Business Wire
DECEMBER 7, 2021
When you send out a press release, you are not just launching another piece of copy. You are distributing a content piece that reflects your entire publicity program. Accuracy matters when you’re speaking to the world.
Onclusive
DECEMBER 6, 2021
Last week, we reviewed the ROI rankings of the top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, based on the G2 Crowd 2021 report. This week, we are focusing on comparing comprehensive media monitoring and social listening capabilities for these providers. The G2 Crowd Report for User Satisfaction Ratings is one of the most trusted voices in the industry.
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ImPRessions - Crenshaw Communications
DECEMBER 8, 2021
Any company can benefit from media training , but it’s particularly important for one that is new to public relations. For B2B PR, media training prepares company execs for press interviews and stresses how to make the most out of them. This is important because the typical interview situation contains many variables, including the journalist’s own level of preparation.
Prowly
DECEMBER 10, 2021
Besides your team, monthly PR retainer fees are essential building blocks for your PR agency’s foundation and growth. Being strategic about setting them and increasing them over time can make or break your revenue goals and profitability. There is no magic calculator for how to determine and increase PR retainers, but you can definitely narrow […].
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Agility PR Solutions
DECEMBER 6, 2021
Over a third of CMOs say they don’t trust their marketing data, according to the latest research from marketing data analytics platform Adverity. What’s more, there is a growing divide between data analysts and marketers when it comes to trusting their data. A third (34 percent) of marketers don’t trust the data they are given to […].
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Ronn Torossian
DECEMBER 10, 2021
Many digital shop owners tend to look for different ways to have their new online shopping websites show up and rank higher in Google’s search engine results pages (SERPs). There are certain strategies that are very helpful and work very well for businesses in the eCommerce industry, which is why some websites rank higher than […]. The post eCommerce Website Ranking on Google appeared first on.
Prowly
DECEMBER 7, 2021
It’s that time of year when the countdown to a New Year has everyone in the mood for summing up the last twelve months and making predictions about the next twelve. We can’t resist the temptation to join the prediction game about our favorite topic, public relations, so allow us to share some thoughts on […]. The post 6 PR Trends That Are Ready To Be a Big Deal in 2022 appeared first on Prowly Magazine.
Agility PR Solutions
DECEMBER 9, 2021
Building relationships and opening up communication with the general public isn’t always the easiest thing to do. There are so many pitfalls for PR today making it almost impossible to tell whether your content just isn’t relevant or if it hasn’t got the anticipated exposure needed. KPIs can help to highlight what you’re doing right […]. The post The 9 necessary SEO KPIs every business should be tracking appeared first on Agility PR Solutions.
PRSay
DECEMBER 10, 2021
Even as the COVID-19 pandemic has disrupted workplaces, it also presents a historic opportunity to rethink work for the better. After working from home for nearly 20 months, many employees who’ve been given the chance to return to the office in person, even for one day a week, are finding they prefer to stay remote and say it makes them more productive.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Ronn Torossian
DECEMBER 7, 2021
The digital space and pretty much all markets these days are incredibly crowded. There are hundreds of thousands of pieces of information available to people online, which means consumers can easily get overwhelmed to the point where all they want is to step away from all digital platforms and think about what really matters. However, […]. The post Grabbing the Attention of the Target Audience appeared first on.
Prowly
DECEMBER 6, 2021
You know that old line about having “the right tool for the job”, right? Well, it doesn’t just apply to fixing a leaky faucet or DIY projects. PR pros also have their favorite go-to tools for helping with various aspects of their jobs. This “PR tech stack” helps them to optimize the way they work […]. The post Upgrade Your PR Tech Stack: 15+ Tools for PR Professionals in 2022 appeared first on Prowly Magazine.
Steve Barrett on PR
DECEMBER 10, 2021
The honorees for PRWeek’s Hall of Fame Class of 2021 demonstrate why media relations extends way beyond smiling and dialing and remains one of the most important elements of the PR toolkit.
Agility PR Solutions
DECEMBER 5, 2021
Purpose has become a critical metric in brand success, and leading brands and businesses are not only figuring out how to incorporate purpose into their overall strategy, but also to clearly communicate those intentions to their audiences. But many are having a hard time determining how to turn their purpose intentions into action. New research […].
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Communications Conversations
DECEMBER 9, 2021
That’s an odd headline, isn’t it? After all, engagements are the cornerstone of social media marketing. Why on earth would we want to de-prioritize them in our programs in the year ahead? Allow me to make the case. But first, let me remind you of the backdrop. Social media is not the same space as it was when I got started in this business in 2009.
Prowly
DECEMBER 8, 2021
We all know that the best PR professionals are proactive planners, working from an umbrella strategy that makes every project and task on their calendar deliberate and goal-focused. With the year wrapping up, it’s time to strategize your PR game plan for 2022! One of the most powerful building blocks of a proactive strategy is […]. The post How to Create a 2022 PR Calendar With Your Team (w/ Template) appeared first on Prowly Magazine.
Muck Rack
DECEMBER 7, 2021
Meet the Muck Rack team: Get to know Susan Dack, people operations manager
Agility PR Solutions
DECEMBER 6, 2021
Even though I covered sports for about a decade as a journalist prior to entering the PR business, and was also the sports marketing specialist for many years at Burson-Marsteller (in addition to playing key roles on none sports accounts), I always cautioned clients about automatically choosing a sports personality as a publicity spokesperson for […].
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
PR for Anyone
DECEMBER 7, 2021
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Yes, you can be a publicist… without being a public relations professional. You just need public relations skills. You need to learn the basics so that when you reach out to a journalist, you are doing it in a professional manner and giving them what they want and need.
Contently - Strategy
DECEMBER 8, 2021
When I started Contently’s own content marketing program eight years ago, we had but a blog template and a dream. Within 18 months, we’d built a loyal audience of hundreds of thousands of marketers and an award-winning industry publication. Of course, things aren’t so easy nowadays—the competition is steeper. Audiences are splintered across more channels.
Muck Rack
DECEMBER 6, 2021
22 new features to help your PR team succeed in 2022
Agility PR Solutions
DECEMBER 7, 2021
New research from continuous product design (CPD) firm Quantum Metric uncovers why businesses must build their culture around the needs of their customers to meet the rapid expectations of digital experiences. “In today’s digital-first world, a company’s web or mobile experience is as critical to customer success as the products or services they actually sell,” […].
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Axia PR
DECEMBER 7, 2021
This episode discusses how to boost HR effectiveness in order to recruit, manage, and retain top talent. Guest: Our episode guest is Molly Eyerman, founder and CEO of VIVO Growth Partners. Molly is an HR expert who helps companies recruit, manage, and retain top talent.
Critical Mention
DECEMBER 10, 2021
As 2021 begins to wrap up, we want to walk you through all of the updates made to Critical Mention’s Earned Media Suite. From new products to monitor to refined analytics throughout the platform, we invite you to take a look back at all of Critical Mention’s updates and additions to the Earned Media Suite throughout 2021. Critical Mention’s Google Analytics integration allows users to: View and customize Google Analytics website metrics alongside mentions in reports to understa
Shift Communications
DECEMBER 9, 2021
By Lianna Foye, Account Manager. We all know our favorite brands and businesses — what they offer, what they stand for and how they project themselves to the world. But do we know the man or woman leading that company? In some cases, no. But for the companies we most identity with or see a clear brand identity for, we likely do. Think: Marc Benioff at Salesforce.com, Jessica Alba at The Honest Company, Elon Musk at Tesla, Satya Nadella at Microsoft, or Mary Barra at General Motors.
Agility PR Solutions
DECEMBER 8, 2021
All businesses, regardless of industry or size, require sales to succeed. In the modern climate, growing sales requires all businesses to have a strong and well-established digital presence. By the end of 2021, it’s expected that e-commerce will contribute to more than $4.88 trillion in global sales. If you have not yet utilized digital marketing […].
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Ishmael's Corner
DECEMBER 8, 2021
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. When people talk about improving global PR, the discussion typically gravitates toward infrastructure or titles. But these are supporting pieces. At the core, the most important factor in the success or failure of an international PR campaign comes down to mentality.
PR Fuel
DECEMBER 7, 2021
Major press release distribution sites release nearly 1,000 press releases a day. During busy news cycles, this number can skyrocket even more. Because there are so many press releases knocking on journalists’ doors every day it’s important that you make your press release stand out and be impactful. A press release is a succinct way for an industry or brand to get news attention and push out first-party information.
Communications Conversations
DECEMBER 7, 2021
When was the last time your company conducted a social media audit? If your answer is “not recently” or “never”, don’t worry. You’re not alone. Most brands, I would argue, rarely or never perform these types of audits. They take time. They cost money. And, they take time and energy away from teams that are already stretched to the max.
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