Karen Freberg

FEBRUARY 4, 2019

The game came and gone (pretty low scoring one if I say so myself!) but what brings together many professionals across social media and marketing together: The Super Bowl Ads ! I always love to see what is launched, discussed, and highlighted not just during the game, but also for the commercials. It’s also become a “work” event for me to explore what are some of the things that are showcased online.

Social Media 58

Social Media Trends Media Course 58

ImPRessions - Crenshaw Communications

FEBRUARY 5, 2019

In the PR agency world , after weeks of fine-tuning messaging, crafting stories and pitching reporters, there’s no better feeling than landing a top media interview for a client. It signals that the overall public relations strategy is on the right track. Most importantly, of course, a media interview will lead to positive coverage – assuming it goes well.

Interviews 251

Interviews Media Television Media Training 251

Onclusive

FEBRUARY 5, 2019

The evolution of PR and communications, including the tools we use, the methods in which we measure its efficacy and the ways we cut through the clutter to share our stories, was front-and-center on the minds of communications professionals throughout the past year. But what will the next 12-14 months bring to the industry? AirPR asked its customers and industry leaders to share their predictions.

Communications 218

Communications Marketing Analytics Technology 218

Deirdre Breakenridge

FEBRUARY 5, 2019

Modern Communicators need to FEEL and THINK before they communicate. Although PR professionals are taught to THINK, which is Timing, Heart, Independence, New Navigation and Knowledge about an audience, the FEEL model is the first step. When you FEEL you’re digging deeper to discover Fears, Empathy, Ethics and Love for the mission. In this video I break down the FEEL model and why it’s important to FEEL first, then THINK, before you share your story, especially with younger generation

Communications 208

Communications Ethics Groups Video 208

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Business Wire

FEBRUARY 7, 2019

With over 180,000 attendees pitching, networking, and showcasing from around the globe converging at CES, it can seem overwhelming. 4,500 exhibitors and 2.9 million square feet of exhibits at the four-day show made up half of the trip’s equation – the other half was strategizing how to cover it.

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Pitching How To Media Relations Media 199

Ronn Torossian

FEBRUARY 7, 2019

Every brand wants more earned media, but, too often, these well-meaning brands go about it in all the wrong ways. They strive to “put their names out there,” they bombard media representatives with anemic press releases, and they sponsor initiatives or events that cost a lot more than they get back in new business. That’s […]. The post How Brands Can Earn More Press Coverage appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Branding 150

Branding Brand Blogging Media 150

Deirdre Breakenridge

FEBRUARY 8, 2019

In PR, we’re all in the advocacy business — but most of us are advocating on behalf of a client’s product or service. What’s it like to advocate for ideas — often controversial ideas — day in and day out? How does your PR work and strategy change when you know you’re not just competing for attention, but competing against other organizations loudly and specifically disagreeing with your messages?

Policies 157

Policies Community Twitter Blogging 157

Prowly

FEBRUARY 7, 2019

Communication experts from Enterie, a network of technology PR agencies, present a short guide to issue management for disruptive companies. The post The Risk of Innovation. 5 Communication Rules for Disruptors appeared first on Prowly Magazine.

Communications 171

Communications Technology Agency Company 171

Shift Communications

FEBRUARY 4, 2019

Analytics should be an important component of the work we do as public relations professionals, but how can we leverage analytics tools to serve our needs? During a PRSA Boston event, Matthew Raven, VP of Marketing Technology at SHIFT Communications, presented an insightful discussion about the power of Google Analytics and how it can serve PR professionals.

Analytics 141

Analytics Google Creativity Publicity 141

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Ronn Torossian

FEBRUARY 5, 2019

Interested in expanding your market reach beyond your borders and into the thriving and vibrant American marketplace? With the internet and an expanded interest in culture and products from outside the U.S., there has, perhaps, never been a better time to reach out to the American marketplace. But, while the market is thriving, breaking into […].

How To 150

How To Branding Brand Marketing 150

Agility PR Solutions

FEBRUARY 3, 2019

Netflix and Hulu recently released documentary bringing to light the events and people surrounding the disastrous Fyre Festival in 2017. With an inside and detailed look at what transpired before, during and after the event, the documentaries have inspired people to start talking about the ethical questions around influencer marketing—and whether influencers should be held […].

Ethics 136

Ethics Marketing Analysis Publicity 136

Barokas

FEBRUARY 4, 2019

You’ve seen the bulldogs, motorcycles and music that we love. We have roots in two of the country’s hottest technology hubs, surrounded by mountain ranges and outdoor paradise. Our staff is smart, gritty and creative. We give back to our communities with passion and energy. So yeah, we keep things pretty cool around here. And our new COO David Mandell fits right in.

Leadership 114

Leadership Energy Agency Local 114

PRSay

FEBRUARY 4, 2019

Not long ago, I had a conversation about PR measurement with someone I consider a media relations master — a person who leads global communications for a high-flying public company. We were talking about the different metrics you can choose from and what measurement gurus advocate when she said, “None of that really matters — what I’ve always found is that it totally varies according to whatever the CEO thinks is most important.”.

Measurement 110

Measurement How To Strategy Pitching 110

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Ronn Torossian

FEBRUARY 4, 2019

It might be surprising to know that a PR team can do a lot more than writing press releases and engaging with the media. If you have an event coming up, a PR professional might be just who you need to get more people interested and engaged in your event. Here are just some of […]. The post How PR can boost your event appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Writing 150

Writing Blogging Media Media Relations 150

Agility PR Solutions

FEBRUARY 6, 2019

While there’s been listicles upon listicles of the hottest trends, this is one for the healthcare and pharma crowd. From voice search and artificial intelligence to content marketing and influencers—here’s what you need to know for 2019. Trend #1: Voice search finally caught on While some of us may remain hesitant to voluntarily bug our […]. The post 4 trends to inspire healthcare PR pros in 2019 appeared first on Agility PR Solutions.

Healthcare 128

Healthcare Trends Content Marketing Marketing 128

Steve Barrett on PR

FEBRUARY 8, 2019

Social media spats such as the Bud Light corn syrup affair dominate Twitter for a few days, but do consumers really pay attention and do they benefit the brands involved?

Twitter 98

Twitter Consumer Social Media Brand 98

PRSay

FEBRUARY 5, 2019

Last year, the San Diego Humane Society (SDHS) earned a Silver Anvil Award for “Yorkie Mania Animal Rescue,” a campaign centered on rescuing nearly 200 neglected Yorkies and raising the public’s awareness of animal hoarding. In anticipation of the Feb. 22 entry deadline for the 2019 Silver Anvil Awards (and the Feb. 8 early submission deadline), we talked with Elizabeth A.

Case Study 98

Case Study Study Guidelines Internal 98

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

5W PR

FEBRUARY 5, 2019

Each year, the Cannes Lions Festival of Creativity recognizes some of the best and most impactful PR campaigns that year. The entries tend to run the gamut in public relations, from fun interactions to creative engagement, to artful apologies, and recently recognized campaigns included all of the above. A Golden Flip. McDonald’s debuted a new look in celebration of International Women’s Day when the company “flipped” its iconic Golden Arches logo, turning the internationally-known “M” into a sty

Internal 94

Internal International Creativity Crisis 94

Agility PR Solutions

FEBRUARY 4, 2019

In a PR world driven by efficiency and profit margins, it can be tempting to fall back on tech to deliver—often at the expense of true storytelling. New York City-based SourceCode Communications, launched in 2017 by Hotwire Global vets Becky Honeyman and Greg Mondshein, was built on the premise of returning a level of humanity […]. The post Agency of the Year: SourceCode’s inspiring mission produces landmark results appeared first on Agility PR Solutions.

Agency 104

Agency Storytelling Communications Publicity 104

Stephen Waddington

FEBRUARY 4, 2019

It’s difficult for podcasters and publishers to get meaningful audience information because data is fragmented. Here are some suggestions. Podcasts are enjoying a resurgence. In fact, they never went away. The current growth is fuelled by mobile devices, interest in audio content and a boom in audio marketing. Almost six million people listen to a podcast each week in the UK according to Ofcom’s Communications Market Report 2018.

Measurement 90

Measurement Analytics Comparison Advertising 90

Sword and the Script

FEBRUARY 2, 2019

People will say they dislike advertisements because of the disruptive nature of them. It’s a bit of a bait and switch – a publisher teases you in with a headline or promising show – and then shoves a commercial in your face. Yet even people that don’t like football, will watch the championship game for the commercials. We all know why this happens, but it is still completely irrational behavior.

Advertising 84

Advertising Advertising B2C Retail 84

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Communications Conversations

FEBRUARY 6, 2019

In case you missed it, Buffer came out with a fantastic “State of Social” report in January. I say fantastic, because Buffer has been a first-rate publisher of insights and opinions on its blog for years. I dare say Buffer may be the best tool, platform or social media company blogging today (I also love Hootsuite’s blog). So, when they released their annual report, I was quick to bookmark it for careful review at a later date.

Report 76

Report Analysis Video Instagram 76

Agility PR Solutions

FEBRUARY 6, 2019

In the past year, 35 percent of Generation X and 33 percent of millennials have boycotted a company or product they had spent money on in the past, according to a new survey by financial consultancy CompareCards.com—in fact, 30 percent of Gen X and 26 percent of millennials are boycotting a brand right now. With boycotts regularly […]. The post 1 in 3 Millennials and Gen Xers have boycotted a brand in the past year appeared first on Agility PR Solutions.

Branding 101

Branding Brand Financial Survey 101

Mindful Marketing

FEBRUARY 8, 2019

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence You’re at a restaurant with friends and order a pepperoni pizza. The waiter brings the pie, which has a single piece of pepperoni in the middle. Your whole table expresses surprise, to which the waiter replies, “The pizza has pepperoni, so it is a ‘pepperoni pizza.’” Most people would not appreciate that response, yet that appears to be the tack some food marketers are taking in pr

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Print Consumer Exercises Groups 80

ZudePR

FEBRUARY 5, 2019

With just 200 days until the 29 August compensation deadline, it’s high time you ransacked the attic and did something about your PPI. It takes a couple of months to get a decision and things can only get busier as “six months to go to claim your PPI money” letters pebbledash the UK’s postboxes like ostentatious sneezers. The average payout for mis-sold payment protection insurance is £2,000, and don’t think cos you’re Captain Sensible and wouldn’t have

Banking 72

Banking Insurance Insurance Policies 72

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

5W PR

FEBRUARY 4, 2019

Gaining and maintaining consumer trust is the goal of every PR professional. Consumer trust is invaluable to brands. However, recent data suggests consumers are growing more and more distrusting of traditional media. Additionally, with the spread of ‘fake news’, consumers are more suspicious than ever. In this very confusing media environment, PR professionals face hurdles when it comes to earning trust through media efforts.

Consumer 68

Consumer Ethics Measurement Journalism 68

Agility PR Solutions

FEBRUARY 5, 2019

Have you ever noticed how beautiful, eye-catching images actively attract your attention? It’s not a surprise, as nearly 90 percent of the information we receive comes with the help of vision. According to Alexa research, image-heavy social sites YouTube, Facebook, Twitter, and Instagram are in the top 10 of the most visited websites in the […].

Strategy 87

Strategy YouTube Instagram Facebook 87

PR 20/20

FEBRUARY 7, 2019

Some marketers aren’t afraid to take a risk on new ideas, push leadership on new technology or champion an entirely new methodology. They are often the ones that drive real, lasting change and quickly gain influence. We call these people change agents. In the words of a colleague, a change agent is “a visionary who looks beyond, brings vision to life, and successfully champions ideas forward.

Marketing 74

Marketing SEO Trade Shows Technology 74