Agility PR Solutions
OCTOBER 7, 2019
You have a piece of fantastic news. Congratulations! But what are you going to do with it now so you can get maximum exposure of it? We hear many times, “I have a great story, let’s write a press release!” Could be a new solution offering, the latest customer success story, or perhaps even a […]. The post 4 ways you can make more impact with your news appeared first on Agility PR Solutions.
Muck Rack
OCTOBER 7, 2019
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Critical Mention
OCTOBER 11, 2019
Today’s organizations can help build their brand by garnering and distributing earned media, because earned media can have significant influence on brand reputation. The more positively covered your brand is – and the more you share and distribute that coverage – the better your organization’s public perception will be. Paid and owned media are important, but brands can get tremendous value from disseminating earned media coverage and encouraging others to do the same.
ImPRessions - Crenshaw Communications
OCTOBER 9, 2019
Photo by Monica Silvestre. An open call for trained performers — Have I got a career for you! Performing has an irresistible allure for an aspiring actor. The bug bites deep and won’t let go. Yet according to a recent survey, only 2% of actors make a living from it. That stat is enough to make you reach for a drink – if you can afford one.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Onclusive
OCTOBER 8, 2019
The world as we know it is changing. The ever-evolving landscape of social media, journalism, digital marketing, and self-publishing mean that we are entering a dynamic new era where it’s easier than ever to leverage media to promote your company. If you’re a marketer in today’s digital world, you understand the importance of media across different channels.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
PRSay
OCTOBER 11, 2019
The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. How can we show stakeholders that taking PR measurement beyond impressions helps us better celebrate success — while also providing greater insight into what we can improve? This has been a recurring topic at our “PR Pals” group dinners.
Prowly
OCTOBER 9, 2019
People say that you have to look at the world through rose-tinted glasses, though since the beginning of the year we’ve focused more on watching the rainbow here at Prowly. The post Prowly: We Are Growing But We Want to Keep the Startup Spirit appeared first on Prowly Magazine.
Steve Barrett on PR
OCTOBER 11, 2019
An epic social media spat between the wives of two famous English soccer players contains several teachable moments for PR pros.
Ronn Torossian
OCTOBER 10, 2019
Influencer marketing seems to be all the rage among brands today, and for good reason. Influencers are aptly named because they have exactly that: influence over consumer decisions. In an environment in which consumers have low levels of trust, following influencers often helps them make decisions on purchases similarly to how they would base a […].
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
PRSay
OCTOBER 7, 2019
Dr. Kaye Sweetser, APR+M, Fellow PRSA, keeps one foot in a combat boot and the other in civvies. With more than two decades of experience in public relations and military public affairs, Dr. Sweetser offers advice to those on the cusp of transitioning from military public affairs to the civilian sector. • Get to know the new war room. Looking for a job is a lot easier when you’re rubbing elbows with your peers locally in the field.
Stuart Bruce
OCTOBER 7, 2019
Crisis communications was the agenda for last week at the Crisis6 conference where PR and communications academics and practitioners from around the world gathered to … The post Crisis communications – academics and practitioners learning and sharing global best practice appeared first on Stuart Bruce.
NewsWhip
OCTOBER 10, 2019
We’ve already established that holiday campaigns are starting earlier and earlier each year , but one platform that consistently helps customers plan ahead is Pinterest. What’s trending now for upcoming holidays? We dive into the data to find out. The top stories for holiday trends in 2019 started as early as July this year. Halloween is a favorite, with costume planning starting in June and coverage continuing to rise the closer we get to the end of October.
Ronn Torossian
OCTOBER 9, 2019
It’s true: consumers now have more choices than ever when it comes to receiving advertising or marketing. In fact, the idea of tailoring content to a consumer’s behaviors or preferences is proving to be more effective than ever. And it makes sense, doesn’t it? Think like a consumer for a moment. Is an ad that […]. The post What Customizable Marketing Means appeared first on.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Agility PR Solutions
OCTOBER 7, 2019
Sadness sells, according to a recent neural and biometric study from computer vision and AI-powered technology company Mirriad and applied neuroscience company SPARK Neuro. The research, which examined the effect of emotions in entertainment content on brand value, saw significant value increases across all brands and products that were tested. These products included potato chips, Lysol disinfectant wipes […].
Contently - Strategy
OCTOBER 9, 2019
I believe that empathy for your audience is the foundation of good marketing. If you don’t truly understand your customer and the challenges they face, there’s little chance your content or brand message will make a lasting impact. Sure, you might be able to jam some conversions into your funnel. But your brand will be forgotten in the landfill of marketing buzzspeak that people have to race past as they go about their day.
PRSay
OCTOBER 10, 2019
Cision is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. 20-22. Are you looking to track your earned media in a way that’s easier and more efficient? Enter earned media management — the system we use to think about, track and measure earned media at Cision. Here are four, key steps to understanding and maximizing earned media management: Step 1: Target.
Ronn Torossian
OCTOBER 9, 2019
It’s true: consumers now have more choices than ever when it comes to receiving advertising or marketing. In fact, the idea of tailoring content to a consumer’s behaviors or preferences is proving to be more effective than ever. And it makes sense, doesn’t it? Think like a consumer for a moment. Is an ad […]. The post What Customizable Marketing Means appeared first on.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
PR for Anyone
OCTOBER 11, 2019
Hi everybody. It’s Christina Daves with this week’s Get Famous Friday PR Tip. I’m starting to incorporate some case studies into these tips so you can really see how they work. So I’m going to use myself as a case study this week. I want to talk about the non-traditional holidays. I’ve shared that in […].
Waxing UnLyrical
OCTOBER 7, 2019
Guest Post by Alma Causey. In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. With 70% of internet users saying they’d prefer to learn through content rather than ads (as per Shonaliburke.com), don’t pass off content marketing as just a buzzword just yet.
PRSay
OCTOBER 8, 2019
Signal AI is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. 20-22. Disaster has struck. Now what? This is the time for communications professionals to step up and take control. But how do you help manage when everyone from the CEO to your newest customer are in panic mode? You manage the crisis and you manage it well.
Ronn Torossian
OCTOBER 7, 2019
Now that nearly all cellular carriers have announced launches of 5G networks, what can marketers expect and plan for the future? Let’s start with the given. Each generation is faster. Some networks are a hundred times faster than the 4Gs they replaced and means that more people will have online access from more places. More […]. The post Marketing and 5G appeared first on.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Agility PR Solutions
OCTOBER 8, 2019
Generation Z is a health-aware group, so it’s no surprise that they are more concerned with their mental and physical health than Millennials or Gen X. But the fact is, this young generation is self-reporting higher stress responses to both the news and social media—and according to new research from management consulting firm A.T. Kearney, […].
Muck Rack
OCTOBER 10, 2019
3 key areas the media is investing time, money and resources
5W PR
OCTOBER 11, 2019
It’s coming, and it’s coming sooner than we may think: the cookie is dying. No, not the chocolate chip varietal that we consume in embarrassing quantities on our couch. The cookie that brings marketers so much information on consumer behavior, the cookie that helps internet browsers provide a more predictive experience for users — that is the type of cookie that is preparing to meet its end.
Communications Conversations
OCTOBER 10, 2019
Last week, the PR Daily folks released survey findings from a recent survey among comms types about 2020 budgeting (nice work, Ted Kitterman and team!). Timely, right? Not surprisingly (at least to this consultant), most PRs said budgets will remain flat in 2020. I don’t disagree. Where it gets interesting, though, is when the PR Daily team asked PR where they would increase budgets if money were no object.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Agility PR Solutions
OCTOBER 8, 2019
Have you noticed the trend in branded social media away from traditional brand voice and tone, and towards more humorous content and lighthearted tone? It’s not a mistake, and for the brands getting it right, it means more followers and increased engagement. Take, for example, MoonPie. The nostalgic graham cracker and marshmallow sandwich has made […].
Muck Rack
OCTOBER 9, 2019
Top publications and articles for September, according to journalists
Sword and the Script
OCTOBER 8, 2019
For most businesses, organic search is the single largest source of web traffic. It’s often high-quality traffic too because that’s how people find things: they have a question and they search for answers. Organizations that publish content with answers to those questions have a solid chance of showing up in a search page with potential answers. In fact, you must publish content in order for it to be indexed and returned in response to search.
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