PRSay
JANUARY 7, 2025
As the new year begins, its the perfect time to reflect on ways to grow personally and professionally. By making small, intentional changes to your mindset and career approach, you can significantly enhance your fulfillment and achieve greater success. Take risks and challenge authority. Build relationships on mutual respect. Instead of immediately saying yes to an assignment, consider its business implications.
Agility PR Solutions
JANUARY 9, 2025
Public relations has always had a challenge managing the dizzying pace of the news cycle. However, viral social media news’s explosive nature and subsequent reactions added a whole new element for PR professionals to navigate. Now that weve mastered traditional platforms, the new kid on the blockdecentralized mediais turning the corner. What exactly are these […] The post The future of media relations: Engaging with decentralized media and new audiences first appeared on Agility PR S
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PRSay
JANUARY 10, 2025
As Bob Dylan sang, The times, they are a-changin. Public relations professionals today have to consider LinkedIn shorts and YouTube podcasts. Press releases are written by artificial intelligence. In a world of AI, its natural to wonder: Where is public relations going? Is there a place for traditional PR? And as a communicator, whats my place in this new reality?
Steve Barrett on PR
JANUARY 9, 2025
PRWeek convenes its editorial team for the first podcast of 2025 to look forward to Feb. 4s critically important PRDecoded conference where the biggest industry issues will come under the microscope.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Ronn Torossian
JANUARY 6, 2025
Learn how PR professionals can create effective media pitches in 2025 with personalization, multimedia content and authentic storytelling to build lasting journalist relationships The post Mastering the Art of Media Pitches in 2025: A Guide for the Modern PR Professional appeared first on.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Wadds Inc.
JANUARY 5, 2025
Are you an independent practitioner? Enter The Independent Impact 50 and help raise the profile of the 457 million sector of the public relations industry. The freelance or independent practitioner market is one of the UKs least understood aspects of the public relations industry. It doesnt receive media coverage and is often an afterthought in industry award schemes.
Bianchi Biz Blog
JANUARY 9, 2025
A successful PR campaign for an auto supplier goes beyond just media coverage. It requires a well-thought-out strategy, a clear message, and the right channels to reach key stakeholders. Whether you’re aiming to build brand awareness, strengthen relationships with your customers, or highlight innovation, here are four tips to keep in mind to help your auto supplier PR campaign succeed: Understand your Audience: Success is only possible when you understand and reach your key targets.
5W PR
JANUARY 7, 2025
In today’s interconnected world, hotels face the challenge of crafting campaigns that resonate with diverse audiences across the globe. The key lies in striking the right balance between local and global strategies by working with a hotel digital marketing agency. Local Strategies Local strategies allow hotels to connect with their target audience on a deeper level by understanding and catering to their unique needs, preferences, and cultural nuances.
Agility PR Solutions
JANUARY 5, 2025
Though there is a mass adoption of AI, its role and impact on journalism are still not clearly understood. While artificial intelligence in journalism has applications in editorial, commercial, and technological domains of the industry, questions linger about its ethical implications and impact on journalistic integrity. From AI-driven content creation to sourcing information and analyzing […] The post Exploring the intersection of AI and journalismand the implications for media ethics fir
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Ronn Torossian
JANUARY 10, 2025
Learn how Amazon's affiliate marketing program became a key driver of its success through trust, scalability, and a vast network of content creators worldwide The post Amazon’s Affiliate Marketing Program: The Cornerstone of a Retail Giant’s Success appeared first on.
Buzzstream
JANUARY 8, 2025
Many are realizing that old-fashioned link building just isn’t enough these days. Therefore, there has been a shift in how brands and agencies are thinking about building links. The big move is towards “digital PR.” One of the brands making this switch has been Clearlink. So, I was able to chat with Clearlink’s Director of Digital PR, Sage Singleton to get a sense for why this is happening and how it’s impacted their agency.
5W PR
JANUARY 10, 2025
The alcohol industry, long seen as a traditional and often indulgent sector, is undergoing a significant transformation. Driven by a growing global consciousness about environmental and social issues, sustainability is emerging as a key driver of innovation and brand differentiation. As consumers become increasingly discerning, they are seeking out brands that align with their values and prioritize ethical practices.
Agility PR Solutions
JANUARY 8, 2025
Lets face it: youve seen some terrible pitches. PR pros have hit send on press releases about products youd never cover, addressed emails to Dear [Insert Random Name Here], and pitched stories so irrelevant, you wondered if theyd mixed up their media lists entirely. On behalf of PR professionals everywhere: were sorry. But lets dig […] The post Dear journalists: Were sorry for all the bad pitchesand 6 ways PR promises to improve first appeared on Agility PR Solutions.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Ronn Torossian
JANUARY 9, 2025
Learn how food and beverage brands leverage digital marketing through personalization, social media influencers, e-commerce strategies and user-generated content to drive success. The post Digital Innovation in Food and Beverage Marketing: A Blueprint for Success appeared first on.
Sword and the Script
JANUARY 4, 2025
Will generative AI be an ally or nemesis for marketing and PR professionals in 2025? Doug Downs, the host of the Stories and Strategies podcast recently had me on to discuss the annual predictions compilation we posted in December. The post titled, Machina or ex-machina: ~40 marketing and comms predictions for 2025 , included mixed views of generative AI.
5W PR
JANUARY 6, 2025
The spirits industry, once a bastion of tradition, is undergoing a quiet revolution. A new wave of distilleries is emerging, driven by a commitment to sustainability and ethical practices. These forward-thinking brands are not only crafting exceptional spirits but also redefining the industry’s relationship with the environment and society by working with an alcohol marketing agency that employs the best strategies.
Agility PR Solutions
JANUARY 8, 2025
As climate change is no longer a faraway threat but rather a live crisis in the present, public relations campaigns become more and more critical. Converting raw climate data into meaningful and actionable global initiatives requires more than scientific reports. It almost demands that it become global storytelling, relatable, and mobilizing. A PR campaign is […] The post PR campaigns that transform climate data into global climate action first appeared on Agility PR Solutions.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Ronn Torossian
JANUARY 8, 2025
Explore key fintech marketing trends for 2025, from AI-powered personalization and voice marketing to metaverse integration, embedded finance and sustainable practices. The post The Future of Fintech Marketing: Trends to Watch in 2025 appeared first on.
PR Fuel
JANUARY 8, 2025
According to Internet Retailing, a whopping 32% of customers will dig into what others are saying about your brand before making a purchase. Think of it as the modern-day equivalent of asking your neighbor which toaster is the best — except now, your potential customers are asking the entire inter… Read more The post Brand Public Relations: Ways to Leverage More Brand Exposure appeared first on eReleases.
5W PR
JANUARY 6, 2025
The freemium model has proven to be a powerful strategy for SaaS companies, enabling them to acquire a large user base and convert them into paying customers. As the world moves into 2025, this model remains a cornerstone of many successful SaaS businesses. By understanding the key principles and implementing effective strategies, brands can optimize their freemium model to drive significant conversions.
Agility PR Solutions
JANUARY 9, 2025
As cyber threats grow more sophisticated, it becomes increasingly important for brands in the technology space to demonstrate their commitment to cybersecurity. However, protecting consumer data is not enough. In today’s world, brands must also build consumer trust by being transparent about the measures they are taking to combat cyber threats.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Ronn Torossian
JANUARY 7, 2025
Discover how fashion retail marketing will evolve in 2025 with digital innovation, sustainability focus, inclusivity trends and personalized shopping experiences. The post Navigating the Future of Fashion Retail Marketing in 2025: Trends Shaping the Industry appeared first on.
OnePitch
JANUARY 9, 2025
As a PR pro, you know the game is all about staying ahead of trends and keeping a sharp eye on the industrys every move. One of the best ways to level up your skills? Getting out there, swapping stories, and learning from the best in the biz. Conferenceswhether in-person or onlineare where the magic happens. Theyre your chance to soak up wisdom from seasoned pros, make valuable connections, and maybe even stumble upon your next big opportunity.
5W PR
JANUARY 4, 2025
In the vibrant landscape of the gaming industry, indie game studios have emerged as a powerful force, challenging the dominance of AAA titles with their innovative ideas and unique experiences. However, with limited budgets and resources, these studios face a significant challenge: effective video game marketing. To stand out in a crowded market and maximize their return on investment (ROI), indie game studios must adopt a strategic approach to their marketing efforts.
Agility PR Solutions
JANUARY 5, 2025
The business world is increasingly interconnected, and partnerships have become a cornerstone of modern marketing strategies. Co-branding and partnership marketing leverage the strengths of two or more entities to amplify brand value, enhance market reach, and deliver superior customer experiences. These collaborations create win-win scenarios where businesses benefit from shared resources, expertise, and credibility, often […] The post Exploring the benefits of co-branding and partnership
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Ronn Torossian
JANUARY 5, 2025
Top casino PR programs in 2025 focus on responsible gaming, social responsibility & community engagement while leveraging new tech and influencer partnerships The post The Best Casino PR Programs of 2025: Building Trust, Engagement, and Reputation in an Evolving Industry appeared first on.
OnePitch
JANUARY 7, 2025
Andrew Couts is a Senior Editor of Security and investigations at WIRED.
Notified
JANUARY 10, 2025
Thanks to social media, our world has become more visual. And i n 2025, press releases must also go beyond text to capture attention and drive engagement.
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