Ronn Torossian
JULY 18, 2022
A business should have a plan in place on how to handle engagement with all types of audience. Deciding on who is responsible for engagement with the audience and how it is structured is very important for the overall strategy. Figuring out who the business wants to reach with its content is the first step […]. The post Things to Consider before Creating a Target Audience appeared first on.
PR for Anyone
JULY 21, 2022
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Watch this week’s PR Tip here: Today I am challenging you to start pitching the media regularly. The only way you’re going to have success is to actually do it. Think about what you can pitch the media for the rest of the year.
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ImPRessions - Crenshaw Communications
JULY 19, 2022
For PR teams, the most common way to secure media coverage involves announcements, data and proactive pitches. Yet there are always times when proactive pitching doesn’t work, or when announcements and data are relatively light. It’s times like these when PR folks must figure out how to supplement their planned pitching to continue to drive media interest at a good pace.
Prowly
JULY 21, 2022
If you’ve been following Prowly #PRChat, you know know that we feature an incredible range of voices and perspectives and this time our lineup gets even more impressive with the addition of Ali Sheik, Director of PR at Reachology and all-around expert on PR, media relations and event organization. In his 20+ years of high-level […]. The post Prowly #PRChat with Ali Sheik, Director of PR at Reachology appeared first on Prowly Magazine.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Agility PR Solutions
JULY 18, 2022
Email is without a doubt the most common form of digital marketing, with 62 percent of businesses using it to retain clients and customers. That’s not surprising given how versatile and accessible email can be. With that in mind, it pays to think about what the right email metrics are and how they should be […]. The post 11 email metrics that matter for your business in 2022 appeared first on Agility PR Solutions.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Stephen Waddington
JULY 19, 2022
Socially Mobile helps practitioners step up as managers and increase their earning potential. I caught up with some of the latest cohort of students as they complete the programme. We've opened paid and funded applications for the third Socially Mobile cohort , the leadership communication programme that aims to increase diversity in public relations.
Remote PR Jobs
JULY 21, 2022
Like any job, snagging a good content writing gig requires dedication, practice, and wherewithal. There are seemingly endless content writing opportunities available online, but it is tricky to know where to start. Keep reading to learn how to stand out as an applicant and what it takes to prepare for the job. Writing Style. Many employers are seeking writers with strong stylistic voices.
Agility PR Solutions
JULY 17, 2022
The benefits of public relations go beyond building brand awareness or reputation management. Today, marketers invest in PR for lead generation and conversions, not just to spread brand awareness. HubSpot reports that lead generation is the top marketing priority for businesses and they are ready to try every possible tactic to achieve this goal. And […].
Steve Barrett on PR
JULY 21, 2022
This week’s holding company financials provided valuable insight into the likely impact of a recession on the PR economy and suggested the sector is continuing on a growth trajectory even in these troubled times.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Sword and the Script
JULY 20, 2022
Content costs soared last year, according to a data study by PathFactory; B2B video content costs the most at $8,448 while blogs cost the least at $1,959; people do actually binge on B2B content
Prohibition
JULY 22, 2022
Influencer marketing is a very powerful strategy and a great way for brands to connect with their target audiences in a unique way. Influencers can impact the purchasing decisions and opinions of their audience, as they have the ability to connect with their followers with an authenticity that brands can’t duplicate. People look to influencers as they value their opinion and trust their knowledge – meaning they are a great tool for brands to communicate key messages, showcase products or s
Agility PR Solutions
JULY 20, 2022
Public relations is an integral part of organizations today. However, PR is mostly considered an asset to convey the right message to the external world. This could entail conveying big organizational changes or even crisis management. But it is often overlooked that PR can be an asset to handling internal change management as well. PR […]. The post The role of PR in promoting organizational change appeared first on Agility PR Solutions.
PRSay
JULY 22, 2022
When Dr. Alisha Reed graduated from pharmacy school and was hired at a retail pharmacy, she soon found herself working long hours, including on weekends and holidays. She realized she could not sustain the grueling demands of the job, so she started looking for other opportunities. Although the job paid well, “My quality of life is worth more to me than the money,” she said.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Awario
JULY 20, 2022
Social media platform's algorithms are the pain points of marketers all over the world. They change all the time, they are unpredictable, and we are dangerously dependent on them. Unfortunately, there's no way to avoid learning how the algorithms work, regularly update your knowledge, and adjust your content to the newest fashion.
Bianchi Biz Blog
JULY 21, 2022
CES 2023 will be one of the most competitive trade shows we’ve seen in our 30 years of doing business-to-business public relations. This hyper-competition will hold true for both journalists and exhibitors alike. As such, it’s important for exhibitors – especially the vehicle technology providers and automotive mobility suppliers we serve – to fully understand the media landscape of this massive event to ensure success, set realistic targets and appropriately manage executive expectations about
Prohibition
JULY 19, 2022
It’s that time again – we’re back with another campaign round-up! We’ve been keeping our eye out for some exciting, stand-out campaigns over the last couple of months, and have compiled a round-up of those that have caught both our, and the UK medias, attention. Gymshark’s ‘Deload’ Barber Shop. Gymshark recently opened a pop-up barber shop in London in partnership with mental health charity, Calm, for men to open up and talk about their feelings over a free trim.
HMA Public Relations
JULY 19, 2022
Searching for fresh content ideas for your Instagram page? Justin Liggin shares how to use the platform to the fullest and engage followers in today's post. Read more!
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Awario
JULY 20, 2022
Social media platform's algorithms are the pain points of marketers all over the world. They change all the time, they are unpredictable, and we are dangerously dependent on them. Unfortunately, there's no way to avoid learning how the algorithms work, regularly update your knowledge, and adjust your content to the newest fashion.
Solo PR Pro
JULY 19, 2022
In solo PR and business owner circles, we talk a lot about red flags to keep an eye out for when prospecting, onboarding and working with new clients. . You know what we're talking about when we say red flags — clients who pay late (or worse, don't pay at all), clients with unrealistic expectations, clients who bombard your phone with texts at all hours of the day.
OnePitch
JULY 19, 2022
Today’s guest on Coffee with a Journalist is Mark Matousek , a reporter at The Information. Mark covers HR and corporate culture in the tech industry. During the episode, Mark shares his thought on a real pitch he received, how you can make your pitch relevant to The Information’s coverage, his thoughts & timelines for embargoes, and more. Click below to listen to the full conversation and read below for highlights from the interview: View Transcription.
HMA Public Relations
JULY 22, 2022
A Google official recently revealed that 40 percent of Gen Z consumers prefer social media platforms like TikTok and Instagram over Google when searching online. Find out more in today's post from Justin Liggin.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Reputation Us
JULY 20, 2022
An optical illusion that tricks your brain into thinking circular patterns are rotating, even when they are not, illustrates the difference between perception and reality. “Seeing may be believing;” but is it true? Our senses give us perception—as edited by the brain. For example, when you look into a mirror, you see a mirror image of yourself. Yet the world sees you in reverse.
Wadds Inc.
JULY 19, 2022
Socially Mobile helps practitioners step up as managers and increase their earning potential. I caught up with some of the latest cohort of students as they complete the programme. We've opened paid and funded applications for the third Socially Mobile cohort , the leadership communication programme that aims to increase diversity in public relations.
Agility PR Solutions
JULY 18, 2022
Public relations can often prove to be one of the most important aspects of running a brand in the modern era. Since maintaining the right PR can often prove challenging, business owners will usually turn to third-party organizations in order to tackle the many tasks involved with keeping a good public image. If you run […]. The post 4 tips for increasing the efficiency of your PR business appeared first on Agility PR Solutions.
HMA Public Relations
JULY 20, 2022
Abbie Fink and Adrian McInytre are talking casino marketing with Samantha Gulick, the director of marketing for Harrah's Ak-Chin Casino, in the latest episode of #CSOM. Check it out!
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Sword and the Script
JULY 19, 2022
Buyers of B2B software want published pricing: according to a study by McKinsey, 68% want prices published online without negotiation (and other useful B2B marketing statistics). Regular readers know I frequently dive into surveys and studies about B2B marketing, sales and PR. If you are not a subscriber please do so by email to either the weekly blog or the monthly newsletter (the newest drops this week).
PR 20/20
JULY 19, 2022
F or many, goal setting happens at year-end, as the holiday season approaches when your thoughts are consumed with to-do lists and last-minute shopping. However, evaluating performance and setting accurate goals isn’t something that has to wait until the end of the year. So, no matter if you’re reading this deep into the fourth quarter of the year or during Christmas in July—here’s how to set goals that align with your marketing and sales funnels.
Agility PR Solutions
JULY 17, 2022
Getting your articles in front of as many people as possible sounds a lot easier than it actually is, especially when you take into account the people that you want to get it in front of is a select market that will find it interesting—and will actively respond to the information that you have included […]. The post 3 tips for getting your articles in front of as many people as possible appeared first on Agility PR Solutions.
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