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If your company has hired an outside PR firm for the first time, you may have gone through an exhaustive search , conducted several meetings, and even done some negotiating before making a decision. So it’s usually a good feeling to finally sign the agency agreement. But what happens then? On-boarding, that’s what. Many PR agencies have a proprietary immersion and startup process, but even if they don’t, on-boarding is a critical first step in the relationship.
Since the beginning of the year, I’ve noticed a distinct trend: more former media folks making the transition to the PR/social side. I know, I know, I’m not breaking news here. Newsrooms are more lean than ever before. Newspapers are cutting staff. In many ways, the media isn’t the best place to work right now. But, I’ve seen more people make the move in the last year than in recent memory (or, maybe it’s just people I recognize!).
As the public and political pressure continues to mount on social media platforms to make it safer to surf online, the focus of much of the critique has shifted. Facebook, which spent most of last year and the first half of this year very publicly fighting to protect its brand from a flurry of accusations and scandalous headlines, seems to be starting to gain traction with consumers.
Is it possible that in this day and age there are still business people who post controversial comments on sharing apps without considering the consequences? Apparently so. This cautionary tale is currently setting South Africa on fire. A few days ago Adam Catzavelos, a 39-year-old businessman who was the marketing director for his family ‘s business, St.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Join us on Thursday, September 20th at 12:00 p.m. ET for an in-depth discussion on the mysteries of media pitching. Yes. You heard us: Media pitching. Content may be king, but if the PESO model has taught us anything, it’s that we need to integrate a number of distribution tactics into the communications mix in order to be consistently successful. Google “media pitching” and you’ll get a slew of results referencing dos and don’ts, tips, tricks, and best practices.
I frequently hear trained communicators lament to me the following: “Journalists don’t want to cover our subject anymore.”. Though this statement may be accurate, they’re also looking at it the wrong way. It’s true that old system of beats has been dissolving steadily for years now. There are still some beats still covered of course — government, tech, sports are some of the obvious ones — but more and more journalists have become generalists.
I frequently hear trained communicators lament to me the following: “Journalists don’t want to cover our subject anymore.”. Though this statement may be accurate, they’re also looking at it the wrong way. It’s true that old system of beats has been dissolving steadily for years now. There are still some beats still covered of course — government, tech, sports are some of the obvious ones — but more and more journalists have become generalists.
It’s easy to relegate media list development to the remedial PR file — things that are too basic to analyze or improve. But for PR and media relations people, a good media database is critical. Even the most stellar pitch is useless if the wrong people are targeted; a carefully selected list of fewer reporters will yield better results than a spray-and-pray approach.
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The Holmes Report recently shorted-listed our Asia Pacific team as Tech Agency of the Year in the region. As an agency that competes against companies 50+ times larger, this type of industry recognition is important. It reminds the outside world that bigger isn’t better (said the guy who tips 5 foot 4 on a good.more.
Here are my top tips for communicating with journalists when you are a newbie in the PR industry. They are all based on my personal experience from the past year. The post The Art of Doing Media Relations: A Short Guide for Junior Practitioners appeared first on Prowly Magazine.
“Passion is when you’re willing to quit your job over something in which you believe.”. I’m not sure who to originally said this, but, regardless, these words have long resonated with me, and it’s something I once remembered at a very specific crossroads in my life. It was a weekend morning and I was hastily dressing for an impromptu business meeting.
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
There’s no doubting that links are a staple of any SEO diet. In fact, it’s widely known that it’s one of the most influential ranking factors search engines take into consideration when ranking URLs (domain and page level). However, I want to pose a question many people may not be asking themselves – do you need links? The key part of this question is you.
If you’re a blogger or social influencer, chances are you’ve planned to work with brands at some point in your career—working with brands you love isn’t just a way to earn a living. It can also help you build your audience, share useful products and content with your followers, and it creates ongoing professional relationships […]. The post 4 tips for boosting your influencer status and connecting with brands appeared first on Agility PR Solutions.
The venues and vibes couldn’t have been more different, but the goals were the same. One event enticed 8,000 young Hollywood trendsetters to party all night on a dusty stretch of desert, while the other gathered a few dozen top Instagrammers to dine with a celebrity chef aboard a grand-class cruise ship. The two events — “ Neon Carnival ,” presented by Levi’s and Don Julio Tequila; and a Princess Cruises dining experience and storytelling workshop with chef Curtis Stone — illustrated the varied
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
For those who would rather learn from others’ mistakes than make the same ones themselves, last year was a treasure trove of wisdom. Nearly every week, some misstep or misdeed made the news, pushing brands and individuals into a glaring spotlight. But that’s no reason to be smug. Truth is, we’re all capable of making mistakes, errors in judgment or timing or tone that create PR issues we never intended.
The country’s 16 million college students are heading back to their respective colleges and universities this week, following the biggest back-to-school spending season in recent history. But according to new research from student affinity network UNiDAYS and Ad Age Studio 30, what these students bought—and where—reveals that Gen Zers’ relationship to digital technology is more complex than commonly […].
As PR pros know, PRSA is among the most prominent PR organizations in the country. It educates PR pros from all types of organizations and aims to be a valuable asset to PR every day. We recently had the opportunity to speak to the 2018 PRSA National Chairman, Anthony W. D’Angelo. He provides insights into PRSA’s initiatives, the upcoming annual conference in Austin, Texas and tips on how to advance your career in PR.
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
In business, you may be down, but that doesn’t mean you’re out. Plenty of brands have been in trouble, then fought their way back to prominence with a combination of ingenuity and clever, well-planned messaging. Here are some standout examples of businesses who “made it back” and the lessons their journeys can teach us. General Motors. It really wasn’t that long ago that one of the Big 3 automakers in the United States was looking liked a stalled-out shell on the side of the highway.
A PR department is extremely important for the sake of every company’s reputation. Any issue that could affect the consumer has the potential to destroy its public reputation, which could result in a wave of negative publicity and a loss of business if not handled correctly. No business is immune to PR disasters—your company is […]. The post Damage control and reputation recovery tips after a PR disaster appeared first on Agility PR Solutions.
There are two times a year when we deeply reflect on things: New Year's Eve and our birthday. Typically, we reflect on what happened during the past year; what our plans or hopes are for the next year; what we accomplished in the past year; what were our failures and what were our successes. August 18 was my birthday and it caused me to reflect on all these things and in particular to focus on s uccesses.
A social media report will help you scale your social media strategy, drive engagement and convert new users into loyal customers. Here's our template!
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
For a long time, the venerable contributed article has been a mechanism for surfacing new or big ideas. These ideas were usually of the variety that deserved attention but perhaps not beat coverage. You can’t buy good ideas, and for the most part, at least on the surface, publications didn’t try to sell space for a good idea. That may be changing. Years ago, contributed articles were a badge of honor since there was a limited number of opportunities in a printed world.
It happens every day. In fact, chances are, it’s happening right now, as you’re reading this. Someone is doing something that will lead to a public relations crisis. In many of these cases, people don’t do those things knowing the kind of storm it will create. Often, things happen, and people are left having to deal […]. The post What will you do when a PR crisis threatens?
Welcome to the PR Crisis of the Week post, where I provide an overview of brands who found themselves in the midst of a PR meltdown. This week’s column includes Papa John’s, In-N-Out Burger and Bloomberg. Were there other crises this week? You bet. But we only have room for so many here (or this would […]. The post PR Crisis of the Week: Papa John’s, In-N-Out Burger and Bloomberg appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.
Rory Vaden with Barbara Rozgonyi at National Speakers Association - NSA Illinois chapter. To celebrate Throwback Thursday, here's an update of a post I wrote in 2008 about marketing motivation for speakers. It's a review of Rory Vaden's presentation for National Speakers Association Illinois. Lucky for us, Rory's coming back to Illinois on September 14 to present.
As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Check tactics which help you find the best ideas for a Facebook ad that you'll audience will love. This article won't tell you how to write your ads but it will help you to find it out on your own.
In today’s competitive marketplace, companies need to sharpen their message to stand out from the crowd and create a corporate differential. Thought leadership brings a fresh, insightful perspective to a common problem or can anticipate emerging trends with an authoritative voice. A new report from marketing communications firm Trade Press Services explores the marketing value […].
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