Onclusive
JANUARY 26, 2022
Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. To break through the noise of millions of pitches out there, knowing your audience, being on point with your story and building long-term relationships with journalists are essential ingredients.
Ronn Torossian
JANUARY 24, 2022
SeaWorld found itself involved in a big crisis management mistake made by the Orlando Business Journal. This occurred after the outlet reported that one of its polls was being tampered with by the theme park chain. The outlet had asked its audience a question about a documentary that painted SeaWorld in a negative light, titled […]. The post Ignoring Criticism and a Damaging Reputation appeared first on.
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ImPRessions - Crenshaw Communications
JANUARY 27, 2022
PR agency teams , especially those in tech PR, LOVE to speak in jargon. We have shorthand for nearly everything and sometimes forget that people outside our organization or industry might not know what we’re talking about. While those in PR are more than happy to explain what our unique vocabulary means, there are certain phrases that should be eliminated.
Flack's Revenge
JANUARY 24, 2022
Every year Lake Superior State University publishes a list of words that should be banished because they are so overused. It’s based on thousands of submissions from around the world. . As reported in CNN. The 2021 list includes an interesting mix of words, from Gen-Z speak (“Wait, what?”), to work and biz-oriented terms: “No worries,” “at the end of the day,” “you’re on mute,” and the dreaded “supply chain”: These are the phrase
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Onclusive
JANUARY 24, 2022
Just like media relations, building a perfect pitch has become both an art and a science. Modern communicators need data-driven strategies to secure high-impact media coverage for their brands. Join our panelists Anne Keogh, Head of External Relations at Siemens and Samantha Deeks, VP of Customer Experience at Onclusive as they share best practices for targeting the most impactful journalists, building strong media relationships and consistently delivering compelling stories—powered by data and
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
ImPRessions - Crenshaw Communications
JANUARY 24, 2022
The PR industry has spent decades proving that PR really works. We’ve toiled to measure the impact of strategic public relations, and to prove its outcomes are worth the investment. The fruits of a quality PR campaign aren’t always easily measurable or even obvious, but we’ve made great strides in demonstrating the power of good PR.
Prowly
JANUARY 24, 2022
Feeling stuck in your PR? If the well of ideas has started to run dry, there’s nothing wrong with you – or with your company. It happens to all of us who are in it for the long haul. Here’s what could help: take a step back and reassess your options. Once you’ve covered the […]. The post How to Use Your Company’s C-Suite to Get Featured in the Media appeared first on Prowly Magazine.
Ronn Torossian
JANUARY 28, 2022
Getting a company’s digital infrastructure organized is important, but it’s not the only strategy that helps companies, as establishing strong relationships with consumers is the first step. To do that, businesses have to find the right tools and strategies to better identify their customers, including who those customers are and where they’re coming from.
Onclusive
JANUARY 24, 2022
Just like media relations, building a perfect pitch has become both an art and a science. Modern communicators need data-driven strategies to secure high-impact media coverage for their brands. Join our panelists Anne Keogh, Head of External Relations at Siemens and Samantha Deeks, VP of Customer Experience at Onclusive as they share best practices for targeting the most impactful journalists, building strong media relationships and consistently delivering compelling stories—powered by data and
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Agility PR Solutions
JANUARY 26, 2022
If you own your own business or hold a position that is responsible for making the business stand out against competitors, you probably already know this can be a tough job. Even if you are very personable and good with people, you will learn that it takes more than that to effectively relate to the […]. The post 5 public relations strategies to try in the new year appeared first on Agility PR Solutions.
Stuart Bruce
JANUARY 27, 2022
The viral news explainer is a relatively new style of content that is proving increasingly popular. Journalist and news presenter Ros Atkins has pioneered the … © Stuart Bruce - 10 great viral news explainer tips for PR was first published on Stuart Bruce's PR Futurist by Stuart Bruce - Digital transformation for public relations, communications and corporate affairs.
Communications Conversations
JANUARY 27, 2022
I’ve been giving this social media trends presentation now for I believe 5 years. I used to give it at Social Media Breakfast–you know, back when we saw people, had coffee together and shook hands! But sadly, the pandemic is still with us. So, this year, like last, I chose to present virtually. Yesterday, I gave this presentation to a group of 50+ communicators and marketers across the country.
Garrett Public Relations
JANUARY 22, 2022
Making plans for marketing initiatives is always a work in progress. What should you focus on in the coming months? Uncertainty ruled last year, but now, we have a better idea of how things may look as we continue to get our footing in this new environment created by the pandemic. So, what trends should […]. The post 6 Essential Points to Ponder As You Plan PR and Content Initiatives appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Agility PR Solutions
JANUARY 25, 2022
About a decade ago, layoffs and lack of growth were rampant in the public relations industry. Seemingly overnight, canceled contracts and reduced budgets became a thing of the past. The pandemic has caused many professionals to switch their focus from a traditional space to a primarily online model. However, the PR industry wasn’t prepared for […].
Flack's Revenge
JANUARY 24, 2022
Every year Lake Superior State University publishes a list of words that should be banished because they are so overused. It’s based on thousands of submissions from around the world. As reported in CNN. The 2021 list includes an interesting mix of words, from Gen-Z speak (“Wait, what?”), to work and biz-oriented terms: “No worries,” “at the end of the day,” “you’re on mute,” and the dreaded “supply chain”: These are the phrases t
ImPRessions - Crenshaw Communications
JANUARY 24, 2022
Crenshaw Communications Reports Record Growth for 2021. Cliff Maroney named Vice President and Sasha Dookhoo named Director of B2B Tech to support expanding client roster and company growth. New York, NY, January 24, 2022 — Crenshaw Communications , a leading New York-based public relations agency specializing in PR for B2B, ad tech, and SaaS technology brands, today announced record increases for 2021 and personnel moves to support continued growth.
PRSay
JANUARY 28, 2022
Chaloner and PRSA have teamed up to write a series of articles on how candidates and clients can best navigate the recruiting process. Each post of the series chronologically follows the steps of a search process, with direct insights from Chaloner recruiters, clients, placements and candidates who Chaloner has partnered with during the recruiting process.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Agility PR Solutions
JANUARY 24, 2022
Journalists play an important role in shaping public opinion. There are few professions only that can equal or surpass the impact journalists have on the socio-economic and political landscape. An association with journalists can do wonders for your brand image. Not every brand, however, can afford to have a very close association with journalists, especially […].
NewsWhip
JANUARY 27, 2022
Since 2014 the UK organization Veganuary has encouraged consumers to take a 31-day pledge to adopt a vegan lifestyle. Social media has helped to amplify the cause, with vegan content becoming more accessible and promotional efforts from celebrities spreading the word. . Overall, however, online engagement to Veganuary content has actually decreased in the last couple of years. .
Sword and the Script
JANUARY 25, 2022
This isn’t the post I intended to publish today. I had plans to cover a survey – as I often do with attribution. But as I dug into the report, I noticed one small thing that gave me pause: a copyright mark. I think I’d be more than covered under fair use in writing about the report. However, I also want to publish some of the graphics, which is a different thing.
PR Fuel
JANUARY 24, 2022
It’s no secret that PR tactics have evolved to keep up with the ever-changing technology. Your business should leverage the best PR tactics to build a stronger bond with your customers. You wouldn’t want your business to have negative press , which can push consumers and potential employees away. PR campaigns can boost your reputation, raise brand awareness and boost customer loyalty.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Agility PR Solutions
JANUARY 26, 2022
This type of marketing provides different fulfillment channels for the consumers’ convenience. This involves in-store, e-commerce, or the combination of both. This involves the integration of branding and messaging both online and offline. This technique heavily relies on good, meaningful, and streamlined content across all selling channels. When you have multiple selling platforms, providing and […].
Contently - Strategy
JANUARY 24, 2022
I am a self-proclaimed restaurant connoisseur. I love food, so it’s hard for me to pass up an opportunity to try out the latest and greatest plant-based, CBD-infused, color changing, taste bud altering dishes that are on every block in NYC. A few years ago, this expensive hobby motivated me to draft up a new year’s resolution to spend less money at restaurants.
Communications Conversations
JANUARY 25, 2022
I’ll admit it: I’m struggling as a social media marketer right now. Not struggling in the “I can’t do my job well” way. I had a great year in 2021, and I’m on pace already to have another good one in 2022 with a slew of fantastic clients. No, I’m talking about the emotional and ethical component of being a social media marketer in 2022.
HMA Public Relations
JANUARY 24, 2022
It's that time again, #MediaMonday is back! Learn more about Emmy-award winning journalist, producer, and speaker Heidi Goitia in today's post.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Agility PR Solutions
JANUARY 26, 2022
Where is influence marketing heading in 2022? New research from IM-focused AI platform HypeAuditor reveals valuable insights into the industry, focusing primarily on Instagram, TikTok, and YouTube—detailing the evolutions that occurred in 2021 and the predicted trends for the year ahead. The firm’s third annual State of Influencer Marketing 2022 report analyzes Instagram influencers’ accounts […].
Solo PR Pro
JANUARY 25, 2022
What’s your happy? If someone asked you that right now, would you know the answer? If not, it’s okay. Because Vernon Brown can help. Vernon, one of the top happiness coaches in the country and founder of What’s Your Happi , spends his days helping entrepreneurs (like you, solo PR pro!) and executives get unstuck, identify their true source of happiness and figure out how it relates to their career.
PRSay
JANUARY 24, 2022
PRSA is now accepting entries for the 2022 Anvil Awards Program. To streamline the process, you can now submit your Silver and Bronze Anvil Entries together on the same form. The early deadline is Feb. 11. Learn how to receive wider recognition for your impactful work here. Judging one’s peers for annual best-of awards is an age-old tradition. It happens in every industry, from film to food.
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