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Six Tips on Building Positive Relationships With Journalists [Infographic]

Deirdre Breakenridge

A Guest Post by Amanda Levenson, UMASS at Amherst Student, PR Expanded Infographic Contest Winner. For the PR Expanded Infographic contest, I chose to offer insight on how to build and preserve successful relationships with reporters. I selected this topic because I am a Journalism major with five internships under my belt.

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Infographic: Journalists Want Brands to Provide Multimedia-Rich Content

Cision

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. RISING 2017 MEDIA TRENDS.

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How To Use Social Media in the Classroom

Melissa Agnes

Editor’s note: How and when should social media be incorporated into today’s higher education? Carolyn Mae Kim, a hands-on professor teaching in the Journalism & Integrated Media department at Biola University, has some great tips and strategies to help today’s educators answer this important question.

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Five Reasons Why You Should Use Photos and Videos in a News Release | Business Wire Blog

Business Wire

We are frequently asked by clients why they should include photos, videos and infographics with their news releases. Here are just a few of the benefits of adding multimedia to your story, and how to pick the best content to supplement your news.

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What’s in Your Fall 2014 Communications Toolkit?

Deirdre Breakenridge

It’s the end of the summer and fall marks the busy season for professionals, as well as PR educators and students who are back in school. Once you identify a study and topics of interest, you can then take existing research and build your own infographics to showcase the information. I discovered.

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Know the Agenda Before Your Media Interview [INFOGRAPHIC]

Deirdre Breakenridge

What kind of “ Education ” is needed around the topic? Nailing down the education part means coming across clear and in a way that people will understand you. If you are an expert, does your interviewer have the same level of knowledge and what about their audience.

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First Step Towards Facebook ROI: Educate With Content

Cision

On Facebook, your top priority as a business is to educate. Mari suggests repurposing a video into everything from an infographic to a text post to social media ads to make the most of your efforts. Despite popular belief, repurposing content on Facebook or Twitter, is perfectly okay, says Mari. Create and Curate Other’s Content.

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