his band Threatin by faking a huge online following? The story was hard to miss at the end of 2018. Labelled ‘the great heavy metal hoax’, Eames’ scam was covered by NME, BBC, the Telegraph, and Rolling Stone, to name just a few. He has since claimed that the hoax was, in fact, a cleverly orchestrated publicity stunt.

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Engineering Reputation Social Media SEO 67