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The account management model most tech companies employ puts sales and marketing at odds over customer references Gaining access to customers for direct conversations is a long-standing problem in B2B marketing. The culprit is the account management model most tech companies maintain. Under such a structure an account executive (AE), or increasingly a customer success manager (CSM), manages customer accounts.
Adaptability — Being able to pivot and evolve beyond your initial vision is essential for success in business today. This can apply to day-to-day functions or the overall direction of a business. In today’s rapidly evolving business landscape, purpose-driven models are at the forefront of innovation. These businesses are not just focused on profit, but […] The post Innovation with Purpose: Ronn Torossian Of 5WPR On The World’s Most Successful Purpose-Driven Business Models appeared first o
“Frustrating” doesn’t do it justice. You put your heart and soul into crafting what you thought was the perfect PR campaign, only to watch it all fall flat. A horrible mix of confusion, embarrassment, and deflation washes over you. What went wrong? You might feel defeated, but as hip hop’s first billionaire, Jay Z, once […] The post 5 reasons why your PR campaign failed—and how to get back on track appeared first on Agility PR Solutions.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Morgan Roth is the Chief Marketing Officer for the Muscular Dystrophy Association (MDA), a leading nonprofit organization dedicated to transforming the lives of people affected by neuromuscular diseases. With over 20 years of experience in marketing and communications, Morgan has worked with nonprofits across the globe, including roles in Cairo, Beirut, and Rwanda.
At one point during the summer Olympics, I saw a compelling LinkedIn post from a fellow digital PR, Victoria Schmid. I realized that so many people face a similar challenge consistently at some point in the world, likely every year. When big news like an election occurs, it creates a new vacuum, sucking up everything in its path. Digital PRs suddenly see open rates, click-through rates, and responses drop precipitously and scramble to meet KPIs and link goals.
At one point during the summer Olympics, I saw a compelling LinkedIn post from a fellow digital PR, Victoria Schmid. I realized that so many people face a similar challenge consistently at some point in the world, likely every year. When big news like an election occurs, it creates a new vacuum, sucking up everything in its path. Digital PRs suddenly see open rates, click-through rates, and responses drop precipitously and scramble to meet KPIs and link goals.
Are you getting the most out of your campaign or event? Justin Liggin explains how maximizing earned media, social media, and more across multiple channels can amplify your news. Discover how today!
An efficient PR campaign strategy is essential in getting the brand in front of the target audience to engage with the business. In 2023, the estimated size of the PR market worldwide slightly decreased after peaking at 20 billion USD the year prior. This blog discusses the necessity of PR services and shares a few […] The post Mastering PR campaigns: Strategies for effective public relations success appeared first on Agility PR Solutions.
For more than 30 years, GlobeNewswire by Notified has been the trusted press release distribution and regulatory filing service to leading organizations around the world. And now, it's become even better.
In today’s fast-paced media landscape, capturing a journalist’s attention can feel like you're lost in the crowd. Are you struggling to turn a pitch into coverage? We asked our community to share real-life examples of pitches that placed and their take on why they worked.
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Meet Cameron Chester, a sports and school reporter for the Fountain Hills Times Independent, in this #MediaMonday feature! Learn more about his media experience, favorite stories to tell, what to pitch him, fun facts, and more.
Are you tired of setting goals that fizzle out faster than your New Year’s resolutions? Don’t worry, you aren’t alone! Many professionals struggle with practical goal setting. And that is where the SMART goals come in! They guarantee that your objectives are defined and achievable. A Dominican University study proved that those who write down […] The post 9 examples of SMART performance goals in 2024 appeared first on Agility PR Solutions.
I am the managing editor of Automoblog and the host and producer of the AutoVision News Radio podcast. I’m also the host of AutoSens and InCabin Insights, an interview series that coincides with our yearly AutoSens and InCabin conferences in Europe, China, and the United States. Can you tell us a little about your podcast? (Who your audience is, What types of guests do you seek, What’s the typical podcast length, What types of topics are you most interested in?
Mikhaila Friel is a senior reporter for Business Insider. She discusses her shifting roles at Business Insider, what pitches she's open to, her tips on researching who you're pitching, and the story approval process.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
PRSA provides educational opportunities to explore ethics in public relations year-round. PRSA recognizes Ethics Month each September to bring increased attention to the communications profession’s core foundation. Visit this link for additional programming and ethics resources. Several years ago, I was invited to speak at a regional conference. I pitched a session on the intersection of crisis and ethics because, as I have found throughout my career that the two are often intertwined.
A landing page is the first point of contact between your brand and potential leads. It’s not just about aesthetics; it’s about converting visitors into actionable leads. Optimizing your landing page is crucial for driving conversions and maximizing ROI. But where do you start? This guide covers everything you need to know—from design elements to […] The post 10 tips for optimizing your landing page for lead generation appeared first on Agility PR Solutions.
Advancements in healthcare technology are transforming the industry at a rapid pace. Providers are grapling with how to leverage AI to better study predictive analytics and develop personalized treatment plans. Recent adoption of telemedicine and virtual care require innovative ways to protect client medical information. One possiblity is the use of blockchains to be in compliance with HIPPA. 3D printing is being used to create personalized prosthetics and implants for patients.
Mikhaila Friel is a senior reporter for Business Insider. She discusses her shifting roles at Business Insider, what pitches she's open to, her tips on researching who you're pitching, and the story approval process.
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
This summary is provided by the IPR Center for Diversity, Equity, and Inclusion. Ariel Investments explored the perspectives of leaders and employees on diversity, equity, and inclusion (DEI) in the workplace. Two surveys were conducted between August and October 2023.
Running successful ecommerce brands comes with unique challenges that other business models don’t have to contend with, and most of them loop back to whether or not you understand your online customers. Keeping customers happy is critical to thrive in any market, but when you lack the info you need to make the right calls, […] The post 5 top ecommerce CRM platforms for your brand to consider appeared first on Agility PR Solutions.
In today’s digital age, influencers have emerged as formidable forces shaping consumer behavior and brand perception. Their ability to personally connect with highly engaged audiences has made them invaluable assets for public relations professionals. By strategically leveraging the influence of these individuals through working with an influencer agency , brands can amplify their message, increase brand awareness, and drive meaningful customer engagement.
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Zoom evaluated the changing workplace landscape and examined global trends in workplace flexibility, along with employee preferences regarding hybrid work. Two surveys were conducted in collaboration with Reworked INSIGHTS. The first surveyed 624 IT and C-suite leaders, while the second surveyed 1,870 overall employees in total during April–May 2024.
Are you wondering if increasing your PR budget can have a direct impact on your marketing ROI? The answer is yes, absolutely. PR and digital marketing have traditionally been thought of as distinct fields, but in the digital age, the dividing lines have become increasingly blurred. In this article, we’ll explore the various ways that […] The post The impact of PR on your digital marketing ROI: What you need to know appeared first on Agility PR Solutions.
In today’s bustling digital landscape, capturing and retaining an audience’s attention remains paramount for businesses striving to thrive online. Organic traffic, comprised of visitors who find websites through search engines, represents a goldmine of potential customers. The key to unlocking this potential lies in crafting content that resonates deeply with the target audience, which companies can do when they work with a creative agency.
Britt Klontz and Jaclyn Lambert were on my guest wish list before I started the BuzzStream podcast. Both have agency and in-house experience and work as freelance digital PRs. However, they join forces for their very successful PR podcast, We Earn Media. Britt also runs the Digital PR Explained podcast. (Fun fact: After I appeared on their podcast as a guest , they helped push me to get ours going.
As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Have you ever looked at an advert for a product and scratched your head? You wonder what message the marketing team was trying to impart and why they chose to advertise it this way. Marketers at times don’t think about customer perception of a product and don’t spend enough time on that angle. Organizations have […] The post 4 steps for adding product positioning to your product-launch strategy appeared first on Agility PR Solutions.
As a leading Beauty PR agency, 5WPR is tapping into our network of industry leaders—celebrity makeup artists, influencers, and more—to bring you exclusive insights. Each edition features candid conversations, expert advice, and behind-the-scenes perspectives. Our first interview with celebrity makeup artist Nydia Figueroa – Cabrera is now live.
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