Ronn Torossian
AUGUST 19, 2019
In today’s rapidly-moving world of social media, it’s critical to be proactive to pre-empt rumors and some of the potentially negative things that may be written and said about your company. Leaving questions or doubts in people’s minds can lead to all kinds of speculation and having this spread like wildfire can be hazardous to […]. The post Keeping Ahead of the Media appeared first on.
Agility PR Solutions
AUGUST 18, 2019
Public relations is more important than it’s ever been before, thanks mainly to the way in which social media has led to us all living our lives in public. These days, if your company makes a mistake, then it’ll be all over Facebook and Twitter before you know it. And now that social networking is […]. The post 7 hidden PR dilemmas hindering your business’ growth appeared first on Agility PR Solutions.
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Business Wire
AUGUST 23, 2019
In 2019, there are more ways than ever to connect with customers. But which ones really work?
ImPRessions - Crenshaw Communications
AUGUST 20, 2019
The recent move by the Business Roundtable to redefine corporate priorities by emphasizing value beyond shareholder profits is the latest indicator that corporate reputation’s importance is on the rise. The statement supporting “stakeholder value” is also a good sign for public relations professionals who preach corporate responsibility or even strategic activism in U.S. corporate boardrooms.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Onclusive
AUGUST 22, 2019
(Credibility + Impact) versus (Reach + Frequency). Ever since Regis McKenna published The Regis Touch , high-tech marketing executives have known that their earned media (PR, for those of us antiquated enough to use that term) has far more credibility and impact than advertising, especially in B2B markets where purchase decisions are reviewed by multiple parties before a transaction is approved.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Ronn Torossian
AUGUST 22, 2019
Not all social media sites are created equal. Though we tend to lump them together in our marketing strategies, each serves a fundamentally different purpose. As such, while your brand voice should be consistent, you’re not always better off merely copy-and-pasting your captions from one site to another. After all, what works for Instagram does […].
Agility PR Solutions
AUGUST 19, 2019
When companies search for mid- or senior-level employees, they cast the net wide, engage recruiters to identify qualified candidates, conduct numerous interviews, shortlist finalists, and check references before making the hiring decision. So what do large companies and associations do when they hire PR agencies—on which they spend $15 billion a year?
NewsWhip
AUGUST 20, 2019
[…]. The post These were the top publishers on Facebook in July 2019 appeared first on NewsWhip.
Prowly
AUGUST 23, 2019
To get new customers, your company needs to be socially recognized and talked about as being trustworthy and desirable. The post How to Drive User Engagement to Your Social Media Content appeared first on Prowly Magazine.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
PRSay
AUGUST 22, 2019
Data: It’s the ones and zeros. It’s the backend of the business — what we only partially understand but depend on for our applications and reports to work. But data also represents people and their activities. Its quality has real impact on real people, and the way we treat our data is an expression of how we treat people. With this idea in mind, it’s time to bring the topic of data management up from the basements of our businesses, organizations and governments to our executive flo
Agility PR Solutions
AUGUST 20, 2019
The teen trends of today are often indicators of the leading trends of tomorrow throughout the general population, and new research from media trust advocates Common Sense and SurveyMonkey paints a bleak picture for traditional media outlets, even those making adjustments in the digital age. According to the groups’ new study, teens today are not […].
5W PR
AUGUST 22, 2019
Alise Edgcomb, Vice President. 5WPR attended the American Spa CBD Summit in Denver this month, which brought together leading doctors, researchers, spa professionals, product manufacturers and wellness experts to educate on and further the evolution of this ever-booming category. Alise Edgcomb, Vice President, met with dozens of brands and experts on site to assess the state of the industry, particularly as it relates to beauty, wellness and personal care. .
The Resolution Blog
AUGUST 19, 2019
You could say that the relationship between PR and TV is facing some tension at the moment, what with the move to more on-demand and online content. With the change in how we’re consuming TV and the merging of PR and other content, we’re in a unique space where brands can reach consumers in so […]. The post What’s TVs Place in the PR World? We Chat to Producer Danny Bell appeared first on PR Resolution — by CoverageBook.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
PR News
AUGUST 22, 2019
Earlier this week, The New York Times published a piece about the success of brand-produced podcasts. Author David Yaffe-Bellany focused on McDonald’s Gizmodo-produced “The Sauce,” a three-part “investigative” podcast that “examined the ‘mystery’ of how McDonald’s underestimated demand for a popular dipping sauce, enraging thousands of its customers,” he wrote. “The twist?
Agility PR Solutions
AUGUST 19, 2019
Who doesn’t love a good video? Whether it’s about cute kittens or an explanation of a complicated concept, videos help people learn and retain information in an enjoyable, engaging, and effective way. In fact, you will retain up to 95 percent more information about a subject if you learn about it by watching a video, […]. The post 3 ways video can transform your company’s PR strategy appeared first on Agility PR Solutions.
Contently - Strategy
AUGUST 22, 2019
When asked to recall your favorite online content, you probably don’t think about stuff made by banks. Unless, of course, your job is to make content for a bank. That’s not a knock on finance content at all, by the way. It’s just that flashier B2C brands often muscle their way center stage, showing off the products and services that people genuinely love shopping for: sneakers, beauty products, vacation packages.
The Resolution Blog
AUGUST 19, 2019
You could say that the relationship between PR and TV is facing some tension at the moment, what with the move to more on-demand and online content. With the change in how we’re consuming TV and the merging of PR and other content, we’re in a unique space where brands can reach consumers in so many different ways?—?but is TV still a valid way to do that?
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Stephen Waddington
AUGUST 19, 2019
As the graduates of 2019 enter the workplace here’s some ideas for helping them succeed. Managing an ambitious team of young people is as hard as it gets in agency land. This isn’t another whiny post about millennials. The internet is full of that s**t. Instead it’s some ideas for creating a supportive work environment. An environment that helps young people thrive and do their best work.
PR for Anyone
AUGUST 23, 2019
Hi everybody! It’s Christina Daves with this week’s Get Famous Friday PR Tip. I thought I would start incorporating some case studies in here so you guys can really see how this works. So one of the tips is doing a follow-up phone call after you pitch the media.
Steve Barrett on PR
AUGUST 23, 2019
America's business leaders have spoken - they will no longer run their companies with shareholders at the top of their priority lists.
Agility PR Solutions
AUGUST 19, 2019
2019 marks the first year that digital marketing spend will outpace spend across traditional channels like TV, radio, and newspapers—which gives digitally native brands the opportunity to effectively compete with legacy companies on their own digital turf. But the sheer number of online platforms creates the risk of oversaturation—and a question among CMOs of where to […].
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Critical Mention
AUGUST 22, 2019
We’ve all heard of Bill Gates’ infamous phrase, “content is king,” coined back in 1996. While it remains true, the meaning behind it has definitely evolved since its birth. Nowadays, video content generation is booming more than ever before, due to its rise within the digital marketing world. More specifically, digital and broadcast media has been increasingly taking over brand-building efforts across all industries. .
Sword and the Script
AUGUST 20, 2019
In high school, she landed an internship with a local radio station and started a club for kids trying to pursue a career in broadcasting. She says her career aspiration, at the time, was to be a video jockey for MTV. Fortunately for the public relations community, her subsequent experiences in education and internships persuaded her instead to pursue a career in PR.
Barokas
AUGUST 22, 2019
How do you define company culture? It goes beyond perks like free snacks or quarterly company outings. Company culture rests on the values every employee brings with them to the office each day. It’s how the environment fosters and promotes growth, creativity and new ideas. It’s also the foundation for customer service, which in turn shapes the company’s brand and communications strategies.
Agility PR Solutions
AUGUST 21, 2019
Paid media, owned media, and earned media are three major forms of business marketing. Although paid media and owned media are more under your control, fusing earned media into this concoction is key for stellar marketing and promotion. HubSpot defines earned media as any third-party material written about your business that you haven’t paid for. […].
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
wiredPRworks
AUGUST 19, 2019
Thanks to Tamron for lending me the world’s first ultra-telephoto all-in-one zoom lens for the APS-C format at a recent photowalk. Wow! What a lens!! Happy #WorldPhotographyDay! Photography innovation goes way, way back. Thanks to National Inventors Hall of Fame for submitting this historical news. The ease in which we take photos and capture memories each day is a small wonder often taken for granted.
Brand24
AUGUST 18, 2019
Promoting your YouTube channel is an inevitable part of being a YouTuber. Here are some ways to reach more people and promote your channel.
5W PR
AUGUST 19, 2019
In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. Digital PR carries any similarities to traditional PR, but in reality represents an opportunity to reach a broader audience- global, in fact- in a way that offline techniques are unable to achieve.
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