Stuart Bruce

JANUARY 3, 2023

The ICCO World PR Report revealed that PR measurement and analytics is the top area of investment for 2023 with 24% of respondents intending to …

Measurement 78

Measurement Analytics Report Publicity 78

Stern + Associates

JANUARY 4, 2023

Companies often rely on a combination of public relations (PR) efforts to build their brand, share their expertise and reach their target audience. Most often, this includes media interviews, speaking engagements and print editorials. But how does your company leverage these opportunities to stand out in a growing digital ecosystem full of competition?

Strategy 104

Strategy Marketing Leadership Print 104

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. Over the holidays, I read an “ interview ” that Marty Weintraub of AimClear conducted with ChatGPT.

Interviews 98

Interviews Publicity Technology Social Media 98

ImPRessions - Crenshaw Communications

JANUARY 3, 2023

Working at a top B2B tech PR firm rocks. But for me, that’s doubly true because I’ve been able to pursue music as a fun side hustle. In most cases, agency PR is a typical office job and being a musician is about performing live in front of people. But there are surprising parallels. In fact, my day job can sometimes feel like playing in the band.

Pitching 193

Pitching B2B Examples Interviews 193

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Agility PR Solutions

JANUARY 3, 2023

No matter how great of a product a business might develop, if the company’s customer service isn’t reliable and helpful, or simply difficult for consumers to reach out to, other people will eventually hear about that, and the company will lose out on customers. That’s why it’s so important for companies to start investing in […].

Customer Service 86

Customer Service Consumer Company Branding 86

HMA Public Relations

JANUARY 4, 2023

HMA is back and we are here to share our PR predictions for what is to come in the year ahead. Find out what to expect in 2023 in this blog post from Scott Hanson.

Blogging 88

Blogging Publicity 88

Institute for Public Relations

JANUARY 3, 2023

Summary The COVID-19 pandemic drove many companies to reevaluate their approach to business. As a result, some focused their efforts on leading with purpose. Purpose is an organization’s fundamental goal that goes beyond profit maximization. It is an all-encompassing principle that guides everything the organization does and determines its strategies.

Employee 52

Employee Strategy Communications Company 52

PR Fuel

JANUARY 2, 2023

According to the prominent legal services website, LegalZoom press releases remain one of the best ways to promote your company. In today’s world where we’re constantly bombarded with media, your brand has to find a way to stand out. The ever. Read More The post Press Release Tips: The Necessary Steps to Take appeared first on eReleases.

Company 52

Company Brand Branding Media 52

Ronn Torossian

JANUARY 2, 2023

Promoting a company on social media platforms these days is essential as companies want to achieve success. However, to do that, companies will have to be using the right tools to be able to promote themselves to their target audience a lot more effectively. There are many different tools that companies can use to achieve […]. The post Top Social Media Marketing Tools appeared first on.

Social Media 195

Social Media Tools Marketing Media 195

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Prowly

JANUARY 5, 2023

The 2023 PR trends are here! With another exciting year behind us, we asked PR professionals to share their predictions for the top public relations trends and challenges for the year ahead. With survey feedback from 100 PR pros, the top 3 trends for both PR trends and PR challenges clearly emerged. Read on to […]. The post PR Pros Share Top 2023 PR Trends (And What to Leave in 2022) appeared first on Prowly Magazine.

Trends 232

Trends Survey Publicity Industry 232

ImPRessions - Crenshaw Communications

JANUARY 3, 2023

There’s nothing like starting off the year with a bang. Our team was delighted that we were named in the New York Observer’s annual PR Power List Honor Roll for 2023. The listing calls us “longtime tech PR pros whose brainy clients power the back-end of the internet, cloud, streaming, and advertising.” Well said. The post Crenshaw Communications Honored As Top Tech PR Firm appeared first on Crenshaw Communications.

Communications 156

Communications Advertising Advertising 156

PRSay

JANUARY 5, 2023

Want more proven-in-the-lab techniques for achieving your writing resolutions this year? Join PRSA and Ann Wylie at one of our 2023 Master Classes. You’ll learn to write messages that reach more readers and get the word out. Plus: You’ll get feedback from Ann and your colleagues in live coaching and editing sessions. I’m a poor resolver. For many years, my New Year’s Resolution was “I resolve not to resolve,” which made me a bit of a Grinch at New Year’s Day parties.

Writing 194

Writing Training Interviews Google 194

The Proactive Report

JANUARY 4, 2023

By Franki Falkow, Content Director, Meritus Media. Google’s number one position in search results has long been a coveted position, but, when it comes to SEO, zero is the new number one. Google has a specific set of content guidelines that change regularly. It’s important to be aware of their latest updates and requirements, so your content is found and seen by as many of your target audience as possible.

Engineering 147

Engineering SEO Google Comparison 147

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

5W PR

JANUARY 1, 2023

One essential element that contributes to the overall reputation of businesses is a corporate social responsibility. Investing in CSR can help companies develop a corporate reputation, and attract customers while protecting businesses from any damage to their reputation, as well as helping them recover faster after a PR crisis. Mistakes in corporate social responsibility strategies can end up damaging or completely destroying the reputation of a business, which is why it’s important for co

Reputation 158

Reputation Corporate Policies Ethics 158

Agility PR Solutions

JANUARY 4, 2023

In many businesses, but almost certainly in PR, it is impossible to do anything without using software or a device connected to the internet. These software packages and devices need to communicate with each other, which is made possible by using APIs. You may not be familiar with exactly how they work, but you do […]. The post How to use APIs to make your public relations business run more smoothly appeared first on Agility PR Solutions.

Publicity 156

Publicity Software How To Communications 156

Culpwrit

JANUARY 5, 2023

By Alexis Diller and Jason Grapethin In 2020, for a brief moment, the world stopped. With it, so too did the dreams and aspirations of so many young and talented people. Landon Campbell, a California native and soon-to-be DePaul University graduate was at a crossroads. Looking around, he thought, “Am I just going to… Continue reading What Does Success In Your 20’s Look Like?

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Inbound PR

JANUARY 4, 2023

Even though I didn't write much here last year (although I had great intentions but ended up writing a book ), the blog kept being popular with lots of views and readers so today I'm doing a review of what you liked the most in 2022 here. I will use this info to create new content that aligns with what you're reading the most. What I'm finding very interesting from this analysis is how just within a few years, the most popular posts are starting to move from those on the PR topic over to those o

Blogging 104

Blogging Analysis Writing 104

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

PR Fuel

JANUARY 3, 2023

Are you interested in getting immediate exposure, building trust and authority, and increasing your sales potential? If so, you should consider writing a press release. This is a great way to share news about your business. But if you want to ensure that. Read More The post Writing a Press Release: The Importance of SEO appeared first on eReleases.

SEO 104

SEO Writing Engineering 104

Agility PR Solutions

JANUARY 3, 2023

Alternative protein sources have morphed—in just a few years—from a niche product to a mainstream phenomenon. Big players in the meat industry have come aboard this movement, and they must now work to communicate the sizeable impact of this trend for the industry, and how they reflect their commitments to sustainable production and food security. […].

Branding 148

Branding Brand Trends Industry 148

5W PR

JANUARY 6, 2023

At 5WPR , we partner with brands – both established and emerging, corporations, global interests, national organizations, consumer companies, start-ups, unicorn technology companies, high-profile individuals, regional businesses, and others, to help them define and achieve their strategic PR goals. We are known for needle-moving public relations programs, a novel approach, and innovative people who deliver measurable, game-changing results.

B2B 88

B2B Company Corporate Measurement 88

Culpwrit

JANUARY 3, 2023

Top 5 Tips for the New Year By Judith Stern Friedman January is a fitting time to reflect on our work as communication professionals. Thanks to the Romans, the name of this month hails from Janus, the god of beginnings and transitions. How ironic that in a writing framework, starting and transitioning are among our… Continue reading Resolved: To Write Better.

Writing 96

Writing Communications 96

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Institute for Public Relations

JANUARY 3, 2023

This summary is provided by the IPR ESG & Purpose Research Library. Deloitte examined how ethical principles are currently being applied to emerging technology. A survey of 1,794 business and technical professionals actively involved in either developing, managing, or consuming emerging technologies was conducted. Key findings include: 1.) 87% of respondents said that, with the … Continue reading Ethical Technology: Everyone’s Responsibility → The post Ethical Technology: Everyon

Ethics 97

Ethics Technology Survey Consumer 97

Agility PR Solutions

JANUARY 5, 2023

Humans developed multiple complex writing systems to communicate with each other, and they’re often filled with grammar and spelling rules that affect the meaning of their sentences. A simple misplaced comma or an incorrectly used semi-colon can convey a different message, which affects the quality of your communication. Grammar is so essential in our personal […].

Communications 105

Communications Marketing System Writing 105

5W PR

JANUARY 4, 2023

There are many different ways that companies can improve their social media marketing efforts to reach a wider audience and engage their consumers. Between creating contests that will grab the attention of the target audience and carefully crafting each piece of content the company shares on its social media accounts, there are plenty of strategies that are beneficial for businesses.

Pinterest 88

Pinterest Infographics Social Media Instagram 88

Solo PR Pro

JANUARY 3, 2023

Hello 2023! As we kick off a new year, we took some time to reflect on all the content we published in 2022. Spoiler: It's a lot of great content, if we do say so ourselves! Top 10 blog posts published on Solo PR Pro in 2022. Here are 10 of our favorite blog posts published on the Solo PR Pro blog in 2022. 1. How To Handle — and Avoid — Late Payments as a Solo PR Pro.

Blogging 91

Blogging Small Business Tools Journalism 91

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

OnePitch

JANUARY 4, 2023

On this week’s Pitches That Placed, we’re highlighting a pitch that landed coverage in Farm Flavor that positions Coastal Mississippi as a destination with trend-setting expert Chefs and quality dining experiences. Let’s see why this pitch worked: Let’s take a look at the actual pitch that placed: . Subject line: Mushroom Foraging Expert Tips/Coastal Miss. .

Pitching 91

Pitching How To Travel Trends 91

Agility PR Solutions

JANUARY 5, 2023

Creating and launching a new website is an impressive milestone, and announcing it is a great PR opportunity. However, with so many potential angles and marketing strategies to use, it’s natural to feel intimidated. What are the best ways to announce and celebrate the launch of a new website? And how can you maximize initial […]. The post 7 steps to announce (and celebrate) the launch of a new website appeared first on Agility PR Solutions.

Strategy 94

Strategy Marketing Publicity 94

5W PR

DECEMBER 31, 2022

One of the great things about using Instagram as a business is the ability for companies to generate sales directly on the platform. Here, we look at various ways that companies can use Instagram for sales. Discounts. Providing potential customers with a discount is a great way for companies to incentivize potential customers that are still on the fence and haven’t decided whether or not they should make a purchase.

Instagram 88

Instagram Resources Company Industry 88