Onclusive

JUNE 13, 2024

The post Key Insights from Onclusive’s Latest Webinar: Navigating the Election Narrative appeared first on Onclusive.

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Business Wire

JUNE 12, 2024

Are you relying on plain text press releases to communicate your news? Multimedia has the power to transform your releases, capturing audience attention at a time when this is increasingly more challenging. Traditional text-based news releases are giving way to dynamic, multi-dimensional messages enriched with multimedia.

Communications 349

Communications Publicity 349

Agility PR Solutions

JUNE 11, 2024

With consumers being bombarded with advertisements and marketing messages at every turn, standing out can feel like an impossible task. The market is saturated with brands all vying for the same fleeting attention. Traditional branding techniques often fail to create the lasting impressions needed to cultivate loyal customers. For public relations professionals, this presents a […] The post Innovative branding: 6 unconventional strategies for brand recognition and promotion appeared first

Branding 184

Branding Brand Strategy Advertising 184

Sword and the Script

JUNE 11, 2024

Lights go out on June 30, 2024; existing Burrelles customers may choose to transfer media monitoring services to Agility PR Solutions I heard rumors today that the venerable clipping service Burrelles is shutting down. Moments ago I called the company to confirm this is in fact true. Here’s what I know so far: The lights go out and the doors will shut forever June 30, 2024; The company has been in business for 130 years; It’s most famous for employees in Maine, who for years, would read through

Newspapers 181

Newspapers Employee Interviews Company 181

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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PRSay

JUNE 11, 2024

Headlines get twice as much readership as body copy, according to a study by The Poynter Institute. To write headlines that boost clickthrough rates and get the word out, even to people who won’t read your text, here are four headline “don’ts.” Avoid vague heads. These are actual headlines that have appeared recently in my clients’ communications: Help me cope Keeping it together Prepare for the worst These headlines are so vague, they could all apply equally to stories about my sister getting i

Chemicals 178

Chemicals Writing Journalism Study 178

Agility PR Solutions

JUNE 12, 2024

Content is king in this digital age, and brands with a solid content strategy are poised to gain a strong competitive advantage. But, at any one time, a brand devoted to content is likely to have several different people (or even departments) working on different kinds of content. Maybe you have an SEO specialist working […] The post 5 steps to developing a content style guide for consistent brand messaging appeared first on Agility PR Solutions.

Branding 179

Branding Brand SEO Strategy 179

Steve Barrett on PR

JUNE 13, 2024

PRWeek’s Steve Barrett presents a guide for communicators and marketers looking to survive the annual Festival of Creativity in the South of France.

Creativity 147

Creativity Communications Marketing Blogging 147

PRSay

JUNE 14, 2024

As we approach Juneteenth, a holiday of profound historical significance, it is crucial to reflect on its importance and the continued necessity for brands to support the Black community. In the current socio-economic, political and cultural climate, it is more important than ever for organizations to stand firm in their Diversity, Equity and Inclusion (DEI) commitments.

Community 145

Community Employee Groups System 145

Axia PR

JUNE 11, 2024

When pitching, find the balance between consistent and irritating to appeal to busy reporters. You probably know just how bothersome spam or sales calls can be in and outside of the workday. The frustration you feel receiving these calls is comparable to how a news reporter may feel receiving pitches that don’t always pertain to their beat, for example.

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Pitching Report Company How To 133

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Agility PR Solutions

JUNE 13, 2024

It’s hard to know who’s worth your while on the internet. Everyone presents themselves in the best light online, so you have to come to a conclusion based on the little information you have. This is what the decision-making process looks like from the perspective of your customers. The first step in their research is […] The post 5 critical website issues that can harm your brand reputation appeared first on Agility PR Solutions.

Reputation 170

Reputation Branding Brand Publicity 170

Buzzstream

JUNE 13, 2024

I met Reboot Online’s Head of Digital PR, Helena Maniglia, through Oliver Sissons, who wrote a case study for us. In the case study, the RebootOnline team shared some fascinating insights into writing subject lines based on a study they ran. So, I wanted to know more. Oliver told me I needed to talk to Helena because she had put together this excellent subject-line study.

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Study Writing Data Case Study 125

Stern + Associates

JUNE 13, 2024

Promoters claim AI is so powerful that it is close to being sentient. The reaction by Paul Romer – Nobel Laureate Economist and Boston College professor who has been following the tech sector for four decades – is that close only counts in horseshoes and hand grenades. Since he clarified the fundamental difference between the dismal economics of scarce objects and the much more optimistic economics of ideas , Romer has seen wave after wave in which the tech sector uses this insight as an excuse

Groups 118

Groups Technology Strategy Video 118

Axia PR

JUNE 11, 2024

AI strategist Kathleen Perley shares top recommended AI tools and how to optimize them for business communications strategies.

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Strategy Tools Communications How To 122

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Agility PR Solutions

JUNE 9, 2024

Patriotism is complicated these days—there are lots of values and definitions of it, depending primarily on which side of the country’s dividing line you’re on. For communicators, brand loyalty is a complicated concept now as well, because there are a host of components involved that didn’t seem to matter in simpler times. Put the two […] The post Most Patriotic Brands in America: 2024 is littered with partisan politics in a divisive election season, but 4 of 5 consumers agree that patriot

Consumer 167

Consumer Branding Brand Communications 167

PR Fuel

JUNE 9, 2024

Imagine your brand launching a groundbreaking product, but instead of the media buzz you anticipated, there’s silence. Your competitors, with less innovative offerings, are dominating headlines and capturing market attention. This could be. Read More The post 12 Key Elements of a Robust Media Relations Strategy appeared first on eReleases.

Media Relations 104

Media Relations Strategy Media Branding 104

Prowly

JUNE 13, 2024

Working on your PR without a proper plan or the right tools can get a bit rough. What a good PR CRM might offer is more time (and relevant data). With the right tool’s help and the right features, you can skip the repetitive tasks and automate many others. And to help you choose the […] The post Top PR CRM Tools for Public Relations Success in 2024 appeared first on Prowly Blog.

Tools 104

Tools Publicity Data Blogging 104

HMA Public Relations

JUNE 13, 2024

Wondering if a master’s degree in communications or PR is worth it? Abbie Fink shares her educational journey and how continuing education has shaped her career in a new blog post. Check it out!

Education 94

Education Blogging Communications Publicity 94

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

Agility PR Solutions

JUNE 10, 2024

Environmentally conscious consumerism is the driving force behind branding choices for many major businesses—even those that are not directly working within a sector that’s related to ecological issues and ethical considerations. Because of this, managing a company’s reputation through actively conscientious practices is wise. Here’s an overview of why this matters, and what businesses are […] The post Tips for managing brand reputation with eco-friendly practices appeared first on Agility

Reputation 122

Reputation Branding Brand Ethics 122

Sword and the Script

JUNE 11, 2024

Staffbase launches beta for new internal comms tool; Muck Rack team up with Shankman; Agility PR Solutions parent touts LLM deal with “big tech” In an unscientific observation, I’ve noticed a lot of companies are hiring internal communications. Traditionally, that role is a mix of HR and communication yet I’m seeing some changes. The roles being unveiled now have sales enablement or marketing operations bent.

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Internal International B2B System 92

Prowly

JUNE 12, 2024

Pinpointing the perfect PR tool to match your needs can feel daunting. What’s worse, it comes with costs: both in time and missed opportunities in your PR actions. Well, we cut through the clutter. You’ll find here 7 Muck Rack alternatives for PR specialists with their pros and cons, and pricing: Prowly Presspage Meltwater AgilityPR […] The post Top 7 Muck Rack Alternatives You Should Consider in 2024 (Features & Pricing) appeared first on Prowly Blog.

Tools 104

Tools Blogging 104

5W PR

JUNE 14, 2024

Artificial intelligence often conjures images of rogue robots from sci-fi movies. However, AI is fundamentally a collection of smart tools designed to optimize and perform tasks. These AI tools can range from automating mundane activities to assisting in complex data analysis, all intended to significantly enhance human capabilities, not replace them.

Publicity 88

Publicity Analysis Healthcare Tools 88

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Agility PR Solutions

JUNE 12, 2024

PR professionals spend countless hours curating content, ensuring consistent messaging, and engaging with stakeholders across various channels. This process, while effective, is often time-consuming, requiring a keen eye for detail and a deep understanding of the brand’s voice and values. Generative AI is a game-changing technology revolutionizing how PR strategies are developed and executed.

Strategy 117

Strategy Technology Consumer Branding 117

HMA Public Relations

JUNE 10, 2024

Happy #MediaMonday! Catch our latest feature from J. Graber, news editor for the Scottsdale Independent newspaper. J. shares how his love reading inspired his writing career, the Scottsdale stories he is looking for, fun facts, and much more in this post.

Newspapers 87

Newspapers Writing Media Relations Media 87

Prowly

JUNE 11, 2024

Does choosing a PR tool seem like a daunting task? That’s why we came up with the idea to provide a full top seven Cision alternatives comparison. In this article, you’ll see the most important qualities of each PR platform alongside their pros, cons and (estimated) pricing: Prowly Mynewsdesk Meltwater Muck Rack Critical Mention AgilityPR […] The post 7 Best Cision Alternatives in 2024 appeared first on Prowly Blog.

Comparison 104

Comparison Tools Blogging 104

The Hoyt Organization

JUNE 14, 2024

Google’s Helpful Content Update has changed how we approach SEO and impacted many travel sites positively and negatively. This update emphasizes creating people-first content that satisfies users’ curiosity. This means that paraphrased, unoriginal travel content written for search engine bots, not real people, is now obsolete. The E-E-A-T guidelines (Experience, Expertise, Authoritativeness, and Trustworthiness) are pivotal to this update.

Travel 81

Travel Branding Brand Guidelines 81

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

JUNE 11, 2024

Data preparedness has become the next critical obstacle in a long queue of generative AI-implementation roadblocks. But unlike the skills gap, responsible use, inaccuracies, job threats and other hurdles we’re still working on getting past, this one looks to be more of a systemic issue deep within the wiring of company infrastructures that in many […] The post Is your data AI-ready?

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Data System Company Trends 117

OnePitch

JUNE 11, 2024

Iris Goldsztajn is morning editor at Marie Claire, where she focuses on celebrity news coverage.

Media 81

Media 81

5W PR

JUNE 13, 2024

The cyber tech industry operates in a digital Wild West, with data breaches becoming increasingly common. Malware and cyber criminals are constantly evolving, posing constant threats. Trust is crucial in this dangerous landscape. Companies that can show they have strong digital defenses gain a significant advantage. Cybersecurity PR serves as a bridge, promoting trust, transparency, and a strong reputation in the industry.

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Industry Banking Interviews Reputation 78