ImPRessions - Crenshaw Communications
OCTOBER 26, 2021
It’s the spooky season, which to me, as director of ad tech here at Crenshaw , is the perfect time to address some of the scariest business and PR issues looming in the ad tech space today. It can be challenging to address some of the highly sensitive issues in the media, but there is usually a way to do so that benefits the company and industry at large.
Onclusive
OCTOBER 29, 2021
Are you looking for an objective media monitoring and PR analytics software comparison, based on real customer reviews? Look no further! G2 Crowd, the leading independent business software review company, has compiled a report that compares Onclusive, Meltwater, Cision and Muck Rack, and we are delighted to share it with you. Download this media monitoring comparison report to learn: How Onclusive stacks up against other media monitoring vendors Why Onclusive’s crawler provides the most ac
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Cision
OCTOBER 28, 2021
Journalists divulge the scariest pitches they've ever gotten.
Business Wire
OCTOBER 25, 2021
A rite of passage for every PR professional is building a media list and researching appropriate reporters to cover their news. Nothing boggles the mind quite like narrowing down business reporters. Simply put, you can report on ‘the business of’ literally anything.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
ImPRessions - Crenshaw Communications
OCTOBER 29, 2021
This Saturday, October 30 is National Publicist Day , when PR professionals are recognized and appreciated for their work. . Digging into the significance of this day, on October 30, 1906 The New York Times published an announcement by Ivy Lee, also known as the father of PR, of a deadly train crash involving the Pennsylvania Railroad. Lee represented the railroad, which did not want to distribute a public statement reacting to the news.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Agility PR Solutions
OCTOBER 25, 2021
In the modern world, PR is all about knowing how to respond to crises in a fast and efficient fashion. However, while running the business and handling day-to-day operations, you might find it difficult for your business to truly be able to step up and make a genuine difference. This is why it helps to […]. The post 5 ways to provide more agile PR solutions appeared first on Agility PR Solutions.
Prowly
OCTOBER 26, 2021
Holiday gift guides are a fantastic way to put the spotlight on your client’s products, and are a recurring feature that you know you can count on every year as part of your PR planning. In this article, you’re going to learn the best holiday gift guide pitching tips. Holiday gift guides pop up everywhere […]. The post 14+ Tips to Holiday Gift Guide Pitching appeared first on Prowly Magazine.
Onclusive
OCTOBER 28, 2021
Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. While this puts communications and PR front and center as the stewards of corporate reputation, PR pros also have a formidable challenge of monitoring and addressing multiple internal and external influencers that affect their brand perception.
Business Wire
OCTOBER 28, 2021
A successful pitch to press is fundamental for a company's thought leadership status and brand awareness. When working internationally with different countries and cultures, there are specifics and decisive differences that need to be taken into account. In this article, our PR experts with decades of experience in the DACH media landscape will share some best practices when pitching to media in the DACH market.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Ronn Torossian
OCTOBER 25, 2021
When it comes to reaching customers directly, marketers can utilize plenty of different strategies effectively. However, there are some tried and true options that practically any B2C business can utilize and achieve certain levels of success with. Paid Advertising One of the tools that businesses can use to increase website traffic is paid ads, with […].
Flack's Revenge
OCTOBER 27, 2021
How to Surf the Tech Trends without Going Under. Image by Free-Photos from Pixabay. Everyone is familiar with tastemakers in fashion, music and popular culture. They indicate what is hot, and what is not, with words and actions. Those who want to stay ahead of trends pay close attention. But what about enterprise tech? The general idea is the same. There too, you have influencers, like industry analysts.
Onclusive
OCTOBER 27, 2021
Whether you’re working for an organization big or small, you know that almost every initiative and project needs to be approved—and those that call for a significant business investment require the support of an executive team. To get their approval, it is often necessary to demonstrate why the project is needed and what benefits it will produce when complete.
Agility PR Solutions
OCTOBER 24, 2021
In business, PR and marketing are often kept separate. They’ll have different budgets and different responsibilities. However, combining PR and local SEO strategies can have a hugely positive impact on your business. What is local SEO? Local SEO focuses on getting your brand to the top of search engines for local searches. According to Social […].
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Critical Mention
OCTOBER 25, 2021
The third installment of HBO Max’s hit series “Succession” was one of the most highly anticipated seasons of television in 2021. For those who don’t watch, Succession follows the dysfunctional Roy family, whose patriarch, Logan Roy, owns and operates the largest media and entertainment company in the world. The second season ended in thrilling fashion, with Kendall Roy, Logan’s son, double-crossing his father in a shocking press conference where he was supposed to take the fall for a company sca
Muck Rack
OCTOBER 27, 2021
New Muck Rack survey: 42% of podcasters reject pitches because of bad timing
PRSay
OCTOBER 29, 2021
PRSA’s Diversity & Inclusion Committee spoke with Natalia Flores, APR , president of Inspire PR in Charlotte, N.C., to discuss the current state of Diversity, Equity and Inclusion (DE&I) efforts in PR and how practitioners can avoid empty statements and generate authentic change in the profession. For nearly 20 years, Flores has developed communications strategies for brands, with an emphasis on multicultural markets.
Agility PR Solutions
OCTOBER 27, 2021
When it comes to customer service, the biggest disconnect between consumers and businesses is the desire to solve an issue the first time the company is contacted. This is what customers want, but businesses seem to have different—and contradictory—goals on first contact, according to new research from customer experience orchestration firm Genesys.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Cision
OCTOBER 28, 2021
We spoke to Editor-in-Chief Laurence Mozafari about his role at Digital Spy, the UK's biggest TV and movies website, about how the TV and movies brand survived the pandemic and achieved awards success.
Flack's Revenge
OCTOBER 27, 2021
How to Surf the Tech Trends without Going Under. Image by Free-Photos from Pixabay. Everyone is familiar with tastemakers in fashion, music, and popular culture. They indicate what is hot and what is not, with words and actions. Those who want to stay ahead of trends pay close attention. But what about enterprise tech? The general idea is the same. There too, you have influencers, like industry analysts.
PRSay
OCTOBER 25, 2021
As PRSA continues to make the organization and the profession more diverse and inclusive, achieving that goal depends, in large part, on increasing the number of multicultural students and young professionals in the field. And that raises some questions, such as: How are classrooms moving diversity forward? How are we inspiring young people, who seem to be more socially conscious, diverse and open-minded, to become the next generation of PR leaders?
Agility PR Solutions
OCTOBER 26, 2021
Media results and coverage are core deliverables for most companies that seek PR agency support. Nevertheless, today’s PR agencies are too easily distracted by other communications disciplines and mechanics, thereby neglecting the fundamentals required to be effective in the results-focused world of media relations. In a rush to adopt newer specializations, such as ESG, strategic counsel, […].
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Cision
OCTOBER 28, 2021
Natasha Bernal now Deputy Technology News Editor at the FT; Matt Oliver moves to The Telegraph; new role for Caroline Baldwin at The Caterer as Emma Lake returns.
PR for Anyone
OCTOBER 28, 2021
[link]. Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. A question I get asked is what skills does someone need to be a public relations specialist. Basically, you need to be observant. You also need to be able to do a review of your assets (website and social media) and make sure you check out when the media checks you out.
Steve Barrett on PR
OCTOBER 29, 2021
This year's 40 Under 40 honorees have proven their mettle during a challenging year that pushed the comms, PR and marketing functions to new heights.
Agility PR Solutions
OCTOBER 27, 2021
Sustainability is becoming increasingly important in consumers’ purchasing decisions, especially as consumers see themselves, along with for profit companies, as the primary catalysts for change, according to new research from strategy and pricing consultancy Simon-Kucher & Partners. With COP26, the 2021 United Nations Climate Change Conference, just weeks away, the firm’s new Global Sustainability Study 2021, […].
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Cision
OCTOBER 26, 2021
5 News announces details of new hour-long edition; Lauren Probert has started as Assistant News Editor at The Times; MyLondon appoints first City Hall Editor.
Communications Conversations
OCTOBER 28, 2021
Over the last 18+ months since the pandemic began, social media teams have had a tough time. I realize social media managers and specialists aren’t the only ones who have had a rough road. But, consider the following factors over the almost last 2 years: Social media managers are dealing with negativity on social every single day. It’s almost like social media folks have been in crisis mode for 2 straight years.
Solo PR Pro
OCTOBER 26, 2021
What would help you to pitch smarter — to better target your media list and pitch journalists the way they want to be pitched? How can you build stronger relationships with your media contacts when both you and they are juggling so many projects? The creators of OnePitch have been hard at work on these very questions and have come up with a modern technology-based solution that helps PR pros pitch more effectively and build better relationships with writers and editors.
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