ImPRessions - Crenshaw Communications
JANUARY 11, 2023
Everyone’s talking about ChatGPT, including most of us who work in public relations. Opinions and experiences vary, but ChatGPT will likely be a game-changer when it comes to how PR teams work. AI has been promoted as a tool to automate repetitive tasks, freeing us to engage in the strategy and creative work involved in a typical PR engagement.
Maxim Behar
JANUARY 10, 2023
Stockholm is a lovely city in summer and not so welcoming in late autumn, mainly because there is a slight cold wind from the coast, and the spaces between the buildings are quite open to give it free path. I've chosen a small cozy hotel in the very old center of Stockholm and prefer to spend my evening in its bar with my laptop and a long Bloody Mary with lots of lime, drops of tabasco and coarsely ground black pepper, probably the best I've ever had.
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Agility PR Solutions
JANUARY 11, 2023
2023 is here, and with the new year comes a renewed opportunity for growth and change across industries. For the public relations industry—one that is constantly evolving to meet the demands of current events, technology, trends and best practices—this year presents an opportunity to usher in even bigger creative ideas, streamline data and reporting and […].
Prakkypedia
JANUARY 8, 2023
I recently read several articles centred around public relations in 2023. Key take-outs focused on the continuing impact of changes to the workforce, post the COVID-19 pandemic and shutdowns of 2020. (Yes, I know COVID-19 remains with us, however governments and employers are responding in different ways from 2020). PR Daily has a terrific list of predictions (and a lot of humour in the article).
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Solo PR Pro
JANUARY 10, 2023
Solo PR pros, here’s some good news as we head into 2023: It’s a great time to be doing what you do. A report from Axios highlights how “many startups, VCs and agencies are scouring for communication consultants, and the opportunities are ripe for those looking for flexible, lucrative work.”. Plus, freelancers and independent consultants tend to be happier with their work.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Mark My Words
JANUARY 7, 2023
The Guardian Royal interviews have a long pedigree, but not necessarily a good one. “When you look at history, any time that a senior royal has sat down for an interview, ultimately it has always backfired,” said Katie Nicholl, author of The New Royals , and Vanity Fair’s royal correspondent, who has been writing about the Windsors for nearly two decades.
Agility PR Solutions
JANUARY 11, 2023
As TikTok continues its ascent to the social media throne, brands and businesses need to take note of the platform’s huge potential as a bottom-line booster. Small businesses particularly have reported strong return on investment: new research from software reviews and selection platform Capterra reveals that 78 percent of small businesses that run ads on […].
Ronn Torossian
JANUARY 10, 2023
Companies that invest in social media marketing efforts understand the importance of relying on visual platforms such as Instagram, as that’s one of the best ways for companies to ensure they generate brand recognition and become more memorable to potential consumers. Engaging visual content that companies share on the Stories feature on Instagram can allow […].
ImPRessions - Crenshaw Communications
JANUARY 13, 2023
The start of the new year is an excellent time for PR teams to reflect on their abilities, needs and competencies for the coming months. What worked well? What needs improvement? Here are vital skills for PR people to assess and enhance in 2023. It’s all about… communication. PR is a part of communications, but ironically, we don’t always communicate well with one another within a team.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
MaccaPR
JANUARY 11, 2023
This content is password protected. To view it please enter your password below: Password: The post Protected: Predictions and Warnings for Marketers Seeking to Survive and Thrive in 2023 appeared first on Maccabee Blog.
Agility PR Solutions
JANUARY 11, 2023
As the new year begins in a landscape of increasingly saturated marketplaces, both in-house and agency marketing leaders alike are in agreement: In 2023, brand loyalty and authenticity will be king, according to new research from marketing intermediary The GO! Network. The firm’s new Pulse Check survey also asserts that as challenges of resource and investment […].
Ronn Torossian
JANUARY 10, 2023
To straddle art, commerce, and experience successfully for marketing, companies need a creative strategy. Some brands can manage to walk the line between art, commerce, and experience more successfully than others. Such brands have a clear vision of what they want to be for their customers. They do things their own way irrespective of how […].
ImPRessions - Crenshaw Communications
JANUARY 11, 2023
The post below was not written by a human being. It was generated when ChatGPT was given the prompt to write a 350-word blog post about how PR teams can use ChatGPT in their work. You can be the judge of its accuracy, quality and style! ChatGPT, a language generation model developed by OpenAI, can be a valuable tool for PR professionals in a variety of ways.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Steve Barrett on PR
JANUARY 12, 2023
Through thick and thin PRWeek has tracked the fortunes of a profession that has evolved incredibly in two and a half decades.
5W PR
JANUARY 12, 2023
Companies that want to increase the number of subscribers that they have to their email newsletters can turn their followers from Facebook into email subscribers with the right strategies. There are a few different ways that companies can use Facebook to generate more email subscriptions and improve their email marketing efforts. Action button. The first way that companies can get their Facebook followers to convert into email newsletter subscribers is by setting up an action button on the Faceb
Ronn Torossian
JANUARY 7, 2023
Giving names to solutions is not an easy thing to do, because most of the time, companies end up finding themselves in front of a whiteboard, with various ideas and phrases written on it. While all of those names might sound relatively okay to most of the people participating in such a task, no one […]. The post Importance of Product Names appeared first on.
Wadds Inc.
JANUARY 12, 2023
An insightful book, packed full of pithy, punchy truths that would be a useful start to 2023 for any organisational leader. We’re in an era of huge change. Leaders have to reckon with massive global disruptors, whether it’s COVID-19 or climate change, whilst managing ongoing operational activities. All have the potential to boost or bust an organisation’s reputation.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Agility PR Solutions
JANUARY 12, 2023
New research from customer service firm Intercom affirms that the way companies talk to their customers can significantly impact retention and business growth, revealing that three in four consumers say “communication that makes them feel valued” is a top or the most important factor when doing business with a brand. According to survey results from […].
5W PR
JANUARY 7, 2023
According to recent reports, two-thirds of the people in the workforce believe that it’s important to them to work for a company that has a clear sense of purpose. Additionally, about over half of all customers have decided to completely stop or just reduce the number of purchases from companies that don’t meet the mark on social or environmental issues.
Practical Law Construction
JANUARY 11, 2023
In Thomas Barnes & Sons plc v Blackburn with Darwen Borough Council , the TCC had to consider whether there was a concurrent delay and if so how did that affect the parties’ rights under the contract. The delay to the works in this case entitled the employer to terminate the contract and engage a third party to complete the works. There are debates as to what concurrent delay actually means but the SCL Delay and Disruption Protocol, 2nd edition helpfully explains that it is: “the
Wadds Inc.
JANUARY 11, 2023
There are clear applications for artificial intelligence (AI) content generation tools in marketing and public relations but make sure that you fact check. The shiny new toy is an ethical minefield. The launch of ChatGPT and Playground by OpenAI has generated a huge amount of energy and discussion around its potential application in the professional sphere.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Agility PR Solutions
JANUARY 12, 2023
The landscape of eCommerce business is vast, dynamic and highly evolving. The eCommerce business market was expected to hit US$16.6 trillion in 2022, as per IMARC. The projection is for US$70.9 trillion, which can grow at a compound annual growth rate (CAGR) of 27.43 percent between 2023 and 2028. Driving success in such a competitive […]. The post 4 eCommerce PR trends that are sure to impact your brand in 2023 appeared first on Agility PR Solutions.
The Hoyt Organization
JANUARY 9, 2023
If you want to transform your brand, then you must embrace reputation management. What is reputation management? It is the practice of monitoring, safeguarding and improving a company’s image or standing. It involves strategically managing how you communicate online, ensuring your brand is seen in the best possible light. To be successful at reputation management, […].
NewsWhip
JANUARY 12, 2023
As the President of North America & Global CRO of NewsWhip, Brett Lofgren has seen the challenges facing the comms industry. With the pace of the news cycle accelerating and audiences becoming more fragmented, communications professionals need access to faster, more detailed insights to help inform their engagement strategies. . While many in the industry are using social media monitoring or analytics tools, many of the services available in the market are reactive, only focusing on what’s a
Practical Law Construction
JANUARY 12, 2023
The recent judgment of the TCC in St James’s Oncology SPC Ltd (Project Co) v Lendlease Construction (Europe) Ltd and another provides a fascinating commentary on the importance of drafting a building contract that is tailored to deliver the needs of the employer and the end-user. . In this case, Project Co was engaged by Leeds Teaching Hospitals NHS Trust (the NHS Trust) under an agreement (the Project Agreement) to design and build the Oncology Centre at St James’s University Hospit
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Agility PR Solutions
JANUARY 11, 2023
Attitudes towards AI in the workplace are warming up: almost two-thirds of workers in a new survey from intelligent integration and enterprise automation firm SnapLogic report that they like the idea of using AI in their role, either currently or in the future—if they just knew how. According to the survey of nearly 1,000 mid-senior […]. The post Workers say they’re ready to embrace AI, but skills gap is a big concern appeared first on Agility PR Solutions.
PR 20/20
JANUARY 9, 2023
S tudies show that B2B buyers are up to 70% through their buying research before actually speaking with a salesperson. Moreover, 75% of B2B decision-makers prefer remote human interactions or digital self-service over face-to-face interactions. Today’s customer wants to be informed before making a purchase decision and look to brands that offer the right resources to match their needs.
NewsWhip
JANUARY 11, 2023
Our monthly analysis of the top brand coverage usually reveals hundreds of stories with several varying narratives, and only every so often do we uncover a theme that’s responsible for multiple brands making headlines in a big way. December proved to be that exception, with the public’s attention turning to feel-good stories to wrap up the year, specifically with Walmart leading the way, with a little help from TikTok. .
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