Business Wire

MARCH 18, 2021

This year’s edition of the Canadian Online Publishing Awards (COPA) was a special one, not only because they were forced to transform and innovate their in-place strategies due to the pandemic, but also because it marked their 12-year anniversary. And, I must say, it’s one of the best virtual conferences I’ve attended so far! COPA is organized by Masthead Magazine (under North Island Publishing) and showcases the best of the Canadian online media scope.

Blogging 384

Blogging Conference Strategy Media 384

ImPRessions - Crenshaw Communications

MARCH 16, 2021

It is time for us to add an intern to our team! Are you a college student or recent grad looking to gain experience in a top B2B technology PR agency? Check out our job description and if this sounds like a fit for you, please send your resume to Colleen O’Connor ( colleen@crenshawcomm.com ). We look forward to hearing from you! PR/Marketing Intern.

Internal 323

Internal International Communications B2B 323

Ronn Torossian

MARCH 17, 2021

Many PR teams and agencies tend to urge high-ranking members of a company to build their own social media profiles and share content on those platforms, however, there are certain times during a company’s lifetime when the CEO should actually become the spokesperson for the public. However, plenty of CEOs don’t really prioritize contributing to […].

Communications 286

Communications Agency Social Media Company 286

Onclusive

MARCH 18, 2021

In the third post of this 4-part series on Growth PR, we examine who you should formulate your analysis for. Be honest: how often have you presented a report on the results of and next steps from the past month or quarter of public relations and communications work without knowing who was going to see it? Whether you work for an agency or on an in-house team, it’s important to be aware of who your reports will be shared with so that you can address their interests and concerns within.

Measurement 195

Measurement Report Reputation Analysis 195

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Business Wire

MARCH 17, 2021

Events, large and small, are an integral part of many marketing programs. Marketing teams rely on conferences and events to educate and connect with target audiences. But in 2020, events changed, leaving companies and organizers scrambling to find new ways to recreate the event experience. While events modernized, event communication did not. Until now.

Blogging 265

Blogging Conference Education Marketing 265

Ronn Torossian

MARCH 15, 2021

Being a valuable and known supporter of the community became increasingly priceless during the pandemic because of the many people who were either furloughed or laid off from their jobs. What also arose from the pandemic was a heightened consciousness largely brought about by some major events and leading to movements like increased diversity and […].

Publicity 195

Publicity Community Agency Crisis 195

Onclusive

MARCH 17, 2021

In part one of this blog series, Sunita discussed the first cultural roadblock for PR/Communications’ Data-Driven Journeys – Lack of trust in a data management process and data analytics solution for PR/Communications earned media data domain. In this continuation, she dives into part 2: Lack of prioritization of data-driven approaches for PR/Communications – is the other most common cultural roadblock – where at best, data becomes an after-thought or a project on the side and stays

Data 195

Data Communications Reputation Data-Driven PR 195

Garrett Public Relations

MARCH 14, 2021

Public relations is enjoying a bit of a resurgence. As businesses strive to stand out in a noisy digital environment, they’re turning to PR to help achieve those goals. Why is PR seeing a spike in popularity? “The rising need to gain competitive advantage is driving the public relations market,” says a survey published by […]. The post Proactive PR Versus Reactive PR: Which Should You Focus On?

Survey 178

Survey Publicity Marketing Small Business 178

Cision

MARCH 18, 2021

In our latest recap of timely AP Style rules and reminders, we are also covering impeachment, Black Lives Matter, and more.

Blogging 178

Blogging Media 178

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

PRSay

MARCH 19, 2021

More than 250 years ago, people stood on tree stumps and wooden crates to express their ideas in the streets of the 13 English colonies that would soon form the United States. Those listening could ask questions, discuss the topics with others in the crowd and develop their own opinions. As public-square speakers were eventually replaced by newspapers, and then radio and television, a set of journalistic ethics would lay the foundation for news gathering and reporting.

Ethics 172

Ethics Construction Television Radio 172

Onclusive

MARCH 17, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor.

Agency 195

Agency Resources Reputation Corporate 195

Steve Barrett on PR

MARCH 19, 2021

The 2021 PRWeek Awards winners reflect an industry that really stepped up to the plate and demonstrated its effectiveness after the country was poleaxed by COVID-19.

Industry 167

Industry Blogging 167

Axia PR

MARCH 16, 2021

Learn HARO and ProfNet best practices and how to give your query the best chance at a response with our guest Allison Richard of Cision. Guest: Our episode guest is Allison Richard, opportunities manager of members and content at Cision. Allison has been in the industry since 2003 and started as the media research supervisor for Cision.

How To 168

How To Industry Media Media Relations 168

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Agility PR Solutions

MARCH 17, 2021

After the year we all had, it should come as no surprise that crisis communications has become more important to PR. In fact, 73 percent of respondents to a survey Agility PR Solutions ran in December said so. There’s a lot that can be said, and has been said, about COVID-19 and its impact. At […]. The post How to Prepare For, Respond to and Resolve a Crisis in 2021 appeared first on Agility PR Solutions.

Crisis 157

Crisis Crisis Communications How To Survey 157

Sword and the Script

MARCH 16, 2021

CMOs say strategies performed well during the pandemic, both prestige and budgets have grown; inclusive decision-making is a blind spot. “Marketers’ overall economic optimism has rebounded beyond mid-pandemic and even pre-pandemic levels,” according to a new survey. The CMO Survey , a biannual poll by Christine Moorman , a senior professor at the Fuqua School of Business, polled 356 marketing leaders in January 2021.

Survey 149

Survey Marketing B2B Comparison 149

Communications Conversations

MARCH 16, 2021

A year ago today was the day I remember this all started feeling very real. The pandemic was real. Lockdowns were happening. Kids were not going to school. And, the future did not look all that good (this was the last pic I have of myself pre-pandemic from our trip to Palm Springs last March). A year later, so much has changed. And, the ups and downs have been aggressive, to say the least.

Exercises 148

Exercises Financial Creativity Meeting 148

Stephen Waddington

MARCH 17, 2021

Speaking truth to power risks personal security, professional status and public ridicule. PR practitioners frequently it pay lip service. That makes Karl Connor’s Sellafield story exceptional. Karl Connor. Three years ago I published an anonymous blog from a senior practitioner about the gap between his organisation’s policy on mental health and the reality of its culture.

Storytelling 147

Storytelling Local Case Study Television 147

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

Cision

MARCH 18, 2021

Secret Media announces new roles; Fay Leyfield returns to The Sun as Senior Digital Showbiz Reporter; Tom Belger is now a Senior Reporter at Schools Week.

Media 137

Media Report Blogging 137

Awario

MARCH 17, 2021

Luckily, in this article, we cover both these questions and give you the workflow and tools to find Twitter leads. We will go through the specifics of the platform and how social listening can be applied for social selling on Twitter.

Twitter 137

Twitter How To Tools 137

Muck Rack

MARCH 15, 2021

New Muck Rack survey: The State of Journalism 2021

Journalism 216

Journalism Survey 216

Culpwrit

MARCH 16, 2021

By Erika Rykun All employees sometimes have bad days at work, no matter if it is remote working or office. Usually, such bad days result in considerable emotional tension, a great deal of stress, and loud promises to quit. Consider yourself a lucky person if you cannot remember the last bad day you had at […]. The post How You Know Its High Time to Quit Your Job appeared first on culpwrit.

Employee 102

Employee 102

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Cision

MARCH 16, 2021

Daniel Grote is now Investment Editor at The Telegraph; Michael O’Dwyer to join the FT as Accountancy Correspondent; John McCann made Global Managing Editor at TechRadar.

Financial 120

Financial Media Blogging 120

Communications Conversations

MARCH 19, 2021

Since last spring/summer when this pandemic began to take hold, we’ve all been talking about how its changed work forever and how the “new normal” will most like be a version of what most are calling a “hybrid model.” We started to see that come to life, officially, last week as Prime Therapeutics announced it’s new model where employees work from home predominantly and visit the office only when they have collaboration opportunities.

Employee 88

Employee Survey Corporate Meeting 88

5W PR

MARCH 15, 2021

With a billion global users, including 140 million in the U.S. alone, what isn’t there for marketers to like about Instagram? That data just released this February by Statista only covers up to June 2018 and must be even higher today. Besides its reach, Instagram is a favorite for influencers. It’s also cost-effective and brands pay as little as 20 cents per click.

Instagram 88

Instagram Privacy Agency Facebook 88

PR Fuel

MARCH 19, 2021

Are you a small business, organization, or individual seeking to boost your visibility and credibility? You’ve probably experimented with many marketing mediums already. Perhaps it’s not bringing you the attention, clients, and revenue you deserve? Have you considered distributing an online press release? According to the Harvard Business Review (HBR), 75% of retail products fail in the first year.

Small Business 98

Small Business Writing Engineering Infographics 98

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Cision

MARCH 17, 2021

See if you're measuring the right metrics.

Measurement 194

Measurement Communications Blogging 194

Solo PR Pro

MARCH 16, 2021

Kami Watson Huyse, APR is an author, award winner and the founder and CEO of digital marketing and public relations agency Zoetica Media. Plus, she teaches people how to build social media strategies and engaged communities at Smart Social Secrets. Using social media intentionally to build relationships is exactly what she discussed and more in a live episode of the That Solo Life: The Solo PR Pro podcast?.

How To 97

How To Social Media Community eBook 97

PR 20/20

MARCH 15, 2021

When was the last time you tried something new? A new dish at your favorite restaurant. A new show in your Netflix queue. A new instructor for your daily Peloton ride. For many of us, the answer is likely “it’s been a while.” And understandably so—as humans, we are hardwired to gravitate towards routine. Especially in the current climate of our world.

Knowledge Base 97

Knowledge Base How To Survey Technology 97