OnePitch

NOVEMBER 7, 2024

PR professionals juggle multiple responsibilities—crafting pitches, monitoring media coverage, and strategizing with their team. However, these tasks can quickly become overwhelming without proper tools that help streamline workflows and enhance productivity. From advanced pitching platforms that connect you with the right journalists to real-time media monitoring solutions that keep you informed of every mention, these resources can transform how you approach your daily tasks.

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Notified

NOVEMBER 7, 2024

In our recent webinar , Gini Dietrich , Founder and CEO of Spin Sucks, and Adam Christensen , Chief Marketing Officer at Notified , shared practical insights on how to align public relations outcomes with broader business metrics.

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Sword and the Script

NOVEMBER 5, 2024

Meltwater adds X / Twitter “resyndication rights”; Muck Rack pitches a “hit score” in latest release; mentions and recommended reading When I first started compiling these monthly summaries – back in April of 2019 – it was because no one was covering the PR software community. Coverage was scant and inconsistent. I wanted to change that, or at least challenge that thinking.

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Agility PR Solutions

NOVEMBER 3, 2024

While most people would agree that sales and marketing go hand-in-hand, PR can sometimes feel like a bit of an outlier. PR has always been about creating visibility and building trust for the brand, but its role as a marketing tool in driving direct engagement and contributing to lead nurturing is often overlooked. However, if […] The post 3 smart strategies for aligning your PR strategy with B2B lead scoring appeared first on Agility PR Solutions.

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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5W PR

NOVEMBER 5, 2024

Public relations is a strategic communication discipline that helps organizations build and maintain positive relationships with their stakeholders. At the core of effective PR lies the development of compelling messages. A well-crafted message can resonate with audiences, drive engagement, and ultimately achieve desired communication outcomes. Message development is a critical component of effective PR.

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The Resolution Blog

NOVEMBER 4, 2024

PR and SEO are more connected than ever. So we hosted a webinar with Amy Irvine from Digiloft, where she shared her insights on using Digital PR to increase brands’ visibility on Google. The key takeaway? Traditional PR can significantly affect search visibility; you just might not realise it – yet. If you’re curious about […] The post Why Counting Links in Your Coverage Matters (And Could Increase Your Budgets) appeared first on PR Resolution — by CoverageBook.

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Agility PR Solutions

NOVEMBER 4, 2024

It’s predictable: Presidential election years are usually a challenging time for communicators who want to garner media coverage on behalf of an organization. Your stories may seem less relevant as journalists feel increased pressure to tie their stories to the election. But 2024 election coverage hasn’t been the only obstacle for PR pros to navigate […] The post Breaking through a nonstop news cycle in 2025: Tips for healthcare PR appeared first on Agility PR Solutions.

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PR for Anyone

NOVEMBER 5, 2024

Stacey Levy is the founder and CEO of Ellie’s Army, a nonprofit organization dedicated to supporting families with children and young adults facing life-threatening illnesses. Stacey’s journey started with her daughter, Ellie, who battled cystic fibrosis from birth. In this episode, Stacey shares the inspiring story of her daughter’s resilience, humor, and incredible will to live.

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Culpwrit

NOVEMBER 2, 2024

By Sadie Guffy Starting my journey at RUTH was special from the very first day. I knew this role held a unique significance, not just because of the talented team behind it but also because of its namesake — Ruth Edelman. Ruth was a powerhouse within the Edelman agency, renowned for her advocacy and… Continue reading Ruth Edelman’s “Top 10 Tips for a Purposeful Life” The post Ruth Edelman’s “Top 10 Tips for a Purposeful Life” appeared first on Culp

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Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Mindful Marketing

NOVEMBER 2, 2024

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing How do you position a business ethics book versus dozens of others on the market? That’s been a top-of-mind question and exciting opportunity while writing my book on Mindful Marketing. One point of differentiation I wouldn’t have imagined when I started blogging about ethics 10 years ago is this: My book is written by a human.

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Agility PR Solutions

NOVEMBER 4, 2024

As cybersecurity threats continue to evolve, organizations must adopt innovative strategies to enhance their public relations efforts. Social media analytics has emerged as a vital tool for measuring the effectiveness of cybersecurity communications, understanding audience sentiment, and refining messaging strategies. This op-ed explores how organizations can leverage social media analytics to enhance their cybersecurity PR […] The post Enhancing cybersecurity PR strategies with social med

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HMA Public Relations

NOVEMBER 7, 2024

It's been just over a year since Abbie Fink was named president of HMA Public Relations, and to mark the occasion, she’s relaunching the Copper State of Mind podcast! Abbie shares her journey from employee to owner and discusses the reality of a quick ownership transition, the value of the team behind you, and more in a new episode of #CSOM. Listen here to learn more!

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Culpwrit

NOVEMBER 3, 2024

By Gur Tsabar The mainstream media’s gatekeeping is real. It controls the narrative and protects the powerful, sidelining issues like racial justice, labor rights, and international solidarity. If you’re entering PR with a hunger for social change, you’re on the front lines of a battlefield. Let’s talk about hacking this broken system, not just… Continue reading How Your PR Career Can Drive Social Change by Breaking All the Rules The post How Your PR Career Can Drive Social Change by Break

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Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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5W PR

NOVEMBER 4, 2024

Venture Capital Trends to Watch in 2025: Strategic Insights for a Transformative Year Ahead As we look toward 2025, the venture capital (VC) landscape is poised for transformation. Following cautious optimism and recent growth, the industry is evolving with trends that promise to shape its future. Here’s what we anticipate for the coming year and the strategies that will set successful firms apart.

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Agility PR Solutions

NOVEMBER 6, 2024

Today, people are not just purchasing a product; rather they purchase a brand that represents who they are, and what they believe and strive for. Purpose-driven branding has become significant in organizations’ branding strategies that can be used to create long-lasting, meaningful bonds with customers. For example, even in sectors like credit card marketing, where […] The post The power of purpose-driven branding in building emotional connections—and 6 steps to embracing it for your brand

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Brand Branding Examples Strategy 101

Presspage

NOVEMBER 8, 2024

To keep your company from falling into this PR trap, this blog post will teach you everything you need to know before you can get started with your crisis communication strategy. Let’s start with what crisis communication is. What is crisis communication? Crisis communication refers to the communication that companies put out during critical incidents.

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Notified

NOVEMBER 4, 2024

In this blog, we showcase GlobeNewswire by Notified press releases across industries – everything from tech and finance to automotive and healthcare.

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

5W PR

NOVEMBER 8, 2024

Software-as-a-service (SaaS) businesses have experienced unprecedented growth in today’s digital age. However, success in the competitive SaaS landscape requires a well-crafted SaaS digital marketing agency. Effective SaaS marketing requires a comprehensive approach that combines content marketing, SEO, PPC advertising, email marketing, social media marketing, product demos, customer success, and data-driven analysis.

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Agility PR Solutions

NOVEMBER 7, 2024

There are many lessons from the just concluded election that apply to non-political PR accounts. The most important lesson, in my opinion, is not new—it dates back to before either of the candidates, or even American elections, was born. It was stated by the Scottish poet Robert Burns in the late 1700s. That lesson is […] The post PR lessons from the 2024 election that can be applied to non-political PR accounts appeared first on Agility PR Solutions.

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PReview: A Blog by NewsVoir

NOVEMBER 8, 2024

In a world increasingly dominated by content overload, podcasting has carved out its own space as a powerful medium for communication and engagement. Once considered a niche form of media, podcasts now offer brands and content creators a unique platform to reach targeted audiences, build brand affinity, and showcase expertise. For PR professionals, the shift […] The post Podcasting as a PR Tool: How Brands Can Tap into the Audio Revolution appeared first on PReview: Blog for PR, Digital Ma

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Tools Brand Branding Blogging 84

NewsWhip

NOVEMBER 5, 2024

Staying on top of industry shifts and narratives isn’t just a matter of tracking mentions; it’s about seeing the bigger picture. Brands today need to understand which topics are gaining traction and how those discussions could impact them, their competitors, or their industry. With NewsWhip, teams can monitor key narratives, track evolving public interest, and recognize where conversations might be headed before they’re swept up in them.

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

5W PR

NOVEMBER 7, 2024

In today’s wellness landscape, consumers are increasingly interested in personalized solutions for weight loss, particularly with the rise of injectable medications like Ozempic, Mounjaro, and Wegovy. Dubbed the “Ozempiconomy”, GLP1- medications have entered mainstream awareness, and leaders in the wellness and weight loss sector have a unique opportunity to connect with key tastemakers and influencers while educating the public on safe, effective options.

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Agility PR Solutions

NOVEMBER 3, 2024

The local news is quickly drifting out of our grasp as a society, as it becomes harder and harder for these outlets to stay afloat financially—or after financial firms buy, gut and sometimes shut them down. Alden Global Capital is one notable example of this, which bought Tribune Publishing for $663 million and then cut […] The post Why local news is crucial to public trust in the media—and how to preserve it appeared first on Agility PR Solutions.

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PRSay

NOVEMBER 4, 2024

A longer version of this article first appeared in the October issue of PRSA’s award-winning publication Strategies & Tactics. We are reposting here on the eve of Election Day 2024. For more on this topic, join us for a special Election Day edition of Strategies & Tactics Live with PRSA’s Editor-in-Chief John Elsasser and SHRM’s Chief Brand and Marketing Officer Tina Beaty.

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HMA Public Relations

NOVEMBER 4, 2024

Happy #MediaMonday! Curious about the trends shaping the automotive world? Our Detroit partner agency, Bianchi Public Relations, recently caught up with Sebastian Blanco, editor-in-chief of Automotive Engineering Magazine, to learn more about the types of engineering stories he's looking for and how PR pros can help.

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Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

5W PR

NOVEMBER 7, 2024

While Las Vegas often dominates the conversation about casinos, the gambling industry has expanded far beyond the American desert. Casinos across the globe have launched innovative marketing campaigns to attract visitors and stand out in a competitive market. China One such destination that has successfully positioned itself as a global gaming hub is Macau.

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Agility PR Solutions

NOVEMBER 6, 2024

In the fast-paced world of business-to-business (B2B) communication, the role of B2B tech public relations has never been more critical. Traditionally viewed as a tool for managing relationships with the media and shaping public perception, B2B PR has evolved dramatically in response to digital transformation. The rise of social media, the increasing importance of content […] The post The evolving landscape of B2B PR: Embracing digital transformation appeared first on Agility PR Solutions.

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Steve Barrett on PR

NOVEMBER 7, 2024

Donald Trump’s victory on Tuesday brought about the latest in a series of defeats for incumbent candidates in major democracies around the world.

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