Cision
DECEMBER 28, 2017
Editor’s Note: This post was originally published on PR Newswire’s Beyond PR blog. Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. You use up so much brain power coming up with ideas that you have little left to actually put toward the work! Next year, don’t let it come to that.
ImPRessions - Crenshaw Communications
DECEMBER 29, 2017
What can PR professionals expect in 2018? Despite the accelerated pace of change, new directions don’t always announce themselves with great clarity. Yet in 2017 we’ve seen the growth of specific trends that might reasonably be expected to continue through next year. Here are some we’ve noticed. Brand advocacy will grow. Shortly before the inauguration of the new president, some brands went against convention and waded into political territory.
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Mark My Words
DECEMBER 29, 2017
Should Sandbox Learning Be The Future Of Education? by Terry Heick Two decades into the 21st century, highly-structured, formal learning environments may have run their course. If nothing else, they have a pronounced limp and awkward speech patterns that students are increasingly finding, well, academic. In many ways, the internet was the catalyst for this. […].
PRSay
DECEMBER 27, 2017
With less than a week left to serve as PRSA’s chair, it’s fitting to take a look back at this whirlwind of a year! Like most of us, I’m guessing that you’re grappling with how quickly the time has flown by. My year was nothing short of magical as your #Chaironthego. With more than 42,000 miles traveled and 550,000 steps for PRSA, I was able to meet, engage, present to and enjoy hundreds of members at Chapter, District, Section, PRSSA and industry functions.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
The Proactive Report
DECEMBER 27, 2017
‘Tis the season – predictions are the order of the day and the PR industry is no different. Here are my picks for the top 3 PR trends in 2018. Content strategy. The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. (CMI.) However, only 31% have a documented strategy. It should come as no surprise then that the ability to craft a content strategy is the number one skill CMOs are looking for in 2018.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
The Resolution Blog
DECEMBER 29, 2017
It’s new year and we want 2018 PR campaigns to be award winners. The best way to do this is by setting KPIs (key performance indicators). However if all we do in this situation is just up the KPI number slightly from the previous year then we shouldn’t expect a great deal to change. If you really want 2018 an award winning year you need to invest a little time in PR analysis.
Cision
DECEMBER 29, 2017
If you’re looking for additional channels to market your brand, which of the following are you thinking of using? Twitter, LinkedIn, or Pinterest? Did you know that none of those channels has beaten Facebook in terms of engagement? Read: Social Customer Care: Three Steps to Best-in-Class Results. With 800 million monthly active users, Facebook’s Instagram has gone beyond flaunting fashion trends; now many different niches enjoy the potential engagement Instagram has to offer.
Presspage
DECEMBER 26, 2017
"Never doubt that a small group of thoughtful, committed, citizens can change the world. Indeed, it is the only thing that ever has." ~ Margaret Mead. I’m a member of NAVUG , an online community that is the epitome of Margaret Mead's statement. If you will humor me and enjoy the story I am about to share, you too can build a thriving and successful online community in your sphere of influence.
Sword and the Script
DECEMBER 23, 2017
PR professionals know storytelling is powerful, but science is beginning to show just how stories trigger powerful learning reactions in the brain. In her book – Wired for Story: The Writer’s Guide to Using Brain Science to Hook Readers from the Very First Sentence – Lisa Cron makes a compelling case. As I understand her words, the act of reading is something greater than simulation for your mind.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Axia PR
DECEMBER 25, 2017
Episode 13 | CPG Trends You Need to Know to Get Ahead in 2018. with SnackNation Sr. Brand Experience Manager Alysse Burroni. Why is Nestle reportedly selling off their candy business? Why does “big” seem synonymous with “bad,” while artisanal is king these days? And why does every big food corporation seem to have a Silicon Valley-style venture capital arm?
Shift Communications
DECEMBER 29, 2017
As the year comes to a close, we like to analyze the SHIFT archives to learn what content performed best. It’s important to take see what worked and what didn’t work to plan for the new year to come. Want to see how to analyze your own blog? Here’s how. The best of Q4 2017 focused on data conferences, PR trends and the state of social media. . Shared Media As Defined By Marketing Experts.
Mark My Words
DECEMBER 24, 2017
So the world is talking about a cheeky Poundland Elf tea bagging Barbie. Well I say the world, or at least 8.6 million Twitter users in the UK, anyway the filter bubble is frothing and jumping up and down. Perhaps we shouldn’t forget the UK population is 66+ million – by my estimate thats still a small percentage, certainly not universal outrage.
Stern + Associates
DECEMBER 28, 2017
Here’s what TBWA’s Backslash clever stuff operation thinks is going to happen in 2018 – and it’s all about A1 and social media (didn’t ‘ya know it). Being hyper-clever, it’s a “pre-trend” report. So medication for ailments you haven’t got yet, virtual fashion for your social media selfies, influencers starting cults, “made by human” tags.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Axia PR
DECEMBER 28, 2017
As the year winds down, it’s fun to look back and appreciate what’s been done. As you can see in the chart below, Temkin Group published a lot of interesting research in 2017. I’m very proud of what our team accomplished. We used many different research approaches (e.g., best practice interviews, company surveys, and large-scale consumer studies) to deliver insights about customer experience that shaped the thinking and actions of 1,000s of professionals around the world.
Karen Freberg
DECEMBER 28, 2017
Less activity reported for the month in nonresidential building and public works.
Ryan Foran
DECEMBER 23, 2017
Gave my first podcast a go ??. Talking safety features of Facebook for schools and organizations. Our philosophy of deleting comments and some other tips and techniques for Facebook page users.
Cision
DECEMBER 26, 2017
While many people get their business experience around a conference table, I learned a few key lessons at the poker table that no class or meeting could ever have provided. Everyone who sits at a poker table puts on a poker face. That’s not to say players try to look as blank as possible — in many cases, it’s quite the opposite. By adopting a specific persona, players encourage their competitors to make decisions on the basis of that attitude, in the hope of leading them to call bets they should
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Axia PR
DECEMBER 29, 2017
How to be an ethical public relations professional. Some people think of public relations professionals as manipulators of public perceptions. Sadly, some individuals view PR strategies as tools to trick people into doing something. PR professionals are often accused of distorting reality and spreading propaganda. How do you avoid ethical accusations in your PR practice?
HMA Public Relations
DECEMBER 29, 2017
Today I sit down with Bill D’Alessandro to make some predictions for 2018. We make some bold eCommerce predictions about: What retail companies will go bankrupt in 2018. How Amazon may make getting your FBA inventory into retail shelves incredibly easy. How the internet sales tax fiasco will shake out. Subscribe: iTunes | Stitcher. (With your host Andrew Youderian of eCommerceFuel.com and Bill D’Alessandro of RebelCEO.com ).
Axia PR
DECEMBER 27, 2017
Don’t shy away from smaller opportunities. We know your company, especially the CEO, wants media results. To get those results, your spokespeople must be available for interviews via email, phone and in person. At Axia Public Relations, we’ve had companies hire us and then be reluctant to participate in interviews with smaller media outlets or with reporters who have smaller roles with bigger outlets.
Cision
DECEMBER 27, 2017
Nobody can deny that market share is a crucial metric for business success. When we marketers ignore it, we confuse shifts in industry demand with the results of our own actions. Still, market share obsession can also afflict us with a kind of tunnel vision. We can become blind to other factors that influence profitability and business longevity. Perhaps more importantly, we can succumb to jealousy, failing to realize that our position as a relatively small player in the marketplace brings with
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
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