Ronn Torossian
JULY 18, 2022
A business should have a plan in place on how to handle engagement with all types of audience. Deciding on who is responsible for engagement with the audience and how it is structured is very important for the overall strategy. Figuring out who the business wants to reach with its content is the first step […]. The post Things to Consider before Creating a Target Audience appeared first on.
PR for Anyone
JULY 21, 2022
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Watch this week’s PR Tip here: Today I am challenging you to start pitching the media regularly. The only way you’re going to have success is to actually do it. Think about what you can pitch the media for the rest of the year.
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ImPRessions - Crenshaw Communications
JULY 19, 2022
For PR teams, the most common way to secure media coverage involves announcements, data and proactive pitches. Yet there are always times when proactive pitching doesn’t work, or when announcements and data are relatively light. It’s times like these when PR folks must figure out how to supplement their planned pitching to continue to drive media interest at a good pace.
Sword and the Script
JULY 20, 2022
Content costs soared last year, according to a data study by PathFactory; B2B video content costs the most at $8,448 while blogs cost the least at $1,959; people do actually binge on B2B content
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Prowly
JULY 21, 2022
If you’ve been following Prowly #PRChat, you know know that we feature an incredible range of voices and perspectives and this time our lineup gets even more impressive with the addition of Ali Sheik, Director of PR at Reachology and all-around expert on PR, media relations and event organization. In his 20+ years of high-level […]. The post Prowly #PRChat with Ali Sheik, Director of PR at Reachology appeared first on Prowly Magazine.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Remote PR Jobs
JULY 21, 2022
Like any job, snagging a good content writing gig requires dedication, practice, and wherewithal. There are seemingly endless content writing opportunities available online, but it is tricky to know where to start. Keep reading to learn how to stand out as an applicant and what it takes to prepare for the job. Writing Style. Many employers are seeking writers with strong stylistic voices.
NewsWhip
JULY 21, 2022
In June, Burger King made headlines for the wrong reasons after the restaurant chain was dragged into a crisis based on a retirement gift given to an employee at a Las Vegas location. . Kevin Ford — the employee in question — had been working at the chain for 27 years and never missed a day of work. He was rewarded for his years of service with a goodie bag containing a movie ticket, candy, and a Starbucks cup.
Stephen Waddington
JULY 19, 2022
Socially Mobile helps practitioners step up as managers and increase their earning potential. I caught up with some of the latest cohort of students as they complete the programme. We've opened paid and funded applications for the third Socially Mobile cohort , the leadership communication programme that aims to increase diversity in public relations.
Agility PR Solutions
JULY 17, 2022
The benefits of public relations go beyond building brand awareness or reputation management. Today, marketers invest in PR for lead generation and conversions, not just to spread brand awareness. HubSpot reports that lead generation is the top marketing priority for businesses and they are ready to try every possible tactic to achieve this goal. And […].
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Steve Barrett on PR
JULY 21, 2022
This week’s holding company financials provided valuable insight into the likely impact of a recession on the PR economy and suggested the sector is continuing on a growth trajectory even in these troubled times.
Awario
JULY 20, 2022
Social media platform's algorithms are the pain points of marketers all over the world. They change all the time, they are unpredictable, and we are dangerously dependent on them. Unfortunately, there's no way to avoid learning how the algorithms work, regularly update your knowledge, and adjust your content to the newest fashion.
Prohibition
JULY 22, 2022
Influencer marketing is a very powerful strategy and a great way for brands to connect with their target audiences in a unique way. Influencers can impact the purchasing decisions and opinions of their audience, as they have the ability to connect with their followers with an authenticity that brands can’t duplicate. People look to influencers as they value their opinion and trust their knowledge – meaning they are a great tool for brands to communicate key messages, showcase products or s
Agility PR Solutions
JULY 20, 2022
Public relations is an integral part of organizations today. However, PR is mostly considered an asset to convey the right message to the external world. This could entail conveying big organizational changes or even crisis management. But it is often overlooked that PR can be an asset to handling internal change management as well. PR […]. The post The role of PR in promoting organizational change appeared first on Agility PR Solutions.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
PRSay
JULY 22, 2022
When Dr. Alisha Reed graduated from pharmacy school and was hired at a retail pharmacy, she soon found herself working long hours, including on weekends and holidays. She realized she could not sustain the grueling demands of the job, so she started looking for other opportunities. Although the job paid well, “My quality of life is worth more to me than the money,” she said.
Awario
JULY 20, 2022
Social media platform's algorithms are the pain points of marketers all over the world. They change all the time, they are unpredictable, and we are dangerously dependent on them. Unfortunately, there's no way to avoid learning how the algorithms work, regularly update your knowledge, and adjust your content to the newest fashion.
Prohibition
JULY 19, 2022
It’s that time again – we’re back with another campaign round-up! We’ve been keeping our eye out for some exciting, stand-out campaigns over the last couple of months, and have compiled a round-up of those that have caught both our, and the UK medias, attention. Gymshark’s ‘Deload’ Barber Shop. Gymshark recently opened a pop-up barber shop in London in partnership with mental health charity, Calm, for men to open up and talk about their feelings over a free trim.
Bianchi Biz Blog
JULY 21, 2022
CES 2023 will be one of the most competitive trade shows we’ve seen in our 30 years of doing business-to-business public relations. This hyper-competition will hold true for both journalists and exhibitors alike. As such, it’s important for exhibitors – especially the vehicle technology providers and automotive mobility suppliers we serve – to fully understand the media landscape of this massive event to ensure success, set realistic targets and appropriately manage executive expectations about
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Reputation Us
JULY 20, 2022
An optical illusion that tricks your brain into thinking circular patterns are rotating, even when they are not, illustrates the difference between perception and reality. “Seeing may be believing;” but is it true? Our senses give us perception—as edited by the brain. For example, when you look into a mirror, you see a mirror image of yourself. Yet the world sees you in reverse.
Agility PR Solutions
JULY 18, 2022
Public relations can often prove to be one of the most important aspects of running a brand in the modern era. Since maintaining the right PR can often prove challenging, business owners will usually turn to third-party organizations in order to tackle the many tasks involved with keeping a good public image. If you run […]. The post 4 tips for increasing the efficiency of your PR business appeared first on Agility PR Solutions.
Solo PR Pro
JULY 19, 2022
In solo PR and business owner circles, we talk a lot about red flags to keep an eye out for when prospecting, onboarding and working with new clients. . You know what we're talking about when we say red flags — clients who pay late (or worse, don't pay at all), clients with unrealistic expectations, clients who bombard your phone with texts at all hours of the day.
Sword and the Script
JULY 19, 2022
Buyers of B2B software want published pricing: according to a study by McKinsey, 68% want prices published online without negotiation (and other useful B2B marketing statistics). Regular readers know I frequently dive into surveys and studies about B2B marketing, sales and PR. If you are not a subscriber please do so by email to either the weekly blog or the monthly newsletter (the newest drops this week).
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Mindful Marketing
JULY 16, 2022
by David Hagenbuch - professor of Marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing “ Auditors Cheated on Ethics Exams ”—a recent New York Times headline revealed. During my 20-plus years teaching college ethics courses, my students and I have sometimes joked about that kind of thing, inferring that of all places, an ethics class is one deserving of absolute integrity.
Agility PR Solutions
JULY 17, 2022
Getting your articles in front of as many people as possible sounds a lot easier than it actually is, especially when you take into account the people that you want to get it in front of is a select market that will find it interesting—and will actively respond to the information that you have included […]. The post 3 tips for getting your articles in front of as many people as possible appeared first on Agility PR Solutions.
Wadds Inc.
JULY 19, 2022
Socially Mobile helps practitioners step up as managers and increase their earning potential. I caught up with some of the latest cohort of students as they complete the programme. We've opened paid and funded applications for the third Socially Mobile cohort , the leadership communication programme that aims to increase diversity in public relations.
NewsWhip
JULY 20, 2022
Media monitoring used to be low on the priority list for many organizations. But since the digital tsunami that has taken over society began some 20 years ago, brands have had to adapt and become much more cognizant of how they’re viewed and talked about on the web. Whether that be in a published article or a single tweet thread, one poor mention can make or break a brand’s reputation. .
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Communications Conversations
JULY 19, 2022
A couple weeks ago I saw an interesting post from H&R Block CEO, Jeff Jones. It caught my eye because of his attire–and he was talking about golf! But, he was talking about golf within the context of a program that I found to be pretty interesting–the #BlockReboot program. This is part of a program I believe Block has been doing for a few years now.
Agility PR Solutions
JULY 17, 2022
Newly released research from Gould+Partners, the M&A advisory firm specializing in the PR industry, reveals that best in class North American PR agencies again increased their hourly rates in 2021 over averages of all firms from 2020. The increases were most noticeable in firms in the over $10 million to $25 million category. Forty “best of class” […].
Stephen Waddington
JULY 16, 2022
This is a keynote speach that I gave this morning at a meeting of the Public Relations Council of India to celebrate World PR Day. Good morning. I’d like to thank my colleague Enitan for her kind introduction. It’s a great honour to have the opportunity to join this meeting of the Public Relations Council of India this morning. Thank you to Mr C J Singh for hosting this meeting.
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