Barokas
JULY 10, 2019
Apple. Google. Starbucks. When these brands come to mind, an image may immediately pop into your mind. Maybe it’s a logo, a product or even an advertisement. Whatever it is, these brands all have one true and consistent thing: identity. Identity is what gives the world’s most successful brands a unique voice and the ability to stand out, even in an oversaturated market. .
ImPRessions - Crenshaw Communications
JULY 10, 2019
As a profession, public relations evokes images of media pitching or crisis management. But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. That makes sense; persuasion is fueled by artful storytelling, and despite the growth of video, many stories are still told through the written word.
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Deirdre Breakenridge
JULY 10, 2019
My FEEL First research journey continues. I’m speaking with Millennials every week to learn what they expect from leaders, including their interactions with business executives from their companies or the brands that interest them to government officials online and at different communications touch points. The communication model I’m building is based on these informal one-on-one interviews, social media searches using the Talkwalker Quick Search platform, as well as 30 years in communicat
Ronn Torossian
JULY 11, 2019
Leadership can be a tricky element in the workplace. Unfortunately, not every person who is put into a position of leadership is fit to be there or open to adjusting their way of thinking. Some people feel they know all there is to know about a given topic. Others feel that their philosophy is the […]. The post How a Leadership Style Audit Can Transform Workplace Productivity and Morale appeared first on.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Prowly
JULY 10, 2019
Communications managers of European companies will often struggle with media relations in the United States. The post Media Relations on the Us Market: Similarities and Differences With Europe appeared first on Prowly Magazine.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
PRSay
JULY 10, 2019
I travel a lot for my job and have a lot of travel stories that teach me life lessons. Let me share an experience that a few of you can relate to and what it taught me. I boarded my connecting flight, eased into my aisle seat in row 25 and unzipped my bag to pull out my laptop. But it wasn’t there! You know the feeling when a sudden crisis hits. Your brain goes into rapid-fire.
Ronn Torossian
JULY 7, 2019
Some business owners who are not well-versed in marketing may not see much value on spending time poring over data and analyzing the results of a campaign. After all, the campaign will either bring in sales or new customers, or it won’t. What needs to be analyzed? In fact, today’s digital marketing environment is highly […]. The post Why Analytics Matter in Digital Marketing appeared first on.
Prowly
JULY 8, 2019
The key to PR is to focus on the relationships with your clients, powerful influencers, and even journalists. If you take the time to learn about their needs and concerns, your brand will gain loyal supporters. I consider it a win-win! The post What Digital PR Strategies Are Still up to Date appeared first on Prowly Magazine.
The Resolution Blog
JULY 8, 2019
Do they want us in, or out of their platform when measuring owned media performance? This week, we spoke with media evaluation specialist Steph Bridgeman , who revealed some of the frustration felt by her team of Experienced Media Analysts when carrying out holistic measurement for their clients, harvesting data points from a range of earned and owned media channels.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Agility PR Solutions
JULY 11, 2019
As great as press releases are, they’re not precisely the most riveting things to turn into content. In fact, most press releases are published in the same way, with not much character or excitement throughout. With a press release, various other businesses will have the same information as you—and they also tend to write their […]. The post 8 great tips for turning boring press releases into content worth sharing appeared first on Agility PR Solutions.
Ronn Torossian
JULY 7, 2019
argumen buat Menemukan Judi Online Bandarq paling baik! Lisensi dalam permainan kasino online paling baik butuh mempunyai izin lain & lewat departemen terkait utk menyetujui kualifikasinya. utk menentukan ini mempunyai kekuatan modal yg lumayan dalam permainan. kamu mungkin saja tak mempunyai kepercayaan dalam permainan kasino di jalan mungil. & kamu selayaknya tak mempunyai kepercayaan kepada […].
Reputation Us
JULY 8, 2019
Hey executives! It’s July 2019. Next year is less than six months away. Your organization is already planning for the year ahead and putting together a 2020 vision (yes, pun intended). QUESTIONS : Is corporate reputation a focus for your organization in 2020? Is what employees, customers, prospective customers, media and social influencers say about you important?
PRSay
JULY 8, 2019
New research from Maryam Kouchaki , an associate professor of management and organizations at Northwestern University’s Kellogg School of Management, shows that employees who compartmentalize their personal and business lives are more likely to engage in bad behavior. This study validates the importance of not simply “towing the line” for professional purposes but also integrating ethics into our overall conduct.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Agility PR Solutions
JULY 8, 2019
From our flame-throwing politics to our ever-widening divisions on cultural hot-button issues like immigration and guns, there’s plenty going on in America to get riled up about. Indeed, a new poll from Weber Shandwick and Powell Tate has tracked the state of civility in the United States since 2010, and once again finds that the vast majority […].
Stephen Waddington
JULY 10, 2019
A new series of guides explores artificial intelligence (AI) in public relations practice. They're published by the CIPR #AIinPR panel. The CIPR has published a Skills Guide about #AIinPR. An introduction to AI in PR is available for free via the CIPR website. It's intended for anyone that works in communications. The primer explores the threats and opportunities for artificial intelligence in public relations.
Ishmael's Corner
JULY 10, 2019
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. What would you do if a journalist called you out for lifting published content and repackaging it as part of a bylined article? The prudent first step would be investigating whether it’s true. When journalist Zack Whittaker accused Check Point of “borrowing” content from a WIRED article for a corporate byliner, Ekram Ahmed, head of.more.
Sword and the Script
JULY 9, 2019
“In 2009, The Wall Street Journal published an article claiming that email was dead. Ironically, it was the most emailed article of the day.”. Source: Marketo, The Definitive Guide to Engaging Email Marketing (2013). Twice in a week, I found myself having a conversation about email marketing. What’s the typical click-through rate on marketing emails?
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Agility PR Solutions
JULY 7, 2019
Individuals spend an average of 11 hours on some form of media within a given day—with almost an hour being dedicated solely to social networking, as cited by Nielsen in 2018. As users scroll through their endless newsfeeds, they are met with bright images of aspirational travels, adventures and highly-curated realities. In this technology-dependent era […].
Stephen Waddington
JULY 10, 2019
Hemingway is a proof editing tool. It helps simplify and improve the comprehension of your writing. Good, concise writing uses a set of rules that we learn at school. It can take years of practice to achieve mastery through practice and coaching. It’s an area where machines can help improve the quality of your work and provide feedback to aide learning.
Mark My Words
JULY 12, 2019
Barbie, in a way, is like dog food. Neither a small child or a dog can take either product to the till and pay for it themsevles. In fact, neither can reliably articulate what they want and why they want it at all. It’s an unusual marketing challenge – aimed at convincing adult humans, that their canine or child would be really happy with them for buying it on their behalf.
Public Relations Sydney
JULY 9, 2019
Landing a media interview is an exciting opportunity to have your voice be heard and to shine in the spotlight. However, if the interview doesn’t go well, it has the potential to make a lasting impression for all the wrong reasons. I’ve listed some successes and failures to provide do’s and don’ts to ensure that […]. The post How to make sure you deliver an amazing media interview appeared first on Public Relations Sydney.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Agility PR Solutions
JULY 10, 2019
Purpose is the buzzword of 2019, but leaning in too quickly poses significant risks There was one word on every CCO’s lips at the recent 2019 Page Spring Seminar: Purpose. Companies across almost every industry have embraced corporate purpose as the key to attracting and retaining talent, gaining a competitive edge and driving innovation and […].
Axia PR
JULY 11, 2019
Grow your business using media contacts. When you think about how to get explosive business growth, you probably imagine your company website displaying on the first page of Google’s search results – and all the traffic that comes with that. No doubt, this is something that would do it. However, there are other ways to grow your company without necessarily being No. 1 on Google.
Buzzstream
JULY 9, 2019
Does this sound familiar? You reach out through a contact form or you send your outreach to a generic email at a website or publication – something like info@abc.com or editor@xyz.com. . And then you wait, and wait, and finally…success! You got a response! . The only thing is, you got that response from phil@abc.com , not the info@abc.com email that you’d gathered and added to their contact record.
Communications Conversations
JULY 12, 2019
On The Gram, I follow a fellow solo consultant named Katie Miller. Katie’s a relatively new solo–been at it a couple years now. From all accounts, she’s doing quite well. But, what really strikes me about Katie is her ability to work from anywhere in the world. And when I say “anywhere in the world” I really mean ANYWHERE in the world!
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Agility PR Solutions
JULY 9, 2019
The post Combatting PR stress to avoid burnout, depression, anxiety and absenteeism appeared first on Agility PR Solutions.
5W PR
JULY 9, 2019
Carving out a niche market and positioning yourself as the go-to brand for a specific audience and a specific product is a great way to ensure success when selling online. Not only does doing so establish your credibility over competing brands, but it also results in a more focused business; from your unique value marketing to carefully thought out content marketing, niche marketing makes it easier for the right customers to think, “this brand is for me.”.
Waxing UnLyrical
JULY 11, 2019
Guest post by Rodney Laws. Businesses come into existence through a complex combination of factors. Sometimes it’s a matter of the right skillset proving value at the right time, and an opportunity coming up to turn its use into a full-time operation. But no matter its origin story, every business needs a defined purpose — a core goal that, while contrived, communicates its style and intent.
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