Business Wire

DECEMBER 15, 2021

What a difference a year makes! With 2021 in the rearview mirror, is it wise to predict what the next year holds? At SKC PR, our team thinks it’s worth a shot. While "change” might still be the name of the game, 2022 already looks full of possibilities. As more COVID-19 vaccines roll out around the world, in-person events and travel resume, and there’s a bit more hope in the air, it’s time to recalibrate and adapt your company’s goals and grand plans.

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Agency Blogging Travel Media 378

The Resolution Blog

DECEMBER 14, 2021

End-of-year reports make December one of the busiest months of the year for PR teams. Coverage and metrics are being collated to share success with stakeholders and secure activity for 2022. Budget-holders are also under pressure to review marketing and make decisions on activity for the year ahead. This includes weighing up the success of […].

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Report Marketing Blogging 296

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

As 2022 planning continues, teams are seeing the value of aligning PR tactics with their marketing strategies. In fact, 60% of marketing executives believe that PR and digital marketing teams will work together more closely in the near future. The role of a PR agency in this alignment, and in building an organization’s reputation among customers, employees, and stakeholders, is central.

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Agency Measurement Meeting Reputation 310

Onclusive

DECEMBER 14, 2021

This week, our blog series comparing top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, continues with an overview of media contact database, campaign management and reporting tools. Solutions for your media relations workflow. Media relations, an essential communications and PR cornerstone, is powered by a robust media database.

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Tools Report Comparison Media 370

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Ronn Torossian

DECEMBER 16, 2021

The term ‘advergames’ comes from a merging of the terms ‘advertisement’ and ‘games’. This type of strategy promotes brand awareness and improves engagement. It provides a platform for a very subtle type of advertisement as brands are integrated with the entertainment content. Quite a few brands have enjoyed considerable success in attracting consumers to their […].

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Advertising Advertising Consumer Strategy 195

Prowly

DECEMBER 17, 2021

It’s finally time to get your travel bags out of storage! It’s true, professionals in every field can’t wait to get out of their COVID shell and actually dress up like an adult, put on a name tag and get out there and shake some hands. Still, PR pros really need to get out and […]. The post Best PR Conferences That You Should (Try to) Attend in 2022 appeared first on Prowly Magazine.

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Conference Travel Industry Trends 197

The Resolution Blog

DECEMBER 17, 2021

Since we launched the new platform in November we have made over 14 improvements to features in CoverageBook. You’re busy, we know you don’t want to read about every single update. But for all the bigger changes that will make your life easier we will add them to this page, with the latest addition at […]. The post What’s new in CoverageBook 2?

Blogging 156

Blogging 156

Ronn Torossian

DECEMBER 13, 2021

Brand transparency is about how a brand shows itself to be authentic regarding public interactions. It also indicates how a brand shows itself to be accessible to internal and external stakeholders. The digital revolution has played a major role in creating transparency outside the four walls of a business, giving rise to reviewers, critics, and […].

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Branding Brand International Internal 195

Agility PR Solutions

DECEMBER 13, 2021

Building your business’s brand and reputation can be easily achieved with the right PR campaign in place. A well-developed and thought-out plan can have a long-lasting impression on the public and your brand’s awareness. When dealing with the media, a PR campaign needs to be planned carefully as there are specific objectives that your business […].

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Reputation Brand Branding Publicity 187

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Prowly

DECEMBER 13, 2021

Let me begin with a bit of honesty. I didn’t want to start a public relations company amid a global pandemic. Left to my own devices, I wouldn’t have. We can all agree it wasn’t an optimal time to do so. Launching my own agency would’ve been crazy, and I guess that tells you almost […]. The post ??Starting Your Own PR Agency: How to Start a Public Relations Company appeared first on Prowly Magazine.

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Agency Company Publicity How To 197

PRSay

DECEMBER 14, 2021

If social media has been an important communication tool, then the “metaverse” could be the next frontier of connectivity and interaction. In late October, Facebook announced it was changing its company name to “Meta,” to “bring the metaverse to life.” The new moniker refers to the company’s vision for how people will work and play in a virtual world, as the next phase of the internet.

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Real Estate Journalism Construction Newspapers 158

PR for Anyone

DECEMBER 14, 2021

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Landing in the media is as easy as these three steps to a killer media pitch! Step 1 – The Hook. The hook is the most important aspect of all of your marketing. If you can’t “hook” someone in right away, you’ve lost them.

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Pitching Media YouTube Video 130

Agility PR Solutions

DECEMBER 12, 2021

For communicators, content is still king, but quality is a challenge, especially for technology and SaaS companies—and as marketers are aware, there are viable content creation options beyond your internal team. Content writing firm Semrush Marketplace surveyed more than 700 marketers from a wide array of companies to determine how they’re creating content.

Company 170

Company Survey International Internal 170

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Prowly

DECEMBER 15, 2021

Signing on a new client is the result of significant work. You spent hours discovering the client’s PR needs, presenting your agency’s benefits, talking the client though their concerns, and sharing your agency’s measurable value to their overall PR & marketing strategy. But once they’ve signed (success!), the real work has only just begun. Now […].

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How To Measurement Strategy Marketing 193

Sword and the Script

DECEMBER 16, 2021

88% of PR pros say creativity is critical for businesses to recover from the pandemic – and other public relations statistics summarizing 2021 . Every year this blog pours over dozens of public relations surveys and breaks down the findings. At the year’s end, we go back through all of the PR statistics for a year-end roundup piece. The exercise is a useful reflection on what’s transpired during the year, and perhaps, gives us an azimuth for the next one.

Publicity 140

Publicity Survey Pitching Creativity 140

Steve Barrett on PR

DECEMBER 16, 2021

As we call it a wrap on a difficult 2021, let’s be proud of the PR industry’s achievements this year and push back against lazy stereotypes about it.

Blogging 148

Blogging 148

Agility PR Solutions

DECEMBER 14, 2021

Digital marketing is an in-demand career field, and a potentially lucrative one, with countless opportunities for personal evolution. If you want to keep making more money and earning more influence, you’ll need to work to advance yourself. Here are the best ways to advance your career in the digital marketing space: Set long-term and short-term […].

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Marketing Analysis Publicity 164

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

Reputation Us

DECEMBER 17, 2021

ReputationUs and Nonprofit Association of Oregon Select Tucker Maxon School as 2022 Nonprofit Reputation Program Recipient. Wind & Oar Boat School also receives pro bono reputation enhancement support in 2022. Portland, OR, December 20, 2021 – Each year, the Nonprofit Association of Oregon (NAO) and ReputationUs (RepUs), a reputation management and crisis mitigation firm, offers one NAO nonprofit member with six-months of pro bono reputation management support (a $14,000 value) through the

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Nonprofit Reputation Crisis Management Crisis 97

Sword and the Script

DECEMBER 14, 2021

73% of respondents are willing to pay more for a product or service from, businesses they trust – and other marketing statistics summarizing 2021. Every year this breaks down the results and covers dozens of marketing surveys and studies. As the earth completes one more trip around the sun, we go back through all the data we’ve compiled and pick one statistic for a year-end roundup piece like this one.

Marketing 101

Marketing Survey B2B Government 101

PR Fuel

DECEMBER 14, 2021

Do you have a product launch or an upcoming newsworthy event on which you want to get media attention? One of the best ways to secure coverage from relevant media is by sending a press release. By framing your news story in a captivating way, you’ll gain media attention and, hopefully, get journalists to post an article about it. Sending press releases is a straightforward process but can be overwhelming if you don’t have any experience in the area.

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Product Launch Social Media Writing Newspapers 105

Agility PR Solutions

DECEMBER 12, 2021

For many small businesses, running lengthy, in-depth PR campaigns just isn’t a realistic goal. Campaigns can be expensive, and without the proper expertise, it’s hard to make sure they’ll be successful. Thankfully, there are tons of ways for small businesses to get some good PR without having to break the bank. Here are some tips […].

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Small Business Creativity Banking Publicity 164

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Practical Law Construction

DECEMBER 17, 2021

I’m acutely aware that this blog is being published when many of you will have already broken-up for the Christmas holidays, and quite possibly the last thing you want to be doing is reading work-related content when you could be sipping Bailey’s and watching your favourite Christmas movie (I’ll throw Die Hard, Home Alone and Love Actually into the mix, but not necessarily in that order).

Construction 102

Construction Blogging Report 102

5W PR

DECEMBER 13, 2021

These days, business communication tends to focus on the customers, and with the sheer number of similar products and services available to them in the market, it’s easy for those customers to switch from one company to another. Companies that are able to prioritize the customer journey through communication can get a competitive edge because these days, customer support isn’t the only thing that buyers are looking for.

Communications 88

Communications Consumer Customer Service Case Study 88

Solo PR Pro

DECEMBER 14, 2021

Bob Spoerl has been ingrained in the media industry for about a decade, starting first as a journalist before transitioning to “the dark side” as a PR professional a few months into his professional career. While studying journalism at UW Madison, Bob started out working as a student state reporter and had the opportunity to interview and write about several big-time politicians.

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Meeting Journalism Interviews Employee 100

Agility PR Solutions

DECEMBER 16, 2021

Once seen as the budget you couldn’t count or measure and the return on investment that you wouldn’t realize, things have changed, and marketing and PR can, and must, now be accurately monitored and reported on. Without the requisite understanding of what type of marketing reaches which customers best and what this translates to in […]. The post 4 reasons why marketing/PR monitoring and reporting is essential appeared first on Agility PR Solutions.

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Report Marketing Measurement Media 157

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Bianchi Biz Blog

DECEMBER 16, 2021

2021 has been a year of resilience and bouncing back from the challenges of the pandemic, supply chain snafus and the “Great Resignation” for many PR and marketing communications professionals. Amidst all the challenges, it’s been amazing to see how our clients, colleagues and peers have prevailed with grace, patience and creativity. This year was also an exceptional one for the Bianchi Biz Blog.

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Blogging Automotive YouTube Mobile 95

NewsWhip

DECEMBER 17, 2021

Every year, the final of Strictly Come Dancing (also known as Dancing With The Stars in the US) falls just before the holiday period. While dancing ability is important to get you to the final, it ultimately comes down to a public vote. So we’re going to use public engagement data from NewsWhip Spike to see if that public engagement can help us to predict the public vote that decides the winner of this year’s Strictly Come Dancing — because NewsWhip Spike is built to help you predict public enga

Data 78

Data Publicity Branding Brand 78

The Stalwart Blog

DECEMBER 17, 2021

Crisis management expert Dave Oates , the principal of PR Security Service, was not so optimistic. “I predict the impact to J&J’s reputation for fighting Covid will be swift and severe. Their vaccine could go by the way of AstraZeneca if not responded to quickly.” The post Johnson & Johnson Faces Yet Another Crisis Situation This Year appeared first on PR Security Service.

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Crisis Crisis Management Reputation 78