ImPRessions - Crenshaw Communications
OCTOBER 18, 2018
Business storytelling has become a buzzword in PR and marketing, because, when done well, it works. But what some communicators don’t realize is that a storytelling approach can work throughout the marketing journey, from prospecting for customers to closing the deal. I recently refreshed my skills and point of view at a workshop sponsored by Engage , and the session offered food for thought.
Agility PR Solutions
OCTOBER 18, 2018
As a PR professional, the saying “knowledge is power” likely rings very true, especially for anyone who’s seen a big campaign go down in flames. When late hours and big bucks add up to a whole lot of nothing, it’s easy to get discouraged. Especially when your boss is looking for those magic numbers that […]. The post Proving ROI: How PR Measurement Can Take You to the Next Level appeared first on Agility PR Solutions.
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Axia PR
OCTOBER 15, 2018
How to keep your company from making reputation-ruining mistakes. Social media is the most accessible tool customers have to learn about your company and become familiar with your brand. It’s also incredibly impactful in helping – or hurting – your company’s reputation.
Shift Communications
OCTOBER 15, 2018
When it comes to PR professionals, writing and editing content is the most important task. Even the most skilled of writers always need help with finishing big batches of work and there are many factors which can contribute to you achieving that. “Copy editing skills are always important for PR specialist and no matter how many tasks they can handle, employers will always consider them crucial”, notes Sylvia Giltner, HR specialist at ResumesCentre.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Stephen Waddington
OCTOBER 18, 2018
News planning is an important PR technique. Here’s a process, tools and forward planning data to help build a news or editorial calendar. A news calendar is used to coordinate announcements within an organisation. It’s an important process document for a PR team that sets priorities between different announcements and ensures there are no clashes. It’s a form of workflow borrowed from a media newsroom.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
PRSay
OCTOBER 17, 2018
The timeless, endless struggle continues: You, the savvy and realistic PR pro, know it’s better to approach fewer targets with more personalized pitches. But your boss or client keeps pushing you to bombard many more contacts with generic outreach. To them, it’s quantity over quality, like direct marketing. If 10 is good, 100 is better, right? You disagree — if you didn’t, you wouldn’t keep reading these blog posts where I emphasize customization until my fingers get sore.
Prowly
OCTOBER 17, 2018
Technology is there to serve the body and not to confuse the brain or take its role. Content will become more and more important in terms of what it actually represents – thinks Dushan Drakalski, Creative and Film Director. The post Golden Drum: Is Content More Important Than Technology? appeared first on Prowly Magazine.
The Resolution Blog
OCTOBER 18, 2018
I believe site-wide traffic numbers are fast becoming the taboo metric in PR, here’s why…. Originally taken from my talk at PRWeek DECODED. Chicago, October 18, 2018 [link] Site-wide traffic figures such as monthly uniques, visits, impressions etc. doesn’t say anything about your coverage because… You didn’t get coverage on every page of the site so why report on the people that didn’t see the coverage?
Mark My Words
OCTOBER 16, 2018
Middle East Eye. Advertising experts say the charm offensive will have cost Saudi Arabia a tidy seven-figure sum for the billboards and the brains behind them. They would have paid the same rates as those of major corporate brands for the three-day blitz, with [link] more than $1m has been spent. When asked for his best guess, British PR agent Mark Borkowski said: “A lot of money… an-eye watering amount of money.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Agility PR Solutions
OCTOBER 15, 2018
New research from micro-influencer marketing platform SocialPubli.com examines how micro-influencer campaigns perform in comparison to their counterparts across social media networks to gain a better understanding of what works—and what doesn’t—when partnering with the long-tail of influencer marketing. The firm recently announced the release of the 2018 Global Micro-Influencer Study uncovering valuable insights and providing […].
Solo PR Pro
OCTOBER 16, 2018
Written by Michelle Kane, Solo PR Pro Premium Member and Head Honcho of Voice Matters, LLC. As we enter these last few months of 2018, we’re likely focused on business development and budget planning with current clients. The final quarter of the year is also an ideal time to look at areas where our clients should focus and the trends that may become go-to tactics in 2019.
Stuart Bruce
OCTOBER 19, 2018
It’s an inconvenient truth that facts don’t convince people. In fact, there is evidence that facts can work to convince people to believe the exact opposite, even more strongly than they did before.
PR News
OCTOBER 17, 2018
With so many examples of how not to navigate crises in the news, you’d think more brands and organizations would know the basics of managing them. While many do, the outlier that fails to be transparent, communicate clearly with stakeholders and think deeply about the court of public opinion often produces a tone-deaf response. In turn… Continued.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Agility PR Solutions
OCTOBER 14, 2018
Corporate values are on trial every day, with calls for brands to take a stand on everything from racism to immigrant rights to the MeToo movement—and determining when to stay silent and when to act has become key to a brand’s reputation. In a new report, PR and reputation management firm FleishmanHillard examines consumer sentiment and […].
Stephen Waddington
OCTOBER 16, 2018
Platinum is the precious metal that recognises a 70th anniversary. It’s also the name of a very special CIPR community project that celebrates its foundation in 1948. Platinum has been published today by the CIPR. It’s my eighth book. I say my book but it’s not really my book at all nor is it the CIPR’s. The project is the product of listening and engaging with CIPR members.
ImPRessions - Crenshaw Communications
OCTOBER 18, 2018
Web 2.0 has made the daily nuts and bolts of public relations work unrecognizable from a decade ago. Now, every public relations team needs reliable tech tools for media monitoring, instant messaging, task management, and media-list building, just to name a few. PR people routinely use apps for document design like BeFunky, the industry standard software Cision, and a wire distribution platform like PR Newswire.
Ronn Torossian
OCTOBER 15, 2018
Back in February, the public affairs team at the Police Federation of England and Wales launched its “Protect the Protectors” campaign, designed to raise awareness of rising assault rates targeting emergency service workers and force a government response. They got it. British Home Office data indicates some 26,000 assaults against police officers in England and Wales in 2017, with a further 17,000 against public health workers in the year to March 2018.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Agility PR Solutions
OCTOBER 16, 2018
Artificial Intelligence is becoming the norm for brands to quickly and efficiently engage with customers. For example, 80 percent of businesses already use or plan to use chatbots by 2020. But in the race to implement these new technologies, marketers must not lose sight of what matters most to customers—a personalized experience with attentive service.
Stephen Waddington
OCTOBER 16, 2018
Six years, almost to the day, after joining Ketchum I’m calling it a day. During my time at Ketchum I’ve focused on helping clients and colleagues do the best job possible engaging with the public, driving the integration of digital and social capabilities in client engagements across the network. I’ve served a number of roles including European Digital & Social Media Director, and most recently Partner and Chief Engagement Officer.
Buzzstream
OCTOBER 17, 2018
What do Halloween, the winter holidays, and the Fourth of July have in common? For PR pros, these times of the year represent not only a festive season, but more importantly a competitive, short, and oversaturated pitching landscape. There are few things in the PR world worse than going to pitch to a top-tier outlet and finding out that their editorial calendar is full or that similar content has been placed by the publisher before yours.
5W PR
OCTOBER 18, 2018
Celebrating 15 years of bringing together the who’s who of the advertising and media ecosystem from all over the globe, this year’s Advertising Week boasted 4 bustling floors of activity over 4 days at the AMC Loews Theatre in New York. Our team of media junkies and advertising industry experts were honored to be part of the industry’s long-standing tradition, and represent 5W at Advertising Week this year, working tirelessly to build buzz and excitement for leading B2B tech clients including Th
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Agility PR Solutions
OCTOBER 14, 2018
U.S. consumers expect to spend more money on holiday shopping this year than last year, with millennials likely to be the biggest spenders—and retailers’ inclusion and diversity practices, with regards to age, gender, ethnicity and disability etc., are playing a role in millennial shoppers’ purchasing decisions, new seasonal research from Accenture finds.
Melissa Agnes
OCTOBER 16, 2018
Don’t let the lack of certification in this profession put your organization at risk. You can also listen to this episode on iTunes , Spotify , Stitcher , and YouTube. Charlie Maclean-Bristol, one of the Founders and Directors of PlanB Consulting, joins the Invincible Brand Podcast to discuss how organizations can get around the lack of certification in the profession of crisis management, to make sure they’re partnering with the right professionals for their company’s crisis r
Garrett Public Relations
OCTOBER 19, 2018
In this week’s PR Crisis of the Week column, we look at a brand that made its crisis worse by sharing misinformation, a brand who can’t seem to do anything right and a brand who’s been in this column more than any other brand. Here we go: AT&T I often joke that since I launched […]. The post PR Crisis of the Week: AT&T, USA Gymnastics and Facebook appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.
Muck Rack
OCTOBER 18, 2018
Blurred lines: What’s the difference between a journalist and an influencer?
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Agility PR Solutions
OCTOBER 14, 2018
A company’s brand is the image it shows to the public. With things moving so quickly, sometimes we need to take a step back and revisit the message we are sharing with the world. In order to not fall behind, there are some things you are going to want to take into account when considering […]. The post PR rebranding—here’s your guide to a successful brand reboot appeared first on Agility PR Solutions.
Critical Mention
OCTOBER 14, 2018
Since the birth of public relations nearly a century ago, the industry has experienced an astounding transformation. With 120,000 agencies just in the United States, the competition is steep. If you’re knee-deep in agency life (or you want to be) here are some agencies that will inspire you and keep you up-to-date with the latest in PR around the world: Golin.
Sword and the Script
OCTOBER 13, 2018
Some time around 2012, I attended a marketing conference downtown in Washington, DC. The main event was a product manager from Google being piped in on a big screen from the west coast to evangelize for its social network, Google+. His message? In the next five years, he said, Google+ will be Google. Think about the gravity of that proposition given the share of search traffic and ad budgets the company commands.
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