ImPRessions - Crenshaw Communications

APRIL 6, 2018

Web 2.0 has radically changed journalism and public relations , two industries that rely on the free exchange of information and ideas. But one highly undesirable outcome is “fake news.” It’s a war of information being waged on keyboards and in the cloud and it affects all of us. The online communications revolution has unleashed a Pandora’s box of disturbing problems that threaten privacy, democracy — even the concept of objective truth.

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Government Wikipedia YouTube Google 149

Flack's Revenge

APRIL 4, 2018

I attended the ICORating Investment Summit in New York last week. It was a day of great sessions and panels featuring journalists, investors and those behind successful ICOs. One session I was especially interested in was John Biggs’ talk on marketing. He is a veteran tech reporter who spent years at the New York Times and now contributes to TechCrunch.

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Pitching Report Conference Marketing 120

The Proactive Report

APRIL 2, 2018

Finding insights that drive action, and communicating these nuggets of information to the right people, is one of the most important parts of analytics. Yet it remains one of the biggest challenges. PR pros could be champions at analytics because they already have the skills others find so challenging: Content Analysis. PR practitioners have been doing this forever.

Analytics 100

Analytics Google Analysis Storytelling 100

Onclusive

APRIL 5, 2018

“ AirPR allows you to track more in-depth metrics than the other PR monitoring platforms. ”. When shopping for software, there are a few elements that stick out to a communications or marketing professional. Responsible for finding a social media analytics platform and providing analytics on public relations efforts for a marketing agency years ago, I remember the stress of sitting in multiple demos, frustrated with companies who asked too much from me upfront before giving me the information I

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Software Analytics Customer Service Comparison 199

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

ImPRessions - Crenshaw Communications

APRIL 5, 2018

My team and I love working with tech startups, especially those with a few years under their belt (and a round or two of financing) who are prepared to make the most of a public relations agency partnership. It’s exciting to collaborate with an early-stage company because a good PR campaign can really make a difference, and you’re typically working with the decider.

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Pitching Enterprise Exercises Agency 174

Ronn Torossian

APRIL 2, 2018

Fox News host Laura Ingraham is eating crow this week after getting called out for “mocking” outspoken Parkland school shooting survivor, David Hogg. Hogg, one of the Marjory Stoneman Douglas High School students at the forefront of protests after 17 of his teachers and classmates were gunned down has been the target of a barrage of negative publicity from right-leaning news shows, radio programs and websites since he became one of the ‘faces’ of the student protests.

Advertising 150

Advertising Advertising Radio Blogging 150

PRSay

APRIL 6, 2018

This post is brought to you by RockDove , a proud sponsor of PRSA. United Airlines. PWC. Wells Fargo. Pepsi. Delta. Equifax. Chipotle. Dove Soap. Viral videos. Cyber thefts. Sexual misconduct. Brand misjudgments. Corporate malfeasance. Extreme weather. From a crisis management point of view, 2017 had it all! But what lessons can we take from the chaos?

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Crisis Management Crisis Airlines Viral 125

ImPRessions - Crenshaw Communications

APRIL 3, 2018

Almost Famous (2000) — Media Relations. It’s the 1970s, and the mid-level rock band Stillwater is poised to make its Rolling Stone magazine debut. The iconic publication sends a 15 year-old reporter to travel with the band on tour in order to write an in-depth piece. Initially, the musicians consider the music critic “the enemy” and refer to him by exactly those words.

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Tools Government Crisis Public Affairs 170

Presspage

APRIL 6, 2018

As advertising and other marketing become less effective, content marketing is exploding. During this event, a panel of experts will discuss trends and effectiveness in corporate publishing strategies. Foremski will entertain thoughts from: Intel’s Ken Kaplan who has many lessons to share from a decade of innovative media initiatives at the world's largest chipmaker.

Company 92

Company Media Web Advertising 92

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

PR News

APRIL 4, 2018

A few years back, the conventional wisdom was brands were better off staying as far away from social and political issues as possible. In many cases, it’s still the advice communicators and marketers advocate. For example, in a survey of 360 chief marketing officers at for-profit companies released this week, fewer than 20% agreed it’s appropriate for… Continued.

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YouTube Crisis Branding Brand 85

PRSay

APRIL 4, 2018

It’s spring! Baseball is underway, and despite the lingering winter-like temperatures, my wife’s crocuses (a harbinger of spring) have bloomed. And her hellebores are in bloom, too. As our thoughts turn to warmer weather and the promise of renewal, I invite you to consider making this your year to earn your APR certification. And if you already have your APR, make this your year to help someone else.

Ethics 121

Ethics Study Measurement Government 121

Communications Conversations

APRIL 2, 2018

A post by Ted Bauer got me thinking lately: “The dirty little secret about our supposed data revolution in organizations is that C-Suiters literally have no idea what they’re looking at most of the time ” He’s right. But, I’d take it one step further: Not only does the C-suite have no idea what they’re looking at most of the time, they frequently aren’t even looking at it in the first place!

Social Media 84

Social Media Media Report Video 84

Beyond PR

APRIL 5, 2018

A holistic approach to public relations is actually only partly made up of your message — what you say, how you say it, when you say it, etc. The other parts — how the media responds to your message , and what you do with that response are often overlooked and crucially important. If you don’t keep tabs on how the media and your targeted audience is responding to your message, then it begs these questions: How do you know that your outreach is effective?

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Company Media Insurance Insurance 73

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Presspage

APRIL 3, 2018

Distribution. Contact Statistics: You can now view a number of specific data points for each individual on a contact list. For each recipient you can see: which campaigns each recipient received, how many times they’ve opened a given campaign, and how many times they’ve clicked inside a particular campaign. Date and location placeholder: When sending out a campaign based on a release, it is important to indicate the location and publication date of the release.

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HMA Public Relations

APRIL 2, 2018

Meet this week's #MediaMonday guest, Jamie Killin, who happens to be both the web editor for Frontdoors and a writer for Thrillist. The post #MediaMonday – Jamie Faye Killin appeared first on HMA Public Relations.

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Web Meeting Publicity Media 65

Axia PR

APRIL 3, 2018

When crisis hits, bravely step up to the microphone. Living in New England has advantages, except for when our region endures treacherous weather conditions. The past few weeks, we’ve braved a multiple-storm nor’easter pattern that flooded our coastal residences and devastated interior areas. Heavy, wet snow and high winds felled hundreds of trees across power lines and roadways causing extensive outages.

Social Media 63

Social Media Corporate Communications Crisis 63

Beyond PR

APRIL 3, 2018

Over the past few decades, the purpose of sending a press release has extended far beyond simply alerting the media of major corporate announcements. This is partially attributed to the evolution of how we send releases, who they are sent to, and the ever-growing types of influencers that have a hand in shaping your company brand and reputation. Distribution is now an opportunity to tell your company’s story to traditional media, online, social and other consumer audiences.

Strategy 72

Strategy Education Resources Examples 72

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

Sword and the Script

APRIL 3, 2018

There are a gazillion tools available that provide media monitoring and many businesses use one to stay abreast of mentions. For example, a recent survey found 66% of PR pros say they use media monitoring tools. Unfortunately, many of these are very expensive, hard to use, require lots of time to tweak and fine-tune searches. Then at the end of it all, these produce lackluster results.

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Media System Tools Google 63

HMA Public Relations

APRIL 4, 2018

Having to give a speech or presentation is an anxiety-filled experience. But at some point, we’re going to have to do it. Here are some recommendations. The post Why You Should Script Your Presentations appeared first on HMA Public Relations.

Publicity 63

Publicity 63

Waxing UnLyrical

APRIL 5, 2018

Guest Post by Alison Carville. How many times have you heard Sarah McLachlan’s song, “In the Arms of an Angel” on an ASPCA commercial? Or seen pink ribbons promoting breast cancer awareness? These are examples of two successful cause-related marketing and social responsibility platforms which are ingrained in our minds so much, we don’t hesitate to understand their connection with each other.

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Nonprofit Community Employee Energy 61

Axia PR

APRIL 5, 2018

One of the first things we do upon rising in the morning is check the news to see what’s happened overnight. Some seek out the weather report or stock reports, while others prefer to digest leading headlines or sports news. The fact that news occurs around the clock is one of the main reasons it’s imperative to have a trained media spokesperson on staff at all times.

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Training Sports Media Report 61

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Presspage

APRIL 5, 2018

Twitter recently announced a change in their product usage policies which limits the users’ ability to perform coordinated actions across multiple accounts. You can read more about it here. The main reason for Twitter to introduce this policy update, is to get better control over the amount of Twitter accounts that spam the same messages in the hope to reach more people.

Policies 60

Policies Twitter 60

Inbound PR

APRIL 3, 2018

This is a guest post by Justin Champion. We live in an information age. If you have a problem you’re trying to solve or want to learn more about it, you can find an answer in just a few seconds with the click of a button on Google. And just how many people are searching for information? Well, Google now processes over 90,000 search requests per second.

Content Marketing 50

Content Marketing Engineering How To Strategy 50

HMA Public Relations

APRIL 3, 2018

HMA Public Relations has participated in a number of pharmaceutical drug introductions over the years. One of the strategies then – and now – is to create a demand for the supply. The post How Prescription Drugs Are Introduced appeared first on HMA Public Relations.

Pharmaceuticals 50

Pharmaceuticals Strategy Publicity 50

Axia PR

APRIL 2, 2018

A guide for a PR informational interview. At some point during their education, most public relations students receive the assignment to interview PR professionals about the industry, the job and to offer advice to someone considering a career in the profession. Trying to find a PR practitioner who is willing to speak to you can be frustrating. We know that PR pros are busy; and we also understand how important it is to help students prepare for their future in PR.

Industry 61

Industry Publicity Interviews Education 61

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Solo PR Pro

APRIL 3, 2018

This is a guest post from Solo PR Pro Premium Member, Janet L Falk of Falk Communications and Research. A version of this article first appeared on Bulldog Reporter. The majority of solo PR Pros gain business through referrals, so it is vital to build and nurture strong networks. Janet's post offers practical, timeless tips on how to succeed at your next networking event.

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How To LinkedIn Meeting Groups 49

BradleyPR

APRIL 4, 2018

In our modern world, your clients are used to receiving quality service—fast. Every company—including yours—has a goal to provide a better product than its competitors. But how many companies focus on actually becoming friends with their clients? How many clients and customers walk away from a transaction feeling special? Linda Walton believes that public relations [.

Company 48

Company Publicity 48

Sarah Stimson

APRIL 5, 2018

If you’re an employer in comms and PR, either agency side or in-house, it’s likely that diversity is up there on your corporate agenda. I’ve written before on different initiatives which can help you tackle diversity issues in your organisation … Continue reading → The post 6 ways to work with the Taylor Bennett Foundation appeared first on SARAH STIMSON.

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Corporate Agency Advertising Advertising 43