PR for Anyone
JULY 14, 2022
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Now is the best time to pitch the media, especially television. August is the slowest news time as so many people are traveling and don’t want to forego their vacation for a media appearance. Pitches are much lower this time of year so it’s a great opportunity for you to start pitching.
ImPRessions - Crenshaw Communications
JULY 13, 2022
The bread and butter of B2B PR ? Industry events. Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media.
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NewsWhip
JULY 12, 2022
On Friday, July 8th, 2022, Rogers Communications accidentally shut off its customers’ cell phone, Wi-Fi and cable service for 24 hours, resulting in a PR disaster for the Canadian telecom giant. We asked communications and crisis management expert Lloyd Rang — President and Narrative Lead of Curious Public — to share his thoughts on the lessons communications professionals can learn. .
Prowly
JULY 14, 2022
Podcasts have rapidly gone from “pod-what?” to a favorite way to keep up with everything from news & entertainment to hobbies & professional topics and a million things in between. Whether listening on the way to work, on a jog, during lunch or whenever, podcasts are now part of the daily routine for millions of […]. The post 10 PR podcasts to listen to in 2022 appeared first on Prowly Magazine.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Ronn Torossian
JULY 15, 2022
Companies have to pay constant attention to their audiences. When they do that, they can give the right content to the right audience at the right time. Consumers are being targeted with hundreds of thousands of different types of content daily, they are learning to pay less attention to irrelevant content on their devices. Paying […]. The post Hyper Targeting appeared first on.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Agility PR Solutions
JULY 10, 2022
New research from marketing-focused social advertising automation platform Smartly.io examines the role social media plays in how consumers connect and engage with brands and how the Gen Z mindset differs from the generations before it when it comes to interacting with social ads. The data collected provides brands with insight into Gen Z’s social media […].
PRSay
JULY 13, 2022
After two-plus years of the pandemic, many companies and organizations are looking to return their workforces to the office. Being together in the same physical location brings many benefits, but remote work offers advantages, too. A hybrid model that combines remote work with in-person office work has the potential to improve how you run your business, whether it’s in PR, marketing or any other sector.
Ronn Torossian
JULY 13, 2022
For companies to create better marketing campaigns that will generate positive results, they need to be relying on marketing analytics and the data that has been generated from previous promotional efforts. However, not every company can understand how it needs to go about utilizing the information that’s being generated. That’s why one of the best […].
PR Fuel
JULY 11, 2022
Your branding and reputation are more important than ever, you need to take them seriously. In today’s day and age, it’s harder to maintain your image when there’s hype starting to build around your product from various sources. You̵. Read More The post What A Media Kit Includes and Why It’s Critical (+Press Kit Examples) appeared first on eReleases.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Agility PR Solutions
JULY 13, 2022
Did the pandemic and social turmoil drive improved performance for public relations leaders? For the first time since the Plank Center launched its biennial Leadership Report Card in 2015, the grade for overall performance rose to B-. “Following small declines in leader performance in 2017 and 2019, the 2021 Report Card marks improvements in overall leadership performance, and gains in […].
HMA Public Relations
JULY 15, 2022
With active NFL players prohibited from directly endorsing beer, Coors Light and quarterback Patrick Mahomes have found a clever way around the rule. Read more from Scott Hanson on the brand's hilarious new commercial.
Ronn Torossian
JULY 11, 2022
Most of the big retail brands tend to face unique obstacles in terms of digital marketing because trying to manage a big international brand is not easy. That’s especially true when the company in question is multi-channeled which means it’s being sold digitally, through branded stores, directly, and through retailers. When trying to balance both […].
Prowly
JULY 15, 2022
Prowly #PRChat is where we put the spotlight on accomplished PR pros and get their advice, commentary, opinions and anything else they want to share. In this edition, we welcome Chaya Mistry to the stage. She trains, consults and speaks on the topic of communications across several platforms and leads the team at Humanly, where […]. The post Prowly #PRChat with Chaya Mistry, Director & Founder of Humanly appeared first on Prowly Magazine.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Agility PR Solutions
JULY 12, 2022
In today’s digital news and social media age, monitoring what’s being said about your brand is becoming increasingly difficult. Things aren’t as they used to be, where someone who had a bad experience with a company would have just told a few people. Now, they can publish their views online and reach many people. Many […]. The post 5 tips for using artificial intelligence in reputation management appeared first on Agility PR Solutions.
HMA Public Relations
JULY 12, 2022
Cutting through the clutter to reach target audiences has become more difficult in today's world. Read more from Abbie Fink on her recent experience with direct mail marketing and how to make an impact with this marketing strategy.
Sword and the Script
JULY 12, 2022
Both sales and marketing cite a “lack of willingness to collaborate” and say “communication” is the top barrier to correcting the problem. A big part of problem-solving is clearly identifying the issue. A survey of 329 B2B sales and marketing professionals commissioned by SharpSpring and conducted by Ascend2 does well to identify the problem of sales and marketing alignment.
OnePitch
JULY 13, 2022
On this week’s Pitches That Placed (PtP), we are highlighting a pitch consisting of an intro to the company’s founders and a potential story idea that landed a feature in Fast Company. Fast Company’s editorial focus is around “innovation in technology, leadership, world changing ideas, creativity, and design.” Let’s take a closer look and see how this pitch aligned with these goals and editorial direction.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Agility PR Solutions
JULY 14, 2022
What’s the biggest nightmare for a famous person or brand? A PR crisis. Yet, it’s almost inevitable. Anyone who’s always in the public eye is bound to face one at some point. That’s why it’s important to learn how to handle a PR crisis, even if you’re lucky enough to never face one. And that’s […]. The post 7 ways to handle PR crisis: An ultimate guide appeared first on Agility PR Solutions.
HMA Public Relations
JULY 11, 2022
It's time for another #MediaMonday! Meet Jake Stein, a news producer for Good Morning Arizona at Arizona’s Family, in today's feature. Check it out!
Communications Conversations
JULY 12, 2022
I read an interesting piece in the Star Tribune over the weekend from recruiter Isaac Cheifitz asking “will sharing more personal posts on Linkedin hurt you?” That column hit on a topic that’s coming up more and more on LinkedIn: Should you be sharing personal content on a platform that’s clearly designed for the professional community?
Bianchi Biz Blog
JULY 11, 2022
In case you’ve missed any, here’s a recap of our most recent Meet the Media profiles: Jim Park, Freelance Editor at Heavy Duty Trucking & TruckNews. Jason Morgan, Content Director for Fleet Equipment. Sara Jensen, Technical Editor at Power & Motion. Charles Morris, Senior Editor at Charged. Robert Schoenberger, Editor-in-Chief at IndustryWeek.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Agility PR Solutions
JULY 13, 2022
With the exception of impulse buys, your customers will start at the “awareness” stage in the buyer’s journey marketing funnel. If you want your customers to travel to the consideration stage and decision stage, your top funnel has to attract your buyer’s persona and keep them engaged. Image Source: Unsplash What is top of funnel […]. The post 10 types of content you can create to bring new leads into the top of your funnel appeared first on Agility PR Solutions.
HMA Public Relations
JULY 14, 2022
Are you getting the most out of your secured media coverage? Find out how to amplify your placements in this blog post from Alison Bailin. Read more!
PR 20/20
JULY 12, 2022
N o matter what you sell or how you sell it—competing to be the best in the manufacturing industry is more than just having the best product. It’s having the tools to merchandise it. While automation and tech are at the forefront of almost every manufacturer’s mind, marketing efforts tend to fall to the wayside as production takes precedence. Plus, balancing everyday struggles like labor shortages and supply chain issues can push marketing even further down the priority list.
Shift Communications
JULY 12, 2022
By Brittany Joyal, Sr. Account Manager, Consumer. When we’re young, we learn about the Five W’s: Who, What, When, Where and Why. As children, “Why?” becomes an invaluable tool for growing inquisitive minds. It is the precursor to “The Pause,” where we take a step back and ask questions to help us gather information and make decisions. We’ve seen a rebirth of “The Pause” on a grand scale, catalyzed by the pandemic and fueled by growing mental health struggles across the country.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Agility PR Solutions
JULY 11, 2022
Social media is one of the most important tools in a public relations professional’s toolkit. It helps you connect with journalists, build relationships with influencers, and reach your target audience directly. But with new platforms and technologies emerging all the time, it can be hard to keep up. Here are four new(ish) social media tools […].
HMA Public Relations
JULY 13, 2022
Looking to make your website more inviting for visitors? Justin Liggin shares a few simple ways you can create engaging website content in today's post. Read more!
NewsWhip
JULY 11, 2022
In our current digital age, media monitoring is more needed than ever. Long gone are the days where small mentions in a publication were the basis of success. Now, brands are constantly in the public eye, amassing hundreds to thousands of clicks per day. A single tweet could be the cause of an eruption of attention, so media monitoring tools are essential when it comes to keeping track and analyzing any media coverage that may come a brand’s way. .
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