Onclusive
OCTOBER 19, 2021
Welcome back to our blog series about building a PR business case and securing the investment! This week, we’re walking you through the mechanics of developing a strong business case for PR. Business cases are designed to answer these four essential questions: Why are we doing this? What are the benefits? How will we do it? Who and what will we need to do it?
Cision
OCTOBER 20, 2021
Answers to your pressing questions about media monitoring and PR measurement.
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ImPRessions - Crenshaw Communications
OCTOBER 20, 2021
As high-growth tech companies expand their public relations efforts, they often want the recognition that comes with industry accolades. But for the uninitiated, the vast awards ecosystem within different industries can be a mysterious black box. To help PR/marketing execs succeed in earning awards, here are a few fundamentals and insider tips to know.
Business Wire
OCTOBER 20, 2021
The dawn of the real-time Internet brought a new kind of investor audience for companies to consider. Investors previously placed stock orders with brokers, but now they can buy and sell stocks on their own via online trading platforms such as E*TRADE and TD Ameritrade or mobile apps like Robinhood. A layperson has the same instantaneous access to a company’s reports as a top Wall Street Journal reporter without the benefit of years of training to understand what each line item means.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Prowly
OCTOBER 18, 2021
Yes, it is cliché to talk about how COVID has changed everything about the way we do business these days but, well, it really has changed everything. Just ask any PR pro. Many are finding a lot of the relationships that they have so carefully built over years are suddenly disconnected, off-track, paused or just […]. The post 5 Tips for (Re)connecting with Journalists in the New Normal appeared first on Prowly Magazine.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Ronn Torossian
OCTOBER 20, 2021
Public relations efforts are crucial for new businesses that are looking to get serious about grabbing the attention of customers and other industry professionals. Unfortunately, most of the time, new businesses tend to avoid investing in PR because they believe it’s a costly expense that they don’t need. Fortunately, there are certain strategies that don’t […].
Agility PR Solutions
OCTOBER 19, 2021
When it comes to planning your social marketing strategy, social videos are one of the most crucial pieces of the puzzle. The thing is, though, that understanding that videos are important for your campaign is only half the battle. Ask any video production company worth its salt about it, and they’ll agree that learning to […]. The post 7 actionable social video stats that will influence your social marketing strategy appeared first on Agility PR Solutions.
Prowly
OCTOBER 22, 2021
We can barely keep up: podcasts have popped up everywhere and their popularity continues to skyrocket. There is a podcast for almost everything these days, from business to personal finance to true crime stories to fashion. In fact, Podcast Insights reports that there are over 2 million podcasts as of 2021! What does this mean […]. The post How to Pitch Your Clients for Podcasts (w/ Podcast Pitch Template) appeared first on Prowly Magazine.
Cision
OCTOBER 19, 2021
Johanna Noble has joined The Times & Sunday Times as Editor of Times Money Mentor; Carly Bishop now Head of Planning for ITV News; Felicity Cross appointed Deputy TV Editor at The Sun.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
PRSay
OCTOBER 19, 2021
Yamiche Alcindor began her General Session during ICON 2021 on Oct. 18 with a tribute to Colin Powell, the first Black chairman of the Joint Chiefs of Staff and U.S. Secretary of State who died on this day at age 84. “He was someone who had reputational issues when you think about the aftermath of the war in Iraq, but who was also pushing for civility, who had a lot to say about Americans and how we treat each other,” said Alcindor, the award-winning “PBS NewsHour” White House correspondent and
Agility PR Solutions
OCTOBER 19, 2021
With all the focus on the “journey” and the “experience” in brand and retail marketing these days, you’d think that communicators would be zeroing in on some substantial strategy for delivering better CX. But consumers sure don’t think this is happening, and according to new insights from ecommerce technology firm Bold Commerce, even most leading retailers (58 […].
Flack's Revenge
OCTOBER 21, 2021
I realized that I have been making a lot of noise on the Fusion PR website about PR, Done & Doner – but have said nothing here. Three great episodes in, I guess it is about time. The podcast was conceived to equip tech PR and marketing with the info needed to get the best possible results, in an informative and easily digestible format. (As you can probably guess by the title and art, it’s intended to be a fun, provocative, irreverent affair.
Cision
OCTOBER 21, 2021
Each month we highlight several news sites under a timely category. Here are some of our favorites for music and entertainment news.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Buzzstream
OCTOBER 21, 2021
When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. I was also aware that my success in the new role would depend even more on my colleagues. I could develop the best strategy in the world, but it would mean nothing if the execution didn’t reach the same level.
Agility PR Solutions
OCTOBER 21, 2021
The majority of PR teams still specialize in outdated forms of marketing. Even when they do attempt mobile advertising, their methods don’t transfer well from traditional marketing formats. Here are a few tips for successfully marketing to mobile users. 1. Page speed Mobile users of today have very high standards for websites they’ll willingly browse, […].
Flack's Revenge
OCTOBER 21, 2021
I realized that I have been making a lot of noise on the Fusion PR website about PR, Done & Doner – but have said nothing here. Three great episodes in, I guess it is about time. The podcast was conceived to equip tech PR and marketing with the info needed to get the best possible results, in an informative and easily digestible format. (As you can probably guess by the title and art, it’s intended to be a fun, provocative, irreverent affair.
Cision
OCTOBER 21, 2021
New role for The Guardian's Mark Brown; Laura Hampson commences role as Deputy Lifestyle Editor at The Independent; Rachael O’Connor now Entertainment Reporter for Metro.co.uk.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Stephen Waddington
OCTOBER 21, 2021
Education and workplace practices are critical to change according to Creative Industries Policy & Evidence Centre. The UK Creative Industries are missing more than 250,000 working class voices: a deficit almost equal to the increase in jobs in the sector over the past five years according to a new Creative Industries Policy & Evidence Centre report.
Agility PR Solutions
OCTOBER 18, 2021
As brand marketers anxiously bite their nails fretting over the 2021 holiday shopping forecast, new large-scale research from PowerReviews sheds new light on consumers’ plans for this critical season—and contrasts this year’s consumer sentiment with its survey results from 1 year ago. The firm’s newly released 2021 Holiday Consumer Survey, based on responses from 7,743 consumers across the United States, […].
NewsWhip
OCTOBER 19, 2021
Feature Image: Succession, by Trusted Reviews , licensed under CC BY-NC-ND 4.0. The season three opener of HBO’s smash-hit succession on Sunday night wasted no time in picking up right where it left off two years ago. . Logan Roy’s media empire — Waystar Royco — is crumbling, after his son Kendall went public with accusations of sexual misconduct and paying millions in hush money to kill damaging stories. .
Garrett Public Relations
OCTOBER 17, 2021
It’s a noisy environment out there. With EVERY brand competing for a customer’s attention, it isn’t easy to stand out. Often I talk with prospective clients who think public relations will be the answer to all their visibility challenges. Alas, it’s not a magic potion. A very important question to ask yourself is: Are you […]. The post Are You REALLY Ready for a PR Push?
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Contently - Strategy
OCTOBER 20, 2021
The good news: There are a lot of content marketing resources out there. The bad news: There are a lot of content marketing resources out there. Heading into 2022, everyone wants to up their content game. But sometimes, sifting through a sea of content about marketing can be overwhelming. Which resources can you really trust? To help you maximize your time and get ready for a killer 2022, we curated a list of our 10 favorite content marketing resources.
Agility PR Solutions
OCTOBER 18, 2021
When you have experience working in public relations and marketing, you need to be strategic when creating your resume. On one hand, your skills are easily transferable between positions, and your accomplishments in both departments can be relevant to a potential employer. However, PR and marketing are entirely different departments, so you need to prioritize […].
Cision
OCTOBER 22, 2021
Joshua Rothkopf joins EW, NY Times added three cooking columnists, and more.
Muck Rack
OCTOBER 21, 2021
This month in bad PR pitches: October 2021
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
PR for Anyone
OCTOBER 20, 2021
Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. Content is king but creating great content can be daunting! In this post I want to share how to create great content fast. Set up a calendar for every day of the month. On the master assign each day 1 type of post.
Agility PR Solutions
OCTOBER 20, 2021
Communicators are getting a big chunk of the job done with their content, but many are failing at the most critical content function. According to new research from content experience platform (CEP) Uberflip and Forrester Consulting, 74 percent of surveyed marketers can identify the right targets and 63 percent can attract them, but only 11 […].
PRSay
OCTOBER 22, 2021
According to the U.S. Bureau of Labor Statistics, as of 2018 (the most recent year for which data is available), the PR profession was 87.9 percent white, 8.3 percent African American, 5.7 percent Hispanic and 2.6 percent Asian. (By comparison, the overall U.S. population is 76.3 white, 18.5 percent Hispanic, 13.4 percent Black or African American, and 5.9 percent Asian, according to the U.S.
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