5W PR
SEPTEMBER 18, 2018
Cryptocurrency, Bitcoin, Blockchain, Dogecoin: you may have heard about it by now. In fact, the debate and hype around this latest innovation has rocketed out of control in the last 12 months, with supporters boasting of untold wealth, and critics drawing analogies to the dot-com craze. Firms only need to include the name “blockchain” into their titles to ride the wave to promising corporate valuations.
PRSay
SEPTEMBER 18, 2018
A family’s value system is established early. When we were kids, our parents, teachers and other responsible adults taught us “right from wrong” either by lessons learned or by the observation of others’ actions. According to Michael Josephson, founder and president of the Joseph & Edna Josephson Institute of Ethics , one of the central pieces of teaching children about ethics is that “parents need to have a focused notion of what values are important to the family.
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ImPRessions - Crenshaw Communications
SEPTEMBER 19, 2018
Should PR people be loyal advocates for clients? The obvious answer is yes. How can you be persuasive with others if you yourself aren’t convince of a brand’s worth? But is there such a thing as too much client allegiance? I don’t mean blind support in the face of malfeasance or unethical conduct. I’m talking about ordinary client indoctrination.
Ronn Torossian
SEPTEMBER 19, 2018
“What happened today was totally unacceptable,” Hawaiian Governor David Y. Ige relayed to a terrified- and outraged- state, “many in our community were deeply affected by this. I am sorry for that pain and confusion that anyone might have experienced.”. 2018 was barely two weeks old, and the people of Hawaii had already spent 38 minutes of it hiding in terror, in cupboards, under beds, holding their children close.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Melissa Agnes
SEPTEMBER 18, 2018
How Chipotle’s mindset and culture helped them manage their E. coli crisis, even though they were not technically crisis ready at the time. You can also listen to this episode on iTunes , Spotify , and Stitcher. William Espey, the man responsible for the voice of the brand that is Chipotle, joins the Invincible Brand Podcast to discuss the challenges Chipotle faced when managing the E. coli crisis in 2015, and the mindset and strategies they implemented to manage the many dynamics of this
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
ImPRessions - Crenshaw Communications
SEPTEMBER 20, 2018
Recently, PR teams have been pressed into crisis duty in a series of corporate missteps that have something in common: marketing or advertising departments that shows a type of “cultural appropriation” – borrowing a sensitive ethnic or cultural theme for commercial purposes. It’s easy to see why a marketing campaign would be tempted by the currency and news value of a hot-button social or cultural issue, but it can be a perilous move.
Ronn Torossian
SEPTEMBER 17, 2018
South Korean pop culture has taken the world by storm, with the unrelenting wave of Korean exports earning itself its own colloquialism: Hallyu. From Netflix soap operas to skincare regimens, Hallyu has reached into living rooms on almost every continent on earth, on a larger scale than even Japanese brands managed to do in decades past. How, then, has this once-conservative Confucian culture exploded onto the scene at such incredible pace?
Prowly
SEPTEMBER 18, 2018
Whenever you launch an email marketing campaign, is to obtain the highest possible open rate, so you will have to decide the time and day of the mailing. The post Tips To Make Your Email Marketing Campaigns Effective appeared first on Prowly Magazine.
Muck Rack
SEPTEMBER 20, 2018
Protect your data: 8 essential security tips for PR professionals
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
ImPRessions - Crenshaw Communications
SEPTEMBER 18, 2018
If you’re in PR , chances are, you’re a writer. Now more than ever, public relations recruiters prioritize writing skills. Yes, visual content is very important in what we do, and we’ve woken up to the power of podcasts, but don’t underestimate written-word content. According to USC’s 2017 Global Communications Report , written communications is second only to strategic planning in important skills for future growth in public relations.
Ronn Torossian
SEPTEMBER 15, 2018
The past two years or so have been a rough road for ride-sharing company, Uber. From repeated PR gaffes that led to the dismissal of former CEO Travis Kalanick, to challenges from hard-charging competitors like Lyft, which has posted a series of PR wins recently, Uber has really needed a PR boost. Last year, London’s transport regulation agency revoked the company’s operational license, resulting in a hotly-contested court case.
PRSay
SEPTEMBER 21, 2018
With the media landscape growing increasingly fragmented, I’ve found it helpful to segment the various types of third-party influencers into eight buckets. Each group needs to be handled differently, and some of them you may even pay to collaborate with. The common thread is that each bucket contains third-parties your audiences trust. Traditional media — I know this is an obvious one, but it would be confusing if I left it off this list.
Agility PR Solutions
SEPTEMBER 18, 2018
Consumers worldwide continue to demand innovation, but now, in response to increasing technology-based fears, they’re attaching strong new stipulations to these expectations—chief among them the requirement that brands use technology ethically and responsibly, reveals a new Brands in Motion 2018 global study from WE Communications. “We are seeing some compelling year-over-year shifts in customer attitudes,” […].
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
PR Fuel
SEPTEMBER 18, 2018
I’ve maintained for years that most press releases simply go nowhere , but this fate is completely avoidable. Below you can review the main reasons press releases fail, some horror-show headlines, and a great example of a headline makeover! Why Most Press Releases Don’t Matter. Inject any reporter with truth serum, and they’ll tell you that 99% of press releases they receive don’t matter and get deleted.
Garrett Public Relations
SEPTEMBER 17, 2018
As the whirlwind week that was Content Marketing World is now a memory, we can reflect on what we learned. As a writer, I’m always interested in learning new approaches to help improve the writing process—and the finished product. Looking at CMWorld through a writers’ lens, here are my top eight takeaways. Eight Tips and […]. The post 8 Writing Tips and Takeaways from the Experts appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.
PRSay
SEPTEMBER 19, 2018
How do we ethically communicate and make decisions in a manner that considers the best interests for all — including employers, clients, members of key publics and stakeholders? In reality, PR professionals can’t make everyone happy. What matters is the ability to treat key members of the public with fairness, dignity and respect that is afforded to them as rational and reasoning individuals as prescribed by Immanuel Kant’s deontological philosophy , or “duty ethics.” The use of mora
Axia PR
SEPTEMBER 17, 2018
How crisis communications is becoming more necessary in college athletics. Allegations and subsequent scandals have rocked some big-name college athletics programs over the last several years. Given the 24/7 news cycle that currently operates, these instances show a shift toward the need for crisis communications for an industry whose traditional media coverage focuses on the outcome of a game.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Steve Barrett on PR
SEPTEMBER 21, 2018
White House political veteran Jennifer Palmieri this week passed on advice that all communicators can learn from at USC's Lead On! Women in Communication Leadership Forum.
Contently - Strategy
SEPTEMBER 21, 2018
My friend is a web engineer for a large media company, and whenever we talk shop, I’m always surprised at how big of an impact his tinkering can have on the content we read. From my perspective, he noodles around in some code for an hour, and then the next time I see him, his company’s traffic reaches a new high. If your marketing team churns out content but you have the nagging sense your process isn’t as efficient as it could be, chances are you’re not grappling with an
Agility PR Solutions
SEPTEMBER 16, 2018
Communication is an art and a science. To be good at it, you have to learn, and you have to practice what you are learning to develop the basic principles in actual conversation. All that may seem obvious—but, every day, someone gives up because they “don’t communicate well,” or they lose out on an opportunity […]. The post 3 fundamental PR truths that will make you a better communicator appeared first on Agility PR Solutions.
Communications Conversations
SEPTEMBER 20, 2018
For as long as “social media marketing” has been around, Facebook has held the title of most brands’ social media home base. That is, Facebook is the place where they spend the most time, resources and money. But, that tide is definitely turning. First, just look at Instagram’s recent numbers. Instagram just surpassed 1 billion users.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
PR News
SEPTEMBER 17, 2018
News broke this weekend when Supreme Court nominee Judge Brett Kavanaugh’s heretofore-anonymous accuser, Dr. Christine Blasey Ford, came forward alleging Kavanaugh attempted to sexually assault her when the two were at a party in high school. This makes the likelihood that he’ll be approved for a lifetime appointment as a Supreme Court justice more precarious… Continued.
Critical Mention
SEPTEMBER 21, 2018
Millennials are the wave of the future. In fact, according to Buxton Customer Analytics, by 2020 millennials (ages 20-36) are projected to have a spending power of 1.4 trillion dollars–more than any other generation before them. This statistic makes it imperative for PR pros to deduce if some of the older, tried-and-true strategies appeal to the millennial generation.
Agility PR Solutions
SEPTEMBER 17, 2018
Loyalty has become one of retail’s most important metrics, and while it has been and remains an elusive goal for many, new research from loyalty and customer engagement research consultancy Brand Keys showcases how some brands have managed to build and maintain these strong and precious consumer bonds. Nine of the top 10 brands in […]. The post Year of the digital brand—new study reveals 2018’s loyalty winners and losers appeared first on Agility PR Solutions.
Communications Conversations
SEPTEMBER 18, 2018
Last week, I ran across this interesting article in the Atlantic. TLDR: Brands and customers can’t really be “friends” on social media. Do you think that’s true? This particular author told stories of a number of specific examples he’s been involved with, or heard of, in the last year. Randomly, his personal anecdote was a story in which he tweeted about wanting pizzas from Comcast, and a few days later they showed up at his door.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Garrett Public Relations
SEPTEMBER 21, 2018
This week’s PR Crisis of the Week post finds several brands facing tough days ahead as they attempt to extricate themselves from sticky situations ranging from airline issues to fat shaming to ticket scalping. Jet Airways – and the Airline Industry Seems there’s always an airline in the news with some type of crisis. This […]. The post PR Crisis of the Week: Jet Airways, Revolve and Ticketmaster appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.
Critical Mention
SEPTEMBER 18, 2018
Social media has certainly changed over the years, especially in the years I have been a professor. It has become its own industry, profession, and even a major at universities worldwide. It is no longer just a “fad” or something easy to do. Social media is the perfect blend of art and science, blending together to create experiential stories, innovative campaigns and sustainable communities for brands and individuals.
Agility PR Solutions
SEPTEMBER 19, 2018
Brand and retailer trust is top of mind for consumers, with more than 9 out of 10 saying they consider whether they can trust an organization before they give the company their business. But new research from marketing promotions firm YA and The Institute for Research in Marketing at the University of Minnesota shows that […]. The post How to avoid a customer exodus—rebuilding trust after a data crisis appeared first on Agility PR Solutions.
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