Sat.Jun 03, 2023 - Fri.Jun 09, 2023

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PR Guide to Investor Relations

Ronn Torossian

Investor relations (IR) is a critical component of a company’s public relations (PR) strategy. It involves managing communication and relationships with investors, financial analysts, and other stakeholders. The goal of investor relations is to provide accurate and timely information about the company’s financial performance, strategy, and prospects to investors and other stakeholders.

Financial 195
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How our PR firm is using AI and how you can too with Jason Mudd, CEO of Axia Public Relations | On Top of PR videocast

Axia PR

In this solocast, host Jason Mudd describes how our PR firm is using AI and you could use it too to benefit your company. He discusses the five most important things to remember when working with AI in your own agency. Tune in to learn more!

Publicity 118
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Where the Buffalo Roam – The Power of Story for Solo PR Pros

Solo PR Pro

While Solo PR Pros know the value of storytelling, Lisa Gerber has made it her superpower. In her recent newsletter (you can sign up here ) she talked about the power of story. I could not stop thinking about it and am thrilled that she is allowing us to repost on the blog today. Read on for the full post. There is a buffalo on a ranch I drive by almost every day.

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Understanding Data-as-a-Service: 7 ways DaaS can boost your PR

Agility PR Solutions

In today’s fast-paced and data-driven world, businesses need access to large volumes of high-quality data to drive their decision-making processes. Data-as-a-Service (DaaS) is a cloud-based service that provides businesses with access to large volumes of structured and unstructured data for various purposes, including market research, product development, and customer analysis.

Data 156
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Beyond the Blast: How to Pitch with Purpose and Build Lasting Media Relationships

Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader

Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.

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Staying Ahead of PR Crisis: Understanding Brand Reputation Through Media Monitoring

NewsWhip

Staying Ahead of PR Crisis: Understanding Brand Reputation Through Media Monitoring In the digital age, access to online information has created new expectations for businesses to choose how they present brand messages. It requires activities such as engaging with customers, providing good customer service, and avoiding negative PR crisis to ensure a brand’s success.

More Trending

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What does generative AI use in PR look like? [PR Tech Sum No. 45]

Sword and the Script

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. Not yet. Just 28% of 1,034 PR professionals surveyed by Muck Rack in March and April 2023 say they are using generative AI (gAI).

Survey 178
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Does your brand need a Twitter check mark? New research examines whether verified accounts see more interactions

Agility PR Solutions

Twitter Blue was introduced in 2021 and was originally pitched as a subscription option for users to get early access to exclusive features like editing Tweets and receiving dedicated customer support. Once Musk took over in 2022, verification was added to the package. For several months, Twitter leaned into a “Legacy Verification policy” that allowed […] The post Does your brand need a Twitter check mark?

Twitter 172
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AI and Journalism: What’s Next?

PRSay

The intersection of journalism and AI is the most important media issue of our time. You can stop reading there. But if you must continue, then let’s consider the explosive growth of generative AI technologies like ChatGPT and Google Bard. That means there aren’t any journalists — or their end-user readers — who won’t be touched by AI-generated content.

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what is demo Lorem ipsum text

Flack's Revenge

What is Lorem Ipsum? Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

Web 156
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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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Defending Your Digital Castle: Privacy Settings 101 with France Belanger and Donna Wertalik

PR for Anyone

Is Alexa always listening? Should you “accept all cookies” on a website? Are your photos safe on the internet? Join us as we navigate the realm of cybersecurity with the help of France Bélanger and Donna Wertalik, tech-savvy professors from Virginia Tech University and podcast hosts of Voices of Privacy. They explain what trackers are and what we can do to better manage our privacy settings.

Privacy 130
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The PGA Tour’s merger with Saudi Arabia’s LIV Tour is only the latest example of “sportswashing”: Here are lessons for PR

Agility PR Solutions

When I was a youngster, I believed the sports world’s hype that sports is all ice cream and cake and that the moguls of the business and their employees, the athletes, should be considered on a par with George Washington, Thomas Jefferson and the other Founding Fathers who fought for American independence against a tyrannical […] The post The PGA Tour’s merger with Saudi Arabia’s LIV Tour is only the latest example of “sportswashing”: Here are lessons for PR appeared first on Agility PR So

Examples 141
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Making the Most of Non-Linear Career Paths

Inbound PR

A few months back, my good friend Kareem Mostafa who I've featured in the blog introduced me to a friend of his - Leon Nussbaumer. Leon runs an excellent and top-rated podcast about professionals and careers called Leon & The Professionals. Leon and I got to talking and decided to record a session as well. Leon was great to work with and I thoroughly enjoyed our conversation which could have gone for much, much longer.

Blogging 127
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The Insider’s Guide to Generative AI

Stern + Associates

From Hollywood writers to U.S. Senators , everyone’s talking about generative artificial intelligence (AI) tools like ChatGPT, and the news isn’t slowing down. This transformative technology is already impacting industries around the world. Executives, policymakers and organizations need to stay on top of how these large language models (LLMs) work and their practical applications now, or they may be left behind.

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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The Power of Artificial Intelligence in Content Marketing

NewsWhip

For any marketing professional, accurate and contextual media monitoring is essential for evaluating and forecasting the success of any promotional campaign. Artificial Intelligence (AI) is transforming the way marketers collect, understand, and even improve customer interactions, particularly when it comes to content marketing strategy. With the help of AI, marketers can optimize the success of their campaigns throughout the entire customer journey and move beyond traditional approaches.

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#MediaMonday – Balin Overstolz-McNair

HMA Public Relations

Happy #MediaMonday! This feature comes to us from KTAR reporter, Balin Overstolz-McNair. Meet Balin, hear his story, how he got started in media and much more in this post.

Meeting 105
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How to Get on PR Lists

PR Fuel

Did you know that there are over 56,000 PR lists out there in the United States? If you are trying to get on a PR list to make a PR deal, then you better get networking soon! There are so many reasons that you may want to get on the PR list. From. Read More The post How to Get on PR Lists appeared first on eReleases.

How To 105
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ChatGPT: A communicator’s friend or foe?

Institute for Public Relations

This blog is provided by the IPR Behavioral Insights Research Center We’ve started to get glimpses into what AI means for the comms and PR professions, and not all the news is good… As AI has burst onto the scene, no one has missed the fact that it will have huge ramifications — not only … Continue reading ChatGPT: A communicator’s friend or foe?

Blogging 100
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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Journalist Spotlight | Interview with Michelle Hespe, Publisher and Marketing Manager of AuzBiz and TrulyAus

Medianet Australia

Michelle Hespe has been the Publisher and Marketing Manager of Auzbiz and TrulyAus since 2017. She has an extensive career working as a travel writer, foreign correspondent, editor in chief and journalist all over the globe. Medianet sat down with Michelle to discuss her career and the launch of AuzBiz’s new magazine.

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Book review: Everyday Communication Strategies

Wadds Inc.

Amanda Coleman's Everyday Communications Strategies provides advice on proactively managing issues in corporate communication. Prevention is better than cure - and if a crisis situation is often described as a car crash, this book is all about avoiding collisions. A preventative approach runs through Amanda Coleman’s Everyday Communications Strategies: Manage Common Issues to Prevent a Crisis and Protect Your Brand.

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Is Success Measurable?

HMA Public Relations

Success for your client could range from the cover story of a magazine to a popular social media post. Rayna Burgett covers the benefits of PR plans and breaks down how to evaluate success for a client in this blog post.

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How bad customer communication management threatens your wider business

Agility PR Solutions

Companies the world over are getting increasingly more focused on providing exceptional digital customer experiences. This becomes even more crucial in the PR sector, where maintaining top-notch external relations and a spotless brand reputation is key. And while crafting awesome customer journeys is, of course, essential, you shouldn’t overlook another important aspect: how you communicate […] The post How bad customer communication management threatens your wider business appeared first

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Coffee with a Journalist: Jillian Wilson, HuffPost

OnePitch

Jillian Wilson is the wellness reporter at HuffPost. She’s written for The Philadelphia Inquirer, HuffPost, and even had a brief stint as an intern for a PR agency. During the episode, Jillian talks about searching her inbox for past pitches, why she enjoys virtual coffee meetings with sources, how you can format subject lines like a headline, and more.

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How to Turn Followers into Brand Ambassadors

5W PR

Social media followers can become influential brand ambassadors who promote your business passionately. Brand ambassadors voluntarily promote a brand to their networks and boost its reach and credibility, transforming followers into advocates can significantly benefit a brand. What do Brand Ambassadors Do? Ambassadors endorse a company’s products or services because they believe in the brand’s values, mission, and offerings.

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What Does A Work Stoppage Mean For Newspapers?

HMA Public Relations

After hundreds of journalists at 24 Gannett-owned newspapers walked off the job yesterday and Monday to protest against what it calls unfair labor practices, Scott Hanson is sharing more on the walkout of the Arizona Republic Guild and covering how the newspaper industry has changed in this blog post.

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Lost in translation: Strategies for effective PR and marketing in multilingual markets

Agility PR Solutions

In today’s globalized world, companies must often communicate with audiences that speak different languages and belong to diverse cultures. The necessity for effective multilingual marketing and public relations strategies is more critical than ever. Cultural sensitivity, language proficiency, and localization are key ingredients in crafting communication strategies that resonate across borders.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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A 3D Approach to Corporate Social Media Responsibility

Mindful Marketing

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Most of us receive warnings during our lives whether they’re about talking in class, highway speeding, or forgetting to pay a bill. When the U.S. surgeon general issues a warning, it’s a serious admonition for everyone, usually about some potential physical harm.

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Paid or Earned Influencer Marketing, Which is Best for Your Brand

5W PR

In recent years, social media influencer marketing has become an increasingly popular way for brands to reach their target audience. Brands work with influencers who have a significant following on social media platforms like Instagram, TikTok, and YouTube to promote their products and services to their followers. This can be done through paid marketing or earned marketing.

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Why Do Brands Need Internal Communications?

HMA Public Relations

Sports fans were stunned this week when the PGA and LIV Golf announced they would merge despite on-going litigation. Alison Bailin shares more on the merger and the communications strategies that were left behind in the rollout in this blog post.