The Resolution Blog

AUGUST 1, 2019

I’ve just watched The Great Hack on Netflix. The documentary outlining communications agency, Cambridge Analytica’s involvement in the Brexit and Trump campaigns. When the story originally broke in March and April this year, a lot of blame was pointed at Facebook’s data breach along with a focus on the other tech giants (Google, Amazon, and Apple) and the data they collect.

Ethics 120

Ethics Publicity Data SEO 120

Karwoski & Courage

AUGUST 2, 2019

Expectations of consumers have dramatically changed over the years. Consumers now expect brands to take a stand on social and political issues. Research conducted by Edelman shows two-thirds of consumers now buy a product or boycott a brand based solely on its position on issues. If that sounds like a shocking percentage, take a moment […]. The post Handling Apologies and Politically-Charged Situations appeared first on Karwoski & Courage - Minneapolis Public Relations.

Consumer 66

Consumer Branding Brand Publicity 66

ImPRessions - Crenshaw Communications

AUGUST 1, 2019

As the influence of digital and social media has soared, PR agencies who focus primarily on earned media (once known as publicity) are often warned that they’re falling behind. There are regular calls for PR services to include paid media and other offerings. Many firms like to brag about how little they depend on earned coverage generated for clients.

Media 186

Media Study Agency Consumer 186

Ronn Torossian

JULY 31, 2019

One of the most difficult tasks for public relations is the reversal of the historically negative stigma. Changing perceptions of the marijuana industry is one such task; with an expanding legalization campaign across the country, however, it is a task that no PR pros should be looking to avoid. Indeed, just six years after the […]. The post Preparing for the Legalization of Marijuana appeared first on.

Industry 150

Industry Publicity Strategy Marketing 150

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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Prowly

JULY 29, 2019

Public relations has moved on a lot from its Mad Men days. As the media and business, in general, have evolved, modern public relations now more closely resembles a crossover between marketing and traditional PR, with some content marketing thrown in the mix. The post How to Secure PR Mentions for Your Business appeared first on Prowly Magazine.

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How To Content Marketing Publicity Marketing 143

PR for Anyone

AUGUST 2, 2019

Hey everybody. It’s Christina Daves with this week’s Get Famous Friday PR Tip. This week I want to talk about branding and why branding is so important. For those of you who’ve followed me for some time, you know, I’m in pink. I have pink. I wear pink.

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Branding Brand 100

Steve Barrett on PR

AUGUST 2, 2019

In light of another employee-activated controversy over a PR agency taking on a controversial client, every firm will be calling an urgent meeting of its ethics committee - or setting one up if it doesn't already have one.

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Ethics Employee Meeting Agency 119

PRSay

AUGUST 2, 2019

Are you struggling to make your recurring content interesting? Do you dread having to push out the same press releases each year? Are your scheduled posts just copied and pasted from last season? Scheduled content can be a double-edged sword. Sure, it’s dependable and easy to come by. But it can be difficult to make the same annual package interesting or relevant.

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Storytelling Strategy Agency Video 118

Agility PR Solutions

JULY 28, 2019

Reuters recently released its digital news report surveying over 75,000 people in 38 markets on current challenges facing the media business today. As a former news producer (who, my past colleagues would say, crossed over to the “other side”), reports such as this are advantageous from a PR perspective. I’ve gathered three key takeaways from […].

Media 125

Media Survey Report Marketing 125

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Prakkypedia

JULY 29, 2019

I was part of a PR panel on ABC radio recently. (I had to take care to squeeze the headphones on over my hair, held up in a bun). In our discussion of public relations, the focus was on those media managers who ‘block’ or deflect queries from journalists rather than responding swiftly and helpfully. Ideally, this never happens in PR. Unfortunately, in reality it does happen.

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Government Radio Local Employee 110

Sword and the Script

JULY 30, 2019

Marketing technology (martech) is not marketing. Not any more than, a CRM database is customer service. Or consider these comparisons: Graphic design software is not creativity. Enterprise search is not knowledge management. A press release is not public relations. A spreadsheet is not accounting. An oven is not cooking. A fishing pole not fishing. A hammer is not carpentry.

Marketing 102

Marketing Comparison Enterprise Technology 102

Stephen Waddington

AUGUST 2, 2019

Propaganda has no place in modern public affairs or public relations. Astroturfing should be called out in the strongest terms. Lobbying firm CTF has allegedly run social media campaigns on behalf of its clients that appeared to originate from grassroot activities. Jim Waterson writing in The Guardian highlights dark Facebook Pages that CTF has run on behalf of the Airbus, Canary Wharf Group and the Saudi government.

Public Affairs 96

Public Affairs Publicity Sports Facebook 96

Agility PR Solutions

JULY 30, 2019

Do you want to know how to blog for business? Blogging can be a lucrative way to draw customers to your online audience. But if your blog hasn’t been updated with content that attracts, your blogging plan could backfire. Today’s entrepreneurs struggle finding new ideas for their business blog. Companies should deliver content that can […]. The post 7 ways to find new ideas for your business blog appeared first on Agility PR Solutions.

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Blogging Company How To Analysis 111

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

NewsWhip

JULY 31, 2019

[…]. The post Data and creativity – How APCO uses NewsWhip for its storytelling campaigns appeared first on NewsWhip.

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Storytelling Creativity Data Interviews 111

Reputation Us

JULY 29, 2019

Nonprofits want to tell their stories and support their causes. To do this successfully, nonprofits must, among many other things, take care of their reputation. Reputation is building familiarity, establishing trust and fortifying confidence within your nonprofit and within the communities you serve and from whom you receive support. Conversely, nonprofits are sometimes tasked with protecting their valuable reputations during a crisis or addressing a challenging issue or political climate affec

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Nonprofit Reputation Crisis Community 90

Contently - Strategy

AUGUST 1, 2019

All my life, no one has ever called me organized or neat. I tend to keep random objects in small piles around my apartment. I write reminders on the backs of my hands. My mind is like a big box of Jelly Belly beans that’s been shaken up by a sugar-manic child—it’s just chaos in there. That’s why I make near-obsessive use of calendars.

Content Marketing 96

Content Marketing Course Leadership Writing 96

Agility PR Solutions

AUGUST 1, 2019

When was the last time you reviewed your agency’s cybersecurity policy? Do you even have one or know what to do in the event of a data breach? Do you know how a breach would impact your clients? Today, marcomm agencies have unknowingly become a vulnerability to their clients. The fast-paced, deadline-driven world of these […]. The post Marcomm agencies: You’re next on cyber attackers’ hit lists appeared first on Agility PR Solutions.

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Agency Policies Data Analysis 101

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

Stephen Waddington

JULY 28, 2019

Hacks can double their salary by applying transferable skills in public relations but the switch isn’t without its issues. There is no single career path in public relations. Practitioners join the profession via apprenticeships, degrees, professional qualifications, social media and marketing. Some people, like me, make the switch from journalism to public relations.

Journalism 74

Journalism Publicity Crisis Management Training 74

Critical Mention

JULY 31, 2019

Increasingly, organizations are integrating their PR and marketing departments. Part of the reason for this personnel strategy is that research shows the most effective methods of marketing involve storytelling; a PR pro’s specialty. For instance, Content Marketing Institute found that 90 percent of the most successful B2B content marketers prioritize their audience’s informational needs over their own sales/promotional message.

Marketing 68

Marketing SEO Guidelines eBook 68

Reputation Us

JULY 29, 2019

There’s an irony in having a reputation management firm address the cyber security trend, “Zero Trust.” While we advocate the importance of trust to bolster a company’s reputation, we conversely adopt the Zero Trust model to defend against the sometimes irreversible damage of today’s sophisticated cyber threats. The Zero Trust structure was originally introduced by industry analysts Forrester Research as an alternative for IT security.

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Reputation Enterprise Education Employee 68

Agility PR Solutions

JULY 31, 2019

The post From astrology to digital detoxes, social overload is shifting Gen Z and Millennial behavior appeared first on Agility PR Solutions.

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Social Media Media Publicity 105

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Communications Conversations

JULY 29, 2019

Today’s internet culture is very much predicated on one basic principle: Me. Me, as in, how can I create more thought leadership to share on Twitter. Me, as in, how can I become an influencer and make hundreds of thousands of dollars on Insta, YouTube and TikTok. Me, as in, how can I talk more about me and how great I am. We see it every day. And, we’re all guilty of it.

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Social Media Media LinkedIn YouTube 68

Waxing UnLyrical

AUGUST 1, 2019

Guest post by David H Lasker. It takes a business years to build a reputation as trustworthy in the eyes of consumers, but burning it all down can occur in just moments. A high-profile accident, product recall or allegations of illegal activity can cause profound, lasting damage to a company’s good standing in the community. In the age of social media, it’s not unheard of for a business to be held accountable for what one of its employees says online.

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Crisis Crisis Management Radio Analysis 70

Karwoski & Courage

JULY 31, 2019

A few weeks ago, I received an unsolicited email and phone call from a communications service provider asking if I would be interested in learning more about what they do and what they could do for my agency. I was, so I emailed them back and then when I didn’t hear from them, I called […]. The post Follow Through and Thank You appeared first on Karwoski & Courage - Minneapolis Public Relations.

Agency 70

Agency Publicity Communications Reputation 70

Agility PR Solutions

JULY 29, 2019

As soon as you hear the term optimizing content, most of you end up considering it as a technical task that requires SEO practices and relevant keywords. I do not deny this, but it is very crucial for you to know that other factors are far more influential in optimizing content. I personally feel that […]. The post Tips for optimizing content marketing strategy with conversions in mind appeared first on Agility PR Solutions.

Content Marketing 81

Content Marketing Strategy Marketing SEO 81

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Muck Rack

JULY 30, 2019

Make the most of your podcast interview: 2 things every guest needs

Interviews 99

Interviews 99

5W PR

AUGUST 1, 2019

The answer is an unsatisfying one: probably. As a PR expert, you’re likely investing considerable time, and money, into your PR campaigns. Nonetheless, you’re likely feeling around in the dark when it comes to assessing if they were successful, effective, or a whopping failure. Still, a company’s brand is typically its most valuable asset and must be treated as such.

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Measurement Advertising Advertising Guidelines 60

Barokas

AUGUST 1, 2019

Earlier this year, Axios featured a story titled, “ The job of the future is editor in chief ,” which reported that the number of people in content/editor roles and non-media companies has grown by 32 percent in the past decade. The article featured a number of major companies in tech, financial services and travel that have launched media initiatives ranging from podcasts, books, print magazines and talk shows.

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B2B Survey Case Study Enterprise 60