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By now I’m fairly certain that you’ve done a significant amount of audience research. Maybe you’ve even interviewed your best or ideal audience to develop rich persona cards which you use to tailor your PR and marketing engagement.
The eight ball–a solid black ball used to win a game of pool–just may be representative of the public relations landscape. With the proper angle and precise timing, the eight ball and public relations are quite similar. Read more from this blog post by Rayna Burgett.
The communications and public relations industry is constantly evolving, especially in the digital age. The use of comms tools has increased as a result, but there isn’t one solution that meets every need. Communications professionals are now creating a suite of best class tools to help them successfully do their job. Based on what we’ve heard from our customers, we’ve developed a list of the 10 essential tools comms and PR pros can’t live without in 2023. 1.
The last two PR: Done and Doner podcasts focused on ChatGPT and AI in PR. In Episode 16 , we invited a panel comprising Fusion PR account directors Mark Prindle and Diana Bost , and Stefano Pacifico , CEO and Co-founder of Epistemic AI , a company that uses AI for drug discovery. Stefano is one of the smartest people I know in AI, a real innovator – I wanted to get his take.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Contracts are an essential tool for your Solo PR business. According to Law.com, “the law of contracts is at the heart of most business dealings; it is one of the three or four most significant areas of legal concern.” Imagine walking into a store to buy a brand-new appliance. There are many choices, but a knowledgeable salesperson walks you through features and benefits, helping you select the one that meets your needs.
Social media is not going away – even if lawmakers continue trying to make it harder for some to access. Scott Hanson discusses privacy on social media, noting recent changes with state regulations on the issue. Click on today's blog post to find out more!
Social media is not going away – even if lawmakers continue trying to make it harder for some to access. Scott Hanson discusses privacy on social media, noting recent changes with state regulations on the issue. Click on today's blog post to find out more!
We asked some of the nation’s most successful media relations practitioners to share their best practices. Earning media coverage is becoming more and more challenging and competitive for public relations and corporate communications professionals. That’s because traditional newsrooms are shrinking, and positive media coverage is now more precious than ever before.
by David Hagenbuch - professor of marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing Roasting is a nice way to bring out the natural flavors of things like meats, vegetables, and coffee, but does it bring out the best in people? A well-known fast-food chain seems to think so, or at least it believes roasting others is the recipe for building its brand.
This blog is based on the original study in the Public Relations Journal. When we need expertise in life or business situations, we often look to experts for help. For example, when a crisis strikes (and even before), executives seek out communication leaders for advice on how to navigate tricky situations. But what does such terminology mean? What qualifications differentiate … Continue reading Should Public Relations Be Considered A Profession?
Some observations and suggestions for public relations agency managers from our wheelhouse. There’s a recurring theme to almost every meeting I’ve had in the past month. The first four months of the year have been a grind. Public relations agencies have either narrowly hit Q1 business targets or missed them by a small margin. The agency market has switched from being relatively buoyant at the end of Q3 2022 to a slowdown.
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Insider recently named multiple Crenshaw Communications clients to its second annual list of up-and-coming advertising tech talent. LiveIntent’s Deepthi Venkitaramanan and Emodo’s Gaby Baden were among the honorees named to the Rising Stars of AdTech list. Insider recognized Deepthi Venkitaramanan, senior product manager, LiveIntent for helping the people-based email marketing platform push into new areas. “Venkitaramanan’s particular strength lies in her research, scopin
April is Accreditation Month at PRSA. It’s a time to learn about how becoming Accredited in Public Relations can help advance your career. Look for posts on the PRsay and each month in The Pinnacle, PRSA’s monthly newsletter offering insights on Accreditation. Learn more about earning your APR by visiting PRaccreditation.org. As I recently reflected on my 29-year military career, resilience emerged as one of the most important keys to my success as a U.S.
The generative AI revolution spurred by ChatGPT looks to be the most disruptive marketing technology to arrive since the iPhone. And as both marketers and communications executives trial AI writing platforms and AI art creation tools, new research from content marketing and PR agency BMV reveals the outlook that many in the industry have been […] The post Will AI ultimately replace content writers?
We are aware that algorithms know more about us than people we share the flat with. We let algos in on our deepest secrets by asking Google about things that trouble us at nights and letting corporations analyze our purchase history. However, the algorithms we spend the most time with are social media algorithms.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
This week’s Spotlight Interview is with Cameron Wilmot of TweakTown, an online news and reviews site covering the latest in tech, science, space, and gaming since 1997.
We asked some of the nation’s most successful media relations practitioners to share their best practices. Earning media coverage is becoming more and more challenging and competitive for public relations and corporate communications professionals. That’s because traditional newsrooms are shrinking, and positive media coverage is now more precious than ever before.
In order for your content marketing strategy to achieve all the goals you set for it, you need to ensure that it’s populated with various types of content. Long-form content is one of them, and it’s definitely important. Here are six compelling reasons to invest time and effort in this format and tips on how […] The post 6 reasons to create long-form content—and how to do it right appeared first on Agility PR Solutions.
Organizations have been repeatedly reminded over the last few years that economic and social instability can stunt growth. Even in times of recovery, companies may unintentionally hamper their progress in a rush to get to a “new normal.” In this unpredictable environment, how can organizations, and the people within, live up to their fullest potential?
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Pitching exclusives can be difficult, especially when you are trying to keep it short, succint, and clear. Journalists always have different preferences on what entices them within these pitches, but there are a few main elements that are important to include in each of them.
We asked some of the nation’s most successful media relations practitioners to share their best practices. Earning media coverage is becoming more and more challenging and competitive for public relations and corporate communications professionals. That’s because traditional newsrooms are shrinking, and positive media coverage is now more precious than ever before.
It’s no secret that the pandemic changed the game for public relations across every vertical—but none was more affected than healthcare PR. More than nearly any other industry, the healthcare media landscape has been severely impacted by the last few years, with national reporters having tunnel vision on COVID-related topics and trade reporters just trying […] The post The secret to powerful healthcare PR: It’s all about the patient story appeared first on Agility PR Solutions.
As we wrap up Earth Month this year (and yes, it’s an entire month, not just one day on April 22), we at Stern are wrapping up another 30 days of special focus on sustainability communications on behalf of our clients. This time of year is always an important occasion to highlight and showcase efforts around improving one’s environmental impact and commitments; the public expects it!
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
AI is now essential for businesses in all industries. In the B2B sector, it can drive productivity, efficiency, and innovation. By processing vast amounts of data, learning from patterns, and making predictions, AI can help businesses make better decisions, reduce costs, and improve customer experiences. Improved Decision-Making B2B AI offers a major advantage: better decision-making.
Kelly Gannon, a producer for Arizona’s Family, is the latest feature in HMA's #MediaMonday series! Hear Kelly's story and discover fun facts on her in this blog post. Check it out!
Data-driven approaches have helped marketers and communicators significantly with informing and targeting their campaign efforts, but in the greater business world, much of the data leaders are receiving is just adding confusion to their decision-making prowess–and stress to their professional and personal lives. New research from Oracle and data scientist and author Seth Stephens-Davidowitz reveals […] The post Decision distress: Drowning in data, business leaders are struggling to steer
fckoatly.com That’s the name of the site. And get this: Oatly created it. You heard that correctly. Oatly, the oat milk brand based in Sweden, created a site devoted strictly to its haters and those who have said mean, dishonest and outright lies about the company for last several years on the internet. And it’s the best cause marketing case study I’ve seen in quite a while.
As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Consumers in the health and wellness market can be picky about the weight loss supplements and other diet or workout supplements they are taking. Smaller supplement brands struggle to gain consumer trust and credibility compared to well-known brands. But, smaller brands can establish themselves as trustworthy by using several strategies. Transparency Consumer trust is crucial and transparency is key to achieving it.
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Leadership and crisis management are crucial skills for business owners to possess – they can make or break the success of an organization during challenging and tough times. When unpredictable events occur, it’s essential to be as prepared as possible and equipped with the right strategies to navigate through crises. Effective leadership requires a unique […] The post 5 tips on leadership and crisis management for business owners appeared first on Agility PR Solutions.
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