Agility PR Solutions
APRIL 8, 2019
The majority of global PR practitioners surveyed in a new report predict the next few years will bring dramatic change to the communication industry. Eighty-three percent believe technological innovations will be a powerful driver of that change—and most believe not all of it will be good. The fourth annual 2019 USC Annenberg Global Communications Report, […].
ImPRessions - Crenshaw Communications
APRIL 10, 2019
CC BY-SA 3.0. When the college admissions cheating and bribery scandal broke nearly a month ago, two names led the headlines about the case. More than 50 people were implicated, but actors Lori Loughlin and Felicity Huffman were featured in every article. Both actors’ spouses were mentioned, and as a social influencer, Loughlin’s daughter Olivia Jade was also drawn into the coverage.
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Onclusive
APRIL 9, 2019
Today, I am pleased to announce that we have completed our acquisition of San Francisco based technology company, Ozmotik. The acquisition brings together AirPR’s industry-leading communications measurement solution with Ozmotik’s content marketing and analytics offering, creating a unified platform for companies to discover their most valuable earned media and to deliver it to its intended audience at scale.
Ronn Torossian
APRIL 12, 2019
Digital marketing is a wonderful concept because it allows brands to reach consumers on multiple channels, wherever they may be found. This amount of potential reach can also come in handy for a brand that’s looking to diversify its audience. But how, exactly, is this achieved? Let’s use an example of a videography company that, […]. The post How to Diversify Demographics Reached by Marketing Campaigns appeared first on 5WPR CEO Ronn Torossian Founder's Blog.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
PRSay
APRIL 11, 2019
On May 10, Heathere Evans, APR will lead a workshop in Los Angeles titled “Emotional Intelligence: The Next Frontier for Communication Pros.” Find more information and register at this link. My grandmother lived to be 101 years old. On her 100 th birthday, I asked her to tell me how she managed to live such a successful life. “Everything in moderation,” she said with a little sparkle in her eye.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
The Resolution Blog
APRIL 9, 2019
Part 2 -We Talk With Creator of the PESO Model?—?Gini Dietrich We were really excited to travel to Chicago recently to chat with Gini Dietrich, founder of Spin Sucks and pioneer of the PESO model, about all things PESO. After talking to Diageo’s James Alexander last time we wanted to get another perspective and who would be better to talk to than the founder of the framework?
Ronn Torossian
APRIL 9, 2019
The marketing landscape has changed a lot since the introduction of more mobile media such as social media, smartphones, and streaming TV. With so many options for reaching consumers, marketing professionals often find themselves overwhelmed and spread too thin. And just as soon as a formula seems to work, everything changes again. A digital marketing […].
PRSay
APRIL 8, 2019
For each issue, the editors of Strategies & Tactics ask PRSA members a “Question of the Month.” In honor of April being APR Month, we posed the following question: “Why did you decide to pursue Accreditation in Public Relations?” . For more information about APR month and the Accreditation process, visit this link. “Having been a practitioner for 25 years, I had always wanted to apply for my APR, but never found time to do so.
Agility PR Solutions
APRIL 8, 2019
More than one-third of small businesses lack social media accounts, according to a new survey from Visual Objects, a website showcasing portfolios of top creative firms. The data suggests that social media, while a versatile tool, may not be the best marketing tool for every small business. Most small businesses (63 percent) however, do invest in […].
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Steve Barrett on PR
APRIL 12, 2019
The former vice president has gone from everyone's favorite uncle to the family friend people want to avoid at Thanksgiving in the space of a few short weeks.
Ronn Torossian
APRIL 7, 2019
Patagonia Inc. has revealed that it is cracking down on the proliferation of corporate logo vests that have come to be the wardrobe staple along Wall Street and in Silicon Valley. The outdoor paraphernalia maker says it will no longer create the products for any old company through its corporate sales program; in recent years, […]. The post Wall Street Fashion Week: Patagonia Says No appeared first on 5WPR CEO Ronn Torossian Founder's Blog.
Buzzstream
APRIL 10, 2019
The original version of this post was written by the ridiculously talented Stephanie Briggs. Although it has been updated heavily it’s incredible how much of the original information still rings true. To keep up to date with her current goings-on, head over to Briggsby. Many content marketers view “promotion” as a phase that begins once content goes live.
Agility PR Solutions
APRIL 9, 2019
Social media has fundamentally and permanently altered the way in which businesses engage the public. As a communicative channel, it’s removed some of the barriers that once existed between brands and their customers. But it’s also increased the number of challenges organizations face in their pursuit of delivering a powerful and articulate message that influences […].
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
PR News
APRIL 12, 2019
Now we know. Amazon’s Alexa really is listening to our conversations. A Bloomberg exposé details that Amazon has an army of some thousand humans listening to tapes of what Alexa ‘hears’ inside homes around the world. It’s not spying, though. Listening improves the devices, Amazon, and other tech companies, say. “This information,” Amazon tells Bloomberg, “helps… Continued.
Prowly
APRIL 9, 2019
Non-endemic brands have traditionally struggled to get a meaningful foothold in esports, but there are more and more good examples to pick from: brands finding their way to esports fans' hearts through creating memorable content. The post The Story Mob. Understanding Your Audience appeared first on Prowly Magazine.
Sword and the Script
APRIL 9, 2019
For the last four years, I’ve reviewed the annual public relations salary survey by PRWeek. The 2019 version is soon to be released and I perused the coverage to see what was new. Whether you are looking for a new job – or looking to fill a PR role – it is worthwhile to keep a finger on the pulse of compensation in your chosen profession. There are important caveats you should read carefully included at the bottom of this post.
Agility PR Solutions
APRIL 7, 2019
Despite decades of work to liberate women from limiting stereotypes, 70 percent of women say they still don’t feel represented in the images they see every day. Many women know the mantra, “you can’t be what you can’t see,” yet many images continue to impose unrealistic beauty standards, presenting a narrow view of who women […].
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Communications Conversations
APRIL 12, 2019
By now (especially if you’re a basketball fan), you’ve seen the Dwyane Wade video Budweiser produced. It has been shared everywhere over the last few days–timing up with Wade’s retirement from the NBA. And, it’s eliciting all the feels from fans and non-fans. It’s an impressive idea and piece of social content from Budweiser, no doubt.
Critical Mention
APRIL 10, 2019
If you’re selling a product or service, you need a Call to Action (CTA). CTAs are an element on your page that encourage your audience to learn more. They come in many different forms, but the one element that remains consistent is how you design your CTA. We’ve listed five highly effective CTA examples that will inspire your own! 1. MailChimp is great at creating effective CTAs.
Presspage
APRIL 11, 2019
Every business or organization has a unique story to tell, and oftentimes a strong public relations, or PR, strategy is undervalued as one of the tools to share it. Developing strategic PR is crucial for creating brand awareness and promoting engaging content that consumers actually want to read. But let’s start with the basics of what a PR strategy is, why you need it, and how you can create one.
Agility PR Solutions
APRIL 10, 2019
The long-awaited finale of Game of Thrones is coming. And while in Westeros, your communication style may not ultimately determine your fate, in the real world we know that how an organization’s leader (or prospective leader) speaks to their audience does in fact matter. If we were evaluating them as professional communicators, how do the prospective […].
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Communications Conversations
APRIL 10, 2019
In case you missed it, Accenture made big news last week by acquiring an independent NY-based agency named Droga5. This is big news, of course, because Accenture (and the Big Four in general) seem to be making a big-time play at ad and marketing dollars. This seems to have been a growing trend for the last few years ( PwC and Deloitte have made moves into this space in recent years, too ), but may be peaking right now.
Contently - Strategy
APRIL 10, 2019
In 2013, Andreas Johansson launched a new vodka for a celebrity who knows a thing or two about controversy. The client, Dennis Rodman, had just wrapped a season of Celebrity Apprentice, and he was making headlines as the first American who visited North Korea’s then-leader Kim Jong-un. “I think we launched Bad Boy Vodka right as he was coming back from his second trip to North Korea,” Johansson said. “At that point, feedback was still overwhelmingly positive.” Short
Muck Rack
APRIL 9, 2019
Tips of the trade: How to pitch a trade press editor
Agility PR Solutions
APRIL 7, 2019
PR is an important unit in every business. It supersedes enhancing a brands reputation, and has transcended into connecting emotionally with the public. Since the emergence of people orientation technology (web 2.0), businesses have changed radically. For your brand to grow, it is important to stay on top of the digital trends. In 2018, the […].
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Critical Mention
APRIL 12, 2019
Before digital marketing techniques came about, word of mouth was the key to brand awareness. In today’s digital age word travels at light speed with the rise of social media. Through this phenomenon, viral and buzz marketing were born. The question becomes, how do marketers use each strategy, and is there a difference between the two? A more in-depth look at viral marketing.
Waxing UnLyrical
APRIL 11, 2019
Guest Post by Lisa Holtorf and Dawn Buzynski. For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. It’s typically done by supporting specific organizations either financially, through time and resources, or both. Companies choose to give because it’s the right thing to do, and it directly impacts the communities in which their employees live and work.
5W PR
APRIL 9, 2019
Influencer marketing is a key part of many business’ marketing strategies, and for good reason. Influencers are highly valuable and play a large role in many users’ everyday interactions online. It’s beneficial for a brand to capitalize on this concept, but there are still some common mistakes to avoid when enlisting the services of an influencer. Don’t Just Pay Attention to Follower Numbers.
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