Onclusive
JANUARY 31, 2018
At the New PR Conference hosted by AirPR Software in San Francisco, discussion swirled around ‘New PR’ and an evolution of public relations, including PR’s place in the greater marketing mix. Marketing and communication expert and author Andy Cunningham spoke about how to create a company’s positioning and branding as the foundation for success in the New PR.
Business Wire
FEBRUARY 2, 2018
By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. “We’ve gotten feedback from our community that public content – posts from businesses, brands, and media – is crowding out the personal moments that lead us to connect more with each other,” Zuckerberg said in his Facebook post.
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ImPRessions - Crenshaw Communications
JANUARY 28, 2018
Yes, 2017 feels like a lifetime ago, given our breakneck news cycle, but there were plenty of public relations lessons over the year for big brands and business categories. Here’s a look at those who came out on top, and others who took a reputation beating last year. The Winners. Amazon. 2017 was like a charmed year for the digital commerce giant.
Melissa Agnes
FEBRUARY 1, 2018
Courtesy: This Is Us NBC. Last week, I posed the question of “what kinds of scenarios, allegations, or rumors risk planting emotional doubt in the minds of your stakeholders?” As I explained, this is an important question to answer as a little bit of emotional doubt can present long-term negative effects on your brand. Coincidentally, this week an example emerged that demonstrates the impact of this reality, as well as the strange and unpredictable ways in which this type of risk can
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Deirdre Breakenridge
FEBRUARY 1, 2018
A Guest Post by Corina Manea , Chief Community Officer for Spin Sucks and founder of NutsPR. What would you do if you weren’t afraid? Afraid of failure, afraid of what your parents, colleagues, boss would say? Would you fight for your dreams? Would following your dreams be non-negotiable? In our busyness , it seems like we forgot to listen to ourselves.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
ImPRessions - Crenshaw Communications
JANUARY 30, 2018
Want to boost your public relations acumen? One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets?
Prowly
JANUARY 30, 2018
Good content is described as one that stands out from all the crowd or is useful to the reader (it’s about this subtle difference between “help” and “hype” which is so meticulously dissected and analyzed in the book “Youtility” by Jay Baer). The post Content Marketing: 2017 vs. 2018. Lessons Learned and the Challenges Ahead appeared first on Prowly Magazine.
The Resolution Blog
FEBRUARY 2, 2018
We’re looking for a Customer Success Representative to join our team in Brighton, UK and take ownership of Customer Support. You’ll be the 7th person on our team. We’ve not hired despite our growth to 1500 customers in 3 years. So this is a big move for us & you. We take the online support of our customers seriously so you’ll work alongside the team to deliver the very best experience.
Ronn Torossian
JANUARY 29, 2018
He was once one of the most trusted names in nightly news, and now Dan Rather is set to make a comeback. Even as the public’s trust of the media is flagging, Rather believes he still has a voice people will trust. Rather’s new program, “The News With Dan Rather,” is set to be a 30-minute show sharing a network with the left-of-center talkers, The Young Turks.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
PRSay
JANUARY 29, 2018
This month, PRsay will feature posts by a variety of thought leaders on the year ahead for communicators and the PR profession. A shorter version of this response first appeared in the January issue of Strategies & Tactics. For those of us who came of age in the 1960s and 1970s, surely you will remember the appeal by the Youngbloods , “Everybody get together/ Try to love one another right now.”.
Communications Conversations
JANUARY 30, 2018
Other than Instagram, what’s the hottest social media platform in 2018? Probably LinkedIn. Consider the facts: LinkedIn now has 500 million daily active users–that’s more than every other platform except Facebook and Insta. 36 percent of LinkedIn members read interesting articles they find in their feed–an increase of 20 percent since 2014.
The Resolution Blog
FEBRUARY 1, 2018
CoverageBook was founded in late 2014 and is based in Brighton, UK. Born out from the simple idea that there must be a better way to do PR coverage reporting, using technology. The tool started life as a side project from our day jobs at the marketing agency Propellernet. We dreamt of building our own software business. So, 6 of us left agency work and committed to the cause full time.
Shift Communications
JANUARY 29, 2018
Much ado was made during the month of January about Facebook’s Newsfeed changes. Social media experts proclaimed that everything was fine; business press declared the era of social media over. What actually happened, and how measurable has the impact been? Methodology. To examine the changes, we looked at the Facebook engagement rates of 3,265 Facebook Pages with more than 1,000 followers in four categories: Overall Pages.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
PRSay
FEBRUARY 1, 2018
PRsay is featuring posts by a variety of thought leaders on the year ahead for communicators and the PR profession. These thoughts on diversity and inclusion first appeared in the January issue of Strategies & Tactics. “An increasing focus on diversity, equity and inclusion — bringing these concepts to life in our corporate cultures, embedding them in our work and embodying them in our responses to challenging, fast-moving events that can impact corporate reputation, brand image, emplo
The Stalwart Blog
JANUARY 28, 2018
It’s never easy to have a public accusation of sexual harassment placed upon you, especially if you fully believe in your innocence. You may feel compelled, even justified, to retaliate on the accuser. Resist this temptation at all cost. If you need some support in doing so, look no further than James Franco. After five women stated that the Golden Globe actor made inappropriate and unwanted advances on them in exchange for promises of career advancement opportunities, he responded by stating… .
Communications Conversations
FEBRUARY 1, 2018
For those of us living in Minneapolis this week, it’s kind of a marketer’s dream. There are “brand activations” everywhere. I took my family downtown Minneapolis last weekend to check out Super Bowl LIVE and you couldn’t go 10 feet without seeing some sort of brand logo or signage. Yep, we’re in the belly of the proverbial marketing beast this week.
Shift Communications
FEBRUARY 1, 2018
Facebook, the largest social network and the largest product ever made for the human race intentionally, released its 4Q 2017 earnings report. Let’s see what the social media juggernaut had to say. User Growth. After passing 2 billion monthly active users last year, Facebook added another 2.75% growth to its user base, taking it to 2.129 billion people: In contrast to last quarter, this year the EU region was the only region with upward growth, and North America flatlined: We see this esse
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Sword and the Script
JANUARY 30, 2018
Messages and effective messaging that influence outcomes isn’t just a matter of arranging words in a proper order, it’s a combination of interdependent factors that determine how well a message will be received. For example, what we say, how we say it, when we say it, and where we say it, all play a role. The words can say one thing, but the medium or timing says another, and the message gets muddied.
Beyond PR
FEBRUARY 1, 2018
As a Content Services Manager in PR Newswire’s newsroom, every day I talk to overworked, under-resourced communications professionals with stories to tell. Each one needs an easy way to distribute his or her press release to current and new audiences to generate buzz and business for their company. But sending a press release isn’t just a one-and-done business.
Presspage
FEBRUARY 2, 2018
The Viking's news site went live early December 2017. For Melinda Eddleman, Del Mar's Associate Director of Media Relations, it was a great step forward in her strategic communications plan. Del Mar College is a comprehensive community college dedicated to enhancing the economic, cultural and social life of its students and those in the Corpus Christi Bay Area.
Buzzstream
FEBRUARY 1, 2018
To surpass your outreach goals, you need data on your campaigns and your results. And lots of it. But what exactly are you supposed to do with all of that data? How do you find those secrets to outreach success hiding in plain sight? And where do you even start? You’re about to learn how to improve your link building outreach using hard data, courtesy of Ben Dahlman, Operations Analyst, and Jordan Yocum, Leads Coordinator, at Page One Power.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
HMA Public Relations
JANUARY 29, 2018
The Phoenix Open is this week so who better to have as the #MediaMonday guest than Bill Huffman, editor of AZ Golf Insider and host of "Backspin the Golf Show." [Click below for more]. The post #MediaMonday – Bill Huffman appeared first on HMA Public Relations.
Communications Conversations
FEBRUARY 2, 2018
Living in Minnesota, I feel compelled to write about Super Bowl-related topics this week. After all, I’ll probably be north of 75 the next time the Big Game comes to our state! Last weekend, we visited Super Bowl LIVE on Nicollet Avenue downtown Minneapolis. I’ve been following along online all week to see what brands are up to. And, just yesterday, I snuck over to the Mall of America over lunch to check our more activations and see “Radio Row.” In general, I’ve bee
PR News
JANUARY 29, 2018
Failure, my friends, is the F word I am referring to and the word that so many business leaders tout as the holy grail to get ahead. You’ve heard it so many times: fail fast, learn and grow. If only it were easy to fail successfully. At the PR News Top Women in PR Luncheon on… Continued. The post The F Word: It’s Time to Make Your Move appeared first on PR News Blog.
Public Relations Sydney
JANUARY 29, 2018
Snapchat is a very popular social networking mobile app, providing users with the opportunity to temporarily share images, videos, and messages with others. It has gained popularity amongst younger generations due to its range of filters and fleeting content, with a person’s ‘story’ only lasting 24 hours before it disappears. Snapchat has experienced a rapid […].
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
HMA Public Relations
JANUARY 31, 2018
Alison shares her takeaways on a PR Underground blog post about the salary of a PR specialist versus a PR manager, along with other surprising statistics. [Click below for more]. The post State of the Public Relations Industry appeared first on HMA Public Relations.
Axia PR
FEBRUARY 2, 2018
4 items to consider when budgeting for social media. In the early years of social media, part of its allure from a marketing perspective was that it was cost-efficient – and for many, free. Today, as social media infiltrates more of our daily communications and social ad platforms become more sophisticated and drive better results, it's necessary to put some money into your social media strategy.
Stern + Associates
FEBRUARY 1, 2018
In this article on Ragan.com, Jacqie Bole shares how to the seize the opportunity to make stronger pitches, prove your worth and identify growth potential. The post How hard data can bolster your PR efforts (Ragan.com) appeared first on Stern Strategy Group.
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