Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. The resurgence of internal communications Internal communications is one of the hottest areas of contemporary PR. I’ve developed each of these themes below. It is enjoying significant growth.

Storytelling 78

Storytelling Social Media Internal International 78

Sword and the Script

SEPTEMBER 3, 2024

This B2B marketing pitfall risks wasting your spend on influencers – and may have implications for social advertising, email marketing and even internal communications The use of influencers is on the rise in B2B marketing. If you pick your influencers correctly, you can accelerate awareness and leadgen. What are the top use cases?

Social Media 150

Social Media Study B2B Media 150

Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? Poppulo adds generative AI for internal comms Poppulo, which develops an internal comms platform called Harmony, said it embedded generative AI into its platform.

Analysis 140

Analysis Tools Software SMB 140

Sword and the Script

JUNE 23, 2015

Thinking Differently about Employees and Content. Janet Fouts , who founded Tatu Digital Media , read this post – Scale Content Marketing: Employees are the Secret – and invited me to a Google Hangout to discuss it (She previously produced The Friday Hangout , a regular weekly show with Steve Farnsworth and Adam Helweh ).

Enterprise 60

Enterprise Content Marketing Engineering Marketing 60

PRSay

JUNE 15, 2022

We’re a growing electorate, consumer base and employee bloc. Now: Getting your internal house in order by ensuring that you provide equal benefits, promotions, pay and opportunities to LGBTQ and other diverse employees. an NGLCC-certified LGBT Business Enterprise. adult population does as well.

Policies 164

Policies Community Corporate Enterprise 164

PRSay

JANUARY 26, 2021

While not quite as cinematic in reality, crisis communications is at the heart of any professional communication enterprise. This includes the way messages were shared with the internal constituents of the U.S. Leaders within an organization must act quickly to check the pulse of their most important stakeholders: their employees.

Crisis Communications 164

Crisis Communications Crisis Communications Leadership 164

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.”

Trends 150

Trends Communications Employee Enterprise 150

PRSay

AUGUST 14, 2019

If you’re going to be successful in reaching 130,000 employees, then you have to be consistent [with your messaging] and have the patience to stick with it,” he says. In anticipation of his keynote address at PRSA’s 2019 International Conference in San Diego on Oct. Internal communications can be challenging at large companies.

Internal 66

Internal International Conference Public Affairs 66

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Another global PR trend in the Fortune 500 companies is the increased focus on internal communications. Focusing Inward.

Trends 199

Trends Corporate Employee Analysis 199

5W PR

JULY 12, 2024

Unlike commercial enterprises that readily showcase their latest smartphones or smart TVs, defense tech operates within a realm cloaked in secrecy. Internal alignment Trust isn’t just external. PR can foster a culture of transparency and open communication among employees, contractors, and collaborators.

Industry 78

Industry Government Technology Ethics 78

PRSay

JUNE 15, 2021

LGBTQ people are voters, employees, family members and consumers. It’s not your LGBTQ employees’ job to be the sole voice representing your company, and not all LGBTQ employees are able or interested in speaking out for you. Do you have employee resource groups or other affinity organizations for diverse staff?

Employee 201

Employee Community Leadership Enterprise 201

Presspage

AUGUST 12, 2022

Those who’ve achieved it have to focus harder on details like procedures and training manuals, as the size of the business separates the founders from employees and formal processes replace face-to-face contact. Not only at enterprise scale – but at all scales, from minor bits of negative coverage to company-threatening market upheavals.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

Those who’ve achieved it have to focus harder on details like procedures and training manuals, as the size of the business separates the founders from employees and formal processes replace face-to-face contact. Not only at enterprise scale – but at all scales, from minor bits of negative coverage to company-threatening market upheavals.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Waxing UnLyrical

JULY 13, 2015

It’s impossible to communicate your brand’s value and mission to the general public without first communicating it well internally. So how can you gain cohesiveness in your organization through internal communications? The new ‘ABCs’ of Internal Communication: 3 steps to becoming a business communicator.

Internal 40

Internal International Communications Employee 40

PRSay

AUGUST 15, 2019

Limeade was a proud sponsor of Connect 19 — the PRSA Employee Communications Section’s annual conference. Despite the traditional image of an employee at a desk in an office, a significant proportion of today’s workforce is deskless. A recent report estimated that deskless employees make up 80 percent of the global workforce.

Communications 107

Communications Employee Enterprise Local 107

Contently - Strategy

DECEMBER 29, 2022

Developing a concrete plan for what happens after you publish means identifying the right internal stakeholders to start the distribution process. Keep in mind that larger organizations may have many more employees involved in the post-publication process compared with a startup or small business.

eBook 137

eBook Product Launch Software Internal 137

PRSay

MAY 7, 2019

Staffbase is a proud sponsor of Connect 19 — the PRSA Employee Communications Section’s annual conference. Digital technologies make our lives substantially easier but also lead to employees having expectations about the level of technology their company should provide. Improving internal communications.

Employee 74

Employee Mobile Technology Conference 74

Sword and the Script

NOVEMBER 5, 2019

This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. What sort of data?

Internal 63

Internal International Data Media 63

Bianchi Biz Blog

AUGUST 22, 2024

Alessandra Malvermi – Sound Public Relations – Italy We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Diverse and Regionally Nuanced Media Landscape: Italy boasts a diverse media landscape, with a wide array of local and international news outlets.

Fashion 69

Fashion Automotive Marketing Public Affairs 69

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. It said these deals were bad for customers, bad for employees, and often bad for investors (LPs, not the fund managers). Cision releases internal DE&I report.

Software 84

Software Pitching Internal International 84

PR 20/20

MARCH 6, 2023

For example, if you’re an international business, you may need to find a solution that can scale to your needs. Number of employees. If you have a larger database, you may want to choose enterprise-level software to avoid any extra costs. Remember to take into account the size of your company. Social following. Blog subscribers.

Software 77

Software Marketing Comparison Enterprise 77

PRSay

OCTOBER 5, 2016

When I told a friend I’d be visiting his hometown of Indianapolis for PRSA International Conference, the response was a tad on the harsh side. “A As someone who has attended PRSA’s international conference for decades, I know that decisions about host cities are made years in advance. That’s irony,” he wrote.

Conference 111

Conference Nonprofit Hotels Internal 111

Contently - Strategy

JUNE 12, 2024

You have an internal marketing team, and you manage a team of freelancers—writers, designers, editors, etc. Organizational alignment: Store, update, and distribute your marketing strategy in one centralized location, effectively breaking down silos between internal and external teams, like freelancers and full-time employees.

Content Marketing 52

Content Marketing Marketing System Guidelines 52

Sword and the Script

JUNE 30, 2020

Two respondents noted a split structure with internal communications reporting to HR, and external communications reporting through sales. The survey solicited respondents from 300 executives in UK-based businesses with 1,000+ employees. Certainly, internal comms should report to HR,” wrote Simon Monger. What about HR?

Report 115

Report Publicity Survey B2B 115

Cision

MAY 18, 2016

We are winning more and more international clients, and our presence in other countries grows rapidly. How do you approach communication strategy for a large enterprise company versus a small startup? My guiltiest pleasure is…sleeping late in order to enjoy “me time” while checking international news, Facebook and world fashion trends.

Corporate 159

Corporate Groups Local Enterprise 159

Rock the Status Quo

FEBRUARY 9, 2015

Perhaps they don’t have an internal brand ambassador program of any kind ( a what? ), and they are terrified at the very THOUGHT of giving employees online freedom and autonomy. Publish employee posts on the corporate blog. So what’s a PR pro to do? Click here for some GREAT articles on the subject!)

Corporate 100

Corporate Leadership Brand Branding 100

Waxing UnLyrical

FEBRUARY 19, 2014

Let’s focus on employee privacy in the workplace. Do employees have any right to privacy when using online tools and social media? But their rights are quite limited, and both employers and employees need to know where to draw the line to respect each other’s privacy rights to know certain things, and keep others private.

Social Media 102

Social Media Privacy Media Training 102

Sword and the Script

DECEMBER 20, 2022

The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. Internal comms takes center comms stage in hybrid work. Global disruption is going to place a priority on internal and external messaging development around cyber-attacks.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

NOVEMBER 9, 2021

Fraudulent press releases go out on two major wire services; IR comms platform Q4 has $100M IPO; internal comms tech strives to overcome email deluge; Innodata CEO talks up AI in Agility PR on an earnings call. Internal comms tech strives to overcome email deluge. The product aims to cut through the clutter of email deluge.

Software 91

Software Banking Technology Corporate 91

Sword and the Script

APRIL 30, 2019

2) SocialChorus adds new employee comms products. SocialChorus is an employee communications platform that announced several new products at its customer conference. These included a knowledge management-style enterprise search tool called “Assistant,” and “Channel Management.”. The company currently has 47 reviews on G2 Crowd.

Industry 85

Industry Media Technology Employee 85

Wadds Inc.

AUGUST 14, 2023

Its strategic advisory services help to effectively manage risks, build revenues, attract and engage people and identify key opportunities to improve performance and enterprise value. Mark Madsen is the founder of Madsen Advisory, which specialises in mergers and acquisitions of marketing communication agencies.

Agency 52

Agency Sports Public Affairs Creativity 52

Sword and the Script

OCTOBER 5, 2021

I’ve come to view Onclusive as an enterprise-strength media monitoring solution. Now it’s announcing this: SocialChorus and Dynamic Signal have combined to create Firstup, a new company built to reimagine employee connection through transformative workforce communications. Is this a rebrand? How did this decision come to pass?

Software 151

Software Tools Print Technology 151

Shift Communications

OCTOBER 26, 2015

For example, suppose you were telling the narrative of how a new enterprise software platform was rolled out. Flash back to the struggles that employees had under the old system. Flash back to the critical internal meeting where pros and cons of switching systems was heavily debated.

Blogging 60

Blogging Enterprise System Media 60

Waxing UnLyrical

MAY 3, 2018

Like the classic example of the three masons , it is important to help employees to remember why what they are doing matters to people every day. The products and services themselves have no intrinsic value – their value lies in their impact of peoples’ lives; both intended and unintended.

Communications 75

Communications Healthcare Enterprise Leadership 75

Waxing UnLyrical

JULY 11, 2019

Optimal customization comes with a custom self-hosted website, but creating (or commissioning) and maintaining a custom website is typically something for enterprise businesses with unique requirements. Mix internal images with UGC. There’s a delicate balancing act to be achieved with website design.

Company 88

Company Brand Branding How To 88

Sword and the Script

OCTOBER 29, 2019

Some communicators on Prezly even use this for internal communications. Prezly offers prospective customers three tiers of pricing : professional, expert and enterprise. Among its customers are agencies that range from the smaller side with 3-5 employees – all the way up to 120 or more staffers. 7) Pricing and customers.

Pitching 63

Pitching Analytics Enterprise System 63

PR 20/20

JULY 6, 2020

It included: Weekly HubSpot product updates posted to our internal wiki. Five new certifications per employee (plus updates on the basics we require, like inbound marketing and HubSpot product certs). Employee Certifications. Monthly training sessions with our HubSpot channel consultant, Evan Dean. Weekly Updates.

Training 72

Training How To Course Software 72