Ronn Torossian
NOVEMBER 25, 2022
A lot of business owners decide to manage the reputation and image of their brands by themselves. However, when they do that, they often tend to end up leaving the company vulnerable to the Internet, and what consumers are saying about the brand online. However, if a company decides to take more charge of its […]. The post Why Brand Reputation is so Important for Businesses appeared first on.
Business Wire
NOVEMBER 21, 2022
Everything starts to wind down at the end of the year. It may not seem like an ideal time to share your organization's news, but we live in a world with a 24-hour news cycle. That means there are always reporters looking for new stories, and there are always announcements to share.
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Flack's Revenge
NOVEMBER 22, 2022
It has been way too long since I have posted a PR Golden Turkey Awards. But circumnstances scream for a reboot, in this special “Tech Billionaires Gone Wild” episode. No two people are more deserving of this award than the following characters. Sam “It’s the PR Talking” Bankman Fried. NY Times reporter David Wallace-Wells wrote : How do you make a multibillion-dollar company disappear in a week?
Prowly
NOVEMBER 25, 2022
What is online reputation management in SEO? SEO reputation management, or online reputation management (ORM), is a proactive marketing tactic where you strategically manage the online information that your target audience comes across when searching for your brand. Ask yourself this: when people search your business name on a popular search engine like Google, what […].
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Ronn Torossian
NOVEMBER 24, 2022
To attract the younger generation in an increasingly competitive market, the wine industry needs to use effective marketing strategies. There should be a shift in the way people think that wine can be enjoyed. To increase sales and awareness, wineries have to think about what they can do to promote their products in today’s world. […]. The post Marketing tips for wineries appeared first on.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
The Proactive Report
NOVEMBER 21, 2022
Social media intelligence is the art and science of gathering data about online conversations so that you can use that information to improve your content creation and deliver more value to your audience. . Back in 1999 The Cluetrain Manifesto stated that markets are conversations, and that the Internet is enabling conversations that were simply not possible in the era of mass media.
Agility PR Solutions
NOVEMBER 22, 2022
Running a software-as-a-service (SaaS) campaign involves taking numerous actions across a range of media outlets to raise awareness around your product. A successful PR campaign can create the required buzz, leading to more inquiries and sales. SaaS firms operate in a B2B space, selling cloud solutions, product management software, and many other business solutions.
Ronn Torossian
NOVEMBER 21, 2022
Social media helps a brand to create trust with its potential customers, it has become the place that customers visit to learn about brands. Not only that, social media also helps brands to connect with customers wherever they are. They help to give a brand its voice by organically distributing content. Given below are ways […]. The post Using social media to boost brand awareness appeared first on.
ImPRessions - Crenshaw Communications
NOVEMBER 21, 2022
Delivering a brilliant business presentation can be stressful, even for teams who are very accustomed to giving them – like those of us in PR. A high-stakes presentation offers lots of moving parts designed to meet the needs of its audience. It typically requires advance preparation, teamwork, and, ideally, collaboration with the target(s). Here are some tips on creating and delivering business presentations based on PR agency experience.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
PRSay
NOVEMBER 23, 2022
When Elon Musk bought Twitter in late October, he said the social media platform’s blue check marks that verified high-profile accounts had created a caste system of “lords and peasants.” Instead, his “Twitter Blue” feature would let any user who pays $7.99 a month obtain that once-coveted blue check mark, with any screen name they wished. A flood of impersonator accounts and misinformation soon followed.
Agility PR Solutions
NOVEMBER 20, 2022
Traditionally, small PR tech companies haven’t presented much competition to the likes of PR heavyweights like Cision and Meltwater. Offering a wide array of tech services such as media monitoring and campaign management, the market’s largest PR tech companies have typically enjoyed steady growth. Given that the spending on media intelligence software has grown to […].
Prowly
NOVEMBER 24, 2022
The best way to start the day is to hear good news, and luckily we have some for you! #PRChats are back, meaning you can take five whenever you are — at work, on the bus, or at home, and take a moment to read a short exchange between Prowly’s team and our new guest […]. The post Prowly #PRChat with Katerina Antonova, Founder and CEO at Aeris PR Agency appeared first on Prowly Magazine.
Stern + Associates
NOVEMBER 22, 2022
As the future of Twitter continues to be up in the air, many people have been looking for alternative social networking opportunities. One option we’ve noticed is Mastodon, so we took a closer look, so you do not have to. What is Mastodon? According to their website , Mastodon was initially a non-profit open-source project started by Eugen Rochko who created the platform after being dissatisfied with Twitter.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
PR Fuel
NOVEMBER 19, 2022
Over 31% of businesses with a content marketing strategy achieve a 27.1% higher win rate than others. However, only 33% of businesses have a documented content marketing strategy. Without press release writing and distribution as part of your plan, you c. Read More The post Why You Should Use a Press Release Writing Service appeared first on eReleases.
Agility PR Solutions
NOVEMBER 22, 2022
Imagine your boss issues the following email at the end of the day: “I’m bringing in bagels tomorrow morning.” Yay, bagels! You make a mental note to skip breakfast tomorrow to make room for schmear. Then your boss emails: “I’m going to prioritize bringing in bagels tomorrow morning.” OK, a little less definite, but still […]. The post How vampire words suck the life out of your business writing appeared first on Agility PR Solutions.
5W PR
NOVEMBER 24, 2022
When it comes to Public relations for a company on social media platforms, one of the biggest players in the industry has been Instagram for a while now. In the last few years, Instagram has managed to grow and evolve at alarming rates, with a billion monthly active users, and 500 million users of the Instagram Stories feature alone. These are all people that are more than happy to engage with companies that generate a lot of engagement for the platform, and for businesses that promote themselve
Communications Conversations
NOVEMBER 22, 2022
David Olgilvy was right. The better you write, the higher you will go. That’s almost an exact quote from a famous memo he sent to employees years ago (see below). He also made another statement I wholeheartedly agree with: “People who think well, write well.” And we know the best people at the top of agencies and companies are good *thinkers.” That starts with writing.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Sword and the Script
NOVEMBER 22, 2022
About half of comms pros say they track web traffic, impression and placements for PR measurement, but such metrics point out the direction of success rather than conclusive . Commetric came out this week with its “ PR Measurement Twitter Influencer Index.” They started with 1,100 or so user accounts and whittled it down to the top 100 measurement pros.
Agility PR Solutions
NOVEMBER 21, 2022
Instagram brand engagement rates saw a slight uplift in Q3, and the engagement rates for other social media brands remained consistent with the previous quarter, according to the Q3 2022 Social Media Benchmark report from unified CX platform Emplifi. Looking at the format of the platform’s top-performing posts by median interactions, Instagram Reels came in […].
5W PR
NOVEMBER 23, 2022
Creating content for podcasts takes time, but it is a worthy investment. Everybody has their own preference and when it comes to the content of podcasts it is no different. With the popularity of podcasts being on the rise, this is the best time to start a podcast. It is important to have a loyal fanbase who will tune in to it regularly and leave positive reviews.
wiredPRworks
NOVEMBER 21, 2022
Thanks so much to VoyageRaleigh for asking me to share my entrepreneur story! Here’s my keynote speaker and digital marketing social media consulting bio. Thanks to Jasmin Haley, who also serves on the National Speakers Association Carolinas Chapter, for recommending me for a “Hidden Gems” feature!! VoyageRaleigh Features Barbara Rozgonyi, Digital Marketing Social Media Expert […].
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
NewsWhip
NOVEMBER 23, 2022
It’s rare that Pinterest is the dominant force in any social engagement conversation, with Facebook and Twitter the typical big drivers of engagement for web links, especially to the news. . Where Pinterest shines though, is food and fashion, and Thanksgiving is basically the World Cup when it comes to recipes. . That being said, we wanted to look at some of the most influential recipes on the platform, and see how many engagements they are getting compared to the likes of Facebook and Twitter r
Agility PR Solutions
NOVEMBER 21, 2022
Over the next few years, social media is only going to become more important. If you want to stay ahead of the curve, you need to start mastering some key skills now. In this article, we will discuss some of the most important social media skills that you should focus on in 2023. By learning […]. The post 8 social media skills you should master in 2023 appeared first on Agility PR Solutions.
5W PR
NOVEMBER 21, 2022
There are brands that make business decisions for the greater good. For a community-minded brand, it is not just the sales process that is important. These brands are concerned about helping the wider community. They focus on socially conscious activities as much as they focus on employee productivity. They want to improve the quality of life in the communities where they do business.
Mindful Marketing
NOVEMBER 20, 2022
by David Hagenbuch - professor of marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing At Thanksgiving, individuals often express gratitude for what they’re personally appreciative, e.g., family, friends, health. It’s less common to hear of organizations’ gratitude, but if they were to count their blessings, what would they be?
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
NewsWhip
NOVEMBER 22, 2022
In the 21st century, communications teams are responsible for so much more than just promoting a brand’s image. Analytics, hard data, and predictive insights are needed so that comms teams can measure what the media is saying about their brand and how the brand is being perceived by the public. From a global pandemic to the war in Ukraine, rising inflation, political instability, and an ongoing supply chain crisis, one -of-a-kind black swan events have dramatically increased the pressure o
Agility PR Solutions
NOVEMBER 22, 2022
New research reveals that senior retail leaders are more pessimistic about consumers’ confidence to spend over the holidays in the face of rising inflation than consumers themselves indicate. The report, from next-gen experience management firm First Insight, reveals that 77 percent of retail executives believe consumers are moderately to extremely concerned about recession, while only 57 […].
5W PR
NOVEMBER 19, 2022
Influencer marketing may not be just a passing trend for hotels. Consumers enjoy the convenience of logging into their social media accounts and getting personal recommendations from their friends, family, and social media celebrities. Hotels should take advantage of such trends so that they can remain relevant. Given below are some creative ways by which influencer marketing can be utilized to promote hotels.
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