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Business Wire hosted a webinar where experts discussed the top trends impacting public relations in 2021. The panel featured Sandra Fathi , President, Affect PR; Ginger Porter , President, Central Region, Golin; and Stuart Bruce , PR Futurist and CEO, Stuart Bruce Associates. While we take a deeper dive into each of the trends in our whitepaper (click here to view the discussion) here are the highlights from the discussion.
Smart marketers and public relations pros know that maximizing effectiveness and efficiency are keys to generating sales revenue. They’re also aware that the best way to achieve this is by identifying and tracking key performance indicators (KPIs). The trick is knowing which ones are important and meaningful.
This webinar will focus on how to build a strong relationship between your PR agency and your brand. We will discuss examples of relationships that worked as well as ones that did not, while highlighting best practices. In this session our panelists will provide guidance on setting goals, communicating strategies and providing constructive feedback in order to foster a productive agency/brand relationship.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Between the PR and marketing functions of any organization there can be creative tension or even competition. Sometimes that’s because each team struggles for their rightful piece of the same budget pie, especially during lean times. But the conflict typically runs deeper. PR and marketing are perceived very differently, especially in a corporate environment.
Hur arbetar Svenska Spel med hållbarhet för att motverka spelmissbruk och vilken roll spelar det svenska föreningslivet i kommunikationen? Vi tog kontakt med Lotta Örtnäs, presschef på Svenska Spel.
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Hur arbetar Svenska Spel med hållbarhet för att motverka spelmissbruk och vilken roll spelar det svenska föreningslivet i kommunikationen? Vi tog kontakt med Lotta Örtnäs, presschef på Svenska Spel.
Every PR professional knows the importance of having the best contacts when it comes to securing coverage. Building the right media list is essential, and this is particularly true if you are looking to contact the best lifestyle journalists. Building your own media list of lifestyle reporters can be an incredibly time-consuming process and can […].
When companies are researching out the ways to increase the reach of their news, they often ask about the role newswires have in their process. In this series, we delve into the seven core reasons organizations use newswires like Business Wire to distribute their breaking news content. These include: Trust. Reach. Visibility. Innovation. Disclosure.
In the PR world, press releases are our bread and butter. They’ve been a staple of the business for decades because they serve a distinct purpose: to inform the media of news. However, in the age of the 24/7 digital news cycle, the role of the press release is up for debate — and some consider them obsolete. But are they really? Have reporters stopped asking to see the full release when you contact them about news – a partnership, company milestone, new product or a big hire?
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
As time passes, it is becoming clear that purely traditional PR is a thing of the past. If you aren’t in the digital landscape, you might just get left behind. Very few businesses these days are purely brick and mortar (64% of small businesses alone have a web presence) and competition is fierce on the […]. The post Content Promotion: The New Digital Frontier for PR Professionals appeared first on Prowly Magazine.
Think about it! From direct mail to email and now social media, direct marketing has come a long way and is accelerating at an even faster pace. The pace has also led to changes in the algorithms and business models of social networks themselves, so that brands need to be adaptable and agile to connect […]. The post Social Media and the Evolution of Direct Marketing appeared first on.
In our recent webinar geared towards biotech and healthcare companies, Business Wire and Onclusive partnered to analyze distributed news releases and identified best practices for increasing news reach and impact. Here, we share a summary of our discussion.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
At some point, every PR professional has struggled to find interesting angles and create newsworthy stories. Let’s face it: nobody cares if your company is the “largest homegrown retailer in the region” or the “best employer in the world”. On the other hand, when one comes across a headline that reads, ‘550,000 travelers used Airbnb […]. The post PR Storytelling: How to Create Data-Driven PR Stories and Secure Coverage appeared first on Prowly Magazine.
When American humorist and the author referenced the internet and wrote, ”….transforming society and shaping the future through chat,” he was way ahead of most CTOs. Besides being widely used for chat rooms, chat today is becoming recognized as the next powerful tool for marketers. Like the chat rooms, chat marketing encourages consumers to engage […].
In my last post I explained the history and significance of secret sauce , or IP, in tech marketing. I also laid out the challenges of getting PR mileage from your core tech. To summarize, “secret sauce” underpins a solution or component. This almost magical ingredient has given bragging rights to scores of companies over decades. . But promoting the underlying tech is not the same as hyping a finished product.
Hur kommunicerar man ekonomiska frågor till icke-ekonomer på ett effektivt sätt och vilken roll spelar det kommunikativa i Investerarrelationer och finansiell kommunikation?
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Email is still one of the most popular ways PR experts contact people at scale. The popularity of email, its ease of use, and the abundance of email tools out there makes email a go-to communication method for lead generation and other PR campaigns. But if you’ve used email for your PR campaigns you know […]. The post 3 common email pitch mistakes that will undermine your PR campaign appeared first on Agility PR Solutions.
I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms.
Our clients are trailblazers! Campaign US announced the honorees for the third annual Female Frontier awards, celebrating female leaders and rising stars breaking boundaries in a historically male-dominated industry. Congrats to Jessica Hogue, GM of measurement and analytics, Innovid, Stephanie Geno, SVP of marketing, Innovid, and Rathi Murthy, chief technology officer, Verizon Media!
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Press conferences are glamorous. Account people like to work on them because they are exciting. Clients approve staging one because they expect a large media turnout for their event, which they believe will impress their bosses. But press conferences are dangerous because they are out of the control of the agency and client. And there […]. The post How to stage a press conference without holding one—with great media results appeared first on Agility PR Solutions.
The internet is filled with tons of content on SEO tips and tricks. But, only a few experts actually know how to create an SEO-friendly website right from the start and get a steady flow of traffic. As a PR agency, it is especially important for you to have a solid SEO strategy and online […]. The post How to Create an SEO-Friendly Website for Your PR Agency appeared first on Prowly Magazine.
We’re happy to announce our new strategic partnership with Shareablee , the social media analytics and competitive benchmarking company, to offer marketing and communications teams best-in-class solutions for earned, owned and social media insights. The partnership will help companies gain more holistic data about the performance of their owned and earned content across global news outlets, influencers and social media platforms.
As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
To understand how to successfully combine digital PR with SEO for outstanding results, it is vital to know the main differences between these two areas. While digital PR focuses on building brand awareness through communication with PR agencies, bloggers, journalists, and public relations in general, the SEO team is more focused on boosting website traffic […].
PR pros take note: the latest social media sensation is nothing to do with golf and it’s a much more engaging and diverse place to hang out than the 19th hole.
Isentia brings AI to broadcast monitoring; Propel adds social media monitoring; Muck Rack partners with non-profits for journalists; plus mentions and picks. For a while, it was standard operating procedure among marketers to sprinkle the words “artificial intelligence” and “machine learning” into every product announcement. This was true of every industry, except PR technology.
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