Ronn Torossian
FEBRUARY 24, 2020
Brands whose market is made up largely of Gen Zers might be wise to obtain and review a copy of a recent research study done by Snapchat and business intelligence company Cassandra. That study specifically focused on generation Z, people born between 1996 and 2010. Some of the findings were anticipated and, as such, were […]. The post Gen Z Marketing appeared first on.
Agility PR Solutions
FEBRUARY 26, 2020
There are a lot of unknown factors and questions for new business owners and entrepreneurs—especially when it comes to finding ways to get an edge on the competition. Let’s take a moment to discuss a few things that small businesses tend to overlook that could prevent them from gaining success. 1. Email marketing automation If […]. The post 5 marketing analytics tools every business needs to thrive appeared first on Agility PR Solutions.
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5W PR
FEBRUARY 27, 2020
As consumer trends continue to shift away from traditional brick-and-mortar shopping to online shopping and social media activity, a strong, targeted, and effective digital marketing plan is becoming more important than ever. While this is increasingly self-evident, many brands continue to struggle with how to measure the effectiveness of their digital PR campaigns.
Cision
FEBRUARY 26, 2020
You can now monitor thousands of podcasts for mentions of your brand, products and competitors, right alongside the rest of your earned and social media monitoring.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Flack's Revenge
FEBRUARY 25, 2020
It is once again de rigueur to slam PR agencies. I learned this from a prospect who clued me in to a podcast and Forbes article (the former by uber influencers who should know better; the latter was generally negative on agencies but had some great points). Before I go further, sure, I agree that PR does have its bad actors, just like any profession; and don’t have an issue with fair criticism.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
The Resolution Blog
FEBRUARY 27, 2020
It’s 2020, integrated marketing is the norm, but could we be delivering better campaigns if we understood paid media better? In this episode I interview Shanna Apitz, the Executive Creative Director and head of innovation at Hunt Adkins, a paid media specialist agency in Minnesota. Having developed her career in the paid media space, Shanna […].
Cision
FEBRUARY 27, 2020
The same content may not resonate with audiences on different social media platforms. So what works for each one?
Agility PR Solutions
FEBRUARY 27, 2020
Military spouses—the husbands and wives or military members—offer an incredible value as an employee and leader for any type of business. Military spouses are centrally found, disciplined, educated, and a great workforce. Business leaders potentially overlook military spouses as a strong employment base due to their moves every 2-3 years, sometimes erratic schedules, and business experience.
PR for Anyone
FEBRUARY 28, 2020
Hi everybody. It’s Christina Daves with this week’s Get Famous Friday PR Tip. This week I want to talk about why you want to get publicity. You want publicity for SEO – search engine optimization. So when you get publicity on a high ranking site or a television program that’s broadcast and they put those […].
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Steve Barrett on PR
FEBRUARY 24, 2020
From the challenges of identity, structure and positioning to imponderables such as the coronavirus, there are no quick fixes to the growth conundrum for agency leaders.
Cision
FEBRUARY 25, 2020
Make your SEO shine with these 5 tips for PR pros.
Agility PR Solutions
FEBRUARY 23, 2020
The financial services industry is suffering from a severe diversity and inclusion problem. Within the Federal Reserve System alone, we have seen only one African American and seven women as presidents in its 105-year history. 2018 marked the first year in the Federal Home Loan Bank of Chicago’s (FHLBC) three-year journey towards achieving its diversity […].
PRSay
FEBRUARY 26, 2020
One of TV’s biggest hits returned this week as “The Voice” began its 18th season. The show follows a tried-and-true method: each year, competitors from around the country vie for stardom by trying to become the next great singing star. But “The Voice”’s biggest draw comes in its early rounds when contestants take on the “blind auditions.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Buzzstream
FEBRUARY 25, 2020
In the current climate of link building and digital PR, there’s one thing that’s nearly as important as the story you’re telling, and that’s data. . When we think about how journalists and writers work in the industry today, they are squeezed tighter than ever. With a huge amount of redundancies from some major publications such as Buzzfeed, HuffPost and Elle in 2019, journalists are being assigned more and more publications, assignments and niches, and are therefore responsible for writing even
Cision
FEBRUARY 28, 2020
It’s LGBT History Month in the UK and here at Cision, we've been celebrating diversity, inclusion, and equality.
Agility PR Solutions
FEBRUARY 24, 2020
From connecting with industry experts to holding publicity events, the best strategies for traditional PR have been developed over many years. However, now that an increasing amount of PR is based on the internet, there are many different PR methods that are starting to grow in importance. Only through these will you be able to […]. The post 4 proven approaches to improving your digital PR strategy appeared first on Agility PR Solutions.
Communications Conversations
FEBRUARY 26, 2020
Last week, a friend sent me a note the posed an interesting question: “How do we remain authentic about our business selves on LinkedIn? Comms people are ethical, authentic and we challenge our leaders to be authentic communicators. Yet, on LinkedIn everything is so positive. Rarely do people show any hint of humility.” Great point, right?
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
5W PR
FEBRUARY 28, 2020
Whether selling a pink version of your product during October for Breast Cancer Awareness Month or redirecting profits to a timely cause, many brands choose to align themselves with a charitable cause. Furthermore, some brands are entirely built upon the mission to give back. The inspiration to alight with a charity or cause can come from many influences.
Cision
FEBRUARY 25, 2020
Lindsay Macpherson has returned to Harrods Magazine, Damian Fantato is now Digital Editor at FTAdviser and Mitchell Labiak is appointed Chief Investigative Reporter at Property Week.
Agility PR Solutions
FEBRUARY 24, 2020
Request for Proposals (RFPs) are a long-standing tradition among companies and organizations seeking creative professional services. But it’s a tradition that we’re leaving for reasons that might be useful to both buyers and sellers of these services. RFPs supposedly achieve four goals: An apples-to-apples comparison of competing firms. Cut chances of a “bait-and-switch” on staffing […].
Stephen Waddington
FEBRUARY 24, 2020
Brand journalism is seldom done well by B2B organisations. Gay Flashman has answers in her new book. Gay Flashman suggests that B2B organisations should become publishers to engage with customers and prospects. Her new book Powerful B2B Content was published earlier this month by Kogan Page. Brand journalism is a form of content marketing whereby an organisation reports on its business, people, events and industry news.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
5W PR
FEBRUARY 24, 2020
There’s an old adage that you only get one shot to make a first impression. That was true the first time it was said, and it’s exponentially truer in the days of digital marketing and online media, when a single interview – good or bad – can be played, indefinitely, on an endless loop, meaning people are “introduced” to new audiences all the time… a dynamic that is often out of their control.
Cision
FEBRUARY 27, 2020
Katie Gatens is now Digital Travel Editor at The Times, Chris Bennion has joined The Telegraph as TV and Radio Editor and Property Week promotes Emma Shone to News Editor.
Agility PR Solutions
FEBRUARY 23, 2020
With the rise of 15-second video and 280 characters and vanishing messages and all the other brevities social media has brought into our lives, it’s no wonder marketers are always on the lookout for better ways to quickly communicate with their audiences. And even if attention spans aren’t actually shrinking (as quickly as Microsoft once […]. The post Let’s talk microblogs—the best practices for social marketers appeared first on Agility PR Solutions.
Sword and the Script
FEBRUARY 23, 2020
What do you think the top challenges facing communications and PR professionals today? What tactics would do you think are more important this year? How do you measure PR results? These are just a few of the questions on the 2020 JOTW Communications Survey questionnaire. Your input is needed! The survey will take just a few minutes to complete. You can find the survey by accessing the following URL: [link].
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Konnect Agency
FEBRUARY 24, 2020
With the rise in popularity of social media channels with a variety of platforms and uses — TikTok, Instagram, Facebook, Snapchat and more — YouTube is still just as great a platform to utilize for your brand. Here, we’ll break down why you shouldn’t sleep on the video giant and how to maximize it for brand visibility. Why YouTube? YouTube is a space to express creative freedom and extend your brand story.
Cision
FEBRUARY 26, 2020
Hailey Waller relocates to Bloomberg News in London, Gordon Wittenmyer swaps Chicago Sun-Times for NBC Sports Chicago, and more.
Agility PR Solutions
FEBRUARY 27, 2020
Marketers who know the PR industry inside and out will tell you it’s a universal truth that earned media can be way more effective than paid media. However, in a more integrated age, it might be time to rethink that. Is there anything the PR industry can learn from the world of digital advertising? If […]. The post What can the PR industry learn from digital advertising?
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