Trends That Will Shape PR in 2018
ImPRessions - Crenshaw Communications
DECEMBER 29, 2017
What can PR professionals expect in 2018? Despite the accelerated pace of change, new directions don’t always announce themselves with great clarity. Yet in 2017 we’ve seen the growth of specific trends that might reasonably be expected to continue through next year. Here are some we’ve noticed. Brand advocacy will grow. Shortly before the inauguration of the new president, some brands went against convention and waded into political territory.
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