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This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own. Besides the support you can request from your marketing colleagues, there are many solutions and tools available on the market.
Your B2B PR strategy is working and the press is interested in knowing more about your expertise. Congrats! Wondering what to do between now and then? Here are a few tips on preparing for a media interview so you can absolutely nail it. Remember your media training . If you haven’t already undergone formal media prep, ask your PR team to set up a session when possible.
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When employees succeed in their careers, every piece of their organization falls in line behind them. From the top down, all team members, work processes, and departments begin to work like a well-oiled machine to achieve the one thing all agencies want: a satisfied and grateful client. But how do you gauge an employee’s success? What factors are most important?
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Prowly #PRChat is ON! Time for another quick read that lets you see the world through the eyes of a fellow PR professional and get their take on things. Today it’s Jordanne Pallesen, the founder of Julep Marketing. As a PR exec, she has worked with an impressive list of clients across industries including finance, […]. The post Prowly #PRChat with Jordanne Pallesen, Owner of Julep Marketing appeared first on Prowly Magazine.
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Want to learn about agile content marketing? You’ve come to the right place. In a dynamic marketing environment, it all depends on whether or not your marketing solutions can stand the test of time. You need evergreen content and marketing strategies that constantly work to produce results. There’s a need to generate more content within […].
When most people think about brands with a digital presence, companies in the financial service industry aren’t the first ones that come to mind. Generally, most people assume that the financial services industry is relatively old-fashioned when it comes to digital marketing, but that perception is quickly changing. The pandemic has affected companies in the […].
This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own. Besides the support you can request from your marketing colleagues, there are many solutions and tools available on the market.
The times we live in create an impression that you’re able to reach nearly everyone on planet Earth without leaving your home. While that’s true in most cases, contacting specific people can be an issue, even if we live in a digital age. Hollywood movies and various television shows shaped the perception we have of […]. The post How to Pitch a Story?
If you own a business, you know that an online or social media presence is necessary, even if you do not actually sell any goods or services online. However, not using your social media accounts to their fullest potential can drive future customers away from your company and prevent current customers from coming back. Here […]. The post 4 social media mistakes not to make at your business appeared first on Agility PR Solutions.
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Product content, in general, is information that a business provides about its products and services. It includes imagery, text, and other relevant information. When people buy online and cannot physically see or touch products, powerful product content impacts purchase decisions. Hence, product content is crucial for any business. A lackluster product description might not be […].
This week, our focus on Demystifying PR Measurement shifts to the benefits of viewing and implementing measurement as a foundational process in PR and communications. First things first: what is PR measurement? Here is Onclusive’s definition of PR measurement: it is a set of standards and Key Performance Indicators (KPIs) that allows communicators to accurately and consistently evaluate the performance and demonstrate the business value of PR, and use insight from ongoing evaluation for strategy
More people are returning to offices this spring, whether on a hybrid or part-time basis. We’re not used to working together in person. How can some of their tips and techniques guide the return-to-office movement? In the past two years, professionals have been through the wringer. They’ve experienced a rollercoaster pandemic, political polarization, social unrest and upheaval, economic confusion and the allure of the Great Resignation.
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Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. It’s the age-old question… what is more impactful to a business – advertising or publicity? Both are needed in business but which one is most valuable? You might be surprised to learn that it’s actually publicity. #1 – publicity is free – advertising you pay for. #2 – publicity is someone else telling the world how great you a
This week, our focus on Demystifying PR Measurement shifts to the benefits of viewing and implementing measurement as a foundational process in PR and communications. First things first: what is PR measurement? Here is Onclusive’s definition of PR measurement: it is a set of standards and Key Performance Indicators (KPIs) that allows communicators to accurately and consistently evaluate the performance and demonstrate the business value of PR, and use insight from ongoing evaluation for strategy
Chaloner and PRSA have teamed up to write a series of articles on how candidates and clients can best navigate the recruiting process. Each post of the series chronologically follows the steps of a search process, with direct insights from Chaloner recruiters, clients, placements and candidates who Chaloner has partnered with during the recruiting process.
When you are running a business, it is crucial to focus on streamlining your operations as much as possible. When you can focus on streamlining, you can then focus on improving what you are doing—which ultimately means a better service for your end-users. However, where do you even begin to streamline your business (without affecting […]. The post Streamlining your business—4 insights on outsourcing appeared first on Agility PR Solutions.
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Sales teams face intense pressure to appeal to today’s info-hungry buyers. Over 60 percent of all buyers have already done their own research on your company, your products, and your competitors before they even speak to you. Therefore, sales teams need to have the right knowledge and information at their fingertips when speaking to prospective customers.
By now, we all know it: Video is a very big deal when it comes to social media marketing. According to Sprout Social, more than half of marketers say that video is the most valuable content type. And, maybe more importantly, half of all social media users prefer video over other types of content. So clearly, video is a big deal in our world. Then why do we continue to give it such short shrift?
“We all have a muse,” said Monique Farmer, APR. “But as PR and communications people, we often find ourselves putting out fires and working on the challenges du jour.” Just as we did when children, as professionals, “we have to give ourselves permission to be creative and to hear that muse.”. Farmer, a frequent contributor to Strategies & Tactics , spoke to PRSA Editor-in-Chief John Elsasser on March 24 for the latest episode of “Strategies & Tactics Live.
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Today's #MediaMonday feature comes to us from Marie D. De Jesús, an award-winning photojournalist at the Houston Chronicle and the new president of the National Press Photographers Association. Learn more about her!
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